St.

Vincent’s College Incorporated

Graduate School Masters in Business
Administration Program

A Written Report

Submitted to the faculty Of Master in Business Administration

In partial Fulfillment of the Requirements for

MANAGEMENT THEORIES AND LEGAL ISSUES (MBA 302)

Submitted to:

Prof. Raymond Chris P. Maribojoc, MPM, MBA

Submitted by:

Jamorol, Joshua R.
STUDENT

(Vision, Mission and Strategy)

 Vision as far as I know vision is to think to our future life. But in

management vision is an expression of what the organization wants to become,

what it wants to be, to be known as or to be known for. The vision comes from the

leaders – it is how they express the future for the organization or its strategic

direction. And vision is also a practical guide for creating plans, setting goals and

objectives, making decisions, and coordinating and evaluating the work on any

project, large or small. A vision helps keep organizations and groups focused and

together, especially with complex projects and in stressful times

The main characteristics of vision picture, a change, values, a map, and a

challenge.

Why you need vision in your life?

Just like a company's vision, establishing a vision for your life gives you a

direction to move. The long-term goal that comes from creating a life vision can

give you clarity and allow you to see where you're headed - meaning you can more

easily control your life's outcome.

A company's vision is one of the most important foundational pieces of an

organization. It gives the company a direction to move and a larger purpose for

employees to rally behind. Without a clear vision, the company gets stuck. 
As an entrepreneur, you probably already know this. You've also most likely

invested serious time into outlining a vision for your company and getting

everyone on your team excited about it. 

But what about a vision for your life? We often don't think about our life's vision

the same way we do a company vision -- but they really are the same.

Just like a company's vision, establishing a vision for your life gives you a

direction to move. The long-term goal that comes from creating a life vision can

give you clarity and allow you to see where you're headed -- meaning you can

more easily control your life's outcome. 

Here's why creating a vision for your life is so important. 

1. A vision puts substance behind your goals. 

Goal setting is crucial for moving forward. Without establishing goals, it's harder

to create a path to success. If you're just creating goals without a larger destination

in mind, it's fruitless labor. 

Think of your vision like that destination. It's your end goal. It gives you a larger

purpose to outline the little goals you set along the way. It's your finish line. 
Creating a vision puts meaning behind your goals. Instead of just setting small

goals arbitrarily and hoping you end up in the right place, have a long-term

destination to progressively move in the right direction. 

2. A vision makes it easier to get through roadblocks. 

When you're trying to grow as an entrepreneur, you're destined to run into some

roadblocks. If you're not struggling, you're not trying hard enough. But when you

hit those hurdles, you need something that pushes you through. 

Your life vision does just that. When you have something to focus on, you

recognize just how important getting through each roadblock is.

Set a life vision that keeps you focused -- something that will make you want to

work even harder when those difficult situations arise. When you know what

you're working toward, those hurdles will seem much smaller. 

3. A vision sets your expectations. 

Success is hard to define. What is considered "successful" for one entrepreneur

might be entirely different for another. Some want to pour everything into building

just one business, while others want to create and create. 

Knowing your life vision allows you to set your expectations for success. When

you know what you want to accomplish in life, you'll know if you're getting closer

to meeting your own personal expectations of success.

Having a life goal can help you stay focused on your own path -- not those around

you. When you know what success means to you and your business, you can feel

confident in the business decisions that you're making. 

Find the vision for your life. 

Your life vision is uniquely yours -- which means you need to find it for yourself.

Here are some steps you can follow for finding the vision for your life. 

 Identify what is important to you. What do you believe in? What do you

want to see changed, or what don't you want to see change? Figure out what

is most important to you.

 Be creative. Now isn't the time to be safe in goal setting. Your life vision

should be something far-reaching and hard to accomplish, but it should make

you excited. Think outside the box.

 Write a vision statement. You've probably already created a vision

statement for your business. Now it's time to create one for yourself.
  Outline your steps. Even if your vision seems far away, you should be able

to outline the steps you need to take or the things you need to accomplish to

make that possible. Roughly outline what those steps might be to make your

vision a reality. 

Why it’s important to have a vision statement?

The importance of a vision statement, many companies choose to operate

without one. Some simply combine their mission and vision into one general

document. Others do away with the idea altogether, thinking that corporate visions

are vague statements that serve no actual purpose. 

This is a missed opportunity. A vision statement can be a highly effective tool to

keep an organization on track, and unite the organization’s team—from investors

to employees—toward a shared purpose. It can also have a positive impact on a

company’s well-being. In fact, employees who find their organizations vision

meaningful show engagement levels of 68%, a considerable 52% higher than

employees who don’t. Not only do good vision statements keep everyone

motivated and moving in the right direction, they also provide guidance whenever

there’s a strategic decision that needs to be made.

Quality-based vision statements 

Other common vision statements are focused on internal goals. These include

the type of products and services the company hopes to provide as they grow.

Quality-based vision statements can also relate to company culture and operations.

The following are some examples from actual United States companies in different

industries:

 Amazon: “Our vision is to be earth’s most customer-centric company,

where customers can find and discover anything they might want to buy

online.”

 Avon: “To be the company that best understands and satisfies the product,

service, and self-fulfilment needs of women—globally.”

 Ben & Jerry’s: “Making the best ice cream in the nicest possible way”

 Ford: “People working together as a lean, global enterprise to make

people’s lives better through automotive and mobility leadership.” 

 IBM: “To be the world’s most successful and important information

technology company. Successful in helping our customers apply technology

to solve their problems. Successful in introducing this extraordinary

 technology to new customers. Important because we will continue to be the

basic resource of much of what is invested in this industry?”

 McDonald’s: “To move with velocity to drive profitable growth and

become an even better McDonald’s serving more customers delicious food

each day around the world.”

 Nordstrom: “To serve our customers better, to always be relevant in their

lives, and to form lifelong relationships”

 Starbucks: “To establish Starbucks as the premier purveyor of the finest

coffee in the world while maintaining our uncompromising principles while

we grow.” 

 Warby Parker: “We believe that buying glasses should be easy and fun. It

should leave you happy and good-looking, with money in your pocket. We

also believe that everyone has the right to see.”

 Zappos: “To provide the best customer service possible. Deliver 'WOW'

through service”
The two kinds of vision are, Long term and Short term

The long term is the how you would like to ultimately be remembered for

your work or the ultimate outcome you would like to achieve. Long-term plans

include the overall goals of the company set four or five years in the future and

usually are based on reaching the medium-term targets. And for example if I am

the owner a big company here in the Philippines and I have to take on bigger, more

challenging targets so I can assess my abilities. I plan on shaping myself during

this initial time so that I'm prepared to deliver on bigger targets later. Although I've

been in this field for a while now, I haven't been able to utilize my entire set of

skills.

And the short term is an operational component, with action plans for the

immediate future, and he short it refers to the short wok or short investment of the

company itself. Because short term is a short period of time. The short futures

position is an unlimited profit, unlimited risk position that can be entered by the

futures speculator to profit from a fall in the price of the underlying. The short

futures position is also used by a producer to lock in a price of a commodity that he

is going to sell in the future.

Short term is the near future can mean today, this week, this month, or even

this year. A short-term goal is something you want to accomplish soon.

Some examples of short term:

 Gain a New Skill. ...

 Boost Your Networking Abilities. ...

 Intern with a Large Company to Gain Experience. ...

 Start Your Own Business. ...

 Improve Your Sales or Productivity Numbers. ...

 Earn a Degree or Certification. ...

 Make a Career Switch. ...

 Become an Expert in Your Field.

The deference between the short term and long term. The short term is short-term

goals as goals they’d like to achieve in less than five years and more likely within

one to three years.

Short-term goals have an operational component, with action plans for the

immediate future. They also form the action plan for achieving each of the long-

term goals. Action plans usually contain daily or weekly activities.

While the long term is In working together toward achieving their mission, the

board knows that to accomplish this, they will need to provide for basic living

needs, such as food, water, shelter and healthcare for the homeless.
Long-term goals to help the board accomplish their mission may include things

like:

 Opening a local office.

 Building or locating suitable housing.

 Partnering with food banks, soup kitchens, and community agencies for food

supply.

 Partnering with local clinicians who can provide low-cost or no-cost mental

health care.

 Developing a long-term outreach plan to offer services to the homeless.

Establishing long-term goals should make it fairly easy to identify what the board

needs to do to achieve them. Tasks that help achieve long-term goals become the

short-term goals. First, the board needs to identify the functions that they need to

form their short-term goals. Some of the functions may include things like:

 Planning

 Funding

 Staff recruitment

 Management

 Administration

 Financial management
And one Example of vision is Microsoft, a Microsoft as a big vision in to our

world or industry it’s because they help more people more comfortable and

innovative for all the companies because know a days we use computers and all of

them has made by the Microsoft Inc. And Microsoft Corp. is an American

multinational company that develops, manufactures, licences, and sells tech

technology products, including computer software, electronics, and personal

computers. It is also one of the largest corporations in the world. Alongside

companies such as Apple, and Amazon.com Inc.

Mission based on the idea of distributing the corporate mission to all levels

of the company. And the one that’s derived the assignment, task and operation job.

But the other term of mission is an important assignment carried out for political,

religious, or commercial purposes, typically involving travel.

And the meaning of mission in management is statement defines what line

of business a company is in, and why is exists or what purpose it serves. Every

company should have a precise statement of purpose that gets people excited about

what the company does and motivates them to become part of the organization. A

mission statement should also define the company’s corporate strategy and is

generally a couple of sentences in length.

What is the mission statement?

A mission statement provides perfect clarity behind the “what,” the “who,”

and the “why,” of your company. The best mission statements are guidelines by

which a company operates. Everything you do as a company should work toward

your mission statement.

Some example of mission in management:

Some generic examples of mission statements would be, "To provide the best

service possible within the banking sector for our customers." or "To provide

the best experience for all of our customers."

PayPal

“To build the web’s most convenient, secure, cost-effective payment solution.”
PayPal’s mission statement establishes them as a Fin Tech leader.

PayPal’s values centre on being a leader in Fin Tech to democratize financial

services for all. This message is apparent in their mission statement, especially

because of the emphasis on being a “cost-effective solution.” Merging security

with cost effectiveness accurately sums up PayPal’s central mission of providing

affordable services that advance the global economy while protecting people.

Amazon

“To be Earth’s most customer-centric company, where customers can find and

discover anything they might want to buy online, and endeavours’ to offer its

customers the lowest possible prices.”

Amazon has been a champion of vision and values since their start.
Amazon is one of the largest global companies in existence and has grown to

include millions of consumers and sellers. This mission statement’s emphasis on

customer service and low prices truly encapsulates exactly what Amazon provides

to its customers, all while highlighting just how large Amazon is and how far it

reaches.

What are the three part of mission?

1. Key market: the target audience.

2. Contribution: the product or service.

3. Distinction: what makes the product unique or why the audience

should buy it over another?

Key market - A market-oriented purpose, or mission statement, focuses on the

customer or consumer and not the product, according to On Strategy. Identifying

key markets and gathering details about the customers being served in those

markets helps create a consumer- or market-oriented focus

And the purpose of key market state that supports the vision and serves to

communicate purpose and direction to employees, customers, vendors and other

stakeholders.
 The importance of the key market element is: Purpose. Strategy, Policies and

Standards.

Contribution - is the amount of earnings remaining after all direct costs

have been subtracted from revenue. This remainder is the amount available to

pay for any fixed costs that a business incurs during a reporting period. Any excess

of contribution over fixed costs equals the profit earned.

A contribution of mission statement:

1. Do keep it short and concise. Sum up the company's mission in just a few

sentences.

2. Don't write an essay.

3. Do think long-term.

4. Don't make it too limiting.

5. Do find out what your employees think of the mission statement.

6. Don't be afraid to change it.

Example of contribution management: if a business has revenues of $1,000 and

direct costs of $800, then it has a residual amount of $200 that can be contributed

to the payment of fixed costs. This $200 amount is the contribution arising from

operations.
 What are the good missions statements have?

 To inspire humanity -both in the air and on the ground.”

 “To accelerate the world's transition to sustainable energy.”

 “Spread ideas.”

 “To connect the world's professionals to make them more productive and

successful.”

Strategy - is an idea of planning, like game plan, arrangement, design, and

master plan, as far as I know strategy is the way how to create the idea. And

strategy is (from Greek στρατηγία stratēgia, "art of troop leader; office of general,

command, general ship") is a general plan to achieve one or more long-term or

overall goals under conditions of uncertainty. A strategy describes how the ends

(goals) will be achieved by the means (resources).

Strategic management is the management of a firm's resources to

successfully achieve its goals and objectives. It’s an action plan to ensure

performance targets are met, and the business continues to grow. Strategic

management provides overall direction by developing plans and policies designed

to achieve objectives and then allocating resources to implement the plans.

Ultimately, strategic management is for organisations to gain a competitive edge

over their competitors.

HERE ARE THE 4 STEPS TO EFFECTIVELY IMPLEMENT STRATEGIC

MANAGEMENT

Strategic intent - Successful execution of strategic management starts with

strategic intent – that’s defining the organisational objectives and using them as a

benchmark to measure performance and progress. An organisation’s vision and

direction should be specific, actionable and measurable, rather than broad. This is

the point where companies outline their future business focus – whether that’s

profitability, shareholder wealth, or market leadership.  

Strategy formulation - The next stage involves formulating the strategy and this

requires a company health check through a SWOT analysis. It’s where companies

forensically examine themselves, looking at the environment they operate in, both

internally and externally. This strategic analysis focuses on company strengths,

weaknesses, opportunities and threats. Through this process, an organisation is able

to determine what it does better than its competition, what it needs to improve on,

and what advantages their competitors have. 

Strategy implementation – An organisational blueprint is a good start to strategic

management, but it must be put into action. To ensure a company’s survival,

growth and expansion, strategies must be put into practice.

 Developing structures and systems,

 Allocating resources,

 Overseeing change management,

 Instigating risk management strategies,

 Developing decision-making processes,

 Developing project management capabilities,

 Strengthening competitive capabilities,

 Communicating strategy,

 Managing human resources by aligning individual roles with performance

objectives; and

 Rewarding performance.

Strategy evaluation – The final stage of strategic management is to analyse and

assess the results achieved through the strategic process. By measuring the

performance of an organisational strategy, companies can decide whether to stay

on course or make adjustments to correct actions to adapt to changing market

conditions.
 And the other term of strategy, noundecision-making, meeting. policy

meeting. skull practice. strategy meeting.

What are the 5 strategy?

 Plan - design, plot, scheme, project mean a method devised for making or doing

something or achieving an end. plan always implies mental formulation and

sometimes graphic representation

 Ploy - says that getting the better of competitors, by plotting to disrupt, dissuade,

discourage, or otherwise influence them, can be part of a strategy. This is where

strategy can be a ploy, as well as a plan.

 Pattern - is essentially the process of a business looking for signs of change, in

order to be responsive and reactive at a macro level. By mapping the patterns,

firms are able to model and predict upcoming trends before they happen. It is the

making of competitive advantage.

 Position - is the process by which departments determine how jobs are defined,

how many positions are needed, and what the organizational structure 

What are the top management positions?

The board of directors, president, vice-president, and CEO are all

examples of top-level managers. These managers are responsible for controlling

 and overseeing the entire organization. They develop goals, strategic plans,

company policies, and make decisions on the direction of the business.

 Perspective – means relating or belonging separately to the individual people

you have just mentioned. 

Benefits of strategic management

Achieving organizational goals takes planning and patience. Strategic

management can help companies reach their goals. Strategic management ensures

the steps necessary to reach a business goal are implemented company-wide.

Strategic management offers many benefits to companies that use it, including:

 Competitive advantage: Strategic management gives businesses an

advantage over competitors because its proactive nature means your

company will always be aware of the changing market.

 Achieving goals: Strategic management helps keep goals achievable by

using a clear and dynamic process for formulating steps and implementation.
  Sustainable growth: Strategic management has been shown to lead to more

efficient organizational performance, which leads to manageable growth.

 Cohesive organization: Strategic management necessitates communication

and goal implementation company-wide. An organization that is working in

unison towards a goal is more likely to achieve that goal.

 Increased managerial awareness: Strategic management means looking

toward the company's future. If managers do this consistently, they will be

more aware of industry trends and challenges. By implementing strategic

planning and thinking, they will be better prepared to face future challenges.

Five steps of strategic management

While there are different approaches and frameworks for strategic management,

there are generally the same five steps in the process:

1. Identification

2. Analysis

3. Formation

4. Execution
 5. Evaluation

1. Identification

The first step in strategic management is evaluating the company’s current

direction. This often includes understanding the company’s goal, mission and

overall strategic direction. Assessing where the company’s current process will

help you achieve your goal.

2. Analysis

Once you understand the current process, you must analyse the details. What is

working? What is not working? What input from organizational stakeholders can

you gather? This is the time to answer any questions that will help solidify the

necessary elements of the strategic plan. A SWOT analysis, or identification of

strengths, weaknesses, opportunities and threats, is a useful tool.

3. Formation

Once you have the information you need, it is time to create an action plan for

reaching the goal. Make sure the steps are clear, focused and directly related to the

goal. Prepare easy-to-understand implementation guidelines if the process or

procedure will impact many people within the organization.

4. Execution

Follow the steps outlined in your strategic plan. Make sure that all stakeholders are

implementing the plan as designed for maximum efficiency.

5. Evaluation

Evaluate the final product. Did you achieve your goal? Was the process

implemented appropriately company-wide? Based on your answers to these

questions, you can reflect and revise as needed.

The dereference between the vision, mission and strategy:

These elements are all part of the organization's picture of its desired future:

The mission defines why the organization exists, what it aims to accomplish, and

how it will proceed on its journey, while the strategy specifies the practical steps

the organization will take to achieve its vision.

While the mission statement focuses on more tactical aspects of the

business, the vision statement looks to the future of the company. The vision

statement provides the direction in which the company wants to go. Together with

the mission statement, it helps to create the organizational strategy for the business.