CAMBRIDGE SENIOR

MANAGEMENT PROGRAMME
Starts March 2022

In collaboration with
The Cambridge Advantage
Cambridge Judge Business
School offers a distinctive
approach born out of the
University of Cambridge way.

Participants draw upon the

latest thinking and cutting edge
academic research as one
would expect from one of the
foremost universities in the
world. This gives participants a
depth of insight and experience
which is second to none.

The University of Cambridge

has always emphasised smaller
class sizes for maximum
interaction and focused effort
between world-class faculty and
world-class participants. The
business school is no exception.
This makes your experience
here one of unrivalled quality,
relevance, intensity, and
challenge.

Isn't that the point?

2
 Cambridge ideas have changed
the world.

121 Nobel Laureates

11 Fields Medalists
7 Turing Award Winners
14 British Prime Ministers
194 Olympic Medalists

have been affiliated with

Cambridge as students, alumni,
faculty or research staff.*

*
As of October 2020
Source: Wikipedia
3
Academic Programme Director's message
Be prepared to take the next step in your career.

The Cambridge Senior modify customer experiences and change initiatives that will
Management Programme and culture, and business boost the organisation’s
(SMP) is a unique global processes, thus meeting competitiveness and profitability.
learning journey designed changing needs of the They will seek answers to
and hosted by faculty from customer and the market. challenging questions: How will
Cambridge Judge Business Some of the important your organisation evolve going
School. questions addressed in the forward? Do you have the right
modules are: What are the people and organisational
Senior faculty from Cambridge challenges and opportunities? structure to deliver true
Judge Business School will How will your business model transformation and sustain it over
lead you and your group along change? How do you need to time? Are you ready for the next
the path towards renewal, adjust your strategy in the step in your career as you embrace
change, and transformation. light of this disruption? Do you change?
need to totally review it? What
Participants will benefit from is the impact on your supply Executive coaching forms the vital
a structured approach across chain? Might you need an exit backbone to the learning journey.
the modules. Module one strategy? We work with a team of senior,
delves into strategy and experienced coaches who will help
execution, the foundation Module three will be delivered you take stock, reflect, and
for the successful running of as an online module and will discover more about yourself, all in
a business unit or company. focus on providing you with preparation for change and impact
What strategies emerge in the the tools and frameworks of after the programme has ended.
light of new economic and business analytics: biases,
business realities? Is your experimentation, descriptive We will convene the right
strategy right for this new era, analytics, prescriptive participants, faculty, and
and how can an organisation analytics, predictive analytics. contributors to make the SMP
identify paths of change to How do you learn from data memorable, transformational,
sustainable competitive and make decisions? How do and impactful. We look forward
advantage? Have you lined you navigate the to welcoming you to Cambridge.
up the right pieces in the organisational, legal, and
organisation to follow suit? ethical issues involved in
data-based decision making?
Module two focusses on These are just some of the
the rapidly changing questions that will be
technological and digital addressed.
environment of today.
Participants will understand In module four, participants
how to leverage digital will learn to drive Kishore Sengupta
technologies to create or organisational transformation Academic Programme
Director

4
 The learning process
is not one-way—we
‘teach’ part of the time,
but this experience
becomes really
valuable when we
co-develop with our
participants, and in
this way they are able
to build up essential
new skills and
capabilities to take
back to their
organisations.”

Professor Christoph Loch

Director, Cambridge Judge
Business School

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Alumni Benefits

Upon completion of the programme you are eligible to become an Associate Alumni
member of Cambridge Judge Business School's global network of graduates and
business-focused alumni, faculty, and staff (for life).

Be part of over 9,600

Access to Country and
alumni in over 100
Special Interest
countries
groups

Invitations to worldwide
Access to Cambridge networking events including
Judge Business School’s the Business Briefing series
online alumni network of physical events, webinars, and
exclusive alumni Grand Reunion
weekend

Monthly newsletter with

CJBS.net email updates on latest research,
for life activities, and events at the
school

20% discount on all

future Cambridge Judge
Business School Join the exclusive Executive
Executive Education Education LinkedIn Club
Open Enrolment
Programmes

6
Programme Benefits
A transformational experience that will positively impact you and
your organisation.

26
Topics
Enhance your strategic and leadership skills
to be a transformational business leader, with
in-depth learning over 26 topics

12
Faculty
Learn from over 14 esteemed Cambridge
Judge Business School faculty who are
world-renowned experts and thought leaders
in their fields

800
years of
Immerse yourself in the Cambridge way
that has created knowledge for 800 years
learning

600
years of
Benefit from 600 years of cumulative work
experience in the classroom from a diverse
work exp. group of peers

9,600 Become an associate member of Cambridge

Alumni Judge Business School's global network of
9,600+ alumni

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 The coaching really
helped me to understand:
Who am I as a leader?
What is it I can contribute?
Where is my passion?
Where are my blind spots?
What is it that I do not see?
What can I do to improve,
to lead a better future?”

Senior Vice President,

Head of Market Access & Policy
Biocon Biologics

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 Programme Curriculum
4 themes for transformation

Cambridge
Senior Management Programme

Strategy Digital Innovation Business Organisational

Analytics Transformation

• Strategy formulation • Breakthrough digital • Decision biases • Leading change

and implementation innovations • Big Data • Managing the
• Leading complex, • Unleashing and opportunities organisational
strategic projects enhancing innovation • Predictive analytics culture
• Operational • Innovation in digital • Descriptive analytics • The future of the firm
excellence marketing • Experimentation • Managing high-
• Managing the • Artificial Intelligence • Organisational, performance teams
financials • Business model ethical and legal • Coaching
• Strategic choice innovation issues • Networks - Influencing
• Driving marketing • Cyber security without formal
excellence authority
• Leading negotiations

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 Transformational learning journey

Module 1:
7–11 Mar 2022 and 14–18 Mar 2022
Live Online | 3–4 hours session per day

Module 2:
24–29 Apr 2022
Cambridge, UK

Contingency Dates:
25–29 Apr 2022 and 9–13 May 2022
Live Online | 3–4 hours session per day

Module 3:
11-Week Online Module | Business Analytics

Module 4:
24–29 Jul 2022
Cambridge, UK

Contingency Dates:
25–29 Jul 2022 and 1–5 Aug 2022
Live Online | 3–4 hours session per day

Disclaimer: In-person module will be converted to Live online in case of

prevailing travel restriction due to COVID-19.
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Individualised Personal Development Sessions (IPD)

The IPD will give you a range of opportunities to understand yourself better as you look
at your behaviour from many different perspectives and use them, along with the other
content from the programme, to make significant and sustainable progress on your
development plan—for which you are responsible.

How Does it Work?

Combine class work, small group work, coaching, and individual reflection space
to maximise your personal learning and development.
Pre-work that will enable you to start to think about who you are and how you
“show up” in your professional role.
Small group and live sessions that will provide opportunities to look at yourself and your
impact on others during the programme.
A 360° instrument that gives you the opportunity to get feedback on both you and your
impact from those at your regular place of work.
Personality framework tool to help you understand the difference between behaviour
and preference.
Individual coaching over the duration of the programme to make a significant difference
in your leadership.

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Faculty
Learn from world-leading faculty to gain new insights and
perspectives.

A selection of key Senior Management Programme Faculty:

Kishore Sengupta Kamal Munir

Academic Programme Professor of Strategy &
Director Policy

Philip Stiles Jenny Chu

Associate Professor in Associate Professor in
Corporate Governance Accounting

Jane Davies Stylianos Kavadias

Director of Executive Education Margaret Thatcher Professor
and faculty (Professor-level) of Enterprise Studies in
in Management Practice Innovation & Growth

Christoph Loch Andreas Richter

Professor of Professor of Organisational
Management Studies Behaviour

Mark de Rond Jochen Runde

Professor of Organisational Professor of Economics
Ethnography and Organisation

Please note that this list may change.

12
 Khal Soufani Suzanne Weeks
Faculty (Professor-level) Leadership Development
in Management Practice Consultant, Executive Coach

Eden Yin
Associate Professor in
Marketing

Please note that this list may change.

13
 I felt like it was
personalised and made
for me to learn, and that
was very liberating for me.
I have a support group
of faculty members who
are going to work with me
to ensure I succeed as a
leader, and implement
the changes that my
company needs to
undertake to survive for
next 5 to 10 years.”

Managing Director
SAGE Publications Asia-Pacific

14
Who should apply?
Participants join us from large
organisations, medium-sized
companies or even from startups.
The Cambridge Senior Management
Programme will help senior
functional or technical managers
make the transition to a general
management role, or support those
starting new entrepreneurial
ventures.

The learning journey is specifically

designed for participants with:

Accomplished work
experience in functional,
technical or business roles.
More than five years of
management experience with
a successful track record in one
or more functional areas of
business.
An agenda for change.

15
 Past Participant Profiles
The Cambridge Senior Management Programme participant mix reflects
diversity across functions, industries, backgrounds, companies, and life
experiences.

Industry Sectors

13% Banking/Finance 4% Oil and Gas/Energy

11% Consulting 4% Infrastructure
10% Telecommunications 3% Internet/E-commerce

9% Information Technology/
Services 1% Fast-Moving Consumer
Goods

7% Manufacturing 1% Hi-Tech

1% Retail
6% Pharmaceuticals/
Biotechnology/Healthcare

30% Others

Average years of Number of companies

work experience represented

18+ yrs 99

Note: The above data is across previous cohorts

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 Geographies

13% 2%
Netherlands
UK
7% 2%
1% 1% Kuwait Hong
1%
1%
Kong
United Denmark Japan
States
Switzerland

7%
9% 4%
Saudi
Arabia
UAE

1%
23% 1%
Myanmar Vietnam

1% Oman India 1%
Ghana 1% Indonesia

4%
Thailand

1% 1% Malaysia
1% Kenya

13%
Sri Lanka
Nigeria 1%
3% Singapore
Philippines

Brazil

1%
Australia

Note: The above data is across previous cohorts

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Application process
Apply now and take your next step towards joining
the programme.

ROUND 18 November 2021

01 Application Fees: USD 300

Application ROUND
02
16 December 2021
Application Fees: USD 400
deadlines:

ROUND 25 January 2022

03 Application Fees: USD 500

Tuition Fees: USD 22,000*

* Accomodation and travel are not included

To apply to the programme, please complete the online application form.

APPLY NOW

Please note that admissions to the programme are on a rolling basis. We strongly
recommend interested participants apply early.

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Cambridge Judge Business School
Meeting the challenges of the global business landscape
from the heart of one of the world’s top universities.

Why Cambridge?
Founded in 1990, Cambridge Judge Business School is part of the Faculty of Business and
Management at the University of Cambridge.

The reputation of Cambridge Judge Business School has rapidly grown and today is
internationally celebrated as a provider of world-class management education, especially in
entrepreneurship and innovation management. With a leading-edge faculty of over 50
members and 19 research centres the school has been rated as the best for the impact of its
research by the UK Government.*

One of the main strengths of the school is the particular emphasis on collaboration, be it
with the vibrant high-tech businesses of the Cambridge Cluster or organisations worldwide.
The Cambridge Judge Business School is a place where people from many disciplines share
ideas—policy makers, entrepreneurs, leaders of industry, regulators, not-for-profit
organisations, and academics.

Cambridge Judge Business School offers a distinctive approach born out of the University of
Cambridge way. With cutting-edge academic research at its heart, participants draw upon the
latest thinking, as one would expect from one of the foremost universities in the world.

Small class sizes give participants a depth of insight and experience which is second to none,
with maximum interaction and focused effort between world-class faculty and world-class
participants. This makes your experience one of unrivalled quality, relevance, intensity,
and challenge.

Cambridge Judge Business School Executive Education

Cambridge Judge Business School Executive Education offers a wide range of open
enrolment and customised programmes. These benefit leaders, executives, and managers
who strive for professional and personal growth, while enabling organisations to achieve
operational excellence.

(UK government survey REF14)

*

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Including the Senior Management
Programme, our Executive Education
portfolio offers over 30 open programmes
in the fundamental business management
areas of leadership, strategy, finance,
people and management, marketing,
operations management, innovation,
general management, and professional
service firms.

Executive Education also provides a

variety of custom programmes designed
to help organisations maintain a
competitive advantage, and to inspire
executives who are ready to drive
performance.

This programme is being delivered in

collaboration with Eruditus Executive
Education.

Prospective participants with

questions on the programme are
encouraged to contact Eruditus
Executive Education for further
information.

Email: cambridge_smp@eruditus.com
Phone: +1 (646) 713-0918 (US)
+52 55535 02404 (South America)
+971 4430 2011 (Dubai)
+65 6871 4030 (Singapore)
+91 90290 07437 (India)

SCHEDULE A CALL

Cambridge Judge Business School

Executive Education
University of Cambridge
Trumpington Street
Cambridge CB21AG
United Kingdom
The organisers reserve the right to change any details of the
Programme without notice.
© JBS Executive Education Limited(JBSEEL) has copyright of
all original material contained in this brochure
(December 2020).