Innovation for Entrepreneurs:

From Idea to Marketplace

Course Overview
Professor Tom Mierzwa

Our Learning Goals

• To understand innovation within a set of
practical frameworks and concepts
• To recognize an innovation opportunity
when you see one
• To recognize innovation processes and
innovation roles in real-world situations
• To grasp the relevance of different
strategies for innovation

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How You’ll Learn
• Themes for each course module explore
how innovation works
• Video lectures focus your learning for each
theme
• Resource materials extend your learning
• Brief assignments measure your learning for
each module

Our Course Assignments

• Challenge questions after each module
• Some true/false
• Some multiple choice
• Some short essays
• All are designed to encourage continued
learning about innovation

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Visualizing Course Outcomes
• You will observe innovation roles you can
play in organizations where you work
• You will recognize opportunities for new
innovations in processes, products, or
services
• You will discover your innovative and
entrepreneurial interests and competencies
• You will learn how to get your best ideas
accepted

You’ll Think Like an Innovator

• Become an Innovation Trend Spotter
• Acquire Characteristics of Creative
Thinkers
• Recognize Potential Innovation
Opportunities
• Think Strategically About the Business of
Innovation