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5 Inspiring Elevator Pitch

Examples for Entrepreneurs
February 29, 2020 • by Lindsay Tigar • 6 min read

Written by Lindsay Tigar

There’s nothing quite as exciting — or terrifying! — as starting your own

business. With so many unknowns ahead of you, one area that is worth your
focus and attention is your elevator pitch as an entrepreneur. This short, yet
e�ective speech should be your most stellar speech that you can give to
promote your company, your expertise and your purpose within your industry.

The best way to visualize it is to picture your No. 1 dream mentor or investor
who you admire. If you were stuck in an elevator with them and only had a hot
second to get them on board with your company, what would you say? Though
everyone will approach their entrepreneur-themed elevator speech di�erently,
most include the following:

Your name.
A brief history of your background. Don’t go overboard here! You want to
keep it light while positioning yourself as a leader.
Your company and what they do, make or o�er. Again, it’s better to air on
the brief side than to give too many details.

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How your brand is di�erent. To break through the noise, you need to stand
out — and this sentence is where you do it. Consider using data and/or
accolades here.
Your goal with the conversation. Not all elevator pitches serve the same
purpose: sometimes you’re hoping to bring on a new hire, other times
you’re attracting an investor or client. Regardless, the pitch should end with
the proposed next steps.

This outline is a solid way to begin brainstorming your entrepreneurial elevator

speech. Consider practicing in front of the mirror or with a friend or partner to
brush up on your skills.

5 Elevator pitch examples for

entrepreneurs
From ones that get to the point ASAP to ones that expand on the details and
grab your attention, there are many ways to phrase your speech.

Here, some examples to supercharge your creativity:

1. To ignite interest
 “Hi, my name is [NAME] and my company develops
and designs personalized online sales funnels
[what your company does]. That means two things:
one, online customers enjoy a �awless user
experience tailored to their needs and interests,
and two: our clients get automated solutions that
dramatically boost sales [unique business
proposition]. We helped our last client increase
online revenue by 120 percent month-over-month
[hard numbers behind your results]. Does your
company have any experience with e-commerce
automation? [engaging question]”

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Why it works: This ignites interest because it presents the hard facts and then
follows them up with numbers that move the needle. It can be an exciting way
to gain a new client.

2. To gain customers
 “I’m Megan Moran, and I am the owner and
wardrobe stylist at The Style Foundry. We are a full-
service wardrobe styling business that helps you
take the stress out of getting dressed through our
styling services. A typical customer cycle starts
with a Closet Cleanse, where I clean out your
closet, tell you what to keep and get rid of, take
pictures of all of the yeses and then upload them
to an app/website where I mix and match them
into over 100 different out�ts from what you
already own. From there, I am able to really see
what’s missing and what you need. We can tackle
that by personal shopping, which is done in-
person at your favorite stores or ones I suggest;
virtual shopping, which is done online (I send you
my �nds, you buy what you like, and then when all
of the items arrive at your house, I come in for a
�tting); or through our mobile boutique, which we
can pull up in your driveway and �ll it with our
pieces that best �t your style and shopping list. It’s
the best of online and boutique shopping.”

Why it works: If you’re someone who needs this particular service, this elevator
pitch is equal parts convincing and captivating. You have all of the info — and
your interest is sparked.

3. To attract investors

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 “Has this ever happened to you? You’re rushing to

get the kids out the door in the morning so you
can get them to school on time and not be late for
an important meeting — and then you realize that
you can’t �nd your car keys. This happens all the
time to me. In fact, did you know that the average
suburban professional misplaces their keys more
than �ve times per month? That’s more than 600
million times per year! Using bluetooth technology,
I’ve created a low cost key fob that helps people
�nd their keys and other lost items in record time,
making it easier to get out the door on busy
mornings. We’ve got a working prototype and now
we’re looking to raise funds to go into large-scale
production. We’ve got some new team members
on board with extensive manufacturing experience
and supply chain expertise, so we’re hoping to get
to market in the next six months.”

Why it works: The only thing missing is the name introduction — but with this
landslide of info, it’s easy to see why investors would want to learn more. Not
only is this elevator pitch transparent in terms of where the company is right
now, but it has an air of con�dence, too.

4. The to-the-point
 “Hi, I’m [NAME], the founder of Merchant Machine.
We make it easy to say ‘thank you’ at work.
Merchant Machine helps small businesses quickly
and easily save money on their credit card
processing costs by comparing the leading options
in the market. It’s completely free to the end user,
there are no obligations and takes just one minute
to do. Can we set up a time to chat tomorrow?”

Why it works: There’s no frills here — but you have enough information to
consider setting up a meeting. This approach is more e�ective via email or
Linkedin.

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5. The one that worked IRL

 “Hi, I’m [NAME]. I got your email address from
[NAME]. My co-founders and I founded
Grasshopper and Engine Yard, in which Amazon,
Benchmark, and NEA invested. Our new company,
Chargify, is a simple recurring billing management
tool. We’re looking for angel capital to �ll in some
gaps. Maybe you’re interested in such an
investment?”

Why it works: This is a real example from a real company. This one led to other
interests and helped them meet their goals. It’s e�ective because all of the
information is straightforward and encouraging, without taking up too much
time in someone’s inbox.

Try these five inspiring — and effective! — elevator

pitches for #entrepreneurs to build your business
ASAP.…

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