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B 5
UNIT 5 1S 2
B R 3A N D
Oo oO
5.1 L 4J
D
1A damage enhance 5L
O G O I V
1C 2A 3B 4D alter distort G N E 6
I
7
transform C A M 8P A I G N R N
B
N R L T F
1 tip 2 three or more 3 teenagers ooOo ooOoo 9
C O M M E R C I A L
4 perfumes 5 dogs, cats detrimental revolutionise M S U
C beneficial 10
E N D O R S E E E
1c 2b 3a 4b T N
5 11
2 M A K E C
1 side 2 come 3 through 4 off E
1 a 2 – 3 the 4 An 5 a 6 the 5 out 6 back 7 look 8 down
7 the 8 the 9 – 10 – 11 a 12 – 6A
13 an 14 the 15 the 5.2 a) is far less important for
3 1B
b) show an interesting contrast to
• Remember the saying ‘necessity is 1 Love 2 Discover 3 Health
the mother of the invention.’ When c) place greater importance on
4 Safety 5 Results 6 Cheap
the people need the things, sooner 7 Client 8 Deal 9 Best 10 Quality d) there is almost no difference in
or later someone will come up with 2 e) affects both groups more or less
an idea to meet that need. It could equally
be you! 1 go to great lengths
f) there are significant differences in
2 armchair explorers
• Watch people and notice their
g) only shows/shows only a slight
habits. How do they do the 3 dig deeper into their pockets
variation
everyday activities, such as 4 a big no-no
answering the phone, handling the B
5 at the forefront
money or the credit cards, eating 1e 2d 3g 4f 5c 6b 7a
and drinking? Is there a way that 6 made (consumers) numb to
one of the activities could be made 3 5.3
easier? 1 unless we have/get 1B
• When you have an idea, write it 2 closed later The speakers choose fines or prizes.
down. Draw a picture. Give it a 3 Supposing we pay/paid C
name. This will help your mind work
4 as long as we are/we’re 1 What do you think about simply
on the idea further.
5 were to accept write writing
• Don’t talk to the negative people 2 How much do you feel about a fine
about your ideas. The motivation 6 got back together
system?
is important for the creativity, and 7 didn’t enjoy skiing
negative people can kill it. 3 I suppose we try
8 Might you regret it
• Talk to a friend about your ideas. 4 It doesn’t grab for me.
4
Some of the most successful ideas 5 Would you consider about having
1 doesn’t have, might/could get
emerge through the talking. 6 I think we’re running on the wrong
2 were/was, would (you) say
4A track here.
3 have been accepted/are accepted/
1 d e t r i m e n t a l 7 How does giving a prize for using
2 b e n e f i c i a l will be accepted, achieve
only English strike you out?
3 r e v o l u t i o n i s e
4 weren’t/wasn’t, wouldn’t wear
4 e n h a n c e 8 I’d go agree for that.
d i s t o r t 5 will close/are going to close, comes
5
9 It’d be great if we should could get
c forward
h 10 I’m torn up between punishment
6 doesn’t know, should tell
6 t r a n s f o r m and reward systems.
n 7 weren’t/wasn’t sitting, ’d/would be
11 Could we go in for both?
d a m a g e
7
8 ’ll/will buy, pass
8 a l t e r 12 let’s go out with that.