Regarding your research from the previous task, how do you see the corporation?

What’s the business’s current situation?

1. Who do you think will be their target market?

Anafara Cosmetic’s target market is composed of ladies all around the globe. The
company also provide services such as marketing strategy, website development,
and social media marketing to starting and small businesses.

2. How can the firm deliver value to its target market?

According to Michael Lanning and Edward Michaels, customers base their buying
decisions on two criteria: the benefits of a particular product or service and its price.
With this concept, we believe that Anafara can deliver value to its target market by
ensuring that the benefits received from their products correspond to the price paid
by the customers. For instance, ladies who invest in the items of Anafara Cosmetics
must be fully satisfied on how such items cater to their needs.

3. How will you execute an Accounting plan? What tactics will you use?

For a company, it is vital that accounting plans and strategies are formulated and
later on integrated as the company move forward with its business operations. For
Anafara that was just established last year, the best plan is to adapt a standard
accounting system. An accounting system effectively documents all the activity in a
business and provides critical information to make good business decisions. Aside
from that, we believe that it is also important to set profitability goals. How much
revenue should the company make in a year? Can the company still reduce the
costs? This helps the business to re-evaluate their products’ pricing strategies and
assess their agreements among their distribution channel partners to optimize
profits.

5.