Assignment 1

Reflective Journal - Total Marks: 10

Begin your reflective writing journal, with the first piece on:

o Difficulties / challenges you faced within your group

o How did you decide on the logo / colours
How was the discussion? Equal / Top down?
o Corporate colours (plus two references from articles)
Why did you choose these colours?
According to research what do these colours represent?
How did you decide on the colours, tag line?
Evaluation Criteria:
o Introduction
o Content and Points of Reflection
o Writing Style and Appropriate Vocabulary
o Accuracy in terms of grammar, sentence construction, punctuation and spelling

Word Count: 350 words

The establishment of the company:

Students within each group need to discuss and decide on the following items before the start of
the following session.

Company name, catch phrase if any, logo and corporate colours (based on research). These
decisions must be made by the entire company team and delivered along with reflective
journal writing.
Brainstorm
o Logo design
o Corporate colours
o Tag line
o Product you are selling
Evaluation:
To be evaluated as a team effort.