MY ESSENTIAL LEARNINGS IN INBUSTRADE AS A MANAGEMENT

ACCOUNTING STUDENT
 MY ESSENTIAL LEARNINGS IN INBUSTRADE AS A MANAGEMENT
ACCOUNTING STUDENT
As an accountancy student who will enter the business field someday it is really
important to fathom and understand how the business works it every side. Marketing is
a crucial part of operating a business because it is how the company will entice the
consumers to buy to generate a high level of profit while incurring less cost. Through
this course International Business and Trade, I gained a lot of new knowledge that will
become handy when I enter the real world as an accountant or as an owner of my own
business. One of the learnings that I would not forget is that I realized how crucial active
functions of a business is in marketing management. Overall, after taking this module I
learned that marketing management is the functional area of the industry that is
concerned with product and service marketing. It entails organizing, directing, and
coordinating the operations associated with Customers' wants are met through the
marketing of goods and services. Understanding initially how the consumer behaves
and how he or she acquires a product is a huge source of information for being effective
in the marketing sector, I've learned. It encourages marketers to concentrate on and
evaluate the aspects that influence a consumer's purchasing behavior.

This module will be one of my stepping stones to build myself as a future

entrepreneur, it is essential to know this concept to help me further in the future.
Mapping out ideas in advance can help me to handle my own business and with the
help of Digital Marketing, I can promote to a large pool of viewers which can be my
potential customers especially nowadays the internet is the most useful platform when it
comes to promoting. Taking a risk with a smart plan on a business while entering the
international market will produce a high chance of being able to do well. As a
management accounting student, the new learnings as I mentioned above will help me
to grow, better understand and improve my decision making, working relationship and
facilitate my life ambitions of becoming a future certified public accountant and business
owner at the same time. Lastly, on daily basis as a consumer, it is very vital for me or
for all of us to know how effective good marketing is, and to understand how marketing
works. After reflecting on all the learnings I got to this module, soon I want to implement
a marketing strategy that I as a consumer will grab. However, strategizing good
marketing both locally and globally is challenging due to the immersion of different
companies that offer almost the same products, in my mind, there is always a question
 MY ESSENTIAL LEARNINGS IN INBUSTRADE AS A MANAGEMENT
ACCOUNTING STUDENT
on how can this brand stand out among the others where they just offer almost the
same thing. But then I understand that business is not just about the product or the
service they offer, it is more than that. Marketing takes place and is a good thing to use
it at an advantage to make attain the goal of the business. Marketing, partnerships, and
customer behavior are involved in understanding consumer purchasing behavior. Both
consumer decisions and behaviors related to the collection, purchase, use, and disposal
of products and services are part of consumer conduct. These are my gained learnings
for the whole semester of studying International Business and Trade.