ASIA PACIFIC UNIVERSITY OF TECHNOLOGY & INNOVATION

FACULTY OF BUSINESS MANAGEMENT

INTERNSHIP PLACEMENT REPORT PART 2

An internship placement report submitted in partial fulfilment of the requirement

for the degree of

BA (Hons) in International Business Management

Student Name: Sanya Shoaib

TP Number: TP048114
Intake: UC2F1808IBM
Company Name: Info Traders Pvt. Ltd.
Company Address: Off#10, 2nd Floor, Hafeez Centre, Block E, Gulberg III,
Lahore, Punjab, Pakistan
Start and End Date: 8th July 2019 to 23rd November 2019
Academic Supervisor: Nadiah Suki

[1]
 Internship Report Part 2

This section is directly focused after the internship placement was confirmed and after the candidate
embarked on the sixteen weeks industrial placement period.

DISCLAIMER

All duties and tasks presented in this report are presented in utmost truth and honesty with respect to the
integrity of the internship period. Respect has been made to the rules and regulations of the university.
Nothing is displayed or stated outside the scope of the job placement and is definitely not on the basis of
personal events that occurred.

[2]
Contents
Internship Report Part 2...........................................................................................................................2
1.1 Industrial Placement Clearance Form...........................................................................................4
INTERNSHIP/INDUSTRIAL PLACEMENT ESSAY CLEARANCE FORM................................4
Student’s Particulars.........................................................................................................................4
Company Details.................................................................................................................................4
Internship/ Industrial Placement Report Clearance by Company................................................4
1.2 Internship Essay Report..................................................................................................................5
1.4 Attendance Sheet.............................................................................................................................8
1.5 Weekly Log Book...........................................................................................................................13
2.0 Internship Assessment Forms...........................................................................................................29
2.1 Industrial Placement Assessment Form.......................................................................................29

[3]
 1.1 Industrial Placement Clearance Form

INTERNSHIP/INDUSTRIAL PLACEMENT ESSAY

CLEARANCE FORM

Student’s Particulars

Name of Student : Sanya Shoaib

Department : Social and Media Marketing

Student ID No: : TP048114

Intake : UC2f1808IBM

Student Passport / NRIC No: HU5190151

Company Details
Name of Company : Info Traders Pvt. Ltd.

Contact Person (Supervisor): Asad Malik

Contact No(s) : +923454008362

Internship/ Industrial Placement Report Clearance by Company

Signature Date

24/10/19

[4]
 1.2 Internship Essay Report
THE RESPECTIVE ESSAY BASED ON MY INTERNSHIP

THE ORGANISATION

Info Traders offers competitive pricing on its unparalleled product selection, with a firm
commitment to on-time order fulfillment. They empower customers to make the best purchasing
decisions by offering detailed product information, peer reviews, expert opinions, product
tutorials and the opportunity to network with other members of the Info Traders community.
Customer satisfaction is Info Traders top priority, achieved by delivering superior service with
our ever-present philosophy of putting the customer first.

THE DEPARTMENTS

Inventory/ Merchandise Department:

This department of a centralized organization is responsible for managing the goods and services
for its various chain stores. The department ensures that right quality of goods is purchased at
right time that will satisfy ultimate consumers. The merchandise department is usually the largest
department in terms of size and operations.

This department has highly specialized individuals who are expert in the merchandise
management and responsible for investing retailer’s large money into those goods which when
sold, will give good benefit. If we talk about today’s big retailers like Spencer and Tesco &
Marks, were also founded by market retailers.

Social and Digital Media Marketing Department:

Marketing department has the responsibility of market the goods to the consumers. You can
provide a high quality good, offer the goods on low prices but it is the marketing department who
does this responsibility of informing the customers. Marketing department informs the
customers, attract and lure them so that they should come to retail store. In short, marketing
department provides (brings) the customers to the stores.

[5]
Logistics (Distribution) Department:

The logistics department provides retail services to the retail stores and deliveries from suppliers
to retailers which commonly is known as retail supply chain. Retail supply chain includes means
of transportation and storage like warehousing, cold storage, etc. The logistics department in case
of centralized retailing deals with both the buying and merchandising and the marketing
department to ensure that supply chain operations support the product and marketing strategy of
the organization. But in some of retail companies, these both departments are merged. For
instance in the case of bread, butter, milk and other fresh produce because here the timely
logistics of food stuffs is so essential to the long term survival of the retail store.

Personnel Department:

Personnel or human factors are must for Info Traders, even in the case of e- retailing (at the time
of writing/sending supplies). The personnel department (commonly known as HR department) is
responsible for recruitment, selection, training and development of store’s employees at various
levels. HR department ensures that right person should be selected at right position and then the
shortlisted candidate’s information is forwarded to the Head of the respective department that
requires a new employee.

Finance Department:

Finance is the life line of any business. In case of centralized retailing, the regional finance
manager (finance head) take care financial dealings of the store. All payments are made from his
office and all collection of various stores comes to his office. At the independent stores, cashiers
keep record of all financial transactions.

As per the guidelines of regional finance head, they can make some payments with in some
prescribed limit. But these cashiers are supposed to send weekly, monthly or yearly report of all
financial transactions to the regional department.

Communication within Info Traders

[6]
For communication purposes, the company has made a Whatsapp group for every department,
skype calls and messages are very frequent to get in touch with each other across the entire
office. Emails are also highly encouraged especially to get in touch with Department heads.

THE NATURE OF MY WORK

The nature of my work majorly revolved around handling their website’s outlook, I used to go
through the photos selected that were to be posted on the website and their social media
channels, which font looked best on the respective page and some times I was asked to promote
certain content to reach maximum audience. I also used to keep track of the online orders made
per day and what products had been ordered. Following that, I had to make a list of the products
and forward the list to the intern of Inventory Management department for them to double check
and attach receipts.

Moreover, I was also assigned to keep check on where the website traffic was coming from the
most, e.g. which country.

DEVELOPMENT OF EMPLOYABILITY SKILLS

I have learnt a number of different skills from working with Info Traders. Amongst all, the most
significant one has to be about me learning how the chain of command works. I learnt to follow
orders and how even a little disobedience can cause issues for the operations of the business. I
also learnt to be punctual and how to talk to professionals both verbal and non-verbal. Moreover,
I also developed a habit of utilizing my time in the most efficient way. My experience with the
company had been extremely useful and I look forward to working with them in the near future.
A number of other skills that I learnt are:

 Management
 Planning and organizational skills
 Communication skills
 Time-management

[7]
 1.4 Attendance Sheet

For Xylem Water Solutions

Date Time In Time Out Supervisor Signature

8th July 9:00 5:00
9th July 8:55 5:10
10th July 9:05 5:00
11th July 9:00 4:30
12th July 9:00 5:00
Weekend

15th July 9:00 5:10

16th July 9:00 5:00
17th July 8.30 5:15
18th July 9:00 5:00
19th July 8:00 5:30
Weekend

22nd July 9:00 5:00

23rd July 8:45 5:15
24th July 9:15 5:00
25th July 9:00 5:30
26th July 9:30 5:00
Weekend

29th July 9:00 5:00

30th July 8:00 4:10
31st July 9:00 5:00
1st August 9:15 5:00
2nd August 9:00 5:20
Weekend

5th August 9:00 6:00

6th August 9:10 5:30
7th August 9:00 5:00
8th August 9:05 5:30
9th August 9:00 5:00
Weekend

12th August 9:00 5:30

13th August 9:15 5:00
14th August 9:00 5:00

[8]
 15th August 9:30 6:00
16th August 9:00 5:15
Weekend

19th August 9:00 6:00

20th August 8:30 5:00
21st August 9:00 5:30
22nd August 9:15 5:00
23rd August 9:00 5:25
Weekend

26th August 9:30 5:15

27th August 9:00 5:20

Due to the unfortunate events of my medical health being not fit for the office conditions of Xylem Water
Solutions, I was asked to quit and continue my internship elsewhere. Following below are the screenshots
of the conversation between Xylem Water Solutions, Ms. Nadiah Suki and me.

[9]
My email to Xylem Water Solutions Malaysia regarding my medical condition. In this thread, Ms. Nadiah
Suki was CC along with my Internship Head.

[10]
Response by Xylem Water Solutions Malaysia to my appeal for medical leave.

[11]
Termination letter by Xylem Water Solutions.

[12]
 1.5 Weekly Log Book

Internship Logbook

Xylem Water Solutions

Week 1
Date: 8th July – 15th July 2019

Objective of the activities: File collection forms

Contents:

 Had to remove old collection forms that had already been received
 Filed new collection forms
 Place collection forms according to their cities and states

Company Supervisor’s signature & stamp: Signature could not be arranged due
to unfortunate circumstances

Date: 12/07/19

[13]
 Internship Logbook

Week 2
Date: 15th July – 22nd July, 2019

Objective of the activities: Excel sheet

Contents:

 Update the remarks of the collection forms in Excel sheet

 Scan the collection forms that had been received by the customer
 Print the new collection forms and make copies
 Pass the copy to the workshop

Company Supervisor’s signature & stamp: Signature could not be arranged due
to unfortunate circumstances

Date: 19/07/19

[14]
 Internship Logbook

Week 3

Date: 22nd July – 29th July, 2019

Objective of the activities: Filing

Contents:

 Was assigned to shift the old documents from the files in the boxes
 Years 2015 and below documents were packed and sealed in boxes
 Files were filled with more recent forms

Company Supervisor’s signature & stamp: Signature could not be arranged due
to unfortunate circumstances

Date: 26/07/19

[15]
 Internship Logbook

Week 4
Date: 29th July – 5th August, 2019

Objective of the activities: Printing and Scanning

Contents:

 Orders that had been completed, were to be scanned

 Saved the scanned documents in their respective folders
 Stamped the completed orders
 Placed the documents in their respective boxes


Company Supervisor’s signature & stamp: Signature could not be arranged due
to unfortunate circumstances

Date: 02/08/19

[16]
 Internship Logbook

Week 5
Date: 5th August – 12th August, 2019

Objective of the activities: Collection Forms

Contents:

 New collection forms were placed on my desk

 Had to update in the excel sheet
 Scanned the forms
 Saved in the folders
 Placed the forms in the files

Company Supervisor’s signature & stamp: Signature could not be arranged due
to unfortunate circumstances

Date: 09/08/19

[17]
 Internship Logbook

Week 6
Date: 12th August – 19th August, 2019

Objective of the activities: Introduce Instagram

Contents:

 I suggested diverting all the promotions to a new Instagram page

 I made an Instagram business account
 Looking for photos to post on the Instagram account
 Edited the bio and added a direct link to the website
 Passed the login details to the head of department and the CEO in email.

Company Supervisor’s signature & stamp: Signature could not be arranged due
to unfortunate circumstances

Date: 16/08/19

[18]
 Internship Logbook

Week 7
Date: 19th August to 26th August, 2019

Objective of the activities: Collection Forms

Contents:

 Update the remarks of the collection forms in Excel sheet

 Scan the collection forms that had been received by the customer
 Pass the copy to the workshop

Company Supervisor’s signature & stamp: Signature could not be arranged due
to unfortunate circumstances

Date: 23/08/19

[19]
 Internship Logbook

Week 8
Date: 26th August – 2nd September, 2019

Objective of the activities: Website and Instagram

Contents:

 New products that were added on Friday, I had to look for better and
clearer photos since the previous ones were not approved by my head
 I was asked to write captions for the Instagram posts and then send them in
for approval
 My head asked me to look for relative hashtags that can be added on
Instagram to target the exact audience needed
 The advertisement progress was not as expected on Instagram so I was
asked to delete the account and revert back to Facebook
 New products were added on the website that I had to look photos for
 Before closing in for this week, I have to forward my list of online sales to
the logistics intern and coordinate with him.

Company Supervisor’s signature & stamp:

Date: 30/08/19

[20]
 Internship Logbook

Week 9
Date: 2nd September – 9th September, 2019

Objective of the activities: Update the official website.

Contents:

 Upload the clear photos on the website of products

 Coordinate with my supervisor regarding new marketing strategies
through digital media

Company Supervisor’s signature & stamp:

Date: 06/09/19

[21]
 Internship Logbook

Week 10
Date: 9th September – 16th September, 2019

Objective of the activities: Keep track on the website traffic

Contents:

 Keep track on the online website traffic

 Which countries were the viewers from
 Make a list of the countries

Company Supervisor’s signature & stamp:

Date: 13/09/19

[22]
 Internship Logbook

Week 11

Date: 16th September – 23rd September, 2019

Objective of the activities: Coordinate with my supervisor

Contents:

 I had a one on one video call with my direct superviser

 From website, kept check on the company’s Facebook page
 Uploaded the company’s new logo on the facebook page

Company Supervisor’s signature & stamp:

Date: 27/09/19

[23]
 Internship Logbook

Week 12
Date: 23rd September – 30th September

Objective of the activities: Update new products on Website

Contents:

 New products were added on the website such as keyboards, wires, routers
etc
 Had to coordinate with the Logistics intern about this week’s online sales
before closing

Company Supervisor’s signature & stamp:

Date: 27/09/19

[24]
 Internship Logbook

Week 13
Date: 30th September – 6th October

Objective of the activities: Update Microsoft Excell

Contents:

 Updated the Microsoft Excell document about the new products added
 HR responded about my head’s demand of a new intern, new intern would
be joining from next week.

Company Supervisor’s signature & stamp:

Date: 04/10/19

[25]
 Internship Logbook

Week 14
Date: 7th October – 14th October

Objective of the activities: Train the new intern

Contents:

 Since my internship is about to end, a new intern was brought to the

apartment
 I have to train him regarding the tasks that I was trained to do.
 Skype video calls were conducted between me, the new intern and my
supervisor

Company Supervisor’s signature & stamp:

Date: 11/10/19

[26]
 Internship Logbook

Week 15
Date: 14th October – 21st October, 2019

Objective of the activities: New products on the website

Contents:

 Updated new products on the website

 Looked for new photos after the first ones were not approved
 Coordinated with the new intern about our tasks

Company Supervisor’s signature & stamp:

Date: 18/10/19

[27]
 Internship Logbook

Week 16
Date: 21st October – 28th October

Objective of the activities: Wrap up

Contents:

 I had to train and tell about all my tasks to the new intern
 All my unfinished tasks were transferred to the new intern
 I updated my supervisor about the tasks I had finished and the ones that I
passed on to the new intern.

Company Supervisor’s signature & stamp:

Date: 25/10/19

[28]
 2.0 Internship Assessment Forms
2.1 Industrial Placement Assessment Form

INDUSTRIAL PLACEMENT ASSESSMENT FORMS

SECTION TO BE COMPLETED BY COMPANY INDUSTRIAL SUPERVISOR

Student’s Name : Sanya Shoaib

Award Title: BA (Hons) in International Business Management

Name of Employing Organisation : Info Traders

Name of Industrial Supervisor: Asad Malik

Start Date: 8th July, 2019 Finish Date: 23rd October, 2019

1) STUDENT’S PROFILE

Please rate the student’s performance using the following: A=Excellent, B=Good,
C=Satisfactory, D=Poor, U=Untested).

Rating Comments (Please fill in comments)

Attitude to supervision A

Social integration A

Motivation A

[29]
Perseverance B

Ethical behaviour, timeliness, A

punctuality and
trustworthiness

Technical knowledge/subject B
specialist

Investigative C

Productivity B

Capacity for teamwork A

Problem solving ability B

Ability to negotiate and C

resolve conflicts

Critical thinking A

Innovation A

Communication skills - written A

Communication skills - oral A

Leadership skills (effective B

communicator, emotionally
intelligent and able to work
across cultures, socially
responsible, competitive,
resilient and confident.)

Information management and A

lifelong learning skills

Managerial and B
entrepreneurial skills

Ability to work independently A

ICT skills B

Ability to work under pressure A

Reflective learner A

[30]
 Others (please specify)

What are your expectations when taking in APU interns?

From my experience with Ms. Sanya, I would say that APU gets their students ready to enter
the corporate world even before they graduate. They are hard working and their work ethic
is marvellous. I look forward to working with more interns that come from APU.

(*Will be used only as a feedback and not for grading)

2) OVERALL GRADE

The mark awarded will used only as a feedback and not for grading. Please tick ONE
box.

Unsatisfactory Weak Satisfactory Good Very Good Exceptional

10

1 2 3 4 5 6 7 8 9

Signature…………………………………. Date: 24th October,2019

[31]