A

REPORT ON

INDUSTRIAL VISIT

TO

“Multimedia Features Pvt Ltd”

SUBMITTED BY

Mr. Yogesh K Patil

DEPARTMENT OF COMPUTER SCIENCE AND ENGINEERING

G. H. RAISONI INSTITUTE OF ENGINEERING AND
MANAGEMENT, JALGAON

KAVAYATRI BAHINABAI NORTH MAHARASHTRA UNIVERSITY

Year- 2019-2020
 Raisoni Group of Institution’s
Department of Information Technology

G.H. Raisoni Institute of Engineering & Management,

Jalgaon-425 002

CERTIFICATE

This is to certify that Mr. Yogesh K Patil

visited Multimedia Features Pvt Ltd under the course of INDUSTRIAL VISIT in
partial fulfillment of the degree of Bachelor of Engineering in Information
Technology as prescribed by the North Maharashtra University, Jalgaon during the
academic year 2019-2020.

Mr. Swapnil Deshmukh Ms. Sonal Patil

IV Coordinator HOD
 INDUSTRIAL VISIT REPORT
G . H . Raisoni Institute of Engineering and Management, Jalgaon
Department of Computer and Science Engineering

Date: 11sep 2019

Industry Visited: Multimedia Private Limited, Jalgaon
Highway No.6, Near Aakashvani Chauk,
Jalgaon-425001

Mr. Vishal Jagtap

(Hod, Marketing Department)
Mr. Chandrakumar Pandey
 (Sr. Manager, Sales and Operations)
Transportation: College Buses
Students: Students of SE TE BE
(Computer and Science Engineering)
Faculty Accompained: (03f+02m)
Miss.Sonal Patil (HOD, CSE)
Mrs.Swati Patil (Classteacher, BE-CSE)
Mrs.Shital Jadhav
Mr. Hiralal Solunke
Mr. Swapnil Deshmukh
(Industrial Visit Coordinator, CSE)
 INDEX

1. INTRODUCTION OF INDUSTRY
2. ORGANIZATIONAL STRUCTURE
3. OBJECTIVES OF VISIT
4. ABOUT THE PRODUCTS
5. BUSINESS DOMAIN
6. EXPERIENCE FROM THE INDUSTRIAL VISIT
7. CONCLUSION
1. INTRODUCTION OF INDUSTRY
1.1 Company Profile

When we stepped in with a single room office on 5th November 2001, there
was nothing to differentiate in market, there was a level field for all. Further what
visually separate us from others is our end devour and strive in creating a brand. In
our journey to deliver the best, we have provided our services to a diverse clientele
from various industries such as Real Estate, Lifestyle, Automobile, Retail, Fitness
& Healthcare, Educational, Ecommerce Businesses, Political Personality &
Organizations, NGO’s, Banking & Finance and many more.
We are team of 110 personnel with very high retention rate which comprises
Graphic Designers, Visualizers, Content Writers, Marketing Professionals, Market
Researchers, Event Managers, Accountants, HR Professionals, Software Designers,
Hardware Engineers, Web Developers, App Developers, Social Media Managers
and Digital Marketing Experts.
If the services, we provide is the heart of our institution then our team
members are the pace makers who generate the rhythm to sustain. Several minds
with varied thoughts, different talents with distinct abilities but one obsession – to
build strong brands that stand against competition with market and build growth.
Interactive, insightful outreach that we provide meets the growing need for
business to fulfill their online and offline requirements. We work for brands to
create their identity with insight strategy, integrated experiences, all that so our
client can successes in the digital age. It is our belief that if we bring in creative
thinking process and pursue original and organic thought, it is surely going to turn
the game.
Today after 17 years the seedling has grown into full-fledged, flourished
tree with the ISO 9001:2008 Certificate and one of the leading, strategic
advertising and media company in India with innovation at core. We steer effective
work for some of India’s most prestigious clients. We provide a wide spectrum of
services and solutions under one roof. We are dynamic growing company who has
mastered in old and new methods of effective advertising campaign and will
continue to do in coming future. Keeping ourselves ahead in market by updating,
adapting constantly in chase of perfection. We don’t work to build business but to
build relations. This perspective of thought has given us a very high client retention
rate, making them our Business Associate more than just a client.
2. ORGANIZATIONAL STRUCTURE
2.1 Message from CEO’s Desk
We Multimedia always see in our work
profile that every spend is to be converted into
smart investments at right time, right place and for
the right target audience. Also one should get
handsome returns on investments by following
“My Customer’s Rupee Policy”. I believe in
working as business associate of my clients and
understand their business. If my client flourishes
in his business, he will grow my business too. There is huge potential in Rural
India. We aim to take this enormous source of energy from rural to global.
Mr. Sushil S. Nawal

2.2 Message from Director’s Desk

A business which has expanded its boundaries
over the profit and attached with ethics and
transparency will always sustain against any
extreme change, because it’s roots are deeply
connected to the culture. Despite the fact that
India is coming up with different shades of
technology, still possess an agro based economy.
More of the young aspirants are trading in the
rural India. In the coming future it will be my mission and strive to connect the
Rural Agro based India to the upcoming digital India. It will be my vision to give a
digital face to the Young & Rural India through our ethical and transparent
services.
Mr. Parietosh S. Nawal
 Mrs. Savita Nawal
(Director)

MR. MORESHWAR DERE MR. RATNESHKUMAR PANDEY

(MANAGER, ADMINISTRATION (SR. MANAGER, OPERATION
AND FINANCE) AND SALES)
MR. YOGESH WASAKAR MRS.BHAGYASHRI KALAKAR
(HOD, ART AND PRODUCTION ( HEAD OF ACCOUNTS )
DEPARTMENT )

MR. VIVEK KALE MR. VISHAL JAGTAP

(MANAGER, MEDIA (HOD, MARKETING
AND EVENTS) DEPARTMENT)
3. OBJECTIVE OF VISITS

 Industrial visit is arranged by college for us with an Industrial objective

providing us an opportunity to explore different sector like IT, Manufacturing,
services, finance and marketing.

 The objective of industrial visit is to provide us an insight regarding internal

working of companies.

 Industrial visit provides practical perspective of the work place

 It provided us with an opportunity to learn practically through interaction

working method and employment practice.

 Industrial visit helps to combine theoretical knowledge with practical

knowledge.

 Get acquainted with the latest technologies and processes.

 Industrial realties are open to the students through industrial visit.

4. ABOUT THE PRODUCTS
ASSOCIATES OF MMFPL
 Following clients are associated with multimedia Pvt ltd

4.1 Media Buying

 Securing the best position within the targeted media at the lowest cost for
our business associates is our mission behind media buying. The main goal of

media buying is to purchase best available space in respective media such as print,
electronics, outdoor & digital and negotiate the best deals on behalf of our business
associates. Media planning and buying requires experience, knowledge of
associates’s business, insights of the trade, local market demand, best negotiation
skill and study of audience preference to media firms. Dedicated media buying and
planning is our forte. We offer cost effective media solutions for strategic media
positioning that makes the desired impact. We consider the spend on advertisement
as an investment, not the expense and strive hard to give fair returns. Our media
team has the expertise and knowledge to select the right assets for the right
platforms at the right time. They have the research skills to locate the best
advertising opportunities for your brands.
We have an experience over 17 years in this field and being an established
top media buying agency we know to use a particular media to get optimum
exposure and maximum reach. As well as we pay a fair amount to the media
houses for media buying to allocate a prime position for our clients. A superior
media plan is only effective when a message is powerfully converted to consumers
to gain a prime market share. Media buying ability makes media plans cost
effective.Our knowledge in all media firms throughout India and most of our long
standing relations with them help us to implement the processed media plans at the
most cost effective rates.

4.2 Advertising Campaign & Planning

 Can one be creative and effective at the same time? Yes, we are that answer.
We do it by aligning creative thinking for advertising designing and insightful
strategies only after deep analysis and study of our associate ’s business module for
their campaign planning. Campaign can be defining as a systematic process to
achieve some goals. It includes a series of advertisements placed in various media
like print, outdoor, electronic and digital media which are creatively designed to
meet the goals and are based on analysis of market and target audience.
MMFPL is full fledge advertising company with different array of services,
having head office in Jalgaon and branch offices in Aurangabad & Dhule
(Maharashtra) with a wide experience and expertise in all marketing disciplines.
With the help of our capable team of visualizers, artists, photographers and content
writers, we have created innumerable strategically sound and creatively
outstanding campaigns for some of India’s leading brands.
4.3 Marketing Consultancy

We are not just business consulting company but also a best strategy
formulating business management consultant. Our marketing consulting services
are outcome of 17 years of vast proficiency in this field and team having expertise
in retail marketing sector. Some of our masters have an about 37 years ’ experience
in marketing field. We have consulted wide spectra of clientele from different
industries such as Real Estate, Lifestyle, Automobile, Retail, Fitness & Healthcare,
Education, E-commerce Businesses, Banking & Finance, NGO ’s and Political
Organizations. It has given us a clear vision of what works in market when growth
matters.
 Here we work with you to stabilize and develop your business through a
strategic planning, which gives a 360o holistic approach which include;
understanding your business module & your needs, studying the prevailing market
conditions, deciding marketing plan, monitoring results and taking feedback of our
activities. We are business adviser to set up distribution channel, decide price of
products and design promotion plans.
4.4 Event Management

Cultural changes ultimately reflects into the society transformations. In

good old days society was living in joint families, where workforce was available
to carry out any sort of function or event. Elders were there to guide and manage
the work, but as the nuclear family culture took place need of additional workforce
was needed for any event. Here it was origin of Event Management Services. We
started event management service 17 years ago and became pioneer Event
Managers in Jalgaon.
We have a wide experience in the planning and executing events such as:
 Brand Lauching & Brand Promotion
 Product Launching
 Corporate Events & Meetings
 Dealers Meet
 Conferences, Workshops & Seminars
 Talk Shows & Live Interviews
4.5 Digital Marketing
  Search Engine Optimization (SEO)
If your website does not have top listing, you are missing out on large
number of targeted website traffic. When it comes to promotion everyone knows
that SEO is the key to obtaining organic visitors. But the search engine industry is
an entity that is constantly upgrading its algorithms to provide a quicker and more
relevant searches. Because of this and the fact that no SEO company has complete
and total control over outcome of the website position. But we at MMFPL with our
strong research, creative mindset and continuous update provide best On Page and
Off Page SEO solutions to our business associates. Along with this we also
generate SEO reports at regular intervals to monitor our work and make changes
accordingly. Our young and research lover team is always on their toes to keep
your website on top position.
 Search Engine Marketing (SEM)
Search engine marketing (SEM), is the most effective way to promote your
products and grow the business in an increasingly competitive marketplace. It is a
way for your website to appear on at least the first page of a search engine. The
average website receives the majority of its first time traffic who rank the top
position. We focus on the engines that matter and more importantly, on the search
criteria that are relevant to your business and its customers. Our experienced team
do extensive keyword research and make best bid for your respective keywords.
We perform an ongoing process of refinement and re-submission to ensure that
your site maintains constantly high ranking.

4.6 Social Media Marketing

 Today almost everyone is using the Internet. Numbers of internet users are
growing at a lightning speed. Social media platforms such as Facebook, Twitter &
YouTube have significant role in sudden growth of Internet users. In simple words,
social media marketing refers to gaining website traffic or attention through
various social media platforms.
Social Media platforms are emerging as one of the most preferred online
platforms. Social Media is the place for the brands looking to force deeper
connections with their current and prospective customers. We at MMFPL, as an
experienced SMO company, ensure that brand’s key message is effectively
communicated through relevant social platforms. After deep study of products and
its offerings we draw a social media marketing strategy, based on the market pulse.
We create policies to generate relevant traffic to the company’s website and blogs
which will engage your brand with its fans and audience in real time, taking the
whole social networking experience offline as well.
4.7 Brand Building

We are full-fledged advertising company with different array of services,

having head office in Jalgaon and branch offices in Aurangabad and Dhule
(Maharashtra). At our product branding and marketing services, our expertise team
carry out brand marketing strategy, to project the brand at right place, right time
and before right target audience.
Very first step in the advertising or campaigning of any upcoming or a well
rooted product is brand building or product building. Brand Marketing is just not a
promotion of a logo but it is a visual voice of that company or the product. It is a
total reflective mirror of the company. Brand management is a process of giving a
face to an organization in the society for business reputation and profound market
share, which is going to be carry by the organization for entire journey. For this our
experienced marketing team know deeply which brand should go for which CSR
activity or sponsor to initiate for achieving top mileage.
4.8 Market Research

It has been said that work is half done if it is planned properly. So before we
provide any solution to our business associates we spend considerable time in
understanding our associate’s business module & their brand. This primary study
enables us to decide our research objectives and then we formulate research action
plan for our business associate. Market Research make communication strategies
more thoughtful and deliver the message more effectively.
Our market research strategies are insightful and covers all the activities
related to data and survey. It involves methodical collection, recording and analysis
of data related to marketing of products and services. As a competitive market
research company, we keep watch on the charging market trends and the changing
tastes of the audience. We believe that effective market research is driven by
insightful thinking and a large experience in this field. And after sufficient market
analysis process we provide a winning solution to our business associates and their
brands. Our market research services empower our business associates with
insightful information about customers and markets.
4.9 IT & Electronic Services
 Web Designing and Development is one of the core component of
MMFPL’s service list. We are based at Jalgaon (Maharashtra) and have our branch
offices at Aurangabad & Dhule. Being a leading service providing agency and
supplier we offer a comprehensive range of IT and Hardware Solutions to our
business associates.
Technology is leading the world and technological transformations are
reflecting in the marketing policies of the brands. Being an emerging country, IT
services are shaping India’s economy very fast. In the coming time all the sectors
from a small grocery shopkeeper to multi-screen theaters all are going to connect
with IT sector. Being a strategic IT and Web Development company we will strive
hard to join young aspirant entrepreneur and agro based trades to the techno India.
4.10 Conceptualizing & Designing

We are full fledge advertising & creative agency with ISO 9001:2008
certificate possessing offices in Jalgaon, Aurangabad and Dhule (Maharashtra). At
our graphic designing services, effective approach towards creativity is the science
behind our art. As a creative& experienced advertising company our graphic
design services come with a stimulating depth of offerings beyond designing
solutions. Our service ensures the best advertising design options that enable a
brand to come up with its own identity.

4.11 Editorial Service

 India is agro base economy. Big portion of India’s population resides in
rural area. Today also newspaper has great significance in lives of every Indian
especially in rural area. Therefore, in India Print Media is still the most successful
way to interact with the customers. Being the oldest media platform the print has
been empowering brands for decades.

Our Editorial Service Catalogue includes:

 Advertorial Writing
 Creative Copy Writing
 Press Note Writing & Press Clippings
 Features Article Writing
 Speech Writing
 Letter Writing
 Anchoring
 Script Writing
4.12 Book Publication

Our creative writing services we provide a platform to young and

enthusiastic writers to showcase their stories to the world. We help to put their
write-ups in suitable media platform and to convey their views to the society,
which are ultimately beneficial to the community because every now and then
something new continues to happen in our society. We go hand in hand with the
technology. Social media is availing a great platform for young writers to express
themselves through blogs, articles & online forums.
We also have our own “Anandyatri Prakashan”- a book publication house,
which gives an opportunity to upcoming writers to publish their own books and
proper getting reward for their hardwork. We provide script modulation, script
check, book designing and printing services. To compliment we also formulate
complete total marketing strategy i.e. place, price, promotion plan for your book.
Our market research and vast experience give us an edge to convey writers
message to the society.
4.13 PR Management

Success in the field of public relations needs a deep understanding of

interests and concerns of each of the company’s audience. It is the power to reach a
large number of audiences by giving your business platform. We have a rich
experience and strong marketing intelligence with high level of commitment and
accountability. Being knowledge based strategic agency we know how to address
the company’s concerns more effectively using the most powerful tool of the public
relations, which is publicity. We use our support for creating and maintaining
goodwill of an organization for its public at large i.e. customers, employees,
investors, suppliers, etc using positive and strong PR techniques.
Being an experienced agency, we have in-depth knowledge about the
cultured trends, industry influences, organization’s business module and their target
audience. This enable us to place of business associates brand or organization at
right event, right occasion and at right time. Our well acquired PR skills ensure a
holistic prescience of your brand and convey right message.
4.14 HR Services
 Since last few years the HR perspective in India has gone through an
evolution. Today more companies are looking out for organized staffing and proper
workforce solution. Having witness to the evolving trends of the industry we have
launched our HR advisory services to provide you with a comprehensive solution
that facilitates collaboration and teamwork along with its framework.
Our HR Management consulting services responsible for a wide variety of
tasks that are helpful for your organization’s success. Our team has vast experience
and in-depth knowledge of market trends, employee’s psychology and manpower
demand & supply making us workable professional HR consultant. This helps to
discover, implement, manage and empower HR teams. We provide simple ways of
discussion, HR training, coaching, insight of thoughts, counseling, outsourcing
solutions which creates an employee forum to encourage internal collaboration and
communication between teams.

5. BUSINESS DOMAIN
 Internal Working Area Views
Visiting and Waiting Area

Seminar Work Area

Media Conferencing Session

Project Working Department

Art and Production Department

Working labs
Working labs
6. EXPERIENCE FROM THE INDUSTRIAL VISIT

Industrial visit to multimedia private ltd., Jalgaon

was a good experience which provided us
exposure to the industrial life linking theoretical
knowledge and practical knowledge. The media
practical lab has many parts – particularly main
are web marketing and media publishing. This
visit improved our knowledge of various
Mr. Yogesh K Patil technologies’ presently being used and the
(TE CSE)
practical conditions that are essential for computer
and science Industry. We were taken through Raw
Material Storage units, working Units, Auto
mangers, media printing units, Packaging
facilities etc. Though being a computer and
science student some terminologies were
unknown for us, but ultimately we learned
something new. So it was a very fruitful
experience. I am sure this visit will help us in our
future life.
7. COCLUSION
The experience of this tour was really fantastic and unforgettable. It was
reverberating experience which cherished all of us. Students got valuable
information from this industrial tour and they guided us how to stand in the
corporate world in the era of competition. We got to learn a lot many more things
from this tour.
The industrial tour was the interface between the college life and the
corporate world. All those who attended experienced the moment. It was clear that
all the basic and fundamental of each subjects and programming language should
be learnt thoroughly. Our students learnt how MEDIA works, what are the current
Scenario of Market, which programming language should be selected for career.
They told us what the needs of the software development companies are, what they
are expecting from us as the fresher’s.