VALUE 3

Made by:
Rachit Jain
Khushi Jain
Saurabh Jain
Ayush Jain
Jai Verma
COMPETITIVE
LANDSCAPE
B2B
COMPETITIVE
LANDSCAPE

B2B2C
 PAM
Market PAM:
Indian Population: 1,401,383,801

Sizing
2.4% of Indians invest in the market.

Number of people invested in the Indian

market = 1401383301*0.024 = 33,633,211

India represents 3.28% of the global stock

market.
Hence total number of people invested =

TAM 33,633,211*100 / 3.28 = 1,025,402,774

PAM at 102.874K USD Average = 104 Trillion

TAM = 104 Trillion * 0.0328 (India is 3.28% of the USD
World Market Cap) = 3.41 Trillion USD
 SAM SOM
SOM:
SAM:
Capturing 5% market share
Population of top 10 Indian cities by population
= 64,053,890 (Delhi, Mumbai, Bangalore,
SOM = 82 Billion USD (1.64 * 0.05)
Hyderabad, Ahmedabad, Chennai, Kolkata,
If we levy a 0.5% brokerage and 5% volume
Surat, Pune, Jaipur)
traded and 1 USD = 75 Rupees,

Estimate- 1 in 4 people invested in the market

PAM = 104 * 0.005 * 0.05 = 26 Billion = 1.95 Lakh
Crore
Population invested in target cities = 64,053,890
TAM = 3.41 * 0.005 * 0.05 = 852.5 Million = 6393.75
* 0.25 = 16,013,472
Crore Rupees
SAM = 1.64 * 0.005 * 0.05 = 410 Million = 3075
SAM at 102,874 per person = 1.64 Trillion
Crore Rupees
SOM = 0.082 * 0.005 * 0.05 = 20.5 Million = 153.75
Crore Rupees
 Debt Mutual US
Securities Equity Funds Equity
+ IPO
F&O

Groww

Upstox

Zerodha

Scripbox
 Customer Pricing PAT
Base Company Model Margin
Valuation
(USD)
Revenue(cr.)
Loss
Upto making
Groww 2M+ 3B 10
Rs.20 uptil
FY2020
Loss
6M 3.4B Upto 1473 making
Upstox Rs.20 uptil
FY2020
2020-
2020-
5M 2B Upto Rs.1034.8 42.7%
Zerodha Rs.20 2019- 2019
Rs.20.79 88.11%
Rs.0,Only Data Not Data Not
118M
Scripbox 70,000 commission
Available Available
(2018) from MF
 Customer Pricing
Base Model Revenue
Company
Valuation(USD) (USD)
0.1% to
7.5M 1.1B 0.06% 20M
CoinDCX
variable

0.2% to Data Not

WazirX 10M 1.35B 0.15% Available
variable
0.1% to 0.5%
CoinSwitch variable after
14M 1.9B 100 free
50M
Kuber days

Data Not
UnoCoin 1.3M 145 M 0.5% flat
Available
 CUSTOMER NEEDS (B2C)

Safe payment Investment Demo account All asset classes in

gateway advices/ and copy- one platform rather
insights trading than multiple.

Current Very few

offerings Yes No No
players
 CUSTOMER NEEDS (B2B2C)

Low Regular Financial

Safe payment
commission equity reports tools and
gateway
by broker equipments

Current Very few Very few

few players
offerings Yes players players
 B2C SEGMENT
DIFFERENTIATING
USP FACTOR
Investor enlightenment with regular
updates to maintain an effective
All asset classes and consumer base.
currency in one
User friendly website and application..
platform
Organized website providing a better
trading interface.
Major Benefit: Ease of creating a dematerialization
account.
Wealth tracking at Twenty four seven acting platform.
one place Live project to masses to increase the
reach.
 B2B2C SEGMENT
DIFFERENTIABLE
FACTORS

Financial tools and

equipment's for wealth Provide equity reports to
managers. investors.
If B2C pays for the Differentiate between
premium price then gets different platforms.
personalized advice from
wealth managers.
 ESTIMATED CHARGES
BUSINESS MODEL-DISCOUNT BROKING,
REVENUES COMING FROM TRANSACTION &
OTHER CHARGES

Account AMC charges Equity F&O Crypto

Mutual Fund
opening Rs.100 Brokerage Rs.20 per 0.05% of
& US equity
Rs.200-300 Rs.20 or order transaction
Rs.0
0.05% Flat
 Starting discounts
For the first few months no AMC charges would be
levied

MARKETING Targeting revelant segments

STRATEGY Young people who have the capacity to invest
should be targeted as
(B2C)
Hiring a team of interns
The interns would be a low cost option to increase
the brand awarness

Free stocks
All the inactive customers would be given some
security for free so that they start trading again
 Starting discounts
For the first few months no AMC charges would be
levied

MARKETING Tapping variuos wealth managers

STRATEGY Reaching out to various wealth managers to show

them the benefits of our platform
(B2B2C) Hiring a team of interns
The interns would be a low cost option to increase
the brand awarness

Variable benefits
The wealth managers who achieve the targets
would be given various gifts/ benefits
 STAFFING NEEDS
About 4-5 people with a technical
Short term background can oversee the creation &
maintenance of the online platform. 8-10
(0-6 months) people in the sales team bring customers
and increase reach.

Recruiting more people (30-40 part time

Mid-Term interns/contractual workers) for sales and
some full time employees for overall
(6-18 months)
administration.