The Largest International Trade Fair

for Beauty Products, Hair, Fragrances

and Wellbeing in the Middle East

POST SHOW
REPORT

SHOW PROFILE
After two decades in the world of
1,738 36,693
beauty, we feel more energised exhibitors from visitors from
than ever, as we open up new
markets and opportunities for our
exhibitors and visitors.
62 143
Edition :
23 rd
countries visiting countries
Date : 8 – 10 May, 2018

Venue : 
Dubai International
Convention and
Exhibition Centre
25 6
Organiser : Messe Frankfurt
international product
Middle East GmbH pavilions groups
Total Gross Sqm. : 61,072 sqm.

2018 Exhibitors : 1,738 Regional breakdown of exhibitors Regional breakdown of visitors

2018 Visitors : 36,693 D
E FG
G H
A 36% Asia A 49% UAE
F
B 30% Europe E B 13% Asia
A
C 25% Middle East C 11% Iran
C D 4% North America D 11% GCC
D E 5% Africa
E 3% South America A
2018 SECTION F 1% Africa
G 1% Australia
F 5% Rest of Middle East
G 4% Europe

LAYOUT
H 2% Americas, Oceania
C

B B
7
Hall

Za’a b
Hall eel
6

2
all

Hall
3
5 H
Hall

Top 10 Countries by Exhibitors Top 10 Countries by Visitors

Hall 1 Hall 2 Hall 3 Hall 4
Top 10 Countries Exhibitors Count Top 10 Countries Visitors Count
1 China 336 1 United Arab Emirates 17,791
2 United Arab Emirates 199 2 Islamic Republic of Iran 3,901
3 France 122 3 Saudi Arabia 2,062
Trade Centre Arena Sheikh Saeed Sheikh Saeed Sheikh Saeed
Hall 1 Hall 2 Hall 3 4 Turkey 122 4 India 1,650
Hair, Nails & Salon Supplies Cosmetics & Skincare Nail It! by Artistic
Nail Design & OPI
Blend it!
Battle of the Barbers
5 Italy 102 5 Pakistan 1,624
Fragrance Personal Care & Hygiene

Hair, Nails and Salon Supplies

Fragrance Station
Machinery, Packaging, Raw Materials
& Contract Manufacturing
Natural & Organic
International Pavilions
Centre Stage by Nazih Group
Hollywood Hair Artist: Guy Tang
Hair Education by ghd
quintessence the art of perfume
6 India 94 6 Kuwait 994
7 Poland 71 7 Iraq 563
Machinery, Packaging,
Raw Materials & Contract Manufacturing 8 United States 67 8 Egypt 544
9 Spain 57 9 Oman 457
Fragrance
10 Republic of Korea 55 10 Jordan 455
Cosmetics and Skincare
Natural & Organic NEW
Personal Care & Hygiene Organised by:

International Pavilions
 Visitors’ nature of business
2018 SHOW (all figures in %)

HIGHLIGHTS Distributor 24
Manufacturer 24

centdegres presents Blend IT NEW Service Provider 23

Wholesaler 19

Centre Stage by Nazih Group Import / Export 14

Retailer 14
Quintessence - the art of perfume Trade Agent 8
Media / Press 4
Fragrance Station Government 2

0 5 10 15 20 25 30
Battle of the Barbers

Nail It! by Artistic Nail Design & OPI Visitors’ breakdown (as service providers)
(all figures in %)
Hair Education by ghd
Beauty Salon Professional 55
Hair Salon Professional 31

MARKET
Nail Salon Professional 23
Spa 18

INFORMATION Other
Medical Clinic
9
8
Training School 8
Retail value of beauty and Wellness Centre 7
personal care market Hotel 7
Medispa 5

MEA Dental Clinic 1

0 10 20 30 40 50 60
$32.7 billion in 2017

9.7 % CAGR Exhibitors’ numbers per product category

Exhibitors 2018
$47.5 ESTIMATED TO GROW BY

billion 2021 Cosmetics and Skincare 442

Personal Care and Hygiene 183

GCC Natural and Organic

Fragrance 208
72

$10.2 billion in 2017 Hair, Nails & Salon Supplies 385

Machinery, Packaging & Raw Materials 392

5.8 % CAGR Others (Trade Associations / Government Agencies / Public Institutes / Media / Business Services) 56

$12.8 ESTIMATED TO GROW BY Total Exhibitors 1,738

billion 2021
Exhibitor number growth over 5 years Quick Links:
KSA
1,738 Click here to view the Show video
$5.4 billion in 2017
1,522 1,568
1,441 Click here to view the Press release
6.3% CAGR 1,368

Click here to Save the date for 2019

$6.9 ESTIMATED TO GROW BY
billion 2021 See you next year!
15 – 17 April, 2019
UAE
$2.2 billion in 2017

5.2% CAGR 2014 2015 2016 2017 2018

$2.7 ESTIMATED TO GROW BY

billion 2021 Source : Euromonitor International

Messe Frankfurt Middle East GmbH | P.O. Box 26761, Dubai, UAE
Tel: +9714 389 45 00 | Fax: +9714 358 55 22 | beautyworld@uae.messefrankfurt.com | www.beautyworldME.com | www.uae.messefrankfurt.com