ENTREPRENEURSHIP

Name of Learner: Year Level:

Section: _ Score: _

LEARNING ACTIVITY SHEET

IMPORTANCE OF MARKETING MIX

Background Information for Learners

Marketing mix refers to the combination of elements that shape how a business
delivers value to its customers. It may also include packaging, positioning, people, or other
factors. For example, if a company is providing a service rather than a product, there may be
three additional P’s to consider: physical environment, process and people. Price refers to
how much the product is worth.

It is also a foundation model for businesses, historically centered on product, price,

place and promotion also known as the “4 Ps”, these are the key factors that are involved
in the marketing of good or services.
It is the right combination of the marketing tools enables the company to attract as
much profit as possible.

Six (6) Reasons to explain the importance of marketing mix:

1. It helps in a clean mix creation.
2. Marketing mix helps new product development.
3. It helps increase the product portfolio.
4. It is a guide to improve a business
5. It helps in differentiation.
6. Finally, it helps you being dynamic.

Marketing mix in marketing strategy

Product, price place and promotion. The marketing mix is the set of controllable,
tactical marketing tools that a company uses to produce a desired response from its target
market. It consists of everything that a company can do to influence demand for its products.

The marketing mix is a significant tool for creating the right marketing strategy and
its implementation through effective tactics. It helps in determining which marketing strategy
is right for your organization.

The importance of marketing mix in the development of marketing strategies is that

all the marketing activities must be aligned to support marketing objectives. Marketing mix
extends beyond by examining the mix; you may identify a lever- a single stand out element
that will fuel the growth of your business.
It is important in the development plan because it is a model to help create the right
marketing strategy. This model is a useful guide for a company to implement effective tactics
to gain the most profit.

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 Note: The marketing mix strategy goes hand in hand in with positioning, targeting and
segmentation.

Learning Competency with the code:

Recognize the importance of marketing mix in the development of marketing

strategy. Week 7-9 TLE_ICTAN11/12EM-Ia

Activity 1
Search horizontally, vertically and diagonally for all the 20 words by encircling the
given terms below.
m a r k t i n G m i x p i c t a
t b e i n m a R a i e l l e o p
a u c t e p e a r l x h i o r t
r s o e o o r t k i m b e r l y
g i g e p r i c e c o n o m i s
e n n s o t a c t i c a l o v e
t e i e s a s R i n o m b e r s
i s z g t n p O n k m e m b e r
n s e m i c r s g p u n d e r s
g s d e v l o P m o n t e a s e
a e i n i o m R a p i c t u r e
m p s t o n o O p l a c e p e m
b t s a l g t f e e t a s r s e
l e l t p t i i m p i r a o l e
i m i i o i o t s a o r i m n t
c b k o s m n t t c n a m o r e
n u e n i e t c r k s m o t e y
g r s o t s u p a c k a g i n g
s g u t i d i i t a a r i o k m
m e p r o r o x e r r k m n o n
a r e r n m n c g s t e i c a n
l g p c i u e e i o o t t h b o
l e e e n e p r e m o e a t c h
r e c o g n i t s o n r n t r e
a e i oubc sdegshoy t

1. marketing mix 8. Packaging 15. profit

2. importance 9. People 16. positioning
3. mix 10. Product 17. targeting
4. development 11. Price 18. segmentation
5. strategies 12. Place 19. customers
6. recognize 13. Promotion 20. marketing
7. business 14. tactical

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Activity 2 ( ESSAY TYPE)

In your own words, answer briefly and correctly the following questions. (5pts each)

1. What is marketing mix and why is it so important in strategy formulation and

implementation?
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2. What does the marketing mix do in the marketing strategy?

_
_
_ _

3. How can the marketing mix build competitive advantage?

_
_
_

4. How does the marketing mix help a business?

_
_
_

5. Why do we need to recognize the importance of marketing mix in the development of

marketing strategies?
_
_ _
__ _

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Activity 3
Using the 4 P’s in the marketing mix how are you going to promote this product? (20
points)

PlPalcaec(e
P(3P)3)

PPrroommootit Price (P2)

oionn((PP44))

Product (P1)

Activity 4

Choose your own product and make an advertisement to promote using the
marketing mix.(25 points)

Marketing
Mix
(Picture of your product)

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Activity 5

Applying the concept of marketing mix in the development of marketing

strategy, choose a product and make a three- minute video clip advertisement. Send
your video clip via messenger/ email/ cd to your teacher.

Your video clip will be assessed base on this rubric:

Criterion Description
Content  Logical Content
(1-10 points)  Clarity of the topic
 Technical Content
 Documentary sources
Creativity  Originality
(1-10 points)  Technical resources

How did the video  Audio quality

communicate message (1-10
points)
Setting the expected time (1-10
points)
Submission within the specified
time (1-10 points)
 Image quality
 Language and vocabulary
 The length of the video does not
exceed 3 minutes
 Final submission is made on time

Reflection

1. I learned that

2. I enjoyed most on _ __

3. I want to learn more _ _

__

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ANSWER KEY:

Activity 1.
m a r k t i n G m i x
t b e m a i
a u c p r x
r s o o k
g i g p r i C e
e n n s t a C t i c a l
t e i e a i
i s z g n n
n s e m c P g p
g d e v e l O p m e n t
n R p
t O p l a c e p
a F e r
t p I o
i o T s m
c o s t o
u n i C r t
s t u P a c k a g i n g
t i d t o
o e n
r n m g
p i e i
n R e
g s

Activity 2. Essay type:

1. Marketing mix is a significant tool for creating the right marketing strategy and its
implementation through effective tactics. The assessment role of your product, promotion,
price and place plays a vital part in the overall marketing approach.
2. Marketing mix is the set of controllable, tactical marketing tools that a company uses to
produce a desired response from its target market. It consists of everything that a company
can do to influence demand for its product. It is also a tool to help marketing planning and
execution.
3. Competitive advantage refers to factors that allow a company to produce goods or services
better or more cheaply that its rivals. These factors allow the productive entity to generate
more sales or superior margins compared to its market rivals.
Promotion is an important element of marketing mix strategy which could be improving
competitive advantage. The marketing element promotion in the marketing mix strategy is
important in orders to communicate the positioning to their customers and market
relationship.
4. Identifying and arranging the elements of its marketing mix allow a business to make
profitable marketing decisions at every level. These decisions help a business develop its
strength and limit its weaknesses and become a more competitive and adaptable in its market.

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5. We need to recognize the importance of marketing mix because it helps plan a successful
product offering, helps with planning, developing and executing effective marketing
strategies. Help determine whether the product or services is suitable for your customers and
help identify and understand the requirement of customers.

Activity 3. Place (P3)

Direct from apple phone Sold by mobile phone
Networks most electronic retailers

Promotion (P4)
Price (P2)
Widespread Launch PR Social Media
£639-£879 depending on
Extensive online & other media
configuration
advertising
Product placement Discounted if bought with data
tariffs

Product (P1)
Advanced smartphone Leading-edge
performance high-res camera
Vast App ecosystem

Place (P3)
Activity 4. Direct from Ralph Lauren Bazar & Online

Price (P2)
Promotion (P4) Widespread
Launch PR Social
Media
Extensive online & other media
advertising
Product placement

Product (P1)
Polo Ralph Lauren polo-shirts

Note: Practice personal hygiene protocol at all times.

 9

Note: Practice personal hygiene protocol at all times.