Job Details

Role Digital and Social Media Manager

Role Code
Purpose To create and manage Oman Insurance’s customer-facing digital and social media
channels to drive digital revenue, decrease churn and build brand loyalty

Accountabilities

 Creates, owns and manages the digital and social media strategy for the organization
 Manages digital and social media presence of all product lines and verticals of the organization
 Liaises routinely with business units and distribution teams to ensure up-to-date messaging on all
channels
 Mainages media buying and digital marketing campaigns for all digital lines
 Works closely with the Direct Retail manager to provide timely and critical support against all digital
revenue goals
 Identifies opportunities to exploit competitor offerings and executes changes routinely
 Runs social media and digital accounts day-to-day; drafting copy and developing content to submit
for approvals for posting, monitoring social activity, and scheduling posts
 Analyzes target audiences and generates omnichannel reports for actionable intelligence
 Identifies new opportunities and approaches to be used in digital advertising and marketing using
audience engagement insights
 Researches digital trends and how they could benefit the organization's digital standing
 Assists in the production and commission of creative assets for use in social media and advertising
campaigns
 Acts as the advocate for digital media principles within the organization

Key Performance Indicators (KPIs)

 Engagement Rate
 Digital Revenue (Direct and Indirect)
 Digital Traffic
 Number of Digital Mentions

Skills Required
  Strategizing and goal orientation
 Digitally savvy
 Adept at using social publishing and scheduling tools
 Research orientated
 Excellent written and verbal communication
 Strong skillset across known social media channels

Competencies (As per OIC’s Competency Dictionary)

Analytical Thinking (3) , Ability to be productive under pressure (3)

Trustworthiness & Reliability (3) Proactivity (3) Openness

Education, Experience and Professional Qualifications

 Bachelors degrees in Digital Media or similar

 Google Adwords certified preferrably
 5-7 years of experience in digital and social media management within the insurance, banking or
financial industry