ENTREPRENEURSHIP

Name of Learner: _ Grade Level:

Section: Date:

LEARNING ACTIVITY SHEET

Recognize a Potential Market

Background Information for Learner

As an entrepreneur, several factors should be given closer focus in order to operate a

business smoothly and productive. In running a business, is a task wherein you as an
entrepreneur, should be able to develop strong self-confidence and consider yourself as risks
taker. In business, there are times that the supply and demand are imbalance especially at this
time that the world is under pandemic due to the unpredictable COVID 19. Commodities are
insufficient thus resulting to price increase which affect seriously the life status of every
Filipinos. Since the world is fighting the unseen, everything in the business venture are put in
unfavorable situation which in the end may cause bankruptcy. Market analysis is one of the
most important thing to consider when engaging into business. It is the process of gathering
information about a market within an industry. Your analysis studies the dynamics of a
market and what makes potential customers tick. Keep in mind that typically the risks
associated with growth opportunities increase as you move away from the products and
markets you know into products and markets that are new to you. Costs for researching and
developing new products and researching and penetrating new markets will also increase

OPPORTUNITY RECOGNITION
Opportunity is a situation or occasion that makes it possible to do something that you want
to do. It is an exploitable set of circumstances with uncertain outcome requiring a
commitment or resources and involving exposure to risk.

S1. OPPORTUNITY SEEKING

 Entrepreneurs are innovative opportunity seekers. They have endless curiosity to
discover new or different ideas and see whether these ideas will work in the market
place.
 Entrepreneurs create value by introducing new products or services or finding better
way of making them
 These may include innovation in terms of product designs or addition of a new product
features to existing ones
 They may also tinker on improving their operational capability by employing new
technologies that will bring them greater efficiency and better economics
S2. OPPORTUNITY SCREENING
 Opportunity Screening is the process of cautiously selecting the best opportunity. It is
perhaps the most rigorous and yet, most important part of an
 opportunity –driven entrepreneurship. It takes a lot of time, effort, and knowledge to
discern which among the potential opportunities uncovered would be the one worth
investing on or at least narrowing down the list to the few promising ones.

Learning Competencies with code

Recognize a potential market
• Analyze the market need
• Determine the possible product/s or service/s that will meet the need;`
• Screen the proposed solution/s based on viability, profitability, and customer
requirements
Week 3-6 TLE_ICTAN11/12PC-Ia-1

Activity 1. Word Search: Search different words related to Entrepreneurship from

the set of word puzzle below (15 points)
Activity 2 Product List. Enumerate at least 5 products and services offered in your market
place according to its importance to the community. Write your answer in the table provided
below (1 as the most important and 5 as the least important)

Products Services
1. 1.
2. 2.
3. 3.
4. 4.
5. 5.

Activity 3. Getting to know the market. Answer then following questions. Write your
answer on the space provided after each question.
1. Who are my potential customers?

2. What are my customers’ shopping and buying habits?

3. How large is my target market?

4. How much are potential customers willing to spend?

5. Who are my competitors?

6. What are my competitors’ strengths and weaknesses?

Activity 4 Opportunity Spotting and Assessment. Do an opportunity spotting and

assessment activity in your own locality or barangay. Identify the potential opportunities
from the given opportunity source. If there is no opportunity in a particular source, indicate
none. You may also repeat other opportunity sources.
Follow the given example.

Opportunity source Findings Potential product or

service
Demographics The number of college Cellphone/Load
students at business
Barangay Paradise is
increasing
1. Socio-cultural factor

2. Technological factor

3. Economic factor
 4. Environmental or
ecological factor

5. Political Factor
6. Legal factor

7. Ethical factor

8. Demographic factor

Activity 5. Based on activity 3, determine the possible customer who will be availing the
product or service. Then rank it according to your most prioritized potential product or
service.

Potential product or Number of Is it possible It is Rank

service Possible to profitable? according
customers implement? to your
willingness
to push
through
1.

2.

3.

4.

5.

6.

7.

8.

9.

10.
Activity 6. Analyzing the Market Need
In order to prevent the COVID 19 from spreading in the Philippines, airports, and other entry
points all over the country has been provided with necessary equipment to identify the
persons coming from other places within the country carrying the virus. However, there is no
assurance yet that the spreading of virus can now be controlled unless the people follow the
guidelines prescribe by the Department of Health and Inter-Agency Task Force (IATF). What
do you think are the possible opportunities presented by this threatening situation?
Compose a jingle depicting the possible products or services you wish to offer to the
community. Identify its advantages in choosing your products or services, the customer
requirements and the market segment who will be using your products or who will be
availing your services. Timeframe of the presentation is 3 to 7-minute presentation.

Rubrics for Scoring

Group Name: _ _
Task Description: Students in assigned teams to create the task that details the specific tasks
for this activity. The presentation may either be video , jingle-making depicting the possible
products or services.
Criteria Exemplary Proficient Partially Unsatisfactory Points
Proficient
Introduction (12-15) (8-11) (4-7) (0-3)
(10 points) The The The The
introduction is introduction introduction introduction does
compelling is clear and does not not orient the
and provides coherent and create a audience to what
motivating evokes strong sense will follow.
content that interest in of what is to
hooks the the topic follow
viewer/reader
from the
beginning of
the
presentation
and keeps
the audience’s
attention
(15-20)
Concept Has a clear (10-14) (5-9) (0-4)
(20 points) picture of Has a fairly Has Little effort has
what they are clear picture brainstormed been spent on
trying to of their concept, brainstorming
achieve. what they but ne clear and refining a
Adequate are trying to focus has concept.
description of achieve. emerged. Unclear on the
what they are Can describe Goals or final goals and how
trying to do what they product not the activity will
be met.
 and generally are trying to clearly
how their do overall defined
work will but has
contribute to trouble
the final describing
output how their
work

will
contribute to
Content/ (15-20) the final (5-9) (0-4)
Organizatio The content output The content The content
n exceeds (10-14) does not lacks
(20 points) expected clear Information present clear information
statement on presented stated being asked in
what is being supports information. the activity.
asked in the what is Some of the Information is
activity. being asked supporting incorrect,
Information in the information outdated, or
presented in a activity. does not incomplete.
logical The content seem to fit in
manner. is presented the activity
in and not
progression connected in
of ideas series
and
supporting
information
Total Points /50

Reflection
1. I learned that
_

2. I enjoyed most on _

3. I want to learn more _ _

Reference/s
BATISAN, R., DIWA SENIOR HIGH SCHOOL SERIES: ENTREPRENEURSHIP,
DIWA LEARNING SYSTEMS INC., 2016

HABARADAS, R.B. & TULLAO, T.S. (2017). Entrepreneurship, Quezon City,

Phoenix Publishing House, Inc.

EWING MARION KAUFFMAN FOUNDATION, DETERMINE MARKET

POTENTIAL,06/04/2020,https://www.entrepreneurship.org/articles/2006/09/dete rmine-
market- potential

Link: en.wikipedia.org/encyclopedia/market-research
www.patriotsoftware.com