moodvertising presents

THE ULTIMATE
FACEBOOK
CREATIVE
POSTS
KIT
FREE SAMPLE
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INDEX Copyright ® 2018 • v1.2 • www.creativepostideas.com
 Wow your boss and clients.
Inspiration For More
Engaging Posts In Less Time.

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 INDEX
1. Fake 3D 16.Memize 27C.Find in 360 40.Hidden Comment 53.Fake Loading

2.Live Countdown 17.Puzzles 28.Wallpapers 41.Pantone 54.How-To Tutorials

3.Click-toFull Image 18.Interactive FB Live 29.Facebook Frame 42.Yes But Darker 55.Custom Year-in-Review

4.The Playlist 19.Look Here Prank 30.Reply-or-Own 43.Slideshow 56A.#TBT Post

5.FB Album Trivias 20A.Emoji Stories 31.Dear Group’s Admin 44.Collection 56B.#TBT Re-post

6.The Whatsapp Chat 20B.Reply With Emojis 32.The First Word You See 45.This Is About Me 57.Cinemagraphs

7.Stripes Illusion 20C.Emojis History 33.Chatbots 46.The Other Half 58.Replay Value Videos

8.Charge-Hole Illusion 21.Describe With GIF 34.FB Live Q&A 47A.Reactions Poll 59.Finding Waldo

9.Backwards Post 22.Infographics 35.Relationship Status 47B.Reactions Poll (Live) 60.DIY Reply Content

10.Custom Video Replies 23.Before-n-After 36.Caption-This Contest 48.3D Posts 61.Fake UI Post

11.Stop GIF-to-Fit 24.Share-a-Selfie 37.Mood Today? 49.Google Recommends 62.Complete the ______

12.The Tinder 25.Press-n-Hold 38A.Tag-by-Name 50.Call Me Maybe 63.The Elevator

13.Landscape Carrousel 26.Whatsapp Audio Replies 38B.Tag-by-Location 51.The Poll 64.Milestones

14.Guess Who 27A.Image 360 38C.Tag-by-Action 52A.Best Comment 65.Fake Interaction

15.Fantasy Name 27B.Video 360 39.Mosaics 52B.Featured Comment

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 61
Fake UI Post
This format always will wow your fans, because no one expects your content to
disrupt with the Facebook UI. It actually doesn’t break the FB UI, but tricks your
mind into it. This post is a video, that simulates the layout of Facebook and
disrupts it.

The key for this format is to add elements to the video that people thinks that
won’t be affected, like the post status text, or the layout, and then break it. For
example, plan making your audience think you are using a Click-to-Website format,
or an Album, Collection or even a Carrousel, but somehow disrupt the layout they
are thinking you are using. Check out the examples to be surprised.

BONUS RESOURCES
• Facebook Mobile UI (PSD)

EXAMPLES
• Example • Example • Example
• Example • Example • Example
• Example • Example
• Example • Example
• Example • Example
• Example • Example
• Example • Example

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 06
The Whatsapp Chat
Simulate a Whatsapp conversation to build
upon a topic in a way people are related.
Variations of this include using the Facebook
Messenger UI or any other known messaging
app UI. It could be a video or a static image.

BONUS RESOURCES
• Whatsapp UI Vectors (AI)
• Whatsapp UI Kit (Sketch)
• Messenger UI Kit (Adobe XD)
• Messenger UI Kit (Sketch)

EXAMPLES
• Example
• Example
• Example
• Example
• Example
• Example
• Example
• Example

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 18
Interactive FB Live
Now, if you have the resources and want to use FB
Live in a different way, this is your chance. The
essence of this creative format is that, as a live show,
your content will react and change in real-time
depending on what people is commenting or doing.
Pretty cool if done right.

BONUS RESOURCES
• The Best Gear for Facebook Live (Blog)
• Tutorial for FB Live interactive streams (Blog)
• Free software for livestream (Mac & PC)
• Templates for Live Reacting (Tool)

EXAMPLES
• Example
• Example
• Example
• Example
• Example

I am confused. Need help

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 01
Fake 3D
Before Facebook launched the official 3D Posts,
people were already figuring out how to simulate 3D
on posts. In Gizmodo’s Jesus Díaz words: “These
GIFs use depth of field and graphic elements to
achieve their effect, just like many classic paintings.
The white lines define the plane where the screen is,
creating a mental division between background,
midplane and foreground. Combined with the
camera’s depth of field blur, it tricks our brain into
thinking that things are popping out of the screen.”

BONUS RESOURCES
• 3D Optical Illusion Explanation (Blog)

EXAMPLES
• Example
• Example
• Example
• More

I am confused. Need help

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 25
Press-n-Hold (Live Photo)

The Press-n-Hold format makes your images interactive. It

actually is a photo that turns into a video when you press and
hold the picture. However, this format works only on mobile
devices since the magic to makes it work is based on 3D
Touch tech. Android users can view this content, but at the
time of writing there are no native apps for creating this
format. iOS users can do both.

BONUS RESOURCES
• How to create Press-n-Hold (Video)
• How to create Press-n-Hold (Blog)
• App for doing Live Photos (iOS)

EXAMPLES
• Example • Example
• Example • Example
• Example • Example
• Example • Example
• Example • Example
• Example • Example
• Example • Example
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 02
Live Countdown
Using Facebook livestream videos, you can simulate
countdowns to special dates such as an event, a
product launch, or important news your brand will
release.

BONUS RESOURCES
• Tutorial for FB Live interactive streams (Blog)
• Free Software For Livestream (Mac & PC)
• Countdown Generator for Websites (Online)
• Templates for Live Reacting (Tool)

EXAMPLES
• Example
• Example
• Example

I am confused. Need help

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 Click to see
full image
03
Click-to-Full Image
This format takes advantage that Facebook
has a maximum size of how images are
displayed on the wall’s feed. However, this
max. size does not apply when seeing the
image in theater mode. So, when you click
the image, it is fully displayed.

SPECIAL SPECS
Recommended size for image: 1200x3070.
Facebook will automatically crop image to
preview on 1200x1800.

EXAMPLES
• Example
• Example
• Example
• Example
• Example
• Example
Not so hard, • Example
you have broken
the arrow
I am confused. Need help

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 10
Custom Video Replies
The comment section is a really important part of a
social media post. The Custom Video Replies format
wow the commenters by replying them with a
custom video that uses their specific data to create
the animation. It can be their profile picture, their
name or even the comment itself. To achieve this
you can use video softwares to automated the This is a custom video reply
action, or just dedicate some couple of hours to
create a template in After Effects and render each
different version for each commenter.

BONUS RESOURCES
• Video Optimizer for Web Uploads (Mac)

EXAMPLES
• Example
• Example
• Example

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 11
Stop GIF-to-Fit
Another format that takes advantage of how Facebook works. This
time, taking advantage of how Facebook manages GIFs in their
platform. This format invites users to stop the GIF at the right
moment when the image is completed, and then take a screenshot
and share it on the comments to participate for something.

BONUS RESOURCES
• Make animated GIFs in Photoshop (Video)
• Make animated GIFs in Photoshop (Blog)
• Make animated GIFs in After Effects (Video)
• Make animated GIFs in After Effects (Blog)

EXAMPLES
• Example • Example
• Example • Example
• Example • Example
• Example • Example
• Example • Example
• Example

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 29
Facebook Frame
It’s been a while since Facebook create the
official Facebook Frames. Since then people
has been using them to promote causes and
campaigns. Your brand can too. Variations
include rewarding fans that use the frame
with some prize, coupon or mention.

BONUS RESOURCES
• Facebook Frame Studio (Online)
• FB Frames In Your Zone

EXAMPLES
• Example
• Example

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 47B
Reactions Poll (Live)
Another cool way to make a reactions poll is using a
livestream. This way, people can see in real time
which option is winning. This encourages interaction.
We are aware that not everybody knows how to do
this live polls, that’s why we found some easy
tutorials for you.

BONUS RESOURCES
• Facebook Reactions Vectors (AI)
• Tutorial for FB Live interactive streams (Blog)
• Free Software For Livestream (Mac & PC)

EXAMPLES
• Example
• Example
• Example

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 57
Cinemagraphs
We love cinemagraphs. It is like an image
and a video had a kid. There are plenty of
tools to create them such as Flixel or you can
learn how to make them by yourself if you
have the skills.

BONUS RESOURCES
• How to Make Cinemagraphs Using
Photoshop (Video)
• How to Make Cinemagraphs Using
Photoshot and After Effects (Video)
• How to Make Cinemagraphs (Blog)
• Tool For Creating Cinemagraphs (Mac)

EXAMPLES
• Example
• Example
• Example
• Example

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 58
Replay Value Videos
The replay value is a gaming term used to
describe a video game’s potential to be
played more than once. So, when we talk
about Replay Value Videos we are talking
about a video you would like to rewind to
watch it again. This can be achieved if
somehow you hide content on it, and then at
the end of the video you challenge your fans
to find this hidden items.

EXAMPLES
• Example

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 65
Fake Interaction
This format is really fun if used in a clever
way. This creative format invites the user to
do some action with the video. However, the
action of the user is not real interaction, since
the video won’t be affected really by what
the users do. The most common way to use
it is inviting the fans to put their finger on the
screen, and then something related to the
brand will happen next to it.

EXAMPLES
• Example
• Example
• Example
• Example
• Example
• Example

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 20a
Emoji Stories
Let your users guess what you are saying
with emojis. This is commonly used to guess
a movie, tv series, classic tales or even song
names.

BONUS RESOURCES
• Emojis Resources
• Emojis Vectors (PSD & Sketch)
• Facebook Reactions Vectors (AI)
• Complete HQ Emoji Collection (PNG)

EXAMPLES
• Example
• Example
• Example
• Example
• Example

I am confused. Need help

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 Speed Up Your Day!
Create more engaging posts in less time

✓ 65 Creative Formats Ideas

✓ +246 Brands’ Examples
✓ 76 Curated Resources

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