Crisis Leadership:

Adaptive Lessons for

Leaders

May 12, 2020

Presenter:
Keith Okano
Closing Strong Coaching
 What is Crisis
Agenda Leadership?

Finding Opportunities
in Crisis

Creating a Vision and

Developing a Plan.

Emerging from the

COVID-19 Pandemic
What is Crisis Leadership?
Crisis Leadership: There is only one leader
SEVERE
Leadership is not a democracy
FUNDAMENTALS
It is the leader's job to make the decision

Leader take ownership through communication

Leaders consistently point toward the vision

Leaders are open in their humility

The opposite of leadership is indecision

 Why Do We Wait For A Crisis
Before We Start Actively Leading?
Finding Opportunities in
Crisis
The Business
Crisis Stopping the economy is fast

CARES Act is designed to promote

continued employment using
businesses as a distribution vehicle
It is NOT a business stimulus program.

Restarting the economy is a much

slower and more complicated process.
And it has already started.
 THE GOOD NEWS!

• Everyone’s ”table” got knocked

over!
• The game has already changed!
• Your goal is NOT to put it back
like it was before.
• Set up the game that favors your
business
Opportunity Exercise: Ventilators
• Estimated 100k of ventilators in hospitals
• Normal order for new ventilators by hospitals is
3k per year

• Forecast demand is 750k needed now

• Total staffed beds in all U.S. hospitals is 924,107
• GM/Ventec and Ford/GE Healthcare partners:
• Deliver 80,000 units by August
• Capacity to build 40,000 monthly units
afterward
Opportunity Exercise: Ventilators
How would you produce a ventilator
if you were to start from scratch
today?

• What problem would it solve?

• Why would it be better?
• How would you communicate
the higher value?
Find The Opportunities
 What Are YOUR
Opportunities?

If you were to start

your business from
scratch today…
Create a Vision and
Develop a Plan
 Turning Your Opportunity
Into A Vision
• A Vision is a written statement that describes the company in the
future
• Clearly answer 3 key business questions:
• What problem would it solve?
• Why would it be better?
• How would you communicate the higher value?
• Business Vision includes clear, measurable achievements. For
example,
• Sales (Total or Target)
• Profit (Gross or Net)
• Employees (count or ROE)
• Locations or Markets
• Establish a specific ability or expertise
• The Vision is the Leader’s primary communication vehicle
When You Change Your Vision…

Your Business Changes Too.

Change Requires a Strategy.

Change Requires a Plan.
Hope is not a Plan.
Without a Plan there is no Hope.
Emerging From The COVID-
19 Pandemic
SUMMARY
 Leading in Crisis: MAKE A DECISION!

DON’T WORRY AIM FOR WHERE INNOVATION IN INVENT THE DEVISE AND
ABOUT WHETHER THE TARGET IS CRISIS IS FOCUSED COMPANY YOU NEED RESOURCE A PLAN
THINGS WILL GOING. NOT ON THE TODAY. THEN TO GET THERE. THEN
CHANGE, EVOLVE OR EXECUTE THE PLAN.
CHANGE. THEY WHERE IT IS NOW. OUTCOME, NOT
CREATE TO GET
ALREADY HAVE! THE MEANS. THERE.
questions?

Keith Okano
Closing Strong Coaching
keith@ClosingStrong.com
713-557-1639 (m)