SWOT ANALYSIS OF

MCDONALDS
Strengths Weaknesses Opportunities Threats
A well-known brand Lack of product Expansion in the Asian Intensifying
name in fast food innovation Markets competition
industry.
Innovative and Poor economic
Market leadership Calorie heavy menu healthier menu situation globally

Strong position Declined reputation due Partnership with other

domestically and to HR issues and legal brands Weakened dollar
globally hassles
Marketing
Financially strong Dissatisfied franchises opportunities born of Increased health
changing customer consciousness
demographics
Marketing and Training costs are Expanding on the
customer engagement elevated due to high advertising on being Lawsuits for offering
turnover more socially unhealthy foods
responsible