Presentations

Matter
Presentations Matter
You’ve got a story to You’ve got a story to tell or an idea to sell,
and you need other people to understand
tell or an idea to sell, and embrace it. Advertising may create
awareness, collateral may increase interest,
and you need other and social media posts may spark conver-
people to understand sation. But when it comes time to make a
decision, your audience likely wants to en-
and embrace it. gage in discussion with someone they trust.
As an inherently personal medium, presen-
tations have the power to connect people in
ways that other media can’t match.
Presentations have become one of the
most ubiquitous communication tools used
by businesses, second only to email. With
about 1.25 million presentations given every
hour , many businesses have truly adopted
a presentation culture.
When a presentation is developed and de-
livered well, it can be one of the most pow-
erful and persuasive communications tools
in the world. It can launch a company, raise
PRESENTATIONS MATTER
awareness of climate change or influ-
ence the lives of individuals around the
globe. A great presentation can make a
complex technology easy to understand,
motivate employees to adopt a new strat-
egy or help a top sports network attract
more advertisers.
However, only a small percentage of presen-
tations get the time and attention required
to be truly effective.
While presentations are at the top of the
communication pyramid in terms of visibil-
ity and volume, they’re often at the bottom
when it comes to budget and time com-
mitment. Companies invest countless hours
researching which products or services to
sell, then take months to carefully craft and
test a value proposition that will help them
rise above the competition. They spend
hundreds of millions of dollars on advertis-
ing and marketing to promote their offerings
and attract customers. Yet when a company
finally gets in a room with their most impor-
tant prospects -- often the last impression
that a prospect has of a company before
closing a business deal – the presentation
is often hastily cobbled together with only
cursory thought about the most effective
way to motivate the audience into action.
A compelling presentation that emotion-
ally and visually engages its audience
can help forge bonds between speak-
ers and audiences to inspire adoption of
ideas and motivate action. Presentations
are the bridge between digital and per-
sonal—the one communication medium
that straddles human interactions across
one-to-one, one-to-few, and one-to-many
settings. It provokes thought about the role
of presentations in a company’s commu-
nication strategy and positions them as a
crucial tool for deepening relationships and
driving response.
© Duarte, Inc. www.duarte.com | 2
Data Informs,
Stories Persuade
Duarte’s audience-centric philosophy and
proven methodology can help you bridge
the divide between you and your audience
with a persuasive and personally compelling
visual story that builds trust, inspires con-
nections, and motivates actions.
A great presentation can fuel a chain re-
action of discussions and actions – from
tweets and posts to calls, conversations,
and conversions that
Spark a shift in culture
Build the value of brand
Spread ideas far and wide
Propel global movement
PRESENTATIONS MATTER
Presentations are powerful. They are used to aid the con-
nection between people and ideas. When several people
gather in a room together it’s a grand opportunity for sin-
cere human connection.
When we read dry, factual arguments, we read with our
dukes up. Humans simply aren’t moved to action by “data
dumps,” dense PowerPoint slides, or spreadsheets packed
with figures. We are critical and skeptical.
But when we are absorbed in a story we drop our intel-
lectual guard. We are moved emotionally and this seems
to leave us defenseless. Stories can also function as Trojan
Horses. The audience accepts the story because, for a hu-
man, a good story always seems like a gift. But the story is
actually just a delivery system for the presenter’s agenda. A
story is a clever way to’ sneak’ a message into the fortified
citadel of the human mind.
© Duarte, Inc. www.duarte.com | 3
 The Duarte VisualStoryTM Difference
The Duarte
Duarte creates presentations and offers
training based on our unique VisualStory™
methodology, which applies storytelling
Difference
and visual thinking principles to communi-
cations designed to shift audience beliefs
and behaviors.
Since 1988, Duarte has developed
hundreds of thousands of
presentations for the world’s most
influential businesses, institutions,
causes, and authors.
PRESENTATIONS MATTER
We not only create cinematic, high-stakes
keynotes, we also help companies craft pre-
sentations of all kinds: every day meetings,
live and virtual events, modular presenta-
tions to address various audiences, viewer-
guided and on-demand experiences, videos
and multimedia, dynamic documents…and
sometimes no slides at all.
Duarte did not invent presentations; we
simply decided that they matter. We love
presentations because they translate
information into inspiration. We’re passion-
ate about helping companies improve the
effectiveness of every presentation they
create and deliver because we believe
that every audience deserves to hear a
great presentation.
© Duarte, Inc. www.duarte.com | 4
Our Offerings
Duarte delivers communications that transform.
Presentation Content
We specialize in moving people — in one mo- Design Development
BOOKS
ment or over the course of many moments —
through persuasive visual stories and presenta-
tions. We also teach storytelling, design, and
delivery skills in engaging, in-person workshops
and online via our award-winning eCourse. Events & Communications
Experiences Strategy

THOUGHT
Online LEADERSHIP Speaker
Training Coaching

Training
Workshops

PRESENTATIONS MATTER © Duarte, Inc. www.duarte.com | 5

Create persuasive
presentations every time.
Contact us to learn more.

Call us. +1 650.625.8200

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