E X E C U T I V E C ER T I F I C A T E P R OG R A M

IIM Raipur I N D I G I T A L M A R K E T I N G A ND S O C I A L
M E D I A S T R A T EG Y

IIM Raipur
Indian Institute of Management (IIM) Raipur was set up by the Government of India, Ministry of Human
Resource Development in 2010 at Raipur, the capital of Chhattisgarh.
Ranked 19th amongst B-Schools in India by Govt of India MHRD-NIRF Rankings 2019, IIM Raipur offers
flagship 2 years full-time Post-Graduate Program in Management (MBA) as well as the Post Graduate Program
in Management for Working Executives (PGPMWE). IIM Raipur believes in preparing ethical leaders who are
not only committed to business, commerce and industry but are also socially conscious towards their contribution
in nation-building and bring in name for the country globally. IIM Raipur is also committed to excellence in
research and has a strong doctoral (Ph.D.) program along with a supportive ecosystem promoting research within
the faculty fraternity.

#19100%
100% Placement

COURSE HIGHLIGHTS

Duration: 5 months

Winning at the Game called Internet Marketing

This 5 month certificate course in digital marketing and social media strategy is designed to provide
an up-to-date comprehensive understanding of the rapidly evolving world of digital marketing. The
course comprehensively covers the technical and behavioral fundamentals of digital marketing
practices and online consumer behavior. Issues pertaining to and springing from business practices
will be explored which will allow the participants to design dynamic and robust digital marketing
strategies.
The specific objectives of the course include:
 To understand the strategic and tactical nature of digital and social marketing
 To understand the role of digital marketing in a company’s channel/media portfolio and its
impact on the marketing function
 To identify and understand the plethora of options currently available for implementing
and nurturing marketing campaign on the Internet (and appreciate that they are constantly
evolving!)
 To understand the balance between technology and consumer behavior for digital and
social media marketing best practices
  To understand how firms transition to the digital platforms
 Experiential component: Besides developing fundamental understanding of how digital marketing
ecosystem functions, participants will also be exposed to experiential learning modules including
creation of own website, engaging in content writing and search engine optimization, linking of
website with social media accounts, managing Google AdWords accounts, digital advertising
campaigns, marketing automation tools, and analytics. The pedagogy also includes contemporary
case studies to provide comprehensive learning.

Outcomes
 Certificate of Completion from IIM Raipur
On successful completion, you will receive certificate of completion from IIM Raipur
 Experiential Learning
Knowledge imparted through hands-on exercises, discussions and simulations to develop practical
skills that can be applied to real life scenarios
 Digital Media Planning
Learn how to develop and execute a successful Digital Media Plan
 Social Media & Digital Marketing Analytics
Learn how to create powerful digital marketing and social media campaigns and measure their
effectiveness and impact through analytics
 Exposure to latest Digital Marketing Channels and Social Media Strategies
Learn about the latest innovations in Digital Marketing and how to leverage social media for
maximum impact

WHO SHOULD ATTEND

Early Professionals
Freshers or Interns who want to enhance their knowledge in online marketing and social media

Working Professionals
Professionals with roles in Marketing, Branding, Advertising and Communications with responsibilities to
market products through online mediums & Sales

Business Heads
Business or Department Heads with responsibility to identify innovative marketing channels and leverage social
media for growth and outreach

Entrepreneurs and Business Owners

Entrepreneurs who have an ambition to create and establish their business presence globally through online
marketing
 ELIGIBILITY

Education

 For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized
university (UGC/AICTE/DEC/AIU/State Government) in any discipline
 For International Participants – Graduation or equivalent degree from any recognized University or
Institution in their respective country
 Proficiency in English, spoken & written, is mandatory

Work Experience

 For Indian and International Participants – Working professionals

COURSE FEATURES

Live tutored classes not Scheduled classes at Be a part of rich Alumni

recorded sessions. convenient timings for Network.
working professionals.

All classes are delivered live by Seamless learning on all Interactive in session with peer to
the eminent faculty encouraging screens; desktop, laptop, tabs peer and faculty discussions for in-
interactive discussions and query & mobiles through app and depth learning against isolated
resolution. browsers. learning of recorded sessions.

PEDAGOGY

The primary method of instruction will be through LIVE lectures that will be beamed online via Internet to
student desktops/laptops or classrooms. The course will be delivered through a combination of methods selected
from among LIVE lectures, discussions, hands-on exercises, assignments, group/individual presentations,
quizzes and tests. All enrolled students will also be provided access to our SLIQ Cloud Campus through which
students may access other learning aids, reference materials, assessments, case studies, projects and assignments
as appropriate. Throughout the duration of the course, students will have the flexibility to reach out to the
professors, real time during the class or offline via our SLIQ Cloud Campus to raise questions and clear doubts.
 ASSESSMENTS
Evaluation methodology is the discretion of the faculty. A minimum of 70% attendance in Live Sessions is a
prerequisite for the successful completion of this program. The programme may require participants to work on
individual/group assignments and/or projects. The main objective of such assignments/projects will be to help the
participants apply their conceptual learning in the programme to actual real time scenarios. Assessment and
evaluation will be done based on mid-term and end-term examination for this program, the pattern of which will
be indicated to the participants at the beginning of the course. Participants will have to secure the minimum pass
marks in the respective evaluation components.

Participants, who successfully complete the same and satisfy the requisite attendance criteria, will be awarded a
certificate of completion. Participants who are unable to clear the evaluation criteria but have the requisite
attendance will be awarded a Participation certificate.

SYLLABUS
Introduction to Digital Business and Marketing Strategy

 Course introduction
 Marketing in the digital world
 Impact of digital marketing on traditional marketing
 Technologies used in digital marketing
 Challenges of digital marketing

Module 1: Introduction to the Digital Landscape

Module 2: Understanding Websites
Module 3: Fundamentals of SEO and SEM
Module 4: Competition In The Digital World
Module 5: Fundamentals of Social Media Marketing
Module 6: Remarketing & Marketing
Module 7: Transitioning To Digital

FEE STRUCTURE

For Indian Residents Rs. 75,000 + GST

For International Students USD: 1700

Instalment Schedule
1st Instalment 2nd Instalment 3rd Instalment
Rs. 30,000 + Rs. 15,000 + Rs. 30,000 +
GST GST GST
USD 700 USD 300 USD 700