PART S WHAT TO SAY:

General A The shift from traditional journalism to digital journalism is an important aspect in addressing the ever-changing need for more relevant
Introduction and more convenient sources and styles of information in this digital age. 

Ladies and gentleman, welcome to the second session of this weeklong DIVISION WEBINAR ON DIGITAL JOURNALISM. I am
Aileen Joy Mora and together with me is The Isabela Chronicle’s news editor and the adviser of the award-winning school paper, The
Antonian Journo, Sir Jose Rafael P. Guiyab. 

And together, we will guide you to sudden shift that this pandemic had led us as we will discover how journalism transformed from
educational context to real world practice.  With his session yesterday, Prof. Ben Domingo opened the door for us, as he extensively
engaged us to a comparison of traditional and digital mode of journalism by bringing us the process of news reporting in the non-digital
past to the present as we now call it digital journalism. 

You might be asking, where are we leading now? So, stay put as we are going to ride on the same journey, with the same destination but
in different vehicle as we are going to indulge ourselves with the rewards of this pandemic.

Presentation of A And as we proceed, allow me to set your moods and minds by presenting you our session objectives: (Slide)
Objectives So for the knowledge part, you are to differentiate traditional news reporting from digital news reporting; as well as to point out the
similarities and differences of a news and a feature story; 
You will be noticing that Sir Rafael and I will be discussing interchangeably; as I will be the one to present the underlying concepts of
news reporting for print media as Sir Rafael will be presenting the trends of digital media focusing on its digital content. 

We believe that this strategy will let you immediately understand how the paradigm shift in journalism from educational context to its
real-world application is happening or will gonna happen with the help of our session. 

So, gear up for we have also designed affective objectives as you will be able to recognize the importance of shifting to digital journalism
and to evaluate the structure of a news feature for digital media; and with that, towards the end of our session, you are expected to show
your skill by applying the principles of news reporting for digital media.

Presentation of A (Slide)So as we start, let me share with you a data showing the accelerated decline for print as also shared by Mam Julie Ann Gajes on her
Graph and actual session during the Regional Concurrent Session for Schools Implementing SPJ. Obviously, the data were gathered from some countries in
scenario Europe regarding their subscription on print media, that’s either newspaper, magazines and others, and we can see that the decline even
fast-tracked when the COVID 19 hit the world.
(Slide)We also have a data on the projection of newspaper publication in Asia Pacific, still under print media, and apparently, this graph
also implies the same impression to what I have presented a while back. That even before the pandemic, for whatever reasons they have,
there is already an evident indication that people’s appreciation on traditional journalism, specifically the print media is deteriorating.
(Slide)And on this data, as we enumerate the main sources of news, people in all ages give printed newspaper lesser attention as
compared to the percentage presented for online, social media and Television but still somehow being prioritized than radio.
 And with these data my dear friends, let us have a short recap if we are guilty or not on our familiarization of the mainstream print media
providers in the country. We will have a short game as you identify the logo or the nameplate of these newspapers with their taglines,
may it be a broadsheet or a tabloid. So, you may just key in your answers on our chatbox as we will ask for the assistance of our
moderators, Sir Kevin and Mam April. Are you ready?
Game A 1. Philippine Daily Inquirer; 2. Manila Bulletin; 3. The Manila Times;
mainstream 4. Truth Shall Prevail 5. Without Fear, Without Favor 6. Una sa Balita 7. News in a Flash
media Alright! How did you fair in this quiz? If you got 75% of the correct answer, then maybe you really have a nose for news which we need
today!
And I guess with that task, we were able to recollect some of our moments with these newspapers. We even visited our school libraries
just to read some of these newspapers and check our daily horoscope or during press seasons when we are required to be updated with
current events since we only have this and broadcast media as TV and radio provide the updates that we need. But as we became teachers
and coaches, information became everywhere as even us, became the sources of information.
Recall through A By the way, as sources of information in these times, what were your initiatives to communicate your school programs and
priming accomplishments to your stakeholders before this pandemic? May I ask our colleagues, Mam April and Sir Kevs to monitor our chatbox
Activities as our participants share their answers. (Allow them read the answer)
(Questions 1-4) Of course, majority said through the publication of your school paper while others say through the school report card flyers and
through brochures.
recitation
For the next question, how often do your schools publish a school paper in a school year? (Moderator)
Most of us do it once or twice a year, whether it’s in the form of broadsheet, magazine or newsletter. Now, let’s try to be reflective for a
short while, do you think the stories in your school paper, especially the news stories, are still relevant by the time of publication and
circulation? Why or why not? Again, may I ask you to share your thoughts in our chatbox. (Moderator)
You all got wonderful feedbacks! Truly, the way how we handled traditional journalism are being emphasized with how digital
journalism take the limelight in this unprecedented situation. So, this time, I give you Sir Rafael to bring you back to our present scenario.
Transition to J
New Normal
(Questions 5-8)
through
recitation
Game for J
familiar School
Publication
Digital J
Landscape
(Content vs
Media)
Analysis A And with the awakening data that Sir Rafael had just mention, I think we are set to establish ourselves to really embrace digital media as
Questions (Slido, this is the most evident sign of journalism in real world practice.
) So, let me ask you once again, what do you think are the advantages of using these digital platforms in publishing updates, news, and
stories? So, I want you to go to slido, use this code:#336184 or just scan the QR code which will be flashed on your screen then try to
arrange the given words such as Accessibility, Availability, Convenience, Interactivity, and Immediacy, based on your personal view on
the importance of these advantages. This will guide us on how are we really going to put the context of journalism in practice.
(SLIDO)
And with this result, we want to leave you this question, how does this journalism practice contribute to the development of the school
community as a whole, as it will be answered towards the end of this session.
As we begin with the session, let me show you some tickets how we have started digital media in SDO -Isabela. These are actually news
stories for print media, but due to the restrictions that took place during this pandemic, these articles became the electronic form of our
paper and published in a digital platform. And yes, as Prof.Ben mentioned yesterday, Facebook is an app option for campus journalism.
Keep on listening as we open campus journalism for our district and school information officers and let them embrace the essence of
journalism in digital platforms.
Review of News J
Characteristics
through Slido
(Word Cloud)
Intro to the Main J
Topic
1.Who will write A Alright, since we are talking about focusing on digital content of the news stories to be published in our own pages. The first questions to
and for whom consider are, Who will write the story? And Who are your target audience?
will be the Allow me to present how we put things into consideration using traditional journalism with print media as source of news and other
articles? information.
(Audience in With the question who will write the news, in an educational context, we train our learners or campus journalists to strictly write for the
Print and news articles. It is a part of the training that they need to acquire before sending them to press conferences aside from their roles as
Digital Media) campus watchdogs. Here are the examples of an editorial board from our publication with the specific roles of the students.
Print Statement And for the target audience who are our readers, the extent of our publications is limited and so are the readers. Although we write for
(With Sample both our target internal and external stakeholders, Prof. Ben made mention yesterday about the expensive print publication process, so the
and With Flash circulation of our school paper is mostly just within the community. Anyone who is interested to read our campus papers is our audience
Quiz) most especially when it is published with the common knowledge of the community.
Now, let’s have the flash quiz. Again, just key in your answers on our chat box. Just type the word true or false. Ok?
School paper advisers and coaches are the essential members of the publication who gather, create, and revise articles. Is this true or
false?

Of course, the answer is false!

Digital J
Statement (With
sample)
2. What to A Aileen: I guess, we’re now ready for the next question. In this world full of selfies and tiktoks, what do you think are we going to write
write? / for our digital platforms? How about you, Sir Rafael, what were the most common topics included in your school paper?
J
Jose Rafael:

Aileen: Correct. We were used to getting stories from students’ development activities, learning initiatives and interventions, awards and
recogntions, and school programs and activities. But what did you notice with Prof. Ben’s stand of writing about issues, phenomena and
situations, Sir?

Jose Rafael:

3. Where to get And where up to the third question on where to get information.
information? It is important for news writers to decide first what they need to highlight and magnify in any news story. For printed media, we used to
(Sources of have a lot of sources of information, be it primary or secondary. We actually witness events such as school competitions and gatherings,
News in Print PTA activities and decisions, outreach programs, students’ achievements, developments and organizations and the likes which we
and Digital observed during the face to face set up. We can also get information from international and national news as we treat it in the school’s
Media) context. IN short, information are taken from I-D-O or interviews, documents and observations.
Print Statement
(With Flash These and other sources completed the stories of our news articles for print media although we have limitations since we have the target
Quiz) number of newspaper pages to fill.
And with the existence of information pollution, the time for print media production provides an opportunity for the school paper advisers
and consultants to monitor its data with series of copyreading and proofreading that take place.

Sir Rafael will further discuss things about information pollution as it is more evident for digital media. But the point here is, whether
you area writing for print or digital media, you must always have an eagle’s eye on the most important facts to be included in your article.

Now, let’s have another flash quiz. Again, just key in your answers on our chat box. Just type the word true or false. Ok?
Reliable sources of information are limited to interviews and observations. Is this true or false?

Of course, the answer is false! We have the IDO or interviews, documents and observations.
Digital J
Statement (With
Sample)
4. When to A Aileen: Since I have mentioned about the activities that we used to have during the face to face set up matched with the printed media,
write/publish / answering queries When and when to write/publish stories? And why do we need to do it, will lead us to the discussion of the elements of
stories? Why do J a news story. Isn’t it that Prof. Ben mentioned these elements yesterday, partner? What were they again?
we need to do it?
Jose Rafael:

Aileen: We know that we have already mastered these elements since this is the topic that always open our doors leading to the world of
campus journalism. Elements such as Timeliness or immediacy, Proximity, Oddity Prominence, Conflict, Emotion/Drama,
Significance/Usefulness, Gender and Human Interest are still in consideration in writing news whether for printed and digital
content.From these elements partner, which do you think will help us determine which among the elements deemed to be the most
necessary when we write for digital content?

Jose Rafael:

Aileen: Now, let’s have another flash quiz. Again, just key in your answers on our chat box. Just type the word true or false. Ok?
The presentation of the nut graph or the lead must possess all the elements that is required for a news story. Is this true or false?

Of course, the answer is false! You must just focus on the most important element that will surely hook your audience.
5. How to A If we recall, news for print must be varied since the style we use determines its layout assignment. This time, listen as we are going to
present the treat the fifth question, How to present the acquired information for our article.
acquired When dealing about print media, we have various types of stories and we have to consider how it shall be presented, if we opt to make a
information? news article from a certain activity, then it is expected to be in a news page while if we decide to write a feature article, then it must be on
(Difference of a a feature page.
News from a News is said to be the skeleton of information; however, it lacks the flesh, blood, emotion and souls that only features can give.
Feature story) A feature story is actually more powerful than a news story. The educational context of campus journalism during the face to face set up
Print Statement even gave us the opportunity to chase for extraordinary stories destined to be placed in the heart of our paper, even occupying the
(With Sample centerfold.
and With Flash
Quiz) News feature, on the other note, refers to a news structure with facts or details presented using the ingenuity of literary with profundity
and extensiveness presentation of important points in the news story. Again, in the educational context of campus journalism, it is just an
option along with other types of news whether according to style of presentation, content, and place of occurrence. For example, we use
news bits for fillers or in photos if we think we already created a sea of text.

And because of that, here’s another flash quiz. News feature in printed media is written as a follow-up or a sidebar story linked to a news
event. Is this true or false?

Of course, the answer is true! This time, let’s see how news feature is used for digital content.
Digital J
Statement-
Intertextuality
(With Sample
and Flash Quiz)
6. How to write? A And where already on the most crucial part of our session, the how question!
(Language and Of course, with the gist of Prof. Ben’s talk yesterday, we were able to recall the basics of news writing using the inverted triangle. There
Structure of a are obvious differences in writing news for digital media and in writing news for print which we need to take note of most especially in
News Feature in this part of our session.
Print and Digital In print media, we carefully craft for the headlines or the summary of the lead//the lead that presents the gist of the story and// the body
Media) that presents the major and minor details of the story.
Print Statement The news structure may depend on the type of story that we create. Sometimes, it is based on the page make up such as single-incident
(With Sample story, composite, news brief, bulletin, flash and sidebar. We may also use the sequence of events such as advanced news, spot news,
and With Flash coverage news and follow up news or even investigatory.
Quiz) Still, in writing a news, we do follow the one-sentence paragraph rule but if it could not be avoided, it should not exceed three sentences
as we always adhere with the principle of KISS, to keep it short and simple. So here are the examples.

Considering the majority of audience of print media in our school context, we use simple and familiar words as we opt to be direct by
using active voice as much as possible. Use of verbal deadwoods and adjectives are avoided. Generally, for its language, write in third
person, concise and to the point —just the facts. No more, no less.

Also, in general, our school paper should present stories with objectivity, fairness and credibility. With these mechanics and criteria, let’s
have another flash quiz. Writing a news article in print media provides the writer an option to use past tense for events that have
happened in the past. this true or false?

Of course, the answer is false. Writing for print requires the writer to use past tense.
Digital J
Statement (With
Sample)
GAME J
HEADLINE
WRITING
Application A Alright! With the gradual unfolding that we had in this session, we are confident that you are already set for our today’s task.
Compose a 5-paragraph news feature story following the principles and concepts of digital news writing. Choose between the following
topics. 1. Update on school enrollment; 2. Brigada Eskwela activities
Then, post it on post it on The Paradigm Shift, the Facebook page created just for this session, using the hashtag
#ParadigmShiftInSDOIsabela.
Closure A With the current trends that we are in now amid this health crisis, let us remain to be open, resilient and positive.
The process might feel uncomfortable or scary at first, but once we accept it and change ourselves, we will find positive growth and
success in life. Together, at SDO Isabela, let us heal as one and recover as one!