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1980-1989

● The Decade of Greed-A gilded age


● The Designer Decade
● A conservative Era
● The new US Right
○ Anti-abortion
○ Anti-immigration
○ Anti-gay
○ Anti-affirmative action
○ Anti-welfare
○ Anti-ERA
● The Yuppies Arrive
● Conspicuous Consumer- Show the wealth (Rolex watch, Chanel handbag)
● Middle east turmoil (Iran-Iraq War, 1980-1988), Islamic Terrorism in Beirut
● December1980-JohnLennon Assassinated
● 1981 Aids identified
● Diana A royal fashion icon
● 1982 First Heart Transplant
● 1981 Debut of MTV
● 1984 The Apple Macintosh
● U.S.S.R. 1985 Mikhail Gorbachev
● (Glasnost=Openness, Perestroika=Economic Restructuring)
● Music= 1983 thriller, 1984 like a virgin
● Famine in Ethiopia, 1986 Live Aid
● Punk takes Action
● Anti-Apartheid movements
● 1989 Iranian Fatwa Imposed to kill Salman Rushdie & Free Speech
● 1989 China Tiananmen Square
● 1989 The Berlin Wall Falls

On television
● Lifestyle of the rich and famous
● Dynasty
The Fragrance
● Giorgio Beverly hills perfume
1980s Major trends
● Aspiration and Power Dressing
● Lycra Cling
● Huge Shoulder Pads with narrow skirts
● Short, tight skirts in stretch fabrics
● Tailoring
● Chanel Suits
● Ballgowns
● Ralph Lauren Preppy
● Ripped sweatshirts & leg warmers
● One size fits all oversize tops
● Sneakers
● Parachute Pants
Power Dressing
● Thierry Mugler
● Lagerfeld at Chanel 1983
Claude Montana Tailoring
Tailoring- Moschino, Valentino
Alaia- The King of Cling
U.S. Designers & The New Woman with Money
● Donna Karan-Capsule Dressing
● Ralph Lauren- the Prairie Collection
The Working Woman in the Corporate
World
● New neutrals
● Revlon
Serious Skin Care
● Clarins Face wash
● Vichy Anti-Wrinkle liposomes
Energising Spray
● Eu Dynamisante Spray naturel (Clarins)
Anita Roddick and a New Idea
● The Body Shop
Japanese Designers and their sculptured
shapes
● Rei Kawakubo- Comme des Garcons
● Yamamoto
Flashdance leg warmers & ripped shirts
● Chanel
Miami Vice by Armani relaxes menswear
Rapper Street Fashion
Parachute Pants in Bright Colours
Huge Earrrings
Reality hits 1987
● Wall Street’s blackest hours

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