Comparative scales

Two or more objects at one time and objects are directly compared with one another as part of the
measuring process

Paired comparison is a comparison scale with a defined criterion (Often Physical Products)

Rank order scaling is based on respondent ranking to objects/options

Constant sum scaling asks respondents to give sum of certain units to options available on some
criterion

Q-Sort Scaling a modified rank-ordering procedure in which stimuli are placed in an order that is
significant from the standpoint of a person operating under specified conditions

Ethics in research

Three ways to encourage participation ethically

1. Anonymity
2. Confidentiality
3. Informed consent

Ethical issues in data collection

1. Permission from individuals

2. Research sites
3. Confidentiality
4. Seeking sensitive information

Ethical issues for the researcher

Scientific misconduct is the violation of the standard codes of scholarly conduct and ethical
behavior in professional scientific research.