UNIVERSITY OF EMBU

SCHOOL OF BUSINESS AND ECONOMICS

DEPARTMENT OF BUSINESS STUDIES
Course Outline
BBA 309: Global Business Management

Lecturer: Susan Gachora Email: gachora.susan@embuni.ac.ke

45 Hours
Pre-requisite: None
1.0 Course Purpose: 
This course aims to introduce the learners to international business environment, the foreign
direct investments, international transfer of technology and risk management
2.0 Expected Learning Outcomes
At the end of this course unit, the student should be able to:-
1. Describe the international business environment and its implication
2. Explain the need for international transfer of technology
3. Evaluate the foreign exchange exposure for an international business
3.0 Course Content
The international business environment; Alternative foreign involvement strategies i.e. exporting
licensing; Direct investment; International competition; Relation between multinational firms
and host nations; International transfer of technology; Position of developing countries in
international business; Risk management; Forex transactions and international trade
4.0 Mode of Delivery
Lectures, Tutorials, Case Studies, Group Discussions and Presentations
5.0 Instructional Materials and/or Equipment
Whiteboard markers, Whiteboard, LCD projector, Laptop
6.0 Course Assessment
The final exam examination grade will be based on the following:
Continuous Assessment Test (CATs) 30%
Final Exam 70%
TOTAL 100%

1|Page
7.0 Course Schedule
WEEK 1: Introduction to international business
WEEK 2: The international business environment
WEEK 3: Alternative foreign involvement strategies
WEEK 4: International competition
WEEK 5: CAT ONE
WEEK 6: Relation between multinational firms and host nations
WEEK 7: International transfer of technology
WEEK 8: Position of developing countries in international business
WEEK 9: CAT TWO
WEEK 10: Risk management
WEEK 11: Forex transactions and international trade
WEEK 12: Revision
WEEK 13: End of Semester Examination

8.0 Core Reading Materials for the Course

1. Donald A. B., Wendell, H. Mc Culloch, Jr. (2014). International Business, 11th Ed. Illinois:
Irwin
2. Czinkota, M. R., Ronkainen, I. A., and Moffett, G. (2013). International Business, 7th
edition. New Delhi: The Dryden Press.
3. Ricky, W. G. and Michael, W. P. (2013). International Business: A Managerial Perspective,
3rd Ed., New York: Prentice Hall.

8.1 Recommended Reference Materials

1. John, J. W., Kenneth, L. W. and Jerry, C.Y. H. (2011). International Business: An Integrated
Approach e-Business Updated Edition, New Delhi: Prentice Hall.
8.2 Journals
1. Journal of Business Administration and Education
2. Global Business Review

2|Page