COURSE CODE: ARV 144

SCHEDULE: WED-SYNC 10:00AM-6:00PM

SCHEDULE: THURS-ASYNC 10:30-6:30PM

1. WHAT ARE THE SALIENT POINTS DISCUSSED IN THE ACADEMIC JOURNAL?

(20 POINTS)

One of the most important points that has been discussed is Concept evolution in
architectural design which is the octonary framework that integrates the fragmented
elements of concept derivation, processing, and translation is developed and discussed. It is
necessary because it aims to consolidate the divergent components of design conception into
a comprehensive system that facilitates design conceptualization, initiation, and integration
of various concept evolution phases, components, layers, and aspects.

2. HOW CAN THE NEW LEARNINGS BE APPLIED IN DEVELOPING CONCEPTS IN VISUAL

TECHNOLOGY IN RELATION TO ARCHITECTURAL DESIGN? PROVIDE PRACTICAL
APPLICATIONS AND CITE EXAMPLES. (30 POINTS)

I learned that the design concept has a systematic process which is compose of concept
development, concept derivation, and concept translation that also applies in Architecture
Design. Concept development are applied in design problem identification, analysis, concept
derivation, evaluation, selection, translation, consolidation, and development. Concept
derivation are applied in theme, analogy, metaphor, experience, scenario, context, scheme,
and symbolism derivation plans. Concept translation are applied in geometry, layout,
contextual fit, style, surface treatment, systems, landscaping, and graphics. After concept
derivation and translation, a design can be developed which can be also applied in
Architecture Design.
3. DISCUSS THE CONVERGENCE AND DIVERGENCE CYCLE IN CONPETUAL DEVELOPMENT. (20
POINTS)

The process consists of eight phases, each of which represents a part of a cycle and
characterized by being either divergent or convergent. Each of the main divergent phases
consists of eight components that describe the methods, channels, or layers, which are
illustrated by the highlighted phases of the process whereas the ellipses represent the main
stations, from which the process diverges to explore options, whereas the chamfered
rectangles represent sources that need consolidation to form the main output stations.

4. WHAT IS AN OCTONARY CONCEPT PROCESSING FRAMEWORK? AND HOW IS IT RELEVANT

IN CONCEPTUAL DESIGN DEVELOPMENT PROCESS. (20 POINTS)

Octonary Concept Process is a framework that integrates the fragmented elements of

concept derivation, processing, and translation is developed and discussed. This framework
aims to consolidate the divergent components of design conception into a comprehensive
system that facilitates design conceptualization, initiation, and integration of various concept
evolution phases, components, layers, and aspects. Accordingly, the framework describes a
comprehensive approach based on a series of alternating divergence/convergence cycles.
Subsequently, the approach encompasses a concept evolution process, derivation methods,
aggregation/segregation technique, translation channels, and development layers. Each of
the major divergent phases of the framework consists of eight parts. Furthermore, the skills
and tasks associated with framework implementation are mapped into the main processing
phases.
5. SYSTEMATIC REVIEW OF LITERATURE: EVALUATE THE TECHNICAL COMPONENT OF THE
JOURNAL; IN TERMS OF ARTICLE STRUCTURE, RELIABILITY AND VALIDITY OF THE SOURCE. (10
POINTS)

It is property organized, it emphasized every topics in a very understandable manner. It also

provides examples and graphic illustrations for it to be more easily visualize, it cites the reference and
shows proof of legitimate information.

References

Bishop, E. and Wilson, J., 2011. Concept to Realization: GRC and complex Facades,
GRC11 Istanbul (〈https://grca.org.uk/grcacongress/2011-congress.php〉).

Carey, Susan, 2009. The origin of concepts. Oxford University Press.

Cross, Nigel, 1997. Descriptive models of creative design: Application to an example.

Design Studies 18 (4), 427–440.

De Valk, L., Bekker, T., Eggen, B., 2015. Designing for social interaction in open-ended play
environments. International journal of Design 9 (1), 107–120.

Eilouti, B.H., 2018. Concept as the DNA for Morphogenesis: A case Study of Contemporary
Architecture. In: Domenico, D.’uva (Ed.), Handbook of Research on Form and
Morphogenesis in Modern Architectural Contexts (Advances in Media, Entertainment,
and the Arts). IGI Global, Hershey, Pennsylvania, pp. 283–309 (ISBN: 978-1-5225-3993-3).

SUBMISSION FORMAT: A4 SIZE PAPER MINIMUM OF 3-PAGES. GRAPHIC SKETCHES ARE

ENCOURAGE AS NECESSARY IN TRANSLATING EXAMPLES. USE PROPER
CITATION REFERENCES.