RAVENSHAW UNIVERSITY

BA (HONOURS) IN JOURNALISM
&
MASS COMMUNICATION
(BA JMC)
2021-24

COURSE STRUCTURE
(SEMESTER PATTERN)
 Scheme of UG Journalism and Mass Communication Course
Under Choice Based Credit System (CBCS)
1ST YEAR
1ST SEMESTER
Course Course Title Remarks Credits
Code
Core C- 1 Introduction 6
to Journalism
Compulsory
C- 2 Introduction to Media and 6
Communication
Generic GE-1 Reporting and Editing for Students of JMC Honours 6
Elective Print can opt for GE Course from
among courses offered by
Social Sciences and
Humanities Departments
Ability AECC-1 4
Environmental Science Compulsory
Enhancement
TOTAL 22

2ND SEMESTER
Course Course Title Remarks Credits
Code
C-3 Reporting and
Editing for 6
Core Print(T &P) Compulsory
C- 4 History of the 6
Media
GE- 2 Photography Students of JMC Honours can
opt for GE Course from among
courses offered by Social
Generic Sciences and Humanities
Elective Departments 6
AECC-2 MIL, Compulsory
Communicatio
n
Ability (English/Odia/
Enhancement Hindi) 4
TOTAL 22

2
2nd YEAR
3RD SEMESTER
Course Course Title Remarks Credits
Code
Core C-5 Introduction to 6
Broadcast Media
(T&P)
C-6 Media and 6
Compulsory
Cultural Studies
C-7 Advertising and 6
Public
Relations (T&P)
Generic GE-3 Reporting and Students of JMC Honours can 6
Elective Editing for Print opt for GE Course from
among courses offered by
Social Sciences and
Humanities Departments
Skill SEC-1 Communicative Compulsory 4
Enhancement English
TOTAL 28

4TH SEMESTER
Course Course Title Remarks Credits
Code
Core C-8 Introduction to 6
New Media
C-9 Development 6
Compulsory
Communication
C-10 Media Ethics and 6
Laws
GE-4 Photography Students of JMC Honours can 6
opt for GE Course from
among courses offered by
Generic Social Sciences and
Elective Humanities Departments
SEC-2 Quantitative Compulsory 4
Aptitude &Logical
Skill Reasoning
Enhancement
TOTAL 28

3
3rd YEAR
5TH SEMESTER
Course Course Title Remarks Credits
Code
Core C-11 Corporate Compulsory 6
Communication
C-12 Advanced Broadcast 6
Media
Discipline DSE -1 Photography 6
Specific
Elective
DSE -2 Electronic Media 6

TOTAL 24

6TH SEMESTER
Course Course Title Remarks Credits
Code
Core C -13 Advanced New Media 6
C -14 Communication 6
Compulsory
Research and
Methods
Discipline DSE-3 Introduction to Film 6
Specific Studies
Elective

Dissertation 6
DSE-4
TOTAL 24

4
B: Generic Electives

For students opting Journalism and Mass Communication as Generic Elective.

The students of BAJMC shall choose Generic Elective from the Other departments
Semester Course Course Title Remarks
Code
I GE-1 Reporting and Editing for For the students who will choose
Print Journalism and Mass Communication as
Generic Elective
II GE-2 Photography For the students who will choose
Journalism and Mass Communication as
Generic Elective
III GE-3 Reporting and Editing for For the students who will choose
Print Journalism and Mass Communication as
Generic Elective
IV GE-4 Photography For the students who will choose
Journalism and Mass Communication as
Generic Elective

Mark Distribution of the mentioned papers is as follows:

COURSE CREDIT MARKS

Core Course 14 x 6 = 84 14 x 100 =1400
Discipline Specific Elective Course 4 x 6 = 24 4 x 100 = 400
Generic Elective Course 4 x 6 = 24 4 x 100 = 400

Ability Enhancement Course 2x4=8 2 x 100 = 200

Skill Enhancement Course 4x2=8 2X100= 200
TOTAL 148 2600

5
 SYLLABUS FOR
B.A. (HONOURS)
JOURNALISM AND MASS COMMUNICATION
UNDER CHOICE BASED CREDIT SYSTEM
RAVENSHAW UNIVERSITY, CUTTACK

Course Structure for B.A (HONOURS) Journalism and Mass Communication

There are a total of fourteen core courses that students are required to take across six
semesters. All the core courses are compulsory. In addition to core courses in
Journalism and Mass Communication, a student of B.A. (HONOURS) JMC will choose
four Discipline Specific Elective (DSE) Courses. The DSE Courses are offered in the
fifth and sixth semesters and two such courses will be selected by a student from a set
of courses specified for each of these semesters (Groups I and II in the attached
table).

Ability Enhancement Courses (AEC), Skill Enhancement Courses and Generic

Elective (GE) Course
Besides the core papers, students are also required to take The Ability Enhancement
(AE) Courses, Skill Enhancement Courses and Generic Elective (GE) Courses as
offered by the University.

Readings List: The nature of several of the courses is such that only selected
readings can be specified in advance. Reading lists will be updated and topic-wise
readings will be specified at regular intervals, ideally on an annual basis.

6
 1ST Year
SEMESTER I
C-1: Introduction to Journalism
Course contents:

LEARNING OBJECTIVES

The objective of this subject is:

1) To introduce the students to the fundamentals of journalism

2) To acquaint the students with different forms of news writing
3) To familiarize the students with headline & lead writing
4) To explain the correlation among media, society, and democracy

LEARNING OUTCOMES
After going through this unit, the student should be able to:

1) Know the basics of journalism and news

2) Inculcate the knowledge of various forms of news writing
3) Write news headline & lead
4) Understand the relationship among media, society, and democracy

Unit 1 - Understanding News, Meaning, definition, Hard news vs. Soft news, Qualities of news,
Sources of news, News value

Unit 2 – Forms of News writing, Organising a news story, Basic components of a news story-
Headline, lead & body.

Unit 3 – Lead or Intro- importance, functions and types. Writing different types of leads,
Importance of translation in print media.

Unit 4 – Role of Media in a Democracy; Responsibility to Society; Ethics in journalism, paid

news , trial by media

Practical/Assignment:

 Students will have to design a news package (text, photographs, graphics, vox-populi).
 Students will prepare a profile of newspaper writings.
 Students will visit a media organisation to observe their functioning and write reports
thereof.
 Students will make classroom presentation.

Readings:
- Bruce D. Itule and Douglas A. Anderson. News writing and reporting for today’s media;
McGraw Hill Publication, 2000.
7
- M.L. Stein, Susan Paterno& R. Christopher Burnett. News writer’s Handbook: An Introduction
to Journalism; Blackwell Publishing,2006.
- George Rodmann. Mass Media in a Changing World; Mcgraw Hill Publication,2007.
- Carole Flemming and Emma Hemmingway. An Introduction to Journalism; Vistaar
Publications,2006.
- Richard Keeble. The Newspaper’s Handbook; Routledge Publication,2006.

C-2: Introduction to Media and Communication

LEARNING OBJECTIVES

The objective of this subject is to give students a thorough understanding of:

1) Communication, which is very much crucial to our survival and growth.

2) Mass media, its process of designing and delivering messages to diverse audiences through
media channels as old as the book and as new as the internet.
3) The basics of media and communication and their importance in our everyday lives.

LEARNING OUTCOMES
After going through this unit, the student should be able to:

1) Understand the basic concepts of media and communication

2) Enhance their professional skills
3) Understand the history, use and effects of the media.
4) Communicate effectively using various mediums of Communication

Course contents:
Unit 1 Media and Everyday Life; Mobile phones, Television, Twitter; Instagram, Internet

Unit 2 Communication: Forms and Levels; Barriers in Communication, Communication

Process, Normative Theories of the Press.

Unit 3 Direct Effects- Mass Society and Magic Bullet Theory, Propaganda; Limited Effects-
Individual Difference Theory, Personal Influence Theory

Unit 4 Four Models of Communication: Transmission model, Ritual or Expressive model,

Publicity Model, Reception Model.
Outcomes:

Readings:
Michael Ruffner and Michael Burgoon, Interpersonal Communication (New York, Holt,
Rinehart and Winston 1981, 21-34; 59-72
John Fiske, Introduction to Communication Studies, (Routledge 1982), pp 1-38
Dennis McQuail, Mass Communication Theory, (London, Sage, 2000), pp 1-11; 41-54;
121-133(fourth Edition)
Baran and Davis, Mass Communication Theory, Indian Edition, (South West Coengate
Learning, 2006) pages 42-64; 71-84; 148-153; 298-236
8
Kevin Williams, Understanding Media Theory, (2003), pp.168-188
Robin Jeffrey, Cell Phone Nation: How Mobile Phones have Revolutionized Business,
Politics and Ordinary Life in India. New Delhi: Hachette (2013)
Ravi Sundaram, The Art of Rumour in the Age of Digital Reproduction, The Hindu, August
19,2012http://www.thehindu.com/news/national/the-art-of-rumour-in-the-age-of-
digitalreproduction/ article3792723.ece (Unit 1)
ShohiniGhosh, “Inner and Outer Worlds of Emergent Television Cultures,” in No Limits:
Media Studies from India, Ed. Ravi Sundaram. New Delhi: Oxford (2013).

GE-1 Reporting and Editing for Print

LEARNING OBJECTIVE

The objective of this subject is to provide students a detailed understanding of:

1) Both news reporting and editing.

2) To familiarize with the role, function and qualities of news reporter.
3) The subject also aims at providing tips for news agency reporting and to report meetings,
speeches and conferences.
4) Besides, students will learn about different types of beats covered by journalists and art of
news, article, feature, column and editorial writing.
5) The subject will also help students to get a complete idea about the editing process and page
design.

LEARNING OUTCOMES

After going through this unit, the learner will be able to:

1) Identify role, function and qualities of news reporter

2) Learn how to write agency news and speeches, meetings and conferences
3) Become a specialist in either one or several beats
4) Learn the art of news, article, feature, column and editorial writing
5) Gain an understanding of entire editing process
Course contents:

UNIT 1 News Reporter- role, functions, and qualities; Chief of Bureau & correspondents; news
agency reporting, covering Speeches, Meetings and Press Conferences,

Unit 2 Covering of beats- crime, courts, city reporting, hospitals, health, education, sports;
obituary, weather, Interviewing techniques, Articles, features, types of features and human
interest stories, leads for features.

UNIT 3 Organizational setup of a newspaper, Editorial department; Introduction to editing:

Principles of editing, Headlines; importance, functions of headlines, types of headline,
Typography and style, style sheet, importance of pictures, selection of news pictures

9
UNIT 4 Role of sub/copy-editor, News editor and Editor Editorial page: structure, purpose,
letters to the editor, special articles, Opinion pieces, op. Ed page, Page Design.

Readings
The Art of Editing, Baskette and Scissors, Allyn and Bacon Publication
Dynamics of Journalism and Art of Editing, S.N. Chaturvedi, Cyber Tech Publications
News Writing and Reporting for Today’s Media, Bruce Itule and Douglas Anderson,
McGraw Hill Publication
Modern newspaper practice: A primer on the press, F.W. Hodgson, Focal Press
Reporting for the Media, Fred Fedler and John R. Bender, Oxford University Press
The Newspaper’s Handbook, Richard Keeble, Routledge Publication
Principles of Editorial Writing, MacDougall and Curtis Daniel, W.C. Brown Co. Publishers
News Reporting and Writing. Mencher, Melvin. MC Graw Hill, NY. 2003
Mass Communication Theory, Denis McQuail, Sage Publications
Reporting for the Print media‘. (2nd ed) . ;Fedler, Fred. Harcout, Bruce Jovanovich Inc., NY.
1979

10
 SEMESTER II

C-3: Reporting and Editing for Print (Theory & Practical)

LEARNING OBJECTIVE
The objective of this subject is to provide students a detailed understanding of:

1) Both news reporting and editing.

2) To familiarize with the role, function and qualities of news reporter.
3) The subject also aims at providing tips for news agency reporting and to report meetings,
speeches and conferences.
4) Besides, students will learn about different types of beats covered by journalists and art of
news, article, feature, column and editorial writing.
5) The subject will also help students to get a complete idea about the editing process and page
design.

LEARNING OUTCOMES

After going through this unit, the learner will be able to:

1) Identify role, function and qualities of news reporter

2) Learn how to write agency news and speeches, meetings and conferences
3) Become a specialist in either one or several beats
4) Learn the art of news, article, feature, column and editorial writing
5) Gain an understanding of entire editing process

Course contents:
UNIT 1 News Reporter- role, functions and qualities; Chief of Bureau & correspondents; news
agency reporting, covering Speeches, Meetings and Press Conferences,

Unit 2 Covering of beats- crime, courts, city reporting, hospitals, health, education, sports;
obituary, weather, Interviewing techniques, Articles, features, types of features and human
interest stories, leads for features.

UNIT 3 Organizational setup of a newspaper, Editorial department; Introduction to editing:

Principles of editing, Headlines; importance, functions of headlines, types of headline,
Typography and style, style sheet, importance of pictures, selection of news pictures

UNIT 4 Role of sub/copy-editor, News editor and Editor Editorial page: structure, purpose,
letters to the editor, special articles, Opinion pieces, op. Ed page, Page Design.

Readings
The Art of Editing, Baskette and Scissors, Allyn and Bacon Publication
Dynamics of Journalism and Art of Editing, S.N. Chaturvedi, Cyber Tech Publications
11
News Writing and Reporting for Today’s Media, Bruce Itule and Douglas Anderson,
McGraw Hill Publication
Modern newspaper practice: A primer on the press, F.W. Hodgson, Focal Press
Reporting for the Media, Fred Fedler and John R. Bender, Oxford University Press
The Newspaper’s Handbook, Richard Keeble, Routledge Publication
Principles of Editorial Writing, MacDougall and Curtis Daniel, W.C. Brown Co. Publishers
News Reporting and Writing. Mencher, Melvin. MC Graw Hill, NY. 2003
Mass Communication Theory, Denis McQuail, Sage Publications
Reporting for the Print media‘. (2nd ed) . ;Fedler, Fred. Harcout, Bruce Jovanovich Inc., NY.
1979

PRACTICAL:

REPORTING
Sl.
No.
Topics
1 Writing news in inverted pyramid style 8 Development
2 Taking interviews for news and features 9 Business
3 Revamping press releases 10 Life style
4 Translation for news making 11 Covering Courts
5 Obituary 12 Speeches and meetings
6 Hospitals 13 Politics
7 Accidents, Disasters & Weather 14 Human Interest stories

EDITING
Sl. Sl.
No.
Topics No.
Topics
1 Subbing newspaper and agency copies 6 Reviews
2 Editorial writing 7 Headline writing
3 Letters to the Editor 8 Photo editing and caption writing
4 Feature/article/ columns writing 9 Newspaper page design/make-up

Each student shall maintain a practical record carrying the above-mentioned assignments
both for Reporting and Editing. The record duly signed by the concerned teacher is to be
submitted before the Internal Examiner during the term-end practical examination for
award of marks.

C-4: History of the Media

LEARNING OBJECTIVE

The objective of this subject is to provide students a detailed understanding of:

1) The glorious journey of Indian journalism

2) The origin of the traditional print and electronic media
3) Knowledge of growth of print, photography, electronic and cinema.
12
 4) Of the present status of various mass media

LEARNING OUTCOMES

After going through this subject, the learner will be able to:

1) Acquaint themselves with the glorious journey of journalism in India.

2) Understand of the origin and of the print, camera, photography, electronic media and use it
for news and professional growth
3) Inculcate the knowledge of growth of print and electronic media.
4) Acknowledge on the present status of various mass media

Course contents:

Unit 1 History of the Press in India: Colonial Period, National Freedom Movement, Gandhi as a
Journalist and Mass Communicator

Unit 2 Media in the Post-Independence Era, Emergency & Media, Language Press

Unit 3 History of AIR, Penetration of radio in rural, FM Radio, Privatization

Unit 4 Visual Media: The early years of Photography, From Silent Era to the talkies, Cinema in
later decades, The coming of Television and the State’s Development Agenda,
Commercialization of Programming (1980s), Formation of Prasar Bharati

Readings:
Briggs, A and Burke, P, Social History of Media: From Gutenberg to the Internet, (Polity
Press , 2010) (Chapter 2 and Chapter 5)
ParthasarthyRangaswami, Journalism in India from the Earliest to the Present Day, (Sterling
Publishers, 1989).
Jeffrey, Robin, India’s News Paper Revolution: Capitalism, Politics and the Indian Language
Press, (New Delhi, Oxford 2003)
Manuel, Peter Cassette Culture page, (Chicago, University of Chicago Press, 1993), 1- 32
Chatterjee, P.C, Broadcasting in India page (New Delhi, Sage, 1991) -39-57
Neurath P. “Radio Farm Forum as a Tool of Change in Indian Villages,” Economic
Development of Cultural Change, vol 10, No. 3 (pp 275-283) David Page and William Crawley,
Satellites Over South Asia, (Sage, 2001) Chapter 2, chapter 8 and Chapter 9.
Das, Biswajit, “Mediating Modernity: Colonial Discourse and Radio Broadcasting in India,”
Communication Processes Vol 1: Media and Mediation, B. Bel, B. Das, J. Brower, Vibhodh
Parthasarthi, G. Poitevin (Ed.) (Sage 2005)
Parthasarthi, Vibhodh, “Constructing a ‘New Media Market: Merchandising the Talking
Machine” in Communication Processes Vol 1: Media and Mediation, B. Bel, B. Das, J. Brower,
Vibhodh Parthasarthi, G. Poitevin (Ed.) (Sage 2005)
Eric Barnouw and Krishnaswamy, Indian Film, (New York, Oxford University press, 1980),
2nd Edition, Chapters "Beginnings," & "Three Get Started,"
John V. Vilanilam, “The Socio Cultural dynamics of Indian Television: From SITE to Insight

13
toPrivatisation,” in Television in Contemporary Asia by David French and Michael Richards
(Ed) (Sage, 2000).
Elen McDonald “The modernizing of communication: Vernacular Publishing in Nineteenth
Century Maharashtra” Asian Survey, 8-7, (1968) pp 589-606
Francis Robinson (1993) Technology and Religious change: Islam and the impact of Print;
Modern Asian Studies, Vol 27, No. 1 (Feb) pp. 229-251. Seminar Issue October 1997, Indian
Language Press
G.N.S Raghavan, Early years of PTI, PTI story: Origin and Growth of Indian Press,
(Bombay, Press Trust of India, (1987), 92-119
Melissa Butcher Transnational Television, Cultural Identity and Change, (New Delhi, Sage,
2003) 49-77 V.Ratnamala, ambedkar and media -

14
 2ND Year
SEMESTER III
C-5: Introduction to Broadcast Media (Theory & Practical)

LEARNING OBJECTIVE

The objective of this subject is to make students understand

1) The working pattern of electronic media platform.

2) To familiarize the students with the basic techniques of broadcasting and
3) To create understanding of electronic media content creation.

LEARNING OUTCOMES
After going through this subject, the learner will be able to:

1) To understand the working pattern of electronic media platform.

2) Familiarize with the basic techniques of broadcasting.
3) Will be able to have understanding of electronic media content creation.
4) Will be having the knowledge of script writing & news casting

Course contents:
Unit 1 - Basics of Sound; Concepts and functions of sound, Types of sound-Sync, Non-Sync,
Natural sound, Ambience Sound; Characteristics of Radio as a mass medium.

Unit 2 - Characteristics of Television as a mass medium, Basics of Visual; Still to moving

pictures ;

Unit 3 - Writing and Editing Radio News, Gathering, Writing/Reporting for Radio, Elements of
Radio News Bulletin, Radio News-room- Introduction to Recording and Editing sound

Unit 4 - Writing and Editing Television News, Electronic News Gathering (ENG) & Visual
Grammar – Camera Movement, Types of Shots, Focusing, Visual Perspective. Elements of a
Television News Story, Elements of Television News Bulletins

Readings:
Zettl Herbert, Television Production Handbook. (Pgenos: 20-80, 85-135)Robert c Allen and
Annette Hill (Ed- 2004), The Television Reader, Routledge (Pgenos: 10-40)
P.C Chatterjee, Broadcasting in India, New Delhi, Sage 1987(Page nos- 25- 78)
The Radio Handbook, by Carrol Fleming, Rout ledge (London & New York 2002) (Pgenos:
47- 105)

Suggested Resources &Documentaries-

News Bulletins in English and Hindi on National and Private channels (as teaching material)
15
-Documentary- ‘The future of Television News.’

PRACTICAL-

Radio
Sl. No. Topics Sl. No. Topics
1 Writing for Radio - developing script 6 Reporting from the field
2 Preparation of announcements 7 Voice dispatches
3 Writing Radio news ; preparing news 8 Reporting of events and recording of
bulletin sound bytes
4 Writing Radio commercials 9 Recording of voice casts
5 Editing copy and headline writing 10 Production of bulletins in groups
TELEVISION
Sl. No. Topics Sl. No. Topics
1 Headline writing 6 Anchoring
2 lighting setup through 7 Writing, presenting and recording of PTCs
diagrams
3 Sequencing and editing of 8 Writing and recording of voiceovers
news packages
4 News reading and announcing 9 Project: Story telling through still photos
5 Script writing 10 Acquaintance with camera and taking
shots for reporting

Each student shall maintain a practical record carrying the above-mentioned assignments.
The record duly signed by the concerned teacher is to be submitted before the Internal
Examiner during the term-end practical examination for award of marks.

C-6: Media and Cultural Studies

LEARNING OBJECTIVE

The objective of this subject is to make students understand

1) The relationship between media and culture in the actual patterns of communication

2) The various cultural aspects of the media;

3) And create an urge for research and critical appreciation.

LEARNING OUTCOMES
After going through this subject, the learner will be able to:

1) Understand the cultural dynamics of the media.

2) Do research and find new ideas as regards the concept, history, trend and significance of a
particular medium.
3) Deliver better professionally in broader cultural contexts.

16
Course contents:

Unit 1 Understanding Culture; Mass Culture, Popular Culture, Folk Culture; Media and Culture

Unit 2- Critical Theories; Media as Cultural Industries, Political Economy, Ideology and
Hegemony
Unit 3 Representation, Media as Texts, Signs and Codes in Media, Discourse Analysis, Genres
Representation of nation, class, caste and gender issues in Media

Unit 4 Audiences, Uses and Gratification Approach, Reception Studies, Active Audiences
Women as Audiences, Sub Cultures; Music, Fandom, New Media and Cultural forms.

Readings
AS Media Studies: An Essential Introduction Edited by Philip Rayner, Peter Wall and
Stephen Kruger, Routledge (Covers Unit II, III, IV and V)
John Fiske, 1982, Introduction to Communication Studies, Routledge (Covers Unit II,
Ideology and Meanings and Unit III Signs and codes)
Dennis McQuail, 2000, (fourth Edition) Mass Communication Theory, London, Sage (Covers
Unit IV, Media Technologies)
Baran and Davis, Mass Communication Theory (covers Unit II, III and IV)
John Storey. Cultural Theory and Popular Culture: An Introduction. London: Pearson
Longman. 2009
Kevin Williams, Understanding Media Theory (Covers Unit II, III and IV)
Media Cultures by Nick Stevenson, 2002, Second Edition, SAGE
James Clifford, Tony Benett, Raymond Williams, Stuart Hall, John Storey
Short Extracts from writings by Adorno and Horkheimer, Radway, Roland Barthes, Mcluhan
Parmar S. Traditional Folk Media in India, 1975, New Delhi, Geka Books

C-7: Advertising and Public Relations (Theory & Practical)

LEARNING OBJECTIVE

The objective of this subject is to familiarize the students with:

1) Definition, importance, role, history and types of advertising

2) Functions and benefits of advertising, advertising agencies, apex bodies in advertising
3) Elements of advertising copy writing
4) Definition, need, scope, history and elements of Public Relations (PR) and publics of an
organization
5) Tools of Public Relations and research in PR, professional public relation organizations and
their codes of ethics
LEARNING OUTCOMES

After working through this unit, the student should be able to:

1) Design advertisement for various media, conduct advertisement research and measure
effectiveness of advertisement

17
 2) Use appropriate media planning and scheduling for successful advertisement and organize
advertising campaign
3) Work as advertisement professional in various institution and advertising agencies
4) Organize Public Relations campaigns for institutions with suitable PR tools, maintain mutual
understanding with various publics and build good public opinion
5) Work as PR professional in organizations and PR consultancy farms

Course contents:
Unit 1-Introduction to Advertising, definition, meaning, concept, history of Advertising,
Importance and Functions, types of advertising, AIDA model, Apex Bodies in Advertising-AAAI,
ASCI.

Unit 2- Types of Media for advertising, Media selection, Planning, Scheduling; Measuring
effectiveness of advertising, Branding, Advertising Agency-Structure

Unit-3 Public Relations-Concepts and practices; Growth, Role and Functions of PR, Principles
and Tools of Public relations, In house PR department vs consultancy, PR in govt. and Private
Sectors.

Unit 4 PR campaigns: Research, Planning, Execution, Evaluation; Role of PR in Crisis

management; Ethical issues in PR-Apex bodies in PR- IPRA code – PRSI

Readings
1. David Ogilvy, Ogilvy on Advertising,Pan/Prion Books
2. Frank Jefkins,Advertising Made Simple, Rupa& Co.
3. Chunawalla , Advertising Theory And Practice, Himalaya Publishing House
4. JethwaneyJaishri, Advertising, Phoenix Publishing House
5. Jefkins Frank Butterworth, Public Relation Techniques, Heinmann Ltd.
6. Heath Robert L, Handbook of Public Relations, Sage Publications,
7 .Dennis L. Wilcose& Glen T, Public Relations, Pearson
8. Cutlip S.M and Center A.H., Effective Public Relations, Prentice Hall
9. Kaul J.M., NoyaPrakash, Public Relation in India, Calcutta

PRACTICAL-
PUBLIC RELATIONS
Sl. No. Topics Sl. No. Topics
1 Preparation of press releases 6 Writing PR news and articles for press and
trade journals
2 Writing rejoinders 7 Bulletin boards
3 Designing house journals 8 Corporate graphics
4 Leaflets, pamphlets 9 Event management
5 P.R Photographs, slides 10 Organising press conference
ADVERTISING
Sl. Sl.
Topics Topics
No. No.
1 Visualization, fundamentals of 6 Banners, posters & advertising on walls

18
 creativity
2 Writing slogans/punch lines for 7 Billboards & Vehicular advertising
advertising copies
3 Preparing classified ads including 8 Trade and Industrial advertisements
matrimonial
4 Ad copy for newspapers & magazines 9 Production of direct mail literature
5 Radio & TV commercials 10 Social cause advertising

Each student shall maintain a practical record carrying the above-mentioned assignments.
The record duly signed by the concerned teacher is to be submitted before the Internal
Examiner during the term-end practical examination for award of marks.

19
 SEMESTER IV

C-8: Introduction to New Media

LEARNING OBJECTIVES

The objective of this subject is to familiarize the students with:

1) The concept and characteristics of news media and key terminologies related to new
media.
2) The concept of information society, knowledge society, networked society and
technological determinism.
3) The concept of Computer Mediated Communication (CMC), User Generated Content,
Alternative Journalism, Internet and its history, online community, use of social media
in activism are also covered in this subject.
4) An insight into the concept of Authorship, piracy, copy right, copy-left, open source,
digital story telling formats, ethics of journalism in new media,
5) Various formats of web writing, content writing, audience analysis, blog writing and
promoting a blog etc.
LEARNING OUTCOMES

After working through this unit, the student should be able to:

1) Know the nuances of online community and how to use the social media in their
professional lives.
2) Design and maintain a website, blog and can also promote their blogs.
3) Opt for visual story telling as a career in the coming days.
4) Learn the ethics of online journalism, social media and other critical aspects like piracy
and others

Course contents:

Unit 1 Defining new media, Digital media; Information society and new media, Technological
Determinism, Computer mediated-Communication (CMC), Networked Society.

Unit 2Digitization of Journalism; Authorship and what it means in a digital age, Piracy,
Copyright, and Open Source, Digital archives, New Media and Ethics

Unit 3 Writing for Web; Linear and Non-linear writing, Contextualized Journalism, Writing
Techniques, Linking, Multimedia, Storytelling structures.

Unit 4 Visual and Content Design; Website planning and visual design, Content strategy and
Audience Analysis, Creating and Promoting a Blog.

Suggested Readings:

20
Vincent Miller. Understanding digital culture. Sage Publications, 2011.
Lev Manovich. 2001. “What is New Media?” In The Language of New Media.
Cambridge: MIT Press. pp. 19-48.
Siapera, Eugenia. Understanding new media. Sage, 2011. Introduction.
Baym, Nancy K. Personal Connections in the Digital Age. Polity, 2010. Chapter 3.
Goldsmith, Jack, and Tim Wu. 2006. Who Controls the Internet? Illusions of
Borderless World. Oxford University Press US.
O’Reilly, Tim. (2005). What is web 2.0: Design patterns and business models for the next
generations software. Oreilly.com, retrieved from http://oreilly.com/web2/archive/whatis
web-20.html
Grossman, “Iran Protests: Twitter, the Medium of the Movement”
Lemann, Nicholas. 2006. Amateur Hour: Journalism without Journalists.
The New Yorker, August 7. Available at
http://www.newyorker.com/archive/2006/08/07/060807fa_fact1
Xiang, Biao. 2005. Gender, Dowry and the Migration System of Indian
Information Technology Professionals. Indian Journal of Gender Studies 12: 357-380

C-9 : Development Communication

LEARNING OBJECTIVE

The objective of this subject is to provide the students ideas about:

1) Concept, measurement of development and characteristics of developing and

developed countries
2) Dominant paradigm and alternative approaches of development
3) Projects undertaken by government for development communication
4) Definition, genesis of Development Support Communication and its use in different
areas

LEARNING OUTCOMES

After going through this unit, the student should be able to:

1) Work in the field of human development

2) Persuade and motivate people for sustainable development
3) Design development message and use different media for its distribution
4) Use the concept of Development Support Communication to infuse development attitudes in
to the people’s minds.

Course contents:

UNIT 1
Concept of Development; Developing countries versus developed countries, Development
versus growth, Paradigms of development: Dominant paradigm, dependency, alternative
paradigm; Models of development, Panchayati raj; UN millennium development goals.

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UNIT 2
Concept and approaches; diffusion of innovation, Sustainable Development, Development
support comm. – definition, genesis, Woods triangle.
UNIT 3

NGOs in development communication; SITE, Krishi Darshan, Kheda, Jhabua, MGNREGA; ICT
for development, Development support communication in agriculture, health & family
welfare, population, environment, literacy

UNIT 4
Development message design; Using new media technologies for development.

Suggested Readings:
Rogers Everett M: Communication and Development- Critical Perspective, Sage, New Delhi,
2000
Srinivas R.Melkote& H. Leslie Steeves: Communication For Development In The Third
World, Sage Publications.
Belmont CA : Technology Communication Behaviour, Wordsworth Publication, New Delhi,
2001.
Dr. Anil Kumar : Mass Media and Development Issues, BhartiPrakashan, Upadhyay Varanasi,
2007.
UNDP : Human Development Report (published every year), Oxford University Press, New
Delhi.
World Bank : World Development Report (published every year) Oxford University Press, New
Delhi.
Wilbur Schramm : Mass Media and National Development- the role of information in
developing countries, UNESCO/ Stanford University Press, 1964.
AmartyaSen : Development as freedom, Alfred A Knopf, New York, 1999.
DayaThussu : Media on the move: Global flow and contra flow: Routledge, London, 2006.
D V R Murthy : Development Journalism, What Next? Kanishka Publication, New Delhi, 2007.
Ghosh&Pramanik : Panchayat System in India, Kanishka Publication, New Delhi, 2007.
ShivaniDharmarajan : NGOs as Prime Movers, Kanishka Publication, New Delhi, 2007.
What Do We Mean By Development: An Article by Nora C Quebral in International
Development Review, Feb, 1973, P-25.
Modern Media in Social Development : Harish Khanna.

C-10: Media Ethics and Laws

LEARNING OBJECTIVE

The objective of this subject is to provide the students ideas about:

1) The legal and ethical dimensions of Media.

2) Ethical attitude towards their profession by making them aware of the various legal and ethical
aspects the profession has.
3) Regulatory bodies in Media

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LEARNING OUTCOMES

After going through this unit, the student should be able to:

1) Learn the basic media laws and the scope of their freedom.
2) Understand the various legal implications of the assignments.
3) Realize the ethical limits and sense of social responsibility while performing professionally.
4) Adhere to high professional standards.

Course contents:

Unit-1 Freedom of Speech and Expression, defamation- Libel and slander, Contempt of Court;
Intellectual Property Rights, Media ethics and cultural dependence.

Unit 2 Ethics in Live reporting, Sting Operations; Ethical issues in Social media, Press Council of
India

Unit 3- Representation and ethics; Advertisement and Women, Media Regulatory bodies,
Codes and Ethical Guidelines

Unit 4- Media and Social Responsibility, Media reportage of marginalized sections, Media
coverage of violence and related laws - inflammatory writing (IPC 353), Sedition, incitement to
violence, hate Speech.

Essential Reading list:

 Thakurta, ParanjoyGuha, Media Ethics, Oxford University Press, 2009
 Barrie mc Donald and Michel petheran Media Ethics,mansell,1998
 Austin Sarat Where Law Meets Popular Culture (ed.), The University of Alabama Press ,
2011
 VikramRaghvan, Communication Law in India, Lexis Nexis Publication,2007
 IyerVekat, Mass Media Laws and Regulations in India-Published by AMIC, 2000
 William Mazzarella, Censorium: Cinema and the Open Edge of Mass Publicity
 RaminderKaur, William Mazzarella, Censorship in South Asia: Cultural Regulation from
Sedition to Seduction
 Linda Williams, Hard Core: Power, Pleasure, and the "Frenzy of the Visible"

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 3RD Year
Semester V
C-11 Corporate Communication

LEARNING OBJECTIVE

The objective of this subject is to give students a thorough understanding of:

1) Essential ingredient of the organizational growth and corporate communication

2) The need for effective PR and Corporate Communication strategies
3) Professional sense of creativity, communication, management and research;

LEARNING OUTCOMES

After going through this unit, the student should be able to:

1) Learn the basic PR and CC strategies, ethics and the scope

2) Learn the laws in Corporate Communication.
3) Realize the ethical limits and sense of social responsibility while performing professionally.

Unit 1- Defining structure of an organization, Various kinds of organizations, Management

hierarchy, Various kinds of communication in an organization, Interface of corporate
communication department with various management discipline.

Unit 2- Role and scope of CC, PR and CC, Publics in CC- - Financial publics, media, opinion
makers, government, elected representatives, CC and public affairs, CC and corporate affairs,
Organizing corporate communication activities, Ethics and laws in corporate communication.

Unit 3- Corporate brand management, Corporate Culture, Corporate Social Responsibility,

Corporate Governance, Ethics and Laws in Corporate Communication. Case studies

Unit 4- Lobbying, Sponsorship, Financial communication, Corporate reputation, Corporate

identity, Media mileage

Suggested Readings

-Richard R Dolphin The Fundamentals of Corporate Communication, Butterworth Heinmann

-Donald R G Corporate Reputation, London: Kogan page

-Paul Argenti Paul, The Power of Corporate Communication, NY: McGraw Hill

-Pitman Jackson Corporate Communication for Managers, Pitman Publishing

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C-12 Advanced Broadcast Media

LEARNING OBJECTIVE

The objective of this subject is to give students a thorough understanding of:

1) New trends in broadcast media

2) Introduce students with techniques and skills for presentation, anchoring for television
programme production and
3) The real world of radio production and transmission.
4) The procedure and techniques of different programme formats of television and radio news
and news-based programme.

LEARNING OUTCOMES

After going through this subject, the learner will be able to:

1) Produce radio news bulletin

2) Conduct interviews, make radio promos and jingles.
3) Write scripts of television news stories, special stories and on the spot reporting
4) Cover events and news based stories using mobile phones, video cameras.

Course contents:

Unit 1- Public Service Broadcasting; Public Service Model in India (Policy and laws);
Community Radio, Community Video Participatory Communication, Campus Radio

Unit 2-Private Broadcasting, Private Broadcasting Model in India; Policy and Laws Structure,
Functions and Working of a Broadcasting Channel, Public and Private partnership in television
and Radio programming.

Unit 3- Broadcast Genres- Why am I the 'Idiot Box'? - Debates, Issues and Concerns of
Television Genre, Various Evolving Contemporary Television genres: Drama, soap opera,
comedy, reality television, children's television, animation, prime time and daytime.

Unit 4- Advanced Broadcast Production - Writing and Producing for Radio, Public Service
Advertisements, Jingles, Radio Magazine shows. Reconstruction in News based Programming.

Readings

-Glen Creeber, Toby Miller and John Tulloch, The Television Genre Book (London: British Film
Institute, 2009)

-Robert B Musburger and Gorham Kindem, Introduction to media Production, (Elsevier: Focal
Press Focal Press)Pg-95-133, 179-212

-AmbrishSaxena, Radio in New Avatar- AM to FM,(Delhi: Kanishka) , Pg- 92-138,271-307

25
-Ted White and Frank Barnas, Broadcast News, Writing Reporting & Producing, (Elsevier,

Focal Press ,2012) 3-17, 245-257, 279-286

-Herbert Zettl, Television Production Handbook, (Delhi : Akash Press, 2007 ) 190-208

-VinodPavarala, Kanchan K Malik, FACILITATING COMMUNITY RADIO IN INDIA:

Profiles of NGOs and their Community Radio Initiatives Other Voices (New Delhi: Sage, 2007)

-Mc Leash, Robert, Radio Production (US: Taylor & Francis)

DSE- 1 Photography (Theory & Practical)

LEARNING OBJECTIVE

The objective of this subject is to give students a thorough understanding of:

1) The history of photography

2) Various types of cameras and lenses & understand different types of lighting
3) Various photography genres and develop skills of editing ;

LEARNING OUTCOMES

After going through this subject, the learner will be able to:

1) Learn about the history of photography.

2) Use of different types of lenses and take creative photography
3) Discover about various types of lighting and edit photographs

Course contents:

UNIT 1- Introduction to Photography; A brief History of Photography- Camera Obscura to the

daguerreotype process, Muybridge Experiment (Leaping horse), The photographic process
(The Silver Hallide Photography Process), Modernization of Photography and its use in Mass
Media.

UNIT 2- Types of photographic cameras, Types of lenses, Aperture, Shutter speed, ISO and
Depth of Field.

UNIT 3- Lighting: The different types of lighting, Natural lighting–and Artificial Lighting, The
reflection of light, outdoor and indoor lighting.

UNIT 4- The basics of photojournalism and importance of context in photojournalism, Types

of Photography and Photojournalism: News photography, Feature photography: Sports
photography, Nature photography, Fashion photography and Product photography. Adobe
Photoshop, Photo editing- cropping, Altering brightness, Red eye

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Practical/Assignment:

• Photo coverage of news events in the campus or outside

• Shooting and preparing photo feature along with write-up
• Digital portfolio with print

Suggested Readings:

1. The Photography Book by Editors of Phaidon Press, 30 April 2000.

2. All about Photography by Ashok Dilwali, National Book trust, Year of Publication: 2010 New
Delhi16

3. Practical photography by O.P. SHARMA

4. The Photographer's Guide to Light by Freeman John Collins & Brown, 2005.

5. Lonely Planet's Best Ever Photography Tips by Richard I'Anson published by Lonely Planet

DSE- 2 Electronic Media

LEARNING OBJECTIVE

The objective of this subject is to give students a thorough understanding of:

1) The working pattern of electronic media platform.

2) The basic techniques of broadcasting.
3) Electronic media content creation and inculcate the knowledge of script writing.
4) Sound and equipments for recordings

LEARNING OUTCOMES

After going through this subject, the learner will be able to:

1) Work in electronic media and acquire necessary skills needed for content creation in the visual
media
2) Familiarize with the basic techniques of broadcasting and sound editing
3) Students will be able to have understanding of electronic media content creation.
4) Students will be having the knowledge of online journalism
Course contents:

Unit 1- Basics of sound - Sound as a medium, Characteristics of sound, types of sound, Image
visualization, recording tools, sound recording, sound editing, types of microphones and pick
up patterns of microphones.

Unit 2- Camera, various types of cameras, film and digital camera, camera tools and
operations.

27
Unit 3-Visual Grammar-Image as a language, visual aesthetics, types of shots, Lighting,
properties, types and techniques.

Unit 4-Storyboarding -Definition, historical evolution, Importance and Principles of

storyboarding, Story boarding for different visual medium.

Suggested readings:

1. Parker, Steve. Sound. Chelsea House Publishers, 2005.

2. McLeish, Robert. Radio Production. Focal Press, 2005.

3. Chantler, Paul, and Peter Stewart. Basic Radio Journalism. Focal Press, 2013

4. Belavadi, Vasuki. Video Production. Oxford University Press, 2013.

5. Zettl, Herbert. Video Basics. Wadsworth, Cengage Learning, 2013.

6. Leggatt, Kim, and Matt Hilliard. The Storyboard. Film Education. Practical component of this
paper includes Sound story, AV production of 5-10 minutes duration, Photo feature, and story
board submission.

Semester VI

C-13 Advanced New Media

LEARNING OBJECTIVE

The objective of this subject is to give students a thorough understanding of:

1) Trends of New Media and story telling methods

2) Intellectual value, digital media ethics and popular culture
3) Cyber security and issues of privacy, the Internet and public sphere
4) Digital productions for different platforms and media

LEARNING OUTCOMES

After going through this subject, the learner will be able to:

1) Acquire professional skill and write for digital platforms

2) Create content including videos and texts for social media and digital platforms
3) Have an understanding of cyber security and privacy issues
Course contents:

UNIT 1-Basics of New Media Frameworks – Genres and Environments, Understanding New
Media Ecologies, Trans-medial Storytelling, New Media Fiction and Documentary, Virality and
Memes,; guerrilla media

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UNIT 2-Internet and New Media; Social Construction of Technology, Utopian-Dystopian
Interface, Digital inequalities –Digital Divide and Access, Economy of New Media - Intellectual
value; digital media ethics, new media and popular culture.

UNIT 3-Critical New Media, Who controls New Media, Questions surrounding net neutrality
and related issues, Surveillance and the state, Cyber security and issues of privacy, the
Internet and public sphere - politics and public sphere in the digital age.

UNIT 4-Online communities, Identity, Gender and new media- digital media and identities,
new media campaigns. Digital production in the form of shorts, video, podcast, video blog,
photo blog, microblog

Readings:

1. “New Media and New Technologies” by Lister Dovey, Giddings, Grant & Kelly. (2003).

2. Rosen, J. “The People Formerly Known as the Audience” What video games have to teach
us about language and literacy. New York, NY: Palgrave Macmillan.

3. Bogost, Ian. Persuasive games: The expressive power of videogames. MIT Press,
2007.Bosker, “Randi Zuckerberg: Anonymity online has to go away”

3. Negroponte, N. (1996). Being Digital, Part 3 [pp. 163-233]

4. Jenkins, Henry. (2006). Convergence Culture: Where Old and New Media Collide. NewYork,
NY: NYU Press.

5. May, Keenan & Peter Newcomb. (2008, July) How the Web was won. Vanity Fair,
retrievedfrom http://www.vanityfair.com/culture/features/2008/07/internet200807

6. “Privacy vs. the Internet: Americans Should Not Be Forced to Choose” (ACLU report,
2008)Nakamura, “Race In/For Cyberspace: Identity Tourism and Racial Passing on the
Internet”

C-14 Communication Research and Methods

LEARNING OBJECTIVE

The objective of this subject is to give students a thorough understanding of:

1) The importance, scope and areas of communication research.

2) Various types of research in print and electronic media and ethics of mass media research.
3) Surveys and content analysis for research

LEARNING OUTCOMES

After going through this subject, the learner will be able to:

29
 1) Develop an interest to conduct research
2) Have complete understanding of various tools of data collection and data analysis
3) Explore various areas to undertake research
4) Understand ethical perspective of mass media research

Course Contents:

Unit 1-Fundamentals of research, elements and types of research, areas of communication

research, the scientific research process, good hypothesis making, and elements of a good
research design.

Unit 2-Sampling- representativeness of the samples, probability & non-probability samples,

sample size and standard sampling error, observation and experimental methods, various
types of interviews, case study method.

Unit 3-Tools of data collection - questionnaires and schedules, field studies, logistic groups,
focus groups, on-line polls, survey method, panel study, content analysis, research report
writing.

Unit 4-Research in print and electronic media, ethical perspective of mass media research.

Readings:
- Wimmer, Roger, D and Dominick, Joseph,R. Mass Media Research, Thomson Wadsworth,
2006, pgs1-60; 65-81;83-98.
- Arthur Asa Berger. Media Research Techniques, Sage Publications, 1998.
- John Fiske. Introduction to Communication Studies, Routledge Publications,1982.
- David Croteau and William Hoynes. Media/Society: Industries, Images and Audiences,Forge
Press (For Case Studies) Amazon,2002.
- Kothari, C.R. Research Methodology: Methods and Techniques, New Age International Ltd.
Publishers, 2004, pgs1-55; pgs95-120.
- Bertrand, Ina and Hughes, Peter. 2005. Media Research Methods; Audiences,institutions,
Texts. New York; Palgrave

DSE- 3 Introduction to Film Studies

LEARNING OBJECTIVE

The objective of this subject is to provide students a detailed understanding of:

1) The glorious journey of cinema from Silent Era to Talkies

2) Genre and the development of Classical Hollywood Cinema
3) Third Cinema and Non-Fiction Cinema, Introduction to Feminist Film Theory,
4) Present status of cinema

LEARNING OUTCOMES

After going through this subject, the learner will be able to:

1) Acquaint themselves with the glorious journey cinema.

30
 2) Understand of the origin of different genres and the development of Cinema
3) Inculcate the knowledge about the Indian New-Wave, Globalization and Indian Cinema.

Course contents:

Unit 1 -Language of Cinema I – Focus on visual Language: Shot, Scene, Mis-en-scene, Deep
focus, Continuity Editing, Montage, Language of Cinema II – Focus on Sound: Diegetic and
Non-Diegetic Sound; Off Screen Sound; Sync Sound; the use of Colour as a stylistic Element,
Genre and the development of Classical Hollywood Cinema

Unit 2- Film Form and Style, German Expressionism and Film Noir, Italian Neo realism French
New-Wave

Unit 3- Alternative Visions, Third Cinema and Non-Fiction Cinema, Introduction to Feminist
Film Theory, Auteur- Film Authorship with a special focus on Ray or Kurusawa

Unit 4- Hindi Cinema, Early Cinema and the Studio Era, 1950s - Cinema and the Nation (Guru
Dutt, Raj Kapoor, Mehboob), The Indian New-Wave, Globalization and Indian Cinema.

Recommended Screenings or clips

Rear Window by Alfred Hitchcock (Language of Cinema)
Battleship Potempkinby Sergei Eisenstein (Language of Cinema)
Man with a Movie Camera by DzigaVertov
Germany Year Zero directed by Roberto Rosselini (Italian Neo Realism)
Metropolis by Fritz Lang/Double Indemnity by Billy Wilder (German Expressionism and
Film Noir)
PatherPanchaliby Satyajit Ray
The hour of the Furnaces by Fernando Solanas
Nishantby ShyamBenegal/Aakrosh by GovindNihalani (Indian New wave)
Pyaasaby Guru Dutt

Suggested Readings:
Andre Bazin, “The Ontology of the Photographic Image” from his book What is Cinema Vol.
Berekeley, Los Angeles and London: University of California Press: 1967, 9-16
Sergei Eisenstein, “A Dialectic Approach to Film Form” from his book Film Form: Essays in
Film Theory (Edited and Translated by Jay Leyda) San Diego, New York, London: A
Harvest/Harcourt Brace Jovanovich, Publishers: 1977, 45-63
Tom Gunning, "Non-continuity, Continuity, Discontinuity: A theory of Genres in Early
Films,"in Thomas Elsaesser, ed. Early Cinema: Space, Frame, Narrative. London: British Film
Institute, 1990,86-94.
David Bordwell, "Classical Hollywood Cinema: Narrational Principles and Procedures" in
Philip Rosen, ed. Narrative, Apparatus, Ideology. New York: Columbia University Press, 1986,
17- 34.
Paul Schraeder “Notes on Film Noir” in John Belton ed. Movies and Mass Culture New
Brunswick,

31
DSE- 4 Dissertation

Every student will have to prepare a dissertation in any area of Journalism and Mass
communication detailed in the curriculum under the guidance of a faculty member. The
objective of the exercise is to enable a student to have an in-depth knowledge of the subject
of his/her choice in the field of Journalism and Mass Communication. The guide(s) should
certify that the dissertation is based on the original work done by the candidate. Three copies
of the dissertation should be submitted to the Head of the Department. The students at their
own cost should carryout preparation of the dissertation. It will be evaluated both by the
internal and external examiners.

GENERIC ELECTIVE

GE- 1 Reporting and Editing for Print

LEARNING OBJECTIVE

The objective of this subject is to provide students a detailed understanding of:

1) Both news reporting and editing.

2) To familiarize with the role, function and qualities of news reporter.
3) The subject also aims at providing tips for news agency reporting and to report meetings,
speeches and conferences.
4) Besides, students will learn about different types of beats covered by journalists and art
of news, article, feature, column and editorial writing.
5) The subject will also help students to get a complete idea about the editing process and
page design.

LEARNING OUTCOMES

After going through this unit, the learner will be able to:

1) Identify role, function and qualities of news reporter

2) Learn how to write agency news and speeches, meetings and conferences
3) Become a specialist in either one or several beats
4) Learn the art of news, article, feature, column and editorial writing
5) Gain an understanding of entire editing process
Course contents:
UNIT 1 News Reporter- role, functions and qualities; Chief of Bureau & correspondents; news
agency reporting, covering Speeches, Meetings and Press Conferences,

Unit 2 Covering of beats- crime, courts, city reporting, hospitals, health, education, sports;
obituary, weather, Interviewing techniques, Articles, features, types of features and human
interest stories, leads for features.

32
UNIT 3 Organizational setup of a newspaper, Editorial department; Introduction to editing:
Principles of editing, Headlines; importance, functions of headlines, types of headline,
Typography and style, style sheet, importance of pictures, selection of news pictures

UNIT 4 Role of sub/copy-editor, News editor and Editor Editorial page: structure, purpose,
letters to the editor, special articles, Opinion pieces, op. Ed page, Page Design.

Readings
The Art of Editing, Baskette and Scissors, Allyn and Bacon Publication
Dynamics of Journalism and Art of Editing, S.N. Chaturvedi, Cyber Tech Publications
News Writing and Reporting for Today’s Media, Bruce Itule and Douglas Anderson,
McGraw Hill Publication
Modern newspaper practice: A primer on the press, F.W. Hodgson, Focal Press
Reporting for the Media, Fred Fedler and John R. Bender, Oxford University Press
The Newspaper’s Handbook, Richard Keeble, Routledge Publication
Principles of Editorial Writing, MacDougall and Curtis Daniel, W.C. Brown Co. Publishers
News Reporting and Writing. Mencher, Melvin. MC Graw Hill, NY. 2003
Mass Communication Theory, Denis McQuail, Sage Publications
Reporting for the Print media‘. (2nd ed) . ;Fedler, Fred. Harcout, Bruce Jovanovich Inc., NY.
1979

GE-2 Photography (Theory & Practical)

LEARNING OBJECTIVE

The objective of this subject is to give students a thorough understanding of:

1) The history of photography

2) Various types of cameras and lenses & understand different types of lighting
3) Various photography genres and develop skills of editing ;

LEARNING OUTCOMES

After going through this subject, the learner will be able to:

1) Learn about the history of photography.

2) Use of different types of lenses and take creative photography
3) Discover about various types of lighting and edit photographs

Course contents:

UNIT 1- Introduction to Photography; A brief History of Photography- Camera Obscura to the

daguerreotype process, Muybridge Experiment (Leaping horse), The photographic process
(The Silver Hallide Photography Process), Modernization of Photography and its use in Mass
Media.

33
UNIT 2- Types of photographic cameras, Types of lenses, Aperture, Shutter speed, ISO and
Depth of Field.

UNIT 3- Lighting: The different types of lighting: Natural lighting–and Artificial Lighting The
reflection of light, outdoor and indoor lighting.

UNIT 4- The basics of photojournalism and importance of context in photojournalism, Types

of Photography and Photojournalism: News Photography, Feature photography: Sports
Photography, Nature photography, Fashion photography and advertisement photography.
Adobe Photoshop, Photo editing- cropping, Altering brightness, Red eye

Practical/Assignment:

1) Photo coverage of news events in the campus or outside

2) Shooting and preparing photo feature along with write-up
3) Digital portfolio with print

Outcomes:

1) The students would learn about the history of photography.

2) They would know the use of different types of lenses.
3) The learners would discover about various types of lighting.
4) The students would acquire skills of editing.

Suggested Readings:

- Camera Lucida: Reflections on Photography- Roland BarthesOn Photography- Susan Sontag

- The Man, The Image & The World: A Retrospective- Henri Cartier-Bresson

- Basic Photography- Michael Langford.

- All about Photography by Ashok Dilwali, National Book trust , Year of Publication:2010 New
Delhi.

- Practical photography by O.P. SHARMA HPB/FC (14 March 2003.

- The Photographer's Guide to Light by Freeman John Collins & Brown, 2005.

34