TEAM 3- Office Administration and Accountancy

Group 1 Summary of Report

Project Proposal: Engaging in Influencer Marketing (Focusing on Tiktok Platform)

Description: Social media marketing potential in the country continues to grow

as more Filipinos run on spending high amount of time in social media platforms. One of
the social media platforms that immensely succeed in the Philippine internet is TikTok.
TikTok marketing, like any other social media marketing, requires creators and
influencers to set goals, determine metrics, and run consistent analysis on outreach and
success. Global brands have experienced greater success in achieving their goals with
the use of features that TikTok made easy. On the surface, influencer-generated
content is the most effective trends for marketing and advertisement in TikTok. What will
increase in popularity as the year progresses is interactive content. Partnerships like
these allow companies to channel the power of influencers to increase sales, create
greater brand awareness and trust, and increase earned media value.

Reporters and Topics Presented

Melvin Saberola: Introduction

Rein Malabana: Advantages (Sample), Expected Output, Risk Analysis

Kathleen Victoria: Advantages (Data Analysis and Comparison)

Dennis Isabedra: Disadvantages

Interns who participated in project management phase:

Melvin Saberola

Rein Malabana

Kathleen Victoria

Dennis Isabedra

Powerpoint Link:

https://drive.google.com/file/d/
1PXSY09rHT5R2th12PHXRRljRBugLW29Y/view?usp=sharing
Description of Topics:

Introduction: Importance of Marketing

Brief background of Influencer Marketing

Introduction to Tiktok Marketing

Advantages:

Sample: Endorsement videos of sample Tiktok Influencers

Data Analysis: Data on Influencer Marketing in Tiktok

What can brands achieve in Influencer Marketing?

Success stories of Influencer marketing (companies)

Disadvantages:

Risk analysis: Risks and mitigation plan

Expected Output:

ROI: Tangible and Intangible Benefit of Influencer Marketing

Budget Plan: Tiktok Post Pricing

Sample Computation of ROI