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A motto (derived from the Latin muttum, 'mutter', by way of Italian motto, 'word', 'sentence')[1][2][3] is the general motivation or intention of an
individual, family, social group or organization.[2][3] Mottos are usually found predominantly in written form (unlike slogans, which may also be
expressed orally), and may stem from long traditions of social foundations, or from significant events, such as a civil war or a revolution. A motto
may be in any language, but Latin has been widely used, especially in the Western world.

Contents

 1Heraldry

 2Language

 3Examples

 4Literature

 5See also

 6References

Heraldry[edit]

Arms of Brady Brim-DeForest, Baron of Balvaird, with the motto above the crest as is traditional in Scottish heraldry.

Below the arms of Pori is the motto Deus protector noster (Latin for 'God is our protector').[4]
In heraldry, a motto is often found below the shield in a banderole; this placement stems from the Middle Ages, in which the vast majority
of nobles possessed a coat of arms and a motto. In the case of Scottish heraldry it is mandated to appear above the crest.[5] Spanish coats of
arms may display a motto in the bordure of the shield.[6] In heraldic literature, the terms "rallying cry" respectively "battle banner" are also common,
which date back to the battle cry, and is usually located above the coat of arms.

In English heraldry mottos are not granted with armorial bearings, and may be adopted and changed at will. In Scottish heraldry, mottos can only
be changed by re-matriculation, with the Lord Lyon King of Arms.[7] Although unusual in England and perhaps outside English heraldic practice,
there are some examples, such as in Belgium, of the particular appearance of the motto scroll and letters thereon being blazoned;[8] a prominent
example is the obverse of the Great Seal of the United States (which is a coat of arms and follows heraldic conventions), the blazon for which
specifies that the motto scroll is held in the beak of the bald eagle serving as the escutcheon's supporter.

Ships and submarines in the Royal Navy each have a badge and motto, as do units of the Royal Air Force.[9]

Language[edit]
Latin has been very common for mottos, but for nation states their official language is generally chosen. Examples of unusual choices in motto
language include:

 County of Somerset, Sumorsǣte ealle (All men of Somerset), Anglo-Saxon;[10][11]

 South Cambridgeshire in the English Fens, Niet Zonder Arbyt (Not Without Labour), Dutch;[12][13]
 South Africa, ǃke e: ǀxarra ǁke (Unity in diversity), ǀXam.
 Shire of Shetland, Með lögum skal land byggja (By law shall the land be built up), Old Norse; [14]

A canting motto is one that contains word play.[15] For example, the motto of the Earl of Onslow is Festina lente (literally "make haste slowly"),
punningly interpreting on-slow.[16] Similarly, the motto of the Burgh of Tayport, Te oportet alte ferri ("It is incumbent on you to carry yourself high"),
is a cant on "Tayport at auld Tay Ferry", also alluding to the local lighthouse.[17] The motto of the U.S. Federal Bureau of Investigation, Fidelity,
Bravery, Integrity, is a backronym of the letters F.B.I.

Examples[edit]
 United in diversity, the motto of the European Union
 Out of many, one, the motto of the United States
 United we stand, divided we fall

Literature[edit]
In literature, a motto is a sentence, phrase, poem, or word prefixed to an essay, chapter, novel, or the like suggestive of its subject matter. It is a
short, suggestive expression of a guiding principle for the written material that follows.[3]

For example, Robert Louis Stevenson's Travels with a Donkey in the Cévennes uses mottos at the start of each section.[18]

See also[edit]
 Epigram
 Epitaph
 Hendiatris
 List of Latin phrases
 List of mottos
 List of national mottos
 Mission statement
 Slogan
 Tagline

References[edit]
1. ^ "Motto". Merriam-Webster. Retrieved 31 January 2011.
2. ^ Jump up to:a b "Motto". Oxford University Press. Retrieved 31 January 2011.
3. ^ Jump up to:a b c "Webster's Revised Unabridged Dictionary (1913)". The ARTFL Project. The University of Chicago. Archived from the
original on 6 December 2013. Retrieved 20 December 2013.
4. ^ Juhana Herttuan patsas - Pori, Finland – Statues of historic figures – Waymarking.com
5. ^ Von Volborth, Carl-Alexander (March 1980). Heraldry of the World. Blandford Pr. p. 192.
6. ^ Von Volborth, Carl-Alexander (March 1980). Heraldry of the World. Blandford Pr. p. 211.
7. ^ Innes-Smith, Robert (1990). An Outline of Heraldry in England and Scotland. Pilgrim Press. pp. 14. ISBN 0-900594-82-9. Mottos are not
necessarily hereditary and can be adopted and changed at will.
8. ^ "USS Winston S. Churchill (DDG-81)". Archived from the original on 10 October 2007. Retrieved 23 October 2007.
9. ^ Cassells, Vic (2000). The capital ships: Their battles and their badges. Kangaroo Press. p. 190.
10. ^ "The Danish Invasions". Somerset County Council archives. Retrieved 26 June 2015.
11. ^ "Somerset - Coat of arms (crest) of Somerset".
12. ^ "Civic Heraldry of England and Wales – East Anglia and Essex Area". civicheraldry.co.uk. Archived from the original on 28 August 2009.
Retrieved 8 November 2009.
13. ^ "South Cambridgeshire". Rural Services Network. Archived from the original on 24 December 2013. Retrieved 21 December 2013.
14. ^ "Shetland Islands - Coat of arms (crest) of Shetland Islands". heraldry-wiki.com. Archived from the original on 26 May 2021. Retrieved 30
October 2021.
15. ^ The manual of heraldry : being a concise description of the several terms used, and containing a dictionary of every designation in the
science. Illustrated by four hundred engravings on wood (5th ed.). Arthur Hall, Virtue & Co. 1800. p. 132. Retrieved 21 December 2013.
16. ^ Mark Antony Lower (1860), "Onslow", Patronymica Britannica
17. ^ "Tayport - Coat of arms (crest) of Tayport".
18. ^ Stevenson, Robert Louis (1907). Travels with a Donkey in the Cevennes. London: Chatto & Windus.

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