UNIT – I

1. Select an appropriate definition of ‘Want’.

A. More consumer Needs
B. Needs backed by buying power
C. Needs directed to the product
D. Basic human requirements

2. _______ is the act of obtaining a desired object from someone by offering something in
return.
A. Marketing Myopia
B. Selling
C. Exchange
D. Delivery

3. Want for a specific product backed by an ability to pay is called _____

A. Demand
B. Need
C. Want
D. Customer

4. Marketers often use the term ________ to cover various groupings of customers.
A. Buying power
B. Demographic segment
C. Market
D. People

5. Good marketing is no accident but a result of careful planning and _____.

A. Promotion
B. Selling
C. Policies
D. Execution

6. ______ are the form of human needs take as shaped by culture & individual personality.
A. Wants
B. Demands
C. Needs
D. Social Needs

7. ________ is not a type of Marketing Concept.

A. The production concept
B. The selling concept
C. The societal marketing concept
D. The Supplier Concept
8. Marketing mix for products consists ______.
A. 4Ps
B. 7Ps
C. 8Ps
D. 5Ps

09. Marketing mix is suggested by______.

A. Philip Kotler
B. Neil Borden
C. Peter Drucker
D. Neil Armstrong

10. _____ are the key elements of promotion mix.

A. Advertising and Sales Promotion
B. Publicity and Public Relations
C. Direct Marketing and Personal Selling
D. All of the above

11. _______is not a part of marketing mix.

A. Product
B. Purpose
C. Place
D. Price

12. The term marketing mix describes _______

A. a composite analysis of all environmental factors inside and outside the firm.
B. a series of business decisions that aid in selling a product.
C. the relationship between a firm’s marketing strengths and its business weaknesses.
D. a blending of strategic elements to satisfy specific target markets.

13. Which of the following marketing mix activity is most closely associated with
newsletters, catalogues and invitations to organization-sponsored events?
A. Pricing
B. Promotion
C. Distribution
D. Product

14. The 4Ps make up a typical marketing mix – Product, Price, Promotion and _____.
A. People
B. Process
C. Place
D. Purpose

15. The value that is put for a product is known as ______.

A. Commission
B. Price
C. Profit
D. Revenue

16. Place in marketing is also known as _____

A. physical distribution
B. channel of distribution
C. intermediary
D. all of the above

17. ____ is the communication link between the firm and the consumer.
A. Price
B. Promotion
C. Place
D. Product

18. To which tool of marketing mix does ‘Brand Name’ relate?

A. Price
B. Promotion
C. Place
D. Product

19, The advantage of marketing is to:

(a) Consumers
(b) Businessmen
(c) Manufactures
(d) To all 

20, The basic objective of marketing function is to link:

(a) Producers & consumer ✓
(b) Wholesaler & retailer
(c) Producer & retailer
(d) Producer & advertiser

21, For business, marketing is:

(a) Compulsory 
(b) Necessary
(c) Unnecessary
(d) Luxury

22, Money spent on marketing is:

(a) Wastage
(b) Unnecessary expenditure
(c) Burden on the customers
(d) Investment 
23, Marketing expenditure is a burden:
(a) On industry
(c) On consumers
(b) On businessmen
(d) None of them 

24, Marketing Institutions include:

(a) Producer and Manufactures
(b) Middleman
(c) Facilitating agencies
(d) All of the above 

25, which is not the function of marketing:

(a) Sales
(b) Purchases
(c) Education 
(d) Transportation

26, marketing concept is:

(a) Production-oriented
(b) Sales-oriented
(c) Customer-oriented
(d) All above ✓
 
27, Importance of marketing concept is for:
(a) Society
(b) Consumers
(c) Producers
(d) All above ✓

28, Marketing starts from:

(a) Consumer ✓
(b) Production
(c) Sales
(d) None of these

29, Modern Concept of marketing does not accept:

(a) High quality services
(b) Satisfaction of customers
(c) Research and Development
(d) Dissatisfaction of customer’s ✓

30, the emphasis in marketing is on the identification and satisfaction of ………:

(a) Customer needs ✓
(b) Market needs
(c) Both of the above
(d) None of these

31, Which activities are included in marketing?

(a) Product Planning and Development
(b) Transportation
(c) Market Information
(d) All of these ✓

32. The term business environment refers to …….. factors which impact functioning of a firm
a) External factors
b) Management related factors
c) Internal factors
d) Internal and External factors

33. ………are generally considered as controllable factors.

a) Internal factors
b) Cost of production
c) External factors
d) None of these

34. Factors which are beyond the control of a business are called…..
a) Supply
b) Profit
c) Demand
d) External factors

35. Marketing intermediaries are categorized under……. Environment.

a) External
b) Micro
c) Macro
d) Remote

36. Macro environment consist of…..

a) Political system
b) Culture of the society
c) Demographic factors
d) All the above

37. Which of the following SWOT elements are internal factors for a business?
A. Strengths and Weaknesses
B. Opportunities and Threats
C. Strengths and Opportunities
D. Weaknesses and Threats
38. Which of the following is false regarding why a SWOT Analysis is used?
A. To build on the strengths of a business
B. To minimize the weaknesses of a business
C. To reduce opportunities available to a business
D. To counteract threats to a business

39. How often should a SWOT Analysis be performed?

A. Only when specific issues need to be addressed
B. At least once per year
C. Only when the business starts
D. Every 3-5 years

40. Which of the following could be strength?

A. Weather
B. A new international market
C. A price that is too high
D. The location of a business

41. Which of the following could be a weakness?

A developing market such as the Internet
B. Competitors with access to better channels of distribution
C. Poor quality of goods and services
D. Special marketing expertise

42. Which of the following could be an opportunity?

A. Having quality processes and procedures
B. Moving into new market segments that offer improved profits
C. Damaged reputation
D. A new competitor in your home market

43. Which of the following could be a threat?

A. Changes in technology
B. A market vacated by an ineffective competitor
C. Location of your business
D. Lack of marketing expertise

44. Which of the following is true about preparing a SWOT Analysis?

A. It should focus on where the organization is today, not where it could be in the future.
B. A SWOT Analysis is objective
C. It should be specific and avoid grey areas
D. It should analyze the organization only and ignore the performance of competitors.

45. Who usually conducts a SWOT Analysis for a business?

A. Financial Institutions/Banks
B. Lawyers
C. Employees
D. Managers

46. ________ is the subset of e-business focused on transactions.

a. E-commerce
b. E-marketing
c. Digital technology
d. Environment, Strategy, and Performance (ESP)

47 . B2B stands for________.

a) Business to Buyer           
b) Business to Builder                  
c) Business to Business     
d) Builder to Business
 
48 . B2C stands for________.
a) Business to Consumer              
b) Business to Company  
c) Business to corporation             
d) Business to buyer

49 . C2C stands for________.

a) Company to company                
b) consumer to consumer  
c) corporation to consumer            
d) company to customer
 
50 . C2B stands for________.
a) company to buyer                        
b) company to customer    
c) consumer to business               
d) company to business
 
51. B2A stands for_________.
a) Business to Administration         
b) Business to Automation          
c) Buyer to Administrate     
d) Business to armer
 
52. C2A stands for____________.
a) company to administration                    
b) consumer to administration  
c) company to social                                    
d) customer to  administration
53. Which of the following model is part of E-Governance?
a. G2B
b. G2C
c. B2G
d. C2G

54. Which type of E - Commerce is payment Gateway?

A b2b
B b2c
C g2c
D g2b

55. Which type of E - Commerce is tenders and submission of application?

A b2b
B b2c
C g2c
D g2b
 
56. Which type of E - Commerce is Amazon?
A b2b
B b2c
C g2b
D g2c

57. A company is affected by two broad set of factors are _________________

A. Local and regional
B. Regional and national
C. Internal and external
D. Financial and non-financial

58 . ________ is a statement which derives the role that an organization plays in a society
A. Goals
B. Mission
C. Objective
D. Success
59. Economic environment refers to all forces which have a _______impact on business
A. Political
B. Natural
C. Economic
D. Social

60. ________ environment is beyond the control of the business

A. Internal
B. External
C. Micro
D. Macro

61. External factors affecting a business environment also be referred to ____factors

A. Controllable
B. Uncontrollable factors
C. Relevant
D. Global

62. Study of human population is called as _______ environment

A. Political
B. Social
C. Demographic
D. Economic

63. Which is the one not included in national culture

A. Language
B. Internet
C. Belief
D. Attitude

64. Policy regarding population is termed/called as

A. Indian Population policy
B. National population policy
C. Demographic population policy.
D. Population policy.
1. Which of the following describes e-commerce?
A. doing business electronically
B. doing business
C. sale of goods
D. all of the above

2. Which of the following is part of the four main types for e-commerce?
A. b2b
B. b2c
C. c2b
D. all of the above

3. Which segment do eBay, Amazon.com belong?

A. b2bs
B. b2cs
C. c2bs
D. c2cs

4. Which type of e-commerce focuses on consumers dealing with each other?

A. b2b
B. b2c
C. c2b
D. c2c

5. Which segment is eBay an example?

A. b2b
B. c2b
C. c2c
D. none of the above
6. Which type deals with auction?
A. b2b
B. b2c
C. c2b
D. c2c

7. In which website Global Easy Buy is facilitated?

A. ebay.com
B. amazon.com
C. yepme.com
D. none of these

A. ebay.com

8. The best products to sell in B2C e-commerce are:

A. small products
B. digital products
C. specialty products
D. fresh products

B. digital products

9. Which products are people most likely to be more uncomfortable buying on the
Internet?
A. books
B. furniture
C. movies
D. all of the above

B. furniture

10. Which products are people most likely to be comfortable buying on the
Internet?
A. books
B. pcs
C. cds
D. all of the above

D. all of the above

11. Digital products are best suited for B2C e-commerce because they:
A. are commodity like products
B. can be mass-customized and personalized
C. can be delivered at the time of purchase
D. all of the above

D. all of the above

12. The solution for all business needs is

A. edi
B. erp
C. scm
D. none of the above

B. erp

13. All of the following are techniques B2C e-commerce companies use to attract
customers, except:
A. registering with search engines
B. viral marketing
C. online ads
D. virtual marketing

D. virtual marketing

14. Which is a function of E-commerce

A. marketing
B. advertising
C. warehousing
D. all of the above
D. all of the above

15. Which is not a function of E-commerce

A. marketing
B. advertising
C. warehousing
D. none of the above

C. warehousing

16. Which term represents a count of the number of people who visit one site,
click on an ad, and are taken to the site of the advertiser?
A. affiliate programs
B. click-through
C. spam
D. all of the above

B. click-through

17. What is the percentage of customers who visit a Web site and actually buy
something called?
A. affiliate programs
B. click-through
C. spam
D. conversion rate

D. conversion rate

18. What are materials used in production in a manufacturing company or are

placed on the shelf for sale in a retail environment?
A. direct materials
B. indirect materials
C. edi
D. none of the above
A. direct materials

19. What are materials that are necessary for running a modern corporation, but
do not relate to the company's primary business activities?
A. direct materials
B. indirect materials
C. edi
D. none of the above

B. indirect materials

20. What are ballpoint pens purchased by a clothing company?

A. direct materials
B. indirect materials
C. edi
D. none of the above

B. indirect materials

21. What is another name for?

A. direct materials
B. indirect materials
C. edi
D. none of the above

B. indirect materials

22. What is the process in which a buyer posts its interest in buying a certain
quantity of items, and sellers compete for the business by submitting
successively lower bids until there is only one seller left?
A. b2b marketplace
B. intranet
C. reverse auction
D. internet

C. reverse auction
23. What are plastic cards the size of a credit card that contains an embedded
chip on which digital information can be stored?
A. customer relationship management systems cards
B. e-government identity cards
C. fedi cards
D. smart cards

D. smart cards

24. Most individuals are familiar with which form of e-commerce?

A. b2b
B. b2c
C. c2b
D. c2c

B. b2c

25. Which form of e-commerce currently accounts for about 97% of all e-
commerce revenues?
A. b2b
B. b2c
C. c2b
D. c2c

A. b2b