Social Retail 2013

SOCIAL COMMERCE IQ ™
RETAIL 2013
Annual Analysis of How Over 800 Retailers Are Using Social Commerce to Improve the Shopping Experience
SCIQ:RETAIL2013
About the Report
2
SCIQ:RETAIL2013 About the Report
Report Highlights
PAST PRESENT FUTURE
99% 69% 10%

OF RETAILERS OF ECOMMERCE
ARE PRESENT SITES PROVIDE
ON FACEBOOK
SOCIAL SHOPPING FUNCTIONALITY
- & -
OF RETAILERS ARE NOW PRESENT ON B E Y O N D R E V I E W S
FACEBOOK IS STILL
69%
- BUT -
OF ALL SOCIAL NETWORK TRAFFIC
- BUT -
- & -
AND 38% ARE PRESENT ON
A R E
86%
P L A N N I N G F O R
SOCIAL SHOPPING FUNCTIONALITY
TRAFFIC ONLY AVERAGES
2.16%
IN THEIR 2014 SITE DESIGN UPDATES
FROM
FACEBOOK - & - - & -
(22X MORE THAN PINTEREST) vs Like IT’S NOT JUST FOR PURE PLAYS
- & - THE PIN IT BUTTON 8 OF THE TOP 25

ENGAGEMENT DROPPED OVERTOOK
27%
RETAILERS IN THIS YEAR’S SCIQ
ARE AMONG THE TOP 50 IN THE
THE FACEBOOK LIKE BUTTON
AND THE TWEET BUTTON
ON THE PRODUCT PAGE
AS FACEBOOK EVOLVED TO A
PAY FOR PLAY 62% HAVE PIN IT BUTTONS
MARKETING PLATFORM 59% HAVE LIKE BUTTONS 2013 TOP 500 GUIDE
3
Welcome Letter
Hello,
This is the third year 8thBridge is publishing its Social Commerce IQ (SCIQ) report. In this time, Social
Commerce has rapidly changed from ecommerce transactions on social networks to focus on
empowering people to discover new product ideas from each other while they shop with the brands
they love.
The launching of social discovery and curation solutions this year by some of the world’s largest
retailers, Toys”R”Us, eBay, Walmart, Target, and Amazon, is a strong indication that on-site social
discovery has gone mainstream.
While social network engagement declined and social traffic remained insignificant, on-site social
discovery was proven in 2013 to be the key to cracking the code on monetizing social - lifting revenue
per visit by 10-15% and doubling the time people spend shopping.
We almost doubled the number of brands we analyzed this year, 872 compared to 475 last year, to
include nearly all of the brands from companies in the Internet Retailer 2013 Top 500 Guide and
additional brands Internet Retailer determined were up and coming.
Please reach out to us at contact@8thbridge.com if you have any feedback or suggestions.
Wade Gerten
Founder & CEO
8thBridge, Inc.
4
Executive Summary
SOCIAL COMMERCE IS ABOUT PRODUCT DISCOVERY Two other signs of the changing role of the Facebook brand page are the significant
decrease in shopping application and overall degradation of the Facebook application
This year, Social Commerce accelerates its pace emphasizing product discovery via user experience. Shopping applications (with and without checkout) on Facebook
product centric interest communities. Of the 872 ecommerce sites in this year’s SCIQ, brand pages decreased from 62% last year to 15% having product browsing (no
Pinterest’s Pin It button overtook Facebook’s Like button on the product page with checkout) and 2% having shopping (fully integrated checkout) this year. Although 90%
62% of the companies using the Pin It button versus 59% using the Like button. of all companies have an average of 4 applications on their brand page, 40% of these
Although companies have embraced social discovery via Pinterest, the upstream companies had applications that were either not functioning or out of date.
traffic to their sites from Pinterest is still underwhelming, averaging 0.1% of their total
traffic and twenty two times less than Facebook. SOCIAL COMMERCE IS NO LONGER JUST FOR PURE PLAYS
ECOMMERCE SITE SOCIAL DISCOVERY GOING MAINSTREAM Last year was a transition year; the SCIQ leaderboard was comprised of smaller, more
agile companies with either strong social network strategies or that launched new
This year shows significant adoption of curation & social discovery features on websites with social shopping functionality. This year, no one strategy guaranteed a
ecommerce sites. 86% of retailers planning site redesigns for 2014 are planning to position on the Top 25 and as a result, only 6 companies from last year made the Top
add social shopping features and 10% of the retailers covered in this report already 25 SCIQ scores this year. Another year also allowed larger companies the chance to
support it. Even more significant is that the world’s largest retailers embraced on-site catch up. Eight of the companies in the Top 25 list are among the Top 50 in the
social discovery in 2013, with Walmart, Target, Amazon, and eBay launching social Internet Retailer 2013 Top 500 Guide.
discovery and curation features on their own sites.
SCIQ METHODOLOGY
FACEBOOK CONTINUES TO EVOLVE TO A TRADITIONAL
8thBridge analyzed 872 web retailers from the Internet Retailer 2013 Top 500 Guide
MARKETING PLATFORM
and an additional list of brands Internet Retailer magazine determined were up and
Meanwhile, Facebook continues to evolve to a Marketing Platform versus a social coming for its Social Commerce IQ (SCIQ) Report. The results show that the most
commerce play involving brand pages. Overall, Facebook engagement on Facebook effective social media marketers are not only present on the social networks and
brand pages was down 27% from 4.1% last year as measured by Talking About This/ drive customer engagement, but they also have great website social experiences that
Brand Likes. This decrease in brand engagement is being fueled by an exponential incorporate customer curation (or collections), crowd-sourced discovery and social
increase in shared stories overall and brands have not invested in Facebook rewards.
advertising to compensate for the decrease in brand story distribution. On the bright
In its analysis, 8thBridge measured 52 different social data points for each retailer
side, the most attractive marketing investment on the Facebook platform is
from the major U.S. social networks including Facebook, Twitter, Pinterest, YouTube,
retargeting ecommerce site visitors via Facebook Exchange which is not really social,
Instagram, Google+, and Vine. These data points consisted of upstream traffic from
but a more traditional advertising tool. Facebook Exchange is now dominating the
the social networks, engagement metrics including the number of followers and user
retargeting market.
interactions, and metrics of how extensively a retailer has incorporated social
features onto its own ecommerce site.
5
SCIQ:RETAIL2013
Table of Contents
6
SCIQ:RETAIL2013
Table of Contents
Overview 9
Social Platforms Analyzed 10
Methodology and Classes 11
Categories 12
Top 25 Companies 13
Top 25 Companies Compared to All Other Companies 14-16
Brand Awareness on Social Networks 17
Social Upstream Traffic 18
Average by Category - Brand Awareness on Social Networks 19-20
Average by Category - Social Upstream Traffic 21-22
Adoption by Category - Website Social Lift 23-24
Findings 25
Adoption 25
Top 10 Facebook 26
Top 10 YouTube 27
Top 10 Twitter 28
Top 10 Pinterest 29
Top 10 Instagram 30
Top 10 Vine 31
Top 10 Klout Scores 32
Top 10 Comparison 33
Upstream Traffic from Social Networks 34
Social Website Integration 35
7
SCIQ:RETAIL2013
Table of Contents
Website Social Shopping 36
Applications on Facebook 37-38
Customer Survey Results 39-41
Retailer Survey Results 42-43
Case Studies 44
Free People 44
Walmart/Amazon/Target 45
Toys”R”Us & Babies”R”Us 46
Sur La Table 47
Deb Shops 48
Kipling 49
ModCloth 50
eBay 51
SCIQ Scoring 52
SCIQ by Category 52
Brand List 53-59
Index Classes 60-118
About 8thBridge 119

Authors 120
What We Do 121
How to Contact Us 122
Alphabetical Index 123-133
8
SCIQ:RETAIL2013
Overview
872 BRANDS CUSTOMER SURVEY
8thBridge researched 872 brands beginning in July and ending in November 2013. 8thBridge conducted a survey of 502 customers in July 2013.
The brands researched were determined by the Internet Retailer 2013 Top 500
Guide and an additional list of brands Internet Retailer determined were up and RETAILER SURVEY
coming.
8thBridge conducted a survey of 37 retailers in August 2013.
7 SOCIAL PLATFORMS
Facebook, YouTube, Twitter, Instagram, Pinterest, Google+, and Vine were analyzed.
4 AREAS
4 areas were taken into account when calculating the SCIQ scores: brand awareness
on social networks, social upstream traffic, website social lift, and Social CRM.
4 CLASSES
Scores were broken down into 4 classes: genius, superior, average, and deficient.
19 CATEGORIES
The 872 brands researched were broken down into 19 categories: apparel/
accessories, automotive, beauty, books/music/videos, children and baby,
computers/electronics, flowers/gifts, food, hardware/home improvement, health,
housewares/home furnishings, jewelry, mass merchant, office supplies, pets,
specialty, sporting apparel, sporting goods, and toys/hobbies.
9
SCIQ:RETAIL2013
Social Platforms Analyzed
Social Platforms Analyzed
Facebook YouTube Twitter Instagram
Pinterest Google+ Vine
10
SCIQ:RETAIL2013
Methodology and Classes
Methodology Classes
Brand Awareness on Social Networks 30% Genius 75+
Genius brands represent the most socially-advanced
Number of Facebook Fans, Facebook Talking About This, Facebook Engagement (Talking About This/Fans),
brands. At a minimum they are category leaders in
Social Applications on Facebook, Number of Twitter Followers, Number of YouTube Subscribers, Number engagement rates and traffic. Leaders in this group
of YouTube Video Views, Number of Pinterest Followers, Number of Pinterest Pins, Number of Pinterest have already integrated advanced social functionality
Boards, Number of Instagram Followers, Number of Instagram Posts, Number of Instagram Brand into their ecommerce sites.
Hashtag Posts, Number of Vine Followers, Number of Vine Videos, and Klout Score.
Superior 45-74.9
Superior brands are generally proficient at
Social Upstream Traffic 30%
maintaining their social network presence and have
basic social network integration into their
Facebook Upstream Traffic, Pinterest Upstream Traffic, Twitter Upstream Traffic, Instagram Upstream
ecommerce sites.
Traffic, and YouTube Upstream Traffic.
Average 20-44.9
Website Social Lift 30%
Average brands are putting some effort into a social
Facebook Like Button on Product Page, Pinterest Pin It Button on Product Page, Twitter Tweet Button on network presence although this is not driving reach,
Product Page, Google+ Button on Product Page, Ratings and Reviews on Product Page, Product engagement, or traffic. They may have done some
social network integration.
Recommendations on Product Page, Facebook Custom Open Graph Actions, and Main Website Social
Shopping Application (Discovery, Curation, Rewards, or Contests).
Deficient 0-19.9
Social CRM (SCRM) Potential 10% Deficient brands have a minimal but ineffective social
network presence and integration with little or no
Social Login, Data Collected Via Social Login, and Data Collected Via Facebook Custom Open Graph
engagement, social traffic, or social data capture.
Actions.
11
SCIQ:RETAIL2013
Categories
Books/Music/ Computers/ Flowers/Gifts

Apparel/ Automotive Beauty Children and
Videos Electronics
Accessories Baby
Food Hardware/Home Health Housewares/ Jewelry Mass Office

Improvement Home Furnishings Merchant Supplies
21
Pets Specialty Sporting Sporting Toys/Hobbies

Apparel Goods
12
SCIQ:RETAIL2013
Top 25 Companies
Brand Awareness
Rank on Social Social Upstream Website Social SCRM Potential SCIQ
Company Traffic Score Lift Score Score
Networks Score
Free People 1 130.1 120.0 146.7 139.4 133.0

Lancome 2 114.4 180.0 106.6 119.4 132.2
Smashbox 3 109.6 160.0 113.3 151.5 130.0
Lolly Wolly Doodle 4 78.1 200.0 113.3 97.0 127.1
Plndr 5 92.7 160.0 113.3 109.1 120.7
Target 6 138.6 40.0 180.0 127.3 120.3
Bourbon & Boots 7 63.6 200.0 86.7 151.5 120.2
Toys”R”Us 8 102.6 50.0 180.0 200.0 119.8
WWE 9 148.7 180.0 66.7 0 118.6
ModCloth 10 119.3 100.0 120.0 139.4 115.7
Fab.com 11 91.4 120.0 126.7 127.3 114.2
BodyBuilding.com 12 126.8 80.0 120.0 139.4 112.0
Sears Holdings 13 101.9 33.3 173.3 181.8 110.8
Diamond Candles 14 80.5 200.0 53.3 97.0 109.8
TheKnot.com 15 117.3 80.0 120.0 139.4 109.1
American Eagle Outfitters 15 123.8 60.0 133.3 139.4 109.1
Birchbox 16 134.5 160.0 66.7 0 108.3
Zappos.com 17 108.1 120.0 100.0 97.0 108.1

BucketFeet 18 61.8 200.0 73.3 60.6 106.6
Etsy 19 154.5 120.0 66.7 36.4 106.0
Vans 21 132.2 80.0 120.0 60.6 105.7

ShoeDazzle 22 124.3 80.0 106.7 121.2 105.4
CCS 22 102.3 40.0 166.7 127.3 105.4

JustFab 22 104.7 100.0 100.0 139.4 105.4
Vat19.com 23 89.9 200.0 53.3 0 103.0
Toys”R”Us includes an average of toysrus.com and babiesrus.com, Sears Holdings includes an average of kmart.com, craftsman.com, and sears.com
13
SCIQ:RETAIL2013
Top 25 Companies Compared to All Other Companies
Top 25 Companies All Other Companies Multiple

Average Average
Facebook Fans 3,045,994 943,859 3.2X
Facebook Talking About This 59,534 17,290 3.4X
Facebook Engagement 3.4% 3.0% 1.1X
Applications on Facebook Page 5 4 1.3X
Twitter Followers 280,365 79,609 3.5X
YouTube Subscribers 113,489 20,451 5.5X
YouTube Video Views 45,367,853 9,363,481 4.8X
Pinterest Followers 141,802 46,800 3.0X
Pinterest Boards 35 29 1.2X
Pinterest Pins 3,303 1,412 2.3X
Instagram Followers 105,744 55,616 1.9X
Instagram Posts 582 266 2.2X
Instagram Brand Hashtag Posts 391,581 85,156 4.6X
Vine Followers 5,995 3,968 1.5X
Vine Videos 14 9 1.6X
Klout Score 70 55 1.3X
14
SCIQ:RETAIL2013

Average Average
Facebook Upstream Traffic 10.19% 1.90% 5.4X
YouTube Upstream Traffic 3.02% 0.75% 4.0X
Pinterest Upstream Traffic 0.60% 0.08% 7.5X
Twitter Upstream Traffic 0.09% 0.02% 4.5X
Instagram Upstream Traffic 0.02% 0.01% 2X
15
SCIQ:RETAIL2013
Facebook Like Button 86% 58% 1.5X
Pinterest Pin It Button 82% 61% 1.3X
Twitter Tweet Button 86% 60% 1.4X
Google+ Button 39% 42% 0.9X
Ratings and Reviews 82% 73% 1.1X
Product Recommendations 82% 84% 1.0X
Social Shopping Application 86% 8% 10.8X
Social Login 82% 15% 5.5X
16
SCIQ:RETAIL2013
Brand Awareness on Social Networks
Average High Low
Facebook Fans 1,011,748 34,939,845 53
Facebook Talking About This 18,654 906,268 0
Facebook Engagement 3.0% 93.95% 0
Applications on Facebook Page 4 10 0
Twitter Followers 86,176 4,054,217 2
YouTube Subscribers 23,684 4,344,885 0
YouTube Video Views 10,614,598 1,544,489,592 0
Pinterest Followers 50,223 5,658,789 0
Pinterest Boards 29 208 0
Pinterest Pins 1,481 33,886 0
Instagram Followers 57,955 2,321,385 0
Instagram Posts 281 3,867 0
Instagram Brand Hashtag Posts 94,995 15,488,549 0
Vine Followers 4,091 176,800 0
Vine Videos 9 147 0
Klout Score 55 99 0
17
SCIQ:RETAIL2013
Social Upstream Traffic
Average High Low
Facebook Upstream Traffic 2.16% 75.22% 0%
YouTube Upstream Traffic 0.82% 25.46% 0%
Pinterest Upstream Traffic 0.10% 9.67% 0%
Twitter Upstream Traffic 0.02% 3.57% 0%
Instagram Upstream Traffic 0.01% 3.41% 0%
18
SCIQ:RETAIL2013
Average by Category - Brand Awareness on Social Networks
Hardware/
Apparel/ Books/Music/ Children and Computers/ Home
Accessories Automotive Beauty Videos Baby Electronics Flowers/Gifts Food Improvement Health
Facebook Fans 1,646,948 210,701 1,029,709 1,150,084 337,994 1,105,096 206,223 1,732,928 310,538 433,018
Facebook Talking
About This 22,286 7,546 24,152 19,192 10,065 21,547 4,926 22,108 7,688 8,403
Facebook
Engagement 2.4% 3.8% 2.0% 4.2% 2.6% 1.9% 2.6% 2.7% 2.3% 3.0%
Applications on
Facebook Page 4 3 5 2 3 3 4 4 3 4
Twitter Followers 140,010 5,001 75,676 132,764 8,191 73,010 6,845 199,301 15,551 52,248
YouTube
Subscribers 16,552 5,720 13,738 43,493 804 42,815 957 1,928 6,838 8,511
YouTube Video
Views 6,611,890 2,261,886 3,124,512 63,028,107 274,112 7,673,292 986,821 1,032,651 60,77,999 2,177,006
Pinterest
Followers 82,770 228 12,031 3,552 7,061 2,110 3,728 8,093 195,065 5,044
Pinterest Boards 28 22 23 23 36 17 36 31 25 23
Pinterest Pins 1,993 448 1,019 865 1,670 389 3,728 849 1,077 1,247
Instagram
Followers 116,222 1,686 49,225 4,923 2,763 17,011 2,248 93,556 5,655 11,591
Instagram Posts 466 32 262 165 118 83 48 136 135 223

Instagram Brand
Hashtag Posts 220,240 1,752 84,751 54,179 7,074 77,865 8,574 224,139 5,912 17,578
Vine Followers 4,416 35 1,888 4,037 114 777 50 12,208 1,683 1,413
Vine Videos 12 0 6 6 0 3 3 3 7 23
Klout Score 62 42 62 67 46 51 47 58 41 58
19
SCIQ:RETAIL2013
Average by Category - Brand Awareness on Social Networks
21
Housewares/
Home Sporting
Furnishings Jewelry Mass Merchant Office Supplies Pets Specialty Apparel Sporting Goods Toys/Hobbies
Facebook Fans 283,266 490,333 2,398,858 92,453 392,910 933,220 357,242 342,824 729,180
Facebook Talking
About This 8,877 15,194 40,302 4,736 63,854 30,340 5,144 5,772 9,108
Facebook
Engagement 3.0% 2.6% 2.8% 2.8% 17.4% 3.9% 1.9% 3.3% 3.1%
Applications on
Facebook Page 3 4 4 3 4 3 4 4 4
Twitter Followers 35,218 38,091 69,264 18,205 15,449 194,199 50,015 27,991 39,307
YouTube
Subscribers 2,874 1,524 2,215 828 1,234 86,763 181,597 5,374 9,759
YouTube Video
Views 1,877,550 743,047 2,369,856 419,979 969,534 39,661,805 65,968,820 3,189,053 6,549,994
Pinterest
Followers 41,813 6,163 10,387 519 1,267 122,645 165,051 1,489 7,335
Pinterest Boards 43 31 32 19 24 30 27 26 25
Pinterest Pins 1,813 1,325 2,333 772 800 1,549 1,078 740 906
Instagram
Followers 10,978 54,823 21,109 395 2,818 10,239 121,794 11,126 8,312
Instagram Posts 119 189 274 92 159 194 424 178 100
Instagram Brand
Hashtag Posts 18,240 21,006 71,045 1,235 12,028 28,106 157,107 8,246 54,916
Vine Followers 1,431 52 2,353 69 197 3,664 27,128 2,350 633
Vine Videos 2 2 8 7 2 5 24 11 11
Klout Score 47 51 61 45 45 54 63 51 54
20
SCIQ:RETAIL2013
Average by Category - Social Upstream Traffic
Hardware/
Facebook
Upstream 2.84% 0.93% 2.76% 1.92% 3.50% 0.86% 3.04% 1.23% 0.60% 2.14%
Traffic
Pinterest
Upstream 0.18% 0% 0.02% 0.09% 0.08% 0% 0.09% 0.14% 0.01% 0.03%
Traffic
Twitter
Upstream 0.03% 0% 0% 0.05% 0% 0.01% 0% 0.01% 0% 0%
Traffic
Instagram
Upstream 0.02% 0% 0% 0.01% 0% 0% 0% 0% 0% 0%
Traffic
YouTube
Upstream 1.02% 0.67% 1.52% 1.17% 0.50% 0.93% 0.28% 0.16% 1.43% 0.60%
Traffic
21
SCIQ:RETAIL2013
Average by Category - Social Upstream Traffic
21
Housewares/
Home Sporting
Facebook
Upstream 1.47% 2.28% 2.39% 0.41% 4.07% 2.68% 2.58% 0.74% 1.61%
Traffic
Pinterest
Upstream 0.12% 0.06% 0.18% 0.01% 0% 0.15% 0.01% 0% 0.07%
Traffic
Twitter
Upstream 0% 0% 0.09% 0.01% 0.01% 0.04% 0.10% 0% 0.01%
Traffic
Instagram
Upstream 0% 0% 0.07% 0% 0% 0.01% 0.02% 0% 0%
Traffic
YouTube
Upstream 0.20% 0.71% 0.58% 0.15% 0.66% 0.92% 0.77% 0.56% 1.71%
Traffic
22
SCIQ:RETAIL2013
Adoption by Category - Website Social Lift
Hardware/
Facebook Like
Button 68% 56% 55% 57% 60% 38% 53% 52% 38% 63%
Pinterest Pin
It Button 74% 19% 74% 32% 77% 34% 72% 65% 50% 44%
Twitter Tweet
Button 66% 25% 63% 61% 60% 49% 69% 48% 58% 63%
Google+
Button 37% 31% 29% 36% 27% 41% 50% 48% 63% 44%
Ratings and
Reviews 64% 69% 97% 79% 60% 75% 63% 78% 88% 81%
Product
Recommendations 85% 56% 95% 79% 93% 79% 72% 87% 96% 74%
Social
Shopping 11% 0% 13% 11% 17% 0% 10% 4% 4% 7%
Application
23
SCIQ:RETAIL2013
Adoption by Category - Website Social Lift
21
Housewares/
Home Sporting
Facebook Like
Button 60% 60% 49% 33% 53% 61% 69% 68% 58%
Pinterest Pin It
Button 79% 72% 67% 38% 27% 59% 76% 38% 61%
Twitter Tweet
Button 58% 52% 73% 50% 40% 63% 59% 60% 68%
Google+ Button 55% 40% 41% 38% 40% 42% 41% 55% 55%
Ratings and
Reviews 75% 72% 84% 71% 93% 54% 86% 85% 84%
Product
Recommendations 89% 72% 90% 67% 93% 83% 83% 87% 94%
Social Shopping
Application 14% 12% 29% 4% 0% 12% 7% 6% 6%
24
SCIQ:RETAIL2013 Findings
Adoption
PERCENT OF BRANDS ON EACH SOCIAL NETWORK
(OUT OF 872 BRANDS)
FACEBOOK IS STILL THE MOST ADOPTED SOCIAL 99% 98%
PLATFORM BY RETAILERS 89% 89%
99% of retailers have a Facebook page. YouTube comes in at a close 69%

second with 98% of retailers having a presence on the platform.
NEW SOCIAL NETWORKS SEE RAPID ADOPTION

38%
Rich Media sharing and mobile is driving the next generation of
product discovery. Adoption by brands has been rapid. In less than
one year, 38% of retailers have adopted the short video social
platform Vine. Pinterest has been adopted by even more retailers
this year, 89%, than last year, 78%, and has risen to the same
adoption rate as Twitter. Instagram, launched in 2010, has already
been adopted by 69% of retailers.
SOCIAL NETWORK LAUNCH DATE VS ADOPTION BY BRANDS

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
25
Top 10 Facebook
Top 10 Number of Facebook Fans

JUST BECAUSE YOUR BRAND HAS A LOT OF FANS AND A LOT STARBUCKS 34,939,845
OF THEM ARE TALKING ABOUT YOU, IT DOESN’T MEAN YOUR WALMART 31,208,894
ITUNES 30,229,127
BRAND IS ENGAGING EFFECTIVELY VICTORIA’S SECRET 22,661,550
TARGET 21,942,444
Although half of the Top 10 brands with the most Facebook Fans were also in the Top 10
AMAZON 19,540,520
for the most people Talking About This, none of them were in the Top 10 for Facebook LEVI’S 18,868,990
Engagement, showing that although they have a large Fan base and are engaging a large DISCOVERY CHANNEL 17,273,987
number of people, they are not engaging a large percentage of them. H&M 16,644,841
NATIONAL GEOGRAPHIC 15,758,390
PETFLOW’S FACEBOOK FAN ENGAGEMENT IS LEADING TO
Top 10 Talking About This on Facebook
MORE TRAFFIC TO ITS WEBSITE
ITUNES 906,268
PetFlow is highly effective in engaging its Fans on Facebook. Engaging Fans on Facebook PETFLOW 799,124
effectively means talking about what they care about, in this case, pets. If you were a WALMART 679,731
NATIONAL GEOGRAPHIC 665,701
children’s clothing company, then you would talk about children.
WWE 490,426
STARBUCKS 408,926
NOMORERACK 379,651
Top 10 Facebook Upstream Traffic % AVON 324,064
For companies with over 200,000 monthly unique visitors SPENCER’S 295,416
PETFLOW.COM 32.16% DISCOVERY CHANNEL 238,614
NOMORERACK.COM 12.35% Top 10 Facebook Engagement

ZULILY.COM 10.49% (Talking About This/Number of Fans)
For Facebook pages with over 50,000 Fans
SHOP.WWE.COM 10.23% RANGER UP 93.95%
PETFLOW 82.82%
KINGARTHURFLOUR.COM 9.97%
SIMPLE TRUTHS 55.51%
GLASSESUSA.COM 9.97% THINKGEEK 36.69%
COASTAL.COM 9.46%
OFFICE DEPOT 21.68%
SPEEDO USA 20.34%
ZAPPOS.COM 9.25% NOMORERACK 20.31%
ONEKINGSLANE.COM 9.07% AUTO PARTS WAREHOUSE 18.04%
ALEX AND ANI 17.02%
FANATICS.COM 8.22% TOTAL HOCKEY 16.38%
26
Top 10 YouTube
Top 10 YouTube Subscribers
BRANDS WITH THE MOST VIEWS ON YOUTUBE HAVE THE

NBA 4,344,885
MOST SUBSCRIBERS
NATIONAL GEOGRAPHIC 2,881,233
8/10 brands with the most subscribers on YouTube also had the most views on
WWE 2,190,025
YouTube, showing that customers will want to continue listening to a brand if they
are creating engaging content. APPLE 1,441,649
DISCOVERY CHANNEL 909,362
VAT19.COM’S YOUTUBE VIDEOS ARE EFFECTIVE IN DRIVING
VAT19.COM 476,975
WEBSITE TRAFFIC
HULU 411,511
Vat19.com drives 17% of its website traffic from YouTube. It is in the Top 10 for most
HBO 358,856
subscribers, video views, and upstream traffic. The brand’s videos are highly
effective in driving traffic back to the website because they demonstrate their NHL 319,877
products in the videos in a way that grabs their customers’ attention. VICTORIA’S SECRET 304,476
Top 10 YouTube Upstream Traffic % Top 10 YouTube Video Views
For companies with over 200,000 monthly unique visitors

LANCOME-USA.COM 21.46% NBA 1,544,489,592
VAT19.COM 17.00% HULU 1,080,255,074
SPREADSHIRT.COM 14.48% NATIONAL GEOGRAPHIC 979,520,538
VINE.COM 9.15% WWE 731,140,041
UNDERARMOUR.COM 8.24% DISCOVERY CHANNEL 622,228,473
ADIDAS.COM 7.91% VAT19.COM 299,186,339
GAMESTOP.COM 7.40% PBS 231,417,243
BURBERRY.COM 7.22% HBO 152,236,331
BIRCHBOX.COM 6.63% NHL 146,161,706
AIRSPLAT.COM 6.60% TIGER DIRECT 116,498,758
27
Top 10 Twitter
Top 10 Twitter Followers Top 10 Twitter Upstream Traffic %
For companies with over 200,000 monthly unique visitors

STARBUCKS 4,054,217 VINE.COM 3.57%
NATIONAL GEOGRAPHIC 3,933,243 STORE.NBA.COM 1.55%
ZAPPOS 2,809,863 GOHASTINGS.COM 0.88%
VICTORIA’S SECRET 2,427,751 SHOP.WWE.COM 0.68%
TOMS 2,218,586 KARMALOOP.COM 0.68%
THREADLESS 2,203,129 SPREADSHIRT.COM 0.52%
ETSY 2,003,915 THEKNOT.COM 0.46%
BURBERRY 1,995,103 VANS.COM 0.44%
MICROSOFT 1,856,946 WOOT.COM 0.43%
FOOD NETWORK 1,737,913 THINKGEEK.COM 0.40%
28
Top 10 Pinterest
Top 10 Pinterest Followers

5 BRANDS IN THE TOP 10 HAVE SEEN THEIR FOLLOWERS L.L.BEAN 5,658,789
ON PINTEREST GROW BY OVER 2X JETSETTER 4,610,226
NORDSTROM 4,510,274
5 of the Top 10 most followed brands last year that were also in the Top 10 this year, LOWE’S 3,593,786
L.L.Bean, Nordstrom, Lowe’s, lululemon athletica, and ModCloth, have seen their QUIKSILVER 2,948,151
GAIAM 2,738,897
followers on Pinterest grow by over 2X. Of the 5, ModCloth has seen the highest
MODCLOTH 2,253,034
growth, 3.8X. ModCloth is also receiving 2.7% of its website traffic from Pinterest.
LULULEMON ATHLETICA 1,975,634
UGALLERY 1,751,255
FOR FREE PEOPLE, MORE PINS EQUALS MORE WEBSITE ROCK/CREEK 1,061,772
TRAFFIC
Free People is in the Top 10 for the most Pins and highest upstream traffic from Top 10 Brand Pinterest Pins
Pinterest. For this brand, the more the brand pins, the more traffic it gets from the HEELS.COM 33,886
social network. BLOOMINGDALE’S 24,220
FREE PEOPLE 21,908
BRAYOLA 18,677
URBAN OUTFITTERS 14,805
Top 10 Pinterest Upstream Traffic % NASTY GAL 14,604
For companies with over 200,000 monthly unique visitors ZULILY 13,010
GOJANE 11,627
FAB.COM 3.57% ONE KINGS LANE 11,490
ETSY.COM 3.55% BIRCHBOX 10,287
FREEPEOPLE.COM 3.52%
Top 10 Pinterest Boards
KINGARTHURFLOUR.COM 3.04%
WAYFAIR 208
MODCLOTH.COM 2.70% SPORTSMEMORABILIA.COM 186
SHINDIGZ 185
BEAU-COUP.COM 2.22%
FANATICS 171
SCHOLASTIC.COM 2.03% AMERICAN EAGLE OUTFITTERS 143
THE BOWL COMPANY 116
ANTHROPOLOGIE.COM 1.98% NOMORERACK 113
HAMMACHER.COM 1.75% JEWELRY WAREHOUSE 111
ONE KINGS LANE 105
BROOKSTONE.COM 1.35% CITRUS LANE 104
29
Top 10 Instagram
Top 10 Instagram Followers

MOST POPULAR BRANDS ON INSTAGRAM SHOWS IT IS VICTORIASSECRET 2,321,385
POPULAR AMONG SHOE LOVERS NIKE 2,040,349
FOREVER21 1,690,401
4 of the Top 10 brands with the most Instagram Brand Hashtag posts are shoe STARBUCKS 1,453,008
retailers. 3 of the Top 10 brands with the highest traffic coming from Instagram are NBA 1,289,360
HM 1,265,380
shoe retailers.
LOUISVUITTON 962,318
GUCCI 933,419
BURBERRY 904,203
NASTYGAL 883,731
Top 10 Instagram Photos/Videos

FREEPEOPLE 3,867
KARMALOOP 2,719
BERGDORFS 2,637
MLB 2,548
Top 10 Instagram Upstream Traffic % NASTYGAL 2,525
SHOPPLANETBLUE 2,281
For companies with over 200,000 monthly unique visitors BIRCHBOX 2,155
TILLYS 2,146
VINE.COM 3.41%
PROMGIRLXO 1,815
JIMMYJAZZ.COM 0.66% DRJAYS 1,810
DRJAYS.COM 0.60%
Top 10 Instagram Brand Hashtag Posts
CHARLOTTERUSSE.COM 0.56%
NIKE 15,488,549
WETSEAL.COM 0.43% VANS 5,757,419
STARBUCKS 4,523,913
FOREVER21.COM 0.39%
ADIDAS 3,545,803
STORE.NBA.COM 0.37% NBA 2,690,719
APPLE 2,494,765
FOOTLOCKER.COM 0.32% RAYBAN 1,928,645
URBANOUTFITTERS.COM 0.26% TOMS 1,713,522
FOREVER21 1,708,265
APPLE.COM 0.26% GUCCI 1,649,658
30
Top 10 Vine
Top 10 Vine Followers
CUSTOMERS WANT BRANDS TO CREATE CONTENT ON VINE

NBA 176,800
3 of the Top 10 most followed Vine accounts haven’t created any content. By
STARBUCKS 94,678
following these brands without seeing any content beforehand, these customers are
trying to tell these brands they want to see videos from them. MLB 73,671
NHL 60,633
SPORTS BRANDS FIND SUCCESS ON VINE
VICTORIAS SECRET 57,870
The NBA, NHL, and WWE are in the Top 10 for the most Posts on Vine and are also in
NIKE 51,992
the Top 10 for the most Followers. The MLB just missed the Top 10 for the most
posts on Vine by 2 spots and it is in the Top 10 for the most Followers. URBAN OUTFITTERS 48,225
WWE 48,163
TOMS 34,386
FOOD NETWORK 28,175
Top 10 Vine Posts
URBAN OUTFITTERS 147

NBA 119
NHL 102
SOUTHMOONUNDER 81
BERGDORF GOODMAN 73
THREADLESS 70
WWE 69
BEACHBODY 69
KARMALOOP 66
SANUK FOOTWEAR 61
Zero Posts When Research Was Conducted
31
Top 10 Klout Scores
Top 10 Klout Scores
MICROSOFT 99
WWE 99
AMAZON.COM 98
PBS 95
HBO 94
NETFLIX 93
ITUNES 93
SONY 93
HP 91
NIKE 91
The Klout Score measures a brand’s overall online influence on a scale of 1 to 100, with 100 being the most influential. Klout’s system
analyzes multiple social networks based on a brand’s engagement. Learn more at Klout.com
32
Top 10 Comparison
FACEBOOK LEADS IN UPSTREAM TRAFFIC AND

FOLLOWERS/FANS/SUBSCRIBERS
Even though YouTube was launched just one year after Facebook, its retailer with
the highest following has 1/8th the following Facebook’s retailer with the highest
following has. Pinterest’s most followed retailer has 1/6th the following of
Facebook’s most followed retailer.
YouTube’s retailer with the highest upstream traffic has 2/3rd the upstream traffic of
Facebook’s retailer with the highest upstream traffic. Pinterest’s retailer with the
highest upstream traffic has 1/9th the upstream traffic of Facebook’s retailer with
the highest upstream traffic.
Top 10 Upstream Traffic by Platform Top 10 Followers/Fans/Subscribers by Platform

3.41% 3.57% 176,800 4,054,217 5,658,789
3.57% 21.46% 32.16% 2,321,385 4,344,885 34,939,845
1 1
2 2
3 3
4 4
5 Facebook 5 Facebook
YouTube Pinterest
6 6
Pinterest YouTube
7 Twitter 7 Twitter
8
Instagram 8
Instagram
Vine
9 9
10 10
33
Upstream Traffic from Social Networks
FACEBOOK CONTINUES TO LEAD THE WAY FOR UPSTREAM

TRAFFIC
Facebook is off the charts for the amount of traffic it is giving retailers compared to
the other social platforms. Although Facebook has the most upstream traffic, much
of it is due to Facebook Exchange and being pay-to-play
TWITTER AND INSTAGRAM ARE NOT MAJOR SOURCES OF

TRAFFIC FOR RETAILERS Average Upstream Traffic from Social Networks
Traffic from Twitter and Instagram is non-existent for most retailers. Only 85
retailers are getting traffic from Twitter and only 55 retailers are getting traffic from
2.16%
Instagram. Vine.com is getting the highest amount of traffic from Twitter and
Instagram at 3.57% and 3.41%, respectively. The retailers with the next highest
amount of traffic for Twitter is 1.55% and Instagram is 0.66%, which is incredibly low
compared to the traffic from Facebook, YouTube, and Pinterest.
0.82%
0.1%
0.02% 0.01%
34
Social Website Integration
PINTEREST’S PIN IT BUTTON MOST USED BUTTON ON

PRODUCT PAGE
Even though Pinterest was launched in 2010, it has been placed on more retailers’
sites than the Facebook Like button or Tweet button, which were launched several
years before Pinterest.
Social Website Integration
62% 61%
59%
42%
NOTE ABOUT OUR RESEARCH FOR BUTTONS ON PRODUCT PAGE
When conducting our research, we only recognized a product page having one of the buttons if the
page had a button directly on it. If a Pin It button, Tweet button, Facebook Like button, or Google+
button was buried under an AddThis button or if a customer was required to click on another button
before seeing one of the social buttons it was not counted as having one of the social buttons. We
believe having social buttons buried under another button on the product page requires too much
effort for a customer to share a product. PIN IT BUTTON TWEET BUTTON FACEBOOK LIKE BUTTON GOOGLE+ BUTTON
35
Website Social Shopping
Website Social Shopping
84%
SOCIAL SHOPPING ON-SITE IS ABOUT DISCOVERY AND
CURATION 73%
Of the sites that had social shopping functionality, most of them were discovery or
curation. These retailers recognize that when social discovery is integrated directly
into the buying process it is a better experience for their customers.
Rewarding customers with discounts and prizes for rating and/or creating content
seeds awareness of social shopping features and gives retailers access to social
profile data.
The move to Social CRM and Big Data applications is still immature, as companies 17%
are not collecting significant social profile data. The major issue is still that most 10%
companies have not provided significant social features to justify to the customer
that accessing their data is warranted. Brands are still not harnessing the power of
PRODUCT RECOMMENDATIONS RATINGS AND REVIEWS SOCIAL LOGIN SOCIAL SHOPPING FUNCTIONALITY
social data. Only 27% are collecting customer Likes and they are not benefiting from
the insights and personalization that can be gained from understanding their
Data Collection by Website Applications
customer’s interests. Although 89% of the companies ask for the customer’s Friend
List, it doesn’t provide much value. Requesting access to a customer’s Friend List
(Facebook Authorization)
plus Friend Likes can provide a brand with insights of the hundreds of friends who EMAIL 90%
share similar interests and might be potential customers (more efficient use of ad
dollars). FRIEND LIST 89%
Website Social Shopping Functionality
58% BIRTHDAY 47%
53%
LOCATION 28%
LIKES 27%
33%
EDUCATION 7%
22%
18% NEWS FEED 4%
WORK HISTORY 3%
DISCOVERY CURATION REWARDS OTHER CONTESTS

FRIEND LIKES 2%
36
Applications on Facebook
(Percent of brands that had at least one app in the category)
APPLICATIONS ON FACEBOOK HAVE SHIFTED AWAY FROM
PRODUCT BROWSING/SHOPPING CONTEST/SWEEPSTAKES 25%
Only 15% of the brands with apps on Facebook had at least one product browsing
app on their Facebook page. Even fewer, 2%, had fully integrated checkout. Last PRODUCT BROWSING (NO CHECKOUT) 15%
year, 62% of the brands with apps on Facebook had product browsing apps and 5%
of those apps included fully integrated checkout. Within the past year, retailers have
recognized that customers do not go to a brand’s Facebook page when they want to ENGAGEMENT 12%
browse for products and they do not want to checkout on Facebook, and have
pulled their product browsing/shopping applications off their pages.
CUSTOMER SUPPORT 6%
CONTESTS/SWEEPSTAKES WORK BEST ON FACEBOOK
Brands have recognized that contests/sweepstakes work on Facebook. 25% of the SHOPPING (FULLY INTEGRATED CHECKOUT) 2%
brands with apps on their Facebook pages had one or more active contests/
sweepstakes.
(Percent of apps in each category)
CONTEST/SWEEPSTAKES 10%
PRODUCT BROWSING (NO CHECKOUT) 5%
ENGAGEMENT 4%
CUSTOMER SUPPORT 2%
SHOPPING (FULLY INTEGRATED CHECKOUT) 1%
37
RETAILERS ARE NOT KEEPING CLOSE TABS ON THEIR APPS

ON FACEBOOK
Percent of Applications Not Functioning or Out-of-Date
This year, 40% of the brands with apps on their Facebook pages had one or more (3,096 apps analyzed)
apps not functioning or out of date. Last year, 35% of the brands with apps on their
Facebook pages had one or more apps not functioning or out-of-date.
BEST PRACTICES FOR HAVING APPS ON FACEBOOK Not Functioning

83% 6%
If you are going to have apps on Facebook, then make sure they are up-to-date and
functioning! Having out of date or not functioning apps creates a bad user
experience for your customers. Every touchpoint matters! Show your customers that
you care about their experience everywhere, not just on your ecommerce site! Out-of-Date
11%
Percent of Brands with Applications

on Their Facebook Page Percent of Brands with Applications Percent of Brands with Applications Percent of Brands with Applications
(867 brands had a Facebook page) Not Functioning or Out-of-Date Not Functioning Out-of-Date
10%
28% 17%
40%
60%
72%
90% 83%
38
Customer Survey Results
How often do you browse for products online?
85% OF CUSTOMERS SHOP ONLINE WEEKLY, 50% SHOP

ONLINE DAILY DAILY 50%
Since customers are shopping online so frequently, it is important that retailers give
them a shopping experience they want to keep coming back to. New product feeds
or ever-changing crowd-sourced content on the front page of your website are great WEEKLY 35%
ways to keep your website fresh.
MOST CUSTOMERS PURCHASE A PRODUCT ONLINE EACH

MONTHLY 8%
MONTH, 24% PURCHASE A PRODUCT ONLINE EACH WEEK
Customers are not only browsing for products online frequently, most customers
are also purchasing online at least once per month.
NOT VERY OFTEN 7%
How often do you make purchases online?
MONTHLY 39%
WEEKLY 24%
A FEW TIMES A YEAR 24%
NOT VERY OFTEN 8%
DAILY 6%
502 Customers Surveyed in July 2013
39
How often do you share a product on Twitter?
9% 9%
FACEBOOK IS THE LEADING SOCIAL CHANNEL FOR
SHARING PRODUCTS 6%
Even though the Facebook Like button is less prevalent on the product page than
the Pinterest Pin It button and Tweet button, customers are sharing products more
often on Facebook than on Pinterest or Twitter.
MONTHLY WEEKLY DAILY
MONTHLY INSTAGRAM SHARING HIGHER THAN TWITTER
AND PINTEREST How often do you Pin a product on Pinterest?
11% 11%
Instagram, a newer social platform than Twitter and Pinterest, is inspiring more
people to share products they bought monthly than Twitter and Pinterest.
7%
How often do you share a product via Facebook?

13%
MONTHLY WEEKLY DAILY
12%
How often do you post a picture of something you

bought on Instagram?
8%
12%
7%
5%
MONTHLY WEEKLY DAILY MONTHLY WEEKLY DAILY
40
RETAILER SITES MOST EFFECTIVE METHOD FOR LEARNING

ABOUT NEW PRODUCTS
Customers rate browsing retailers‘ sites as the most effective method for learning
about new products (1-5 scale). They also say Twitter is the least effective method.
Rate how effective each method

is for learning about new products.
BROWSING RETAILERS’ SITES 3.81

EMAILS FROM RETAILERS 2.87
POST BY FRIENDS ON FACEBOOK 2.73
ACTIVITY FEEDS ON WHAT’S TRENDING ON RETAIL SITES 2.51
BROWSING PINTEREST PINS IN A CATEGORY WHICH INTERESTS YOU 2.49
FACEBOOK BRAND PAGES 2.45
PINS BY THOSE YOU ARE FOLLOWING ON PINTEREST 2.38
INSTAGRAM POSTS 2.13
TWITTER 2.11
41
Retailer Survey Results
Does your company plan on doing a
website redesign in the near future?
RETAILERS PLAN TO REDESIGN THEIR WEBSITES
WITHIN THE NEXT YEAR AND INTEGRATE SOCIAL NO 49%
FEATURES
Retailers have recognized that social features are an important part of their YES, WITHIN THE NEXT 3 MONTHS 30%
websites and are weaving them into future website designs.
YES, WITHIN THE NEXT YEAR 16%
YES, WITHIN THE NEXT 6 MONTHS 5%
Do you plan to socially enable

future website redesigns?
Yes No
14%
86%
37 Retailers Surveyed in August 2013
42
Retailer Survey Results
Does your company plan to utilize
Social Login within the next year?
MOST RETAILERS THINK FACEBOOK HAS THE MOST
46%
POTENTIAL TO DRIVE SALES 41%
Retailers still think Facebook is the social platform that has the most potential to
drive sales. As mentioned previously in our findings, retailers think Facebook will
drive sales, but these sales will not occur on Facebook, instead, Facebook will drive 13%
sales by referring customers back to the ecommerce site through things like
Facebook Ads.
NO YES MY COMPANY
SOCIAL LOGIN WILL BE ON MOST RETAIL WEBSITES BY ALREADY USES

SOCIAL LOGIN
NEXT YEAR
Which platform does your company think
Retailers recognize that logging in socially has many benefits; to customers and to has the most potential to drive sales?
retailers themselves. Not only does Social Login make it easy for a customer to login 58%
to a retailer’s ecommerce site, it also helps the customer see what their friends or
other people on Facebook are doing on the retailer’s site as well as access social
features only available to customers who connect socially. For the retailer, Social
27%
Login helps them see their customers as people; what they literally look like via their
Facebook profile photo, what they Like, who their friends are, where they live, etc. It
also provides retailers with a true identity, minimizing fraud.
5% 5% 5%
RETAILERS BUY FACEBOOK ADS FACEBOOK PINTEREST TWITTER INSTAGRAM MY COMPANY

DOESN’T THINK
ANY OF THESE
Retailers are already purchasing Facebook ads, why not make them more relevant to PLATFORMS WILL
customers? With social data, Facebook ads can be highly personalized, resulting in DRIVE SALES
higher click-through rates and more efficient use of marketing dollars. Does your company buy Facebook ads?
Yes No
22%
78%
43
SCIQ:RETAIL2013 Case Studies
Free People
SEAMLESS SOCIAL SHOPPING EXPERIENCE
Free People has the highest SCIQ score this year, with high scores in all areas
important to social commerce. As with many of the top rated companies in this
year’s SCIQ, Free People has implemented advanced social curation and discovery
functionality on their website including the ability for customers to upload style
pictures of themselves, create collections of products, “heart” their favorite products,
and follow other users and comment on their content.
All of these social interactions are used to provide social discovery on the product
pages for all visitors. And their “FP Me” social community has created over 30,000
active collections and uploaded over 20,000 style photos, giving all visitors the ability
to truly discover what’s trending. In addition to the seamless social shopping
experience, Free People emails a weekly social update to their community members
with the latest trending pictures and collections, all created by the community.
Advanced Social
Curation & Discovery
FP Me Social
Community
30,000+ active
collections
20,000+ style
photos
Emails Weekly
Social Update
44
Walmart, Amazon, Target
RETAIL GIANTS LAUNCH SOCIAL DISCOVERY
Walmart.com utilizes One of the most significant trends this year in social commerce was the launch
crowdsourcing from of social discovery features by the retail giants Walmart, Amazon, Target, and
purchases, ratings, and
eBay (see separate case study).
Pinterest Pins to provide
Pinterest-like visual grid of Walmart.com first launched their beta version of social discovery late in 2012
trending products
and have refined it significantly to today’s version. Walmart’s Trending Now
feature has prominent navigation directly from the home page and utilizes
crowdsourcing from purchases, ratings, and Pinterest Pins to provide a
Pinterest-like visual grid of trending products.
Target’s feature is still it beta, and although briefly linked to the home page, it
is currently only reachable by the URL, awesomeshop.target.com. Target’s
Amazon.com provides awesome shop utilizes crowdsourcing from Pinterest Pins and ratings (4 stars
ability to create or higher) to present its social discovery.
collections and shows
trending products based Amazon implemented a more advanced path to social discovery with their
on these collections Collections feature this year. The Amazon Collections feature provides its
visitors with the ability to create collections of products and this data is used to
show trending products.
The trend to combine social network data (Facebook Likes, Pinterest Pins,
Twitter Tweets, etc) with both sales and user generated content on the
retailer’s website (Reviews and Ratings, wish lists, social expressions such as
Target.com utilizes “Love” or “Want”, and user generated collections) to create social discovery is
crowdsourcing from the beginning of a new era of social shopping functionality directly integrated
Pinterest Pins and ratings to the retailer’s ecommerce and mobile experiences.
to display popular
products
45
Toys”R”Us & Babies”R”Us
TOY AND BABY BOARDS
Toys”R”Us and Babies”R”Us launched the Toy and Baby Boards social shopping
feature right before the Christmas holiday, proving that curation and discovery are
not features reserved for fashion apparel retailers or pure play startups. Social
discovery is available on all product pages in addition to a social shopping page with
feeds for recent activity, trending products and boards, brand boards, and people.
Toys”R”Us social shopping goes two steps further than most of the retailers in this
report by putting social discovery on one of the most trafficked home pages during
the holiday season and by integrating curation and discovery directly into their
mobile optimized sites. The mobile feature is the beginning of a new breed of socially
engaging, mobile enabled, in-store shopping experiences.
Toy and Baby Boards Social Curation and Discovery on Social Discovery on the
Shopping Feature Mobile Optimized Sites Home Page
46
Sur La Table
SOCIAL RECOMMENDATIONS
This year Sur La Table launched social shopping features on their ecommerce
website including customer created collections and social recommendations on its
product pages. An interesting distinction which differs from all retailers in this
study was the emphasis of the social recommendations on the product page. The
social discovery is the most dominate feature on the page using a horizontal grid
of large beautiful images which show the collection and with placement above the
traditional personalization recommendations. The social recommendations can
also infinitely scroll to allow social shopping without leaving the product page.
This type of user experience signals the beginning of more immersive integrations
of social shopping with the traditional ecommerce site. Sur La Table also provides
a social shopping page which shows trending products, collections, and people.
Customer Created Collections
Social Shopping Page

with Trending Products,
Collections, and People
Social Recommendations on the Product Page
47
SCIQ:RETAIL2013 Case Study
Deb Shops
DEB SHOPS SEES A 16% LIFT IN REVENUE PER VISIT WHEN THE POWER OF SOCIAL DISCOVERY
USING SOCIAL DISCOVERY But even in today’s “share everything world”, 85% of the visitors will still choose to
remain anonymous. This is where Social Discovery brings real ROI to social
Deb Shops partnered with 8thBridge to create a social shopping experience on their
shopping. The socially engaged customers (Deb Shops’ best customers) curate and
ecommerce site that has resulted in 16% more revenue per visit as measured via
share products. This content is discovered on the Deb Shops website via social
extensive A/B testing. The objective of the solution is to create a better experience
product recommendations and trending product and collection feeds. Social
that drives social discovery, engagement, and measurable sales lift. People are
Discovery of new and complementary products by the “Other” 85% of visitors drives
empowered to discover new ideas from each other in an inspiring, Pinterest-like,
significant sales as these visitors discover products they were not originally
shopping experience. David Cost, VP eCommerce & Digital Marketing, launched the
considering. To prove this, Deb Shops ran A/B testing to remove the social discovery
Curation & Discovery solution in 2013 and has been able to cover 85% of his product
features from a control group of visitors.
assortment with crowdsourced product collections called Style Boards. “We knew
our customer would like the new experience, but were skeptical that implementing
Social Discovery features on our website would have a large impact on sales. The
results of our tests blew us away,” said Cost.
ARE MY SOCIALLY ENGAGED VISITORS MY REAL CUSTOMERS?
The answer was a resounding - Yes! The customers who engage in social shopping
functionality are Deb Shops’ best customers (see The Socially Engaged Customer
Profile).
48
Kipling
KIPLING BUILDS AWARENESS AND INCREASES

ENGAGEMENT IN ITS SOCIAL COMMUNITY
Although social shopping features such as curation are engaging and fun
experiences for a retailer’s social community, a significant benefit is the social
discovery for all visitors. Kipling understood this when they launched their social
wishlist feature, which allows customers to build and share curated wishlists with
the community. Kipling immediately started building awareness by offering a
reward to their customers for creating a social wishlist. This first campaign resulted
in a 20X lift in engagement. They followed with a sweepstakes for creating social
content and this campaign produced similar results.
The two campaigns demonstrated that rewards and sweepstakes can build
dramatic awareness and spur engagement in the social community, but the effect
on social discovery for all visitors was even more dramatic.
Kipling now has 84% product assortment coverage and 96% of all product pages
viewed have a social recommendation. 20% of all visitors are browsing social
recommendations and spend 30% greater time on site while discovering products
from other people in the community.
20% of All Visitors Are Browsing Other
96% of All Product Customers’ Wishlists
Pages Viewed Have a
Social Recommendation
Social Wishlist Feature

Allows Customers to Build
and Share Curated Wishlists
with the Community
49
ModCloth
SUCCESS ATTRIBUTED TO SOCIAL SHOPPING
ModCloth was ranked #4 in last year’s SCIQ and has been an innovator in social
shopping for many years. In July this year, CEO Eric Kober attributed their success
to social shopping and stated that the “love” button is the most used button on
their site. ModCloth uses this social expression to display a category specific “Most
Loved” feed on their product pages.
Late last year, ModCloth launched their Style Gallery which combines customer
uploaded photos with customer created product collections. After a customer
uploads a photo, they select the products which are represented in that photo.
ModCloth has implemented a unique feature which allows customers to not only
identify ModCloth products used in their photo, but also to select similar ModCloth
products which can be used to create the look. This feature allows more flexibility
for social discovery and harnesses the true power of user generated content. The
style gallery pictures are displayed on the product pages to let customers explore
how other users have worn that product. Finally, ModCloth integrates the social
community trends in all of their emails.
“Love” Button is the Most Used Button on Their Site
Style Gallery combines

customer uploaded photos
with customer created
product collections
50
eBay
A BLUEPRINT FOR LAUNCHING A SUCCESSFUL

SOCIAL SHOPPING EXPERIENCE
The launch of eBay Collections is particularly noteworthy because it provides a

case study on how to implement and launch social shopping. eBay followed
three steps, which are a blueprint for launching a successful social shopping
experience.
Step 1 - Build a Seamless Experience. eBay did this by deeply integrating social
shopping into their site. The home page is now eBay Today - a showcase for
eBay Collections. My Feed is the personalization page with banner callouts to
get started with collections and reminders and status after you start. The Shop
by Navigation has a special trending collections category.
Step 2 - Seed Curated Content. Launching with a mix of expert and customer
collections leads to a better social discovery experience by providing a blend of
expert, long tail, and authentic content. eBay did this by acquiring their own
experts through the acquisition of The Bureau of Trade and by recruiting
celebrity curators such as Solange Knowles, Pharrell Williams, and Kelly
Oxfordwill. Not all retailers will have the resources to take the same route as
eBay, but many retailers have an army of experts to help seed content such as
store associates and product vendors.
Build a Seamless Step 3 - Build Awareness. As with any new feature, you need to build awareness
Experience and educate. In addition to traditional campaigns including email, paid search,
and social media, eBay ran a $25,000 sweepstakes to get customers to share a
Seed Curated collection. This sweepstakes not only spread the word about the new features
Content through social sharing, but it also jumpstarted the crowdsourcing of
collections, which is critical to displaying relevant trending feeds to visitors as
Build Awareness well as providing social proof.
51
SCIQ:RETAIL2013 SCIQ Scoring
SCIQ by Category
SCIQ BY CATEGORY
140.0# 133.0 132.2
127.1
120.3 120.2 121.7 High
120.0# 109.8 109.4 112.0
105.4
101.4
94.8 96.2 95.2
100.0# 90.3 89.2 86.7
80.0# 69.9
57.6 59.0
54.0 55.4
60.0# 52.2
47.0 48.5 47.5 49.0
44.9 45.6 43.4 45.7 44.1
39.9 37.7 38.8 Average
33.6 34.0
40.0# 27.3
18.2 19.6 21.2 Low

20.0# 12.7 14.3 14.8 12.7 11.3 14.1 14.4
7.9 8.9 11.0
7.5 7.5 6.7
1.1 2.6 3.8
0.0#
Automotive
Beauty
Children and Baby
Housewares/Home Furnishings
Pets
Specialty
Sporting Apparel
Jewelry
Health
Mass Merchant
Sporting Goods
Computers/Electronics
Flowers/Gifts
Food
Office Supplies
Apparel/Accessories
Toys/Hobbies
Books/Music/Videos
Hardware/Home Improvement
52
Brand List
APPAREL/ 51.8 bodenusa.com 19.7 drscholls.com 18.8 indochino.com

ACCESSORIES 65.2 bodycentral.com 28.3 dsquared2.com 98.3 jackthreads.com
SCIQ SCORE: 48.0 7forallmankind.com 96.3 bonobos.com 47.7 dsw.com 57.6 jcrew.com
55.6 80stees.com 58.8 bootbarn.com 26.4 dungarees.net 66.4 jimmyjazz.com
54.9 abercrombie.com 27.7 bootbay.com 73.2 eastbay.com 26.6 jny.com
86.7 adidas.com 47.5 bostonproper.com 49.8 ebags.com 39.5 jockey.com
109.1 ae.com 95.2 brayola.com 37.5 eddiebauer.com 49.8 josbank.com
95.1 aerie.com 66.7 brooksbrothers.com 38.4 eileenfisher.com 105.4 justfab.com
66.9 aeropostale.com 106.6 bucketfeet.com 15.8 emiliemshop.com 96.2 karmaloop.com
27.9 ahnu.com 61.9 buckle.com 35.5 emiliopucci.com 28.2 kennethcole.com
26.7 albertaferretti.com 70.2 burberry.com 22.0 everlane.com 84.8 kipling-usa.com
51.9 aldoshoes.com 50.5 burlingtoncoatfactory.com 59.2 express.com 87.4 kitsylane.com
38.7 alloyapparel.com 80.8 cafepress.com 57.4 famousfootwear.com 59.7 lacoste.com
87.9 americanapparel.net 49.4 calvinklein.com 22.0 flirtcatalog.com 40.7 ladyfootlocker.com
75.0 amiclubwear.com 17.2 casualmale.com 66.2 footaction.com 23.1 lafayette148ny.com
52.1 anntaylor.com 101.0 charlotterusse.com 95.4 footlocker.com 53.2 landsend.com
59.8 anthropologie.com 57.8 chicos.com 39.3 footsmart.com 57.7 lanebryant.com
26.5 ardenb.com 35.6 christopherandbanks.com 93.3 forever21.com 31.0 lastcall.com
54.7 armani.com 34.9 cjbanks.com 56.5 fossil.com 47.8 leatherup.com
44.5 armaniexchange.com 74.2 coach.com 39.6 francescas.com 51.8 lee.com
52.9 ashleystewart.com 23.2 coccinelle.com 55.2 fredericks.com 54.6 levi.com
24.2 bagborroworsteal.com 51.2 coldwatercreek.com 133.0 freepeople.com 53.7 lids.com
38.7 bakersshoes.com 68.2 crocs.com 58.3 gap.com 57.4 lillypulitzer.com
13.4 bally.com 25.6 cusp.com 45.5 garnethill.com 57.8 llbean.com
48.8 bananarepublic.com 31.4 customink.com 35.0 gillyhicks.com 49.2 loft.com
23.9 barenecessities.com 81.5 davidsbridal.com 67.2 gojane.com 45.7 louisvuitton.com
80.8 barneys.com 92.4 debshops.com 40.0 greekgear.com 33.8 luggageonline.com
39.3 bcbg.com 57.4 delias.com 54.2 gucci.com 33.6 maidenform.com
74.7 bebe.com 51.7 destinationmaternity.com 64.3 guess.com 36.4 maisonmartinmargiela.com
49.6 bergdorfgoodman.com 29.0 destinationxl.com 59.8 gymboree.com 13.2 masseysoutfitters.com
38.7 beyondtherack.com 24.1 dexclusive.com 69.9 hautelook.com 68.1 maurices.com
58.1 bhldn.com 31.7 diesel.com 61.2 heels.com 45.5 menswearhouse.com
43.8 blair.com 24.6 dockers.com 53.2 hm.com 43.6 misskl.com
7.5 blanklabel.com 43.4 dolcegabbana.com 45.4 hollisterco.com 32.6 misssixty.com
76.4 bluecotton.com 48.2 dressbarn.com 31.4 hushpuppies.com 115.7 modcloth.com
44.9 bluefly.com 65.0 drjays.com 52.9 igigi.com 53.8 modnique.com
53
Brand List
APPAREL/ 56.5 sanuk.com 64.9 thenorthface.com 32.7 autoanything.com

ACCESSORIES cont’d 38.4 scottevest.com 73.2 therealreal.com 41.5 autopartswarehouse.com
98.7 nastygal.com 36.1 sheplers.com 89.2 threadless.com 48.9 autozone.com
34.2 naturalizer.com 40.6 shiekhshoes.com 59.4 tillys.com 19.5 buyautoparts.com
98.1 nautica.com 33.1 shoebuy.com 60.3 timberland.com 7.9 go-parts.com
77.7 net-a-porter.com 105.4 shoedazzle.com 72.3 toms.com 24.5 jcwhitney.com
71.9 newbalance.com 28.2 shoemall.com 71.6 torrid.com 40.9 jpcycles.com
83.2 nike.com 37.4 shoes.com 68.5 toryburch.com 44.3 lethalperformance.com
58.5 nikeid.nike.com 24.7 shop.ibex.com 39.8 truereligionbrandjeans.com 46.2 motorcycle-superstore.com
73.4 ninewest.com 118.6 shop.wwe.com 53.9 tumi.com 18.9 napaonline.com
42.1 nixon.com 57.1 shopecko.com 54.2 uggaustralia.com 22.0 oreillyauto.com
88.9 nordstrom.com 37.3 shopjustice.com 21.0 ullapopken.com 17.8 rockauto.com
49.8 nyandcompany.com 38.4 shopplanetblue.com 73.7 urbanoutfitters.com 34.5 tirerack.com
66.8 oakley.com 62.4 skechers.com 105.7 vans.com
61.1 oldnavy.com 19.1 smartwool.com 46.4 valentino.com
46.8 onlineshoes.com 45.5 sneakerhead.com 70.0 verabradley.com
BEAUTY
70.4 pacsun.com 48.6 soma.com 41.2 vestiairecollective.com
12.3 pajamagram.com 30.7 sorel.com 10.5 viaspiga.com 56.2 aveda.com
38.6 paulfredrick.com 29.0 soul-flower.com 77.3 victoriassecret.com 29.9 aveyou.com
46.6 payless.com 30.9 southmoonunder.com 84.4 wetseal.com 71.5 avon.com
40.0 peruvianconnection.com 34.2 spanx.com 52.7 whitehouseblackmarket.com 62.7 bareescentuals.com
49.0 piperlime.com 48.6 speedousa.com 14.5 wolverine.com 46.6 bathandbodyworks.com
33.7 planetshoes.com 37.7 splendid.com 39.4 wrangler.com 36.1 beauty.com
120.7 plndr.com 88.4 spreadshirt.com 99.4 yesstyle.com 33.0 beautybar.com
71.9 promgirl.com 18.0 stoneisland.com 74.4 yoox.com 28.8 beautyencounter.com
22.9 queensboro.com 51.6 store-us.hugoboss.com 108.1 zappos.com 68.0 bhcosmetics.com
62.2 quiksilver.com 27.4 streetmoda.com 41.6 zazzle.com 33.5 blissworld.com
54.7 ralphlauren.com 45.9 sundancecatalog.com 42.4 zegna.com 92.7 bobbibrowncosmetics.com
101.5 rangerup.com 25.8 sunglasshut.com 80.0 zumiez.com 39.5 bumbleandbumble.com
60.2 ray-ban.com 56.5 sunglasswarehouse.com 75.8 burtsbees.com
74.9 reebok.com 54.2 swimoutlet.com 63.9 carolsdaughter.com
69.4 reef.com 37.6 talbots.com 63.6 clinique.com
AUTOMOTIVE
20.9 reitmans.com 69.4 teva.com 90.3 dermstore.com
40.1 robertocavalli.com 41.4 thebay.com 52.2 advanceautoparts.com 52.4 dollarshaveclub.com
34.9 rockcreek.com 32.3 thecorner.com 69.9 americanmuscle.com 52.4 esteelauder.com
67.2 ruelala.com 43.3 thelimited.com 15.9 autoaccessoriesgarage.com 95.0 eyeslipsface.com
54
Brand List
41.9 fye.com 52.1 fabkids.com 8.2 directron.com

BEAUTY cont’d
45.0 gohastings.com 14.5 fashionplaytes.com 10.4 eforcity.com
36.0 folica.com 75.5 hbo.com 35.3 frenchtoast.com 39.1 firefold.com
87.8 fragrancenet.com 81.2 hulu.com 64.9 hannaandersson.com 35.3 focuscamera.com
30.3 labseries.com 55.6 lulu.com 12.7 janieandjack.com 29.8 frys.com
132.2 lancome-usa.com 17.4 moviemars.com 32.3 kidsafeinc.com 48.8 hhgregg.com
45.0 lovelyskin.com 90.3 netflix.com 51.4 kidsfootlocker.com 49.5 hp.com
49.6 lushusa.com 84.6 pandora.com 47.1 landofnod.com 39.6 jawbone.com
76.1 maccosmetics.com 42.2 powells.com 127.1 lollywollydoodle.com 38.3 jr.com
25.7 ojon.com 35.0 redbox.com 30.8 onestepahead.com 38.2 kellycodetectors.com
45.3 origins.com 62.7 scholastic.com 47.0 onestopplus.com 83.6 lifeproof.com
33.3 ouidad.com 59.8 shoppbs.org 47.9 oshkoshbgosh.com 71.2 microsoftstore.com
64.0 prescriptives.com 61.9 simpletruths.com 53.8 potterybarnkids.com 39.2 minisuit.com
51.3 sallybeauty.com 7.5 textbooks.com 50.9 teacollection.com 69.9 newegg.com
32.0 scentiments.com 22.9 thegreatcourses.com 98.9 zulily.com 44.8 norton.com
87.3 sephora.com 30.6 timelife.com 15.9 onecall.com
26.3 skincarerx.com 21.9 wowhd.co.uk 30.5 outdoorspeakerdepot.com
130.0 smashbox.com COMPUTERS/ 51.8 panasonic.com
18.2 stockngo.com ELECTRONICS 25.2 parts-express.com
63.1 thebodyshop-usa.com CHILDREN 14.6 47stphoto.com 11.9 pcconnection.com
61.8 ulta.com & BABY 23.8 abt.com 26.0 pcm.com
30.4 abercrombiekids.com 6.1 aedsuperstore.com 21.1 pcrush.com
26.3 albeebaby.com 8.6 alliedelec.com 34.0 philips-store.com
BOOKS/MUSIC/ 50.3 americangirl.com 72.0 apple.com 54.4 radioshack.com
VIDEOS 117.8 babiesrus.com 17.5 bargainstation.com 18.9 secondipity.com
32.6 alibris.com 28.9 baby.steals.com 27.6 batteries.com 19.4 sewelldirect.com
63.2 barnesandnoble.com 34.2 babyage.com 46.8 bestbuy.com 28.0 shopjimmy.com
37.3 betterworldbooks.com 32.6 bigdotofhappiness.com 69.5 bhphotovideo.com 36.3 smarthome.com
33.7 biblio.com 23.2 birthdaydirect.com 37.6 bose.com 5.5 softchoice.com
44.8 blockbuster.com 39.8 birthdayexpress.com 42.3 buy.garmin.com 9.5 softmart.com
47.0 booksamillion.com 51.7 carters.com 65.9 case-mate.com 19.3 solidsignal.com
60.4 chapters.indigo.ca 46.6 childrensplace.com 27.0 cdw.com 38.5 sonicelectronix.com
28.7 chegg.com 69.7 citruslane.com 1.1 compuplus.com 83.1 sony.com
58.3 christianbook.com 35.8 cookieskids.com 28.4 crucial.com 24.5 sparkfun.com
21.0 ecampus.com 54.3 crazy8.com 50.8 crutchfield.com 10.9 stopzilla.com
53.7 emusic.com 46.3 diapers.com 44.8 dell.com 94.8 store.irobot.com
55
Brand List
COMPUTERS/ 51.7 personalizationmall.com HARDWARE/HOME 78.2 coastal.com

ELECTRONICS cont’d 27.9 proflowers.com IMPROVEMENT 49.2 cvs.com
25.9 superbiiz.com 14.3 redenvelope.com 46.6 acehardware.com 41.8 drugstore.com
12.0 superwarehouse.com 29.6 storkie.com 28.8 benjaminmoore.com 50.3 ediets.com
18.5 techforless.com 44.5 swisscolony.com 69.6 build.com 68.8 glassesusa.com
4.3 tequipment.net 52.6 thingsremembered.com 11.7 cpooutlets.com 53.1 gnc.com
56.8 tigerdirect.com 38.5 vermontteddybear.com 109.4 craftsman.com 30.4 heartratemonitorsusa.com
26.8 uniquesquared.com 28.2 whatshebuys.com 8.9 delcity.net 11.0 herbspro.com
29.5 wirelessemporium.com 53.7 yankeecandle.com 20.3 drillspot.com 30.6 hollandandbarrett.com
10.3 zones.com 23.8 floorstoyourhome.com 55.4 iherb.com
23.6 grainger.com 34.0 myotcstore.com
60.4 homedepot.com 29.4 nutrisystem.com
FOOD
FLOWERS/ 30.4 houseofantiquehardware.com 34.8 pureformulas.com
GIFTS 35.6 abesmarket.com 11.7 kitchensource.com 44.3 puritan.com
66.6 1800flowers.com 23.3 candy.com 28.9 lawnmowerpros.com 31.6 rivetandsway.com
59.8 americangreetings.com 76.0 candywarehouse.com 68.3 lowes.com 32.0 soap.com
35.2 baudville.com 14.8 chocoley.com 42.1 lumberliquidators.com 21.5 visiondirect.com
49.6 beau-coup.com 50.6 coffeebean.com 25.4 mscdirect.com 58.1 vitacost.com
23.1 berries.com 34.5 coffeeforless.com 32.2 nationalbuildersupply.com 50.4 vitaminshoppe.com
51.7 bluemountain.com 15.6 englishteastore.com 32.4 northerntool.com 54.3 walgreens.com
22.6 cgets.com 41.2 freshdirect.com 26.6 powerequipmentdirect.com 82.9 weightwatchers.com
109.8 diamondcandles.com 38.0 godiva.com 92.7 thertastore.com
56.7 ediblearrangements.com 54.8 greenmountaincoffee.com 26.9 toolking.com
54.8 egreetings.com 18.3 hickoryfarms.com 27.6 tools-plus.com HOUSEWARES/HOME
20.1 flowershop.com 23.7 jjbuckley.com 17.9 toolup.com FURNISHINGS
64.1 ftd.com 58.2 keurig.com 38.8 vintagetub.com 17.9 1800mattress.com
24.2 giftcard.com 89.2 kingarthurflour.com 20.8 acwholesalers.com
23.7 gifttree.com 18.1 klwines.com 27.3 ajmadison.com
69.1 hallmark.com 52.8 omahasteaks.com 47.7 allposters.com
HEALTH
43.0 harrietcarter.com 40.0 peapod.com 99.2 art.com
54.5 harryanddavid.com 34.7 shop.safeway.com 19.2 1800contacts.com 27.7 balsamhill.com
32.1 igourmet.com 71.0 starbucks.com 45.8 aclens.com 65.4 bedbathandbeyond.com
34.4 minted.com 43.1 teavana.com 12.4 alevastores.com 48.6 bellacor.com
54.9 novica.com 24.0 wine.com 43.1 amway.com 74.7 blendtec.com
27.1 paperstyle.com 32.4 wineenthusiast.com 56.2 beachbody.com 24.1 blinds.com
74.8 partylite.com 27.0 winetasting.com 112.0 bodybuilding.com 39.7 canvasondemand.com
56
Brand List
HOUSEWARES/HOME 80.6 onekingslane.com 52.1 diamondnexus.com 33.3 dollargeneral.com

FURNISHINGS cont’d 45.7 overstockart.com 31.9 gemvara.com 114.2 fab.com
59.2 carolinarustica.com 58.9 pbteen.com 22.9 gordonsjewelers.com 27.0 fingerhut.com
23.5 casa.com 53.6 pfaltzgraff.com 65.4 helzberg.com 28.5 gettington.com
50.5 cb2.com 35.8 pillsburystore.com 39.9 ice.com 76.6 gilt.com
41.7 chefscatalog.com 62.9 potterybarn.com 14.1 jamesallen.com 38.6 hammacher.com
43.6 containerstore.com 18.3 restorationhardware.com 42.2 jared.com 89.8 hsn.com
54.5 cooking.com 29.1 roomstogo.com 96.0 jewelmint.com 77.1 ideeli.com
56.0 crateandbarrel.com 42.6 rugs-direct.com 30.2 jewelrywarehouse.com 61.6 jcpenney.com
41.3 cuddledown.com 38.2 rugsusa.com 31.3 jomashop.com 114.4 kmart.com
31.3 cuisinart.com 55.8 selectcomfort.com 68.9 jtv.com 48.3 kohls.com
32.0 cymaxstores.com 27.9 shopperschoice.com 54.5 kay.com 53.6 lordandtaylor.com
27.1 dazadi.com 25.8 signaturehardware.com 27.5 limogesjewelry.com 96.7 macys.com
25.5 designtoscano.com 29.8 slobproof.com 25.3 myjewelrybox.com 41.8 meijer.com
30.8 everythingfurniture.com 50.1 stacksandstacks.com 15.0 pagoda.com 32.4 mileskimball.com
68.3 foodnetworkstore.com 42.6 store.bettycrocker.com 25.2 peoplesjewellers.com 19.6 mygofer.com
28.3 furniture.com 83.6 surlatable.com 44.7 ross-simons.com 51.2 neimanmarcus.com
40.4 hayneedle.com 48.6 tempurpedic.com 46.8 tiffany.com 88.7 nomorerack.com
24.8 homeandpatiodecorcenter.com 23.6 thebowlcompany.com 96.2 zales.com 57.3 overstock.com
12.7 homeoutfitters.com 28.6 thegardengates.com 11.3 ziamond.com 30.0 ozbo.com
32.1 horchow.com 32.5 touchofclass.com 72.6 qvc.com
62.0 ikea.com 37.9 ugallery.com 43.1 rakuten.com
25.8 inmod.com 40.1 us-mattress.com
MASS MERCHANT 60.4 saksfifthavenue.com
22.3 instawares.com 75.8 wayfair.com 76.7 amazon.com 54.1 samsclub.com
34.3 ivgstores.com 83.1 westelm.com 42.8 amerimark.com 108.6 sears.com
93.1 jossandmain.com 75.1 williams-sonoma.com 43.5 beallsflorida.com 72.6 shop.com
101.4 kenmore.com 53.8 worldmarket.com 59.3 belk.com 47.7 shophq.com
36.3 la-z-boy.com 35.7 zoostores.com 44.9 bjs.com 24.4 shopko.com
21.1 lakeside.com 89.3 bloomingdales.com 33.0 shopmyexchange.com
51.8 lampsplus.com 38.1 bonton.com 58.2 skymall.com
JEWELRY
29.3 livingdirect.com 40.0 boscovs.com 120.3 target.com
32.3 mantelsdirect.com 78.5 alexandani.com 33.2 bostonstore.com 29.2 theshoppingchannel.com
29.6 mikasa.com 15.4 ashford.com 34.0 brookstone.com 23.1 unbeatablesale.com
22.3 nationalbusinessfurniture.com 54.7 bidz.com 44.1 carsons.com 82.6 vine.com
36.0 nfm.com 56.8 bluenile.com 48.4 costco.com 32.3 vonmaur.com
36.1 oneida.com 94.4 claires.com 42.6 dillards.com 81.6 walmart.com
57
Brand List
52.8 dog.com 16.1 galls.com 42.8 uncommongoods.com

MASS MERCHANT cont’d
28.7 dogids.com 11.9 good360.org 54.8 v2cigs.com
37.5 wards.com 44.6 doversaddlery.com 78.1 groupon.com 103.0 vat19.com
27.3 yesasia.com 42.8 drsfostersmith.com 95.3 hottopic.com 12.2 waterfilters.net
14.1 inthecompanyofdogs.com 42.4 jetsetter.com 70.3 woot.com
30.8 jefferspet.com 38.3 joyus.com
44.9 petco.com 25.5 kleargear.com
OFFICE SUPPLIES
29.5 petedge.com 21.3 kofflersales.com 21 SPORTING
16.1 4inkjets.com 95.2 petflow.com 46.2 lakeshorelearning.com APPAREL
20.9 buyonlinenow.com 52.7 petsmart.com 48.6 lifeway.com 43.9 altrec.com
32.4 chalkfly.com 36.3 puplife.com 63.8 livingsocial.com 45.5 athleta.com
12.0 companyfolders.com 77.8 smartpakequine.com 26.4 magazines.com 105.4 ccs.com
24.6 databazaar.com 39.3 vetdepot.com 6.8 minimus.biz 56.9 champssports.com
18.6 deluxe.com 34.4 wag.com 37.3 orangeonions.com 27.4 citysports.com
31.7 discountofficeitems.com 75.0 orientaltrading.com 52.6 columbia.com
29.2 franklinplanner.fcorgp.com 56.6 partycity.com 50.5 discountdance.com
29.2 ibuyofficesupply.com 52.0 pgestore.com 50.4 evo.com
SPECIALTY
16.3 idwholesaler.com 47.2 pimsleurapproach.com 47.5 fanatics.com
24.6 ldproducts.com 62.1 1sale.com 47.8 propertyroom.com 31.1 fansedge.com
36.2 levenger.com 2.6 amsan.com 11.9 replacements.com 71.6 finishline.com
58.2 officedepot.com 50.2 ancestry.com 26.2 schoolspecialty.com 54.3 gaiam.com
25.4 officemax.com 13.3 bettymills.com 46.0 shindigz.com 14.4 lucy.com
10.8 overnightprints.com 108.3 birchbox.com 85.7 shop.nationalgeographic.com 91.8 lululemon.com
7.5 printingforless.com 10.4 blacklight.com 63.3 shutterfly.com 57.6 merrell.com
6.7 psprint.com 120.2 bourbonandboots.com 33.5 silkscreeningsupplies.com 27.6 montrail.com
40.8 restockit.com 14.7 buildasign.com 20.5 simplyglobo.com 48.5 moosejaw.com
59.0 shoplet.com 43.5 calendars.com 15.5 smartsign.com 39.0 mountainhardwear.com
46.4 staples.com 21.4 costumecraze.com 28.9 snapfish.com 30.1 nflshop.com
24.7 theelegantoffice.com 35.1 cpa2biz.com 65.5 spencersonline.com 70.5 patagonia.com
21.4 urbangirl.com 23.9 deepdiscount.com 88.8 store.discovery.com 39.5 prepsportswear.com
36.1 vistaprint.com 42.4 discountfilters.com 24.7 sustainablesupply.com 27.5 roadrunnersports.com
32.2 discountramps.com 82.7 thegrommet.com 30.6 run.com
64.7 disneystore.com 109.1 theknot.com 70.2 shop.mlb.com
45.8 domyownpestcontrol.com 21.9 theparkcatalog.com 75.9 shop.nhl.com
PETS
106.0 etsy.com 96.2 thinkgeek.com 25.1 sportsworldchicago.com
37.7 1800petmeds.com 36.2 fathead.com 29.8 tractorsupply.com 93.3 store.nba.com
58
Brand List
21 SPORTING 21.9 paintball-online.com 88.7 gamestop.com

APPAREL cont’d 39.8 performancebike.com 74.1 guitarcenter.com
49.9 titlenine.com 21.4 redoxx.com 53.5 hobbytron.com
83.9 underarmour.com 69.6 rei.com 60.3 joann.com
6.6 republicbike.com 53.0 leapfrog.com
32.8 rockbottomgolf.com 38.4 lukiegames.com
SPORTING 38.8 shop.callawaygolf.com 65.7 musiciansfriend.com

GOODS 59.7 sierratradingpost.com 27.0 musicnotes.com
55.7 academy.com 15.2 skis.com 27.7 oompa.com
22.7 actionvillage.com 30.6 smoothfitness.com 62.7 samash.com
75.3 airsplat.com 59.3 sportsauthority.com 37.7 sheetmusicplus.com
86.7 backcountry.com 39.2 sportsmansguide.com 55.7 shop.lego.com
41.1 basspro.com 49.3 sportsmemorabilia.com 69.2 sweetwater.com
32.2 bikebandit.com 61.4 taylormadegolf.com 27.5 thinkfasttoys.com
33.5 bikesomewhere.com 21.8 teamexpress.com 121.7 toysrus.com
3.8 billiards.com 29.5 tgw.com 21.2 wwbw.com
8.6 boats.net 42.7 totalhockey.com 64.5 yarn.com
45.6 burton.com 30.9 westmarine.com 29.2 yoyo.com
59.2 cabelas.com 28.6 zephyrsports.com
40.1 campmor.com
16.9 championsondisplay.com
41.8 cheaperthandirt.com
24.8 coleman.com TOYS/HOBBIES
36.3 dickssportinggoods.com 49.8 amainhobbies.com
27.4 ems.com 56.5 americanmusical.com
51.9 gandermountain.com 44.7 artbeads.com
32.0 gearup2go.com 32.2 austinbazaar.com
38.0 golfgalaxy.com 32.6 bellalunatoys.com
35.7 golfsmith.com 49.1 bigfishgames.com
35.3 hockeymonkey.com 51.6 buildabear.com
39.5 jensonusa.com 26.5 campingworld.com
44.3 mec.ca 38.7 entertainmentearth.com
43.4 modells.com 21.2 fao.com
48.5 opticsplanet.com 29.6 fatbraintoys.com
66.3 orvis.com 53.2 firemountaingems.com
38.9 overtons.com 55.1 gamefly.com
59
Index Classes
Brand Awareness Social Upstream Website Social SCRM Potential

Brand Rank on Social SCIQ
Networks Score Traffic Score Lift Score Score
freepeople.com 1 130.1 120.0 146.7 139.4 133.0
lancome-usa.com 2 114.4 180.0 106.6 119.4 132.2
smashbox.com 3 109.6 160.0 113.3 151.5 130.0
lollywollydoodle.com 4 78.1 200.0 113.3 97.0 127.1
toysrus.com 5 119.0 40.0 180.0 200.0 121.7
plndr.com 6 92.7 160.0 113.3 109.1 120.7
target.com 7 138.6 40.0 180.0 127.3 120.3
bourbonandboots.com 8 63.6 200.0 86.7 151.5 120.2
shop.wwe.com 9 148.7 180.0 66.7 0 118.6
babiesrus.com 10 86.1 60.0 180.0 200.0 117.8
modcloth.com 11 119.3 100.0 120.0 139.4 115.7
kmart.com 12 107.2 40.0 173.3 181.8 114.4
fab.com 13 91.4 120.0 126.7 127.3 114.2
bodybuilding.com 14 126.8 80.0 120.0 139.4 112.0
diamondcandles.com 15 80.5 200.0 53.3 97.0 109.8
60
Index Classes

craftsman.com 16 90.6 40.0 173.3 181.8 109.4
theknot.com 17 117.3 80.0 120.0 139.4 109.1
ae.com 17 123.8 60.0 133.3 139.4 109.1
sears.com 18 107.9 20.0 173.3 181.8 108.6
birchbox.com 19 134.5 160.0 66.7 0 108.3
zappos.com 20 108.1 120.0 100.0 97.0 108.1
bucketfeet.com 21 61.8 200.0 73.3 60.6 106.6
etsy.com 22 154.5 120.0 66.7 36.4 106.0
vans.com 23 132.2 80.0 120.0 60.6 105.7
shoedazzle.com 24 124.3 80.0 106.7 121.2 105.4
ccs.com 24 102.3 40.0 166.7 127.3 105.4
justfab.com 24 104.7 100.0 100.0 139.4 105.4
vat19.com 25 89.9 200.0 53.3 0 103.0
rangerup.com 26 104.9 200.0 33.3 0 101.5
kenmore.com 27 84.2 20.0 173.3 181.8 101.4
61
Index Classes

charlotterusse.com 28 87.7 80.0 126.7 127.3 101.0
yesstyle.com 29 91.2 160.0 80.0 0 99.4
art.com 30 68.1 40.0 180.0 127.3 99.2
zulily.com 31 83.8 120.0 73.3 157.6 98.9
nastygal.com 32 110.1 100.0 86.7 97.0 98.7
jackthreads.com 33 80.6 120.0 86.7 121.2 98.3
nautica.com 34 86.4 20.0 160.0 181.8 98.1
macys.com 35 120.0 40.0 120.0 127.3 96.7
bonobos.com 36 61.0 180.0 80.0 0 96.3
thinkgeek.com 37 154.1 100.0 66.7 0 96.2
zales.com 37 80.3 60.0 140.0 121.2 96.2
karmaloop.com 37 141.6 100.0 46.7 97.0 96.2
jewelmint.com 38 100.9 80.0 106.7 97.0 96.0
footlocker.com 39 118.0 80.0 120.0 0 95.4
hottopic.com 40 131.1 120.0 66.7 0 95.3
62
Index Classes

brayola.com 41 65.1 200.0 40.0 36.4 95.2
petflow.com 41 83.8 200.0 33.3 0 95.2
aerie.com 42 77.1 60.0 133.3 139.4 95.1
eyeslipsface.com 43 117.9 140.0 46.7 36.4 95.0
store.irobot.com 44 62.8 200.0 53.3 0 94.8
claires.com 45 91.4 60.0 106.7 169.7 94.4
store.nba.com 46 117.7 140.0 53.3 0 93.3
forever21.com 46 130.8 100.0 80.0 0 93.3
jossandmain.com 47 71.1 80.0 106.7 157.6 93.1
thertastore.com 48 29.2 200.0 80.0 0 92.7
bobbibrowncosmetics.com 48 115.0 60.0 73.3 181.8 92.7
debshops.com 49 81.4 20.0 140.0 200.0 92.4
lululemon.com 50 125.8 60.0 100.0 60.6 91.8
netflix.com 51 130.8 60.0 80.0 90.9 90.3
dermstore.com 51 68.8 100.0 100.0 97.0 90.3
63
Index Classes

hsn.com 52 107.1 40.0 120.0 97.0 89.8
bloomingdales.com 53 85.1 20.0 140.0 157.6 89.3
threadless.com 54 114.5 100.0 66.7 48.5 89.2
kingarthurflour.com 54 97.3 140.0 60.0 0 89.2
nordstrom.com 55 129.7 100.0 66.7 0 88.9
store.discovery.com 56 135.9 80.0 80.0 0 88.8
nomorerack.com 57 89.9 140.0 33.3 97.0 88.7
gamestop.com 57 115.6 120.0 60.0 0 88.7
spreadshirt.com 58 54.6 200.0 40.0 0 88.4
americanapparel.net 59 109.6 60.0 113.3 30.3 87.9
fragrancenet.com 60 86.1 40.0 120.0 139.4 87.8
kitsylane.com 61 44.6 200.0 46.7 0 87.4
sephora.com 62 150.8 60.0 80.0 0 87.3
adidas.com 63 122.3 120.0 46.7 0 86.7
backcountry.com 63 85.2 40.0 133.3 90.9 86.7
64
Index Classes

shop.nationalgeographic.com 64 145.8 60.0 80.0 0 85.7
kipling-usa.com 65 52.2 20.0 160.0 181.8 84.8
pandora.com 66 94.8 100.0 46.7 121.2 84.6
wetseal.com 67 94.5 80.0 86.7 60.6 84.4
underarmour.com 68 113.1 120.0 46.7 0 83.9
lifeproof.com 69 98.6 100.0 80.0 0 83.6
surlatable.com 69 82.0 40.0 100.0 169.7 83.6
nike.com 70 137.3 60.0 80.0 0 83.2
westelm.com 71 93.3 80.0 73.3 90.9 83.1
sony.com 71 136.9 60.0 80.0 0 83.1
weightwatchers.com 72 129.7 80.0 66.7 0 82.9
thegrommet.com 73 83.4 60.0 100.0 97.0 82.7
vine.com 74 28.7 200.0 46.7 0 82.6
walmart.com 75 131.9 40.0 80.0 60.6 81.6
davidsbridal.com 76 74.5 60.0 86.7 151.5 81.5
65
Index Classes

hulu.com 77 117.9 80.0 46.7 78.8 81.2
cafepress.com 78 79.8 40.0 113.3 109.1 80.8
barneys.com 78 106.3 20.0 106.7 109.1 80.8
onekingslane.com 79 75.0 120.0 53.3 60.6 80.6
zumiez.com 80 106.8 80.0 80.0 0 80.0
alexandani.com 81 121.7 140.0 0 0 78.5
coastal.com 82 60.3 100.0 80.0 60.6 78.2
groupon.com 83 93.1 40.0 86.7 121.2 78.1
smartpakequine.com 84 72.8 120.0 66.7 0 77.8
net-a-porter.com 85 118.6 20.0 100.0 60.6 77.7
victoriassecret.com 86 144.2 60.0 53.3 0 77.3
ideeli.com 87 68.0 40.0 106.7 127.3 77.1
amazon.com 88 95.6 60.0 80.0 60.6 76.7
gilt.com 89 86.3 80.0 46.7 127.3 76.6
bluecotton.com 90 35.8 180.0 26.7 36.4 76.4
66
Index Classes

maccosmetics.com 91 127.0 80.0 46.7 0 76.1
candywarehouse.com 92 64.3 40.0 106.7 127.3 76.0
shop.nhl.com 93 99.8 120.0 33.3 0 75.9
burtsbees.com 94 86.0 120.0 46.7 0 75.8
wayfair.com 94 79.1 80.0 73.3 60.6 75.8
hbo.com 95 131.5 40.0 80.0 0 75.5
airsplat.com 96 99.0 80.0 60.0 36.4 75.3
williams-sonoma.com 97 110.2 60.0 80.0 0 75.1
orientaltrading.com 98 69.8 60.0 100.0 60.6 75.0
amiclubwear.com 98 123.3 60.0 66.7 0 75.0
reebok.com 99 109.8 60.0 80.0 0 74.9
partylite.com 100 82.6 120.0 46.7 0 74.8
blendtec.com 101 89.2 100.0 60.0 0 74.7
bebe.com 101 82.3 100.0 66.7 0 74.7
yoox.com 102 71.5 40.0 100.0 109.1 74.4
67
Index Classes

coach.com 103 140.6 40.0 66.7 0 74.2
guitarcenter.com 104 120.2 80.0 46.7 0 74.1
urbanoutfitters.com 105 118.9 80.0 46.7 0 73.7
ninewest.com 106 81.6 40.0 86.7 109.1 73.4
therealreal.com 107 61.7 20.0 120.0 127.3 73.2
eastbay.com 107 104.1 60.0 80.0 0 73.2
shop.com 108 68.6 40.0 113.3 60.6 72.6
qvc.com 108 108.6 60.0 53.3 60.6 72.6
toms.com 109 141.0 40.0 60.0 0 72.3
apple.com 110 133.4 80.0 26.7 0 72.0
promgirl.com 111 99.7 60.0 80.0 0 71.9
newbalance.com 111 99.3 40.0 80.0 60.6 71.9
finishline.com 112 92.1 80.0 66.7 0 71.6
torrid.com 112 92.1 80.0 66.7 0 71.6
avon.com 113 118.3 40.0 80.0 0 71.5
68
Index Classes

microsoftstore.com 114 130.7 40.0 66.7 0 71.2
starbucks.com 115 130.1 40.0 66.7 0 71.0
patagonia.com 116 114.9 40.0 80.0 0 70.5
pacsun.com 117 101.1 60.0 53.3 60.6 70.4
woot.com 118 74.2 60.0 80.0 60.6 70.3
shop.mlb.com 119 100.8 80.0 53.3 0 70.2
burberry.com 119 133.9 100.0 0 0 70.2
verabradley.com 120 113.2 40.0 80.0 0 70.0
hautelook.com 121 79.8 120.0 33.3 0 69.9
newegg.com 121 112.9 40.0 80.0 0 69.9
americanmuscle.com 121 112.9 40.0 80.0 0 69.9
citruslane.com 122 60.3 160.0 0 36.4 69.7
rei.com 123 111.9 20.0 80.0 60.6 69.6
build.com 123 111.9 60.0 60.0 0 69.6
bhphotovideo.com 124 111.5 40.0 80.0 0 69.5
69
Index Classes

teva.com 125 71.2 60.0 80.0 60.6 69.4
reef.com 125 97.7 0 113.3 60.6 69.4
sweetwater.com 126 70.5 60.0 80.0 60.6 69.2
hallmark.com 127 90.2 40.0 80.0 60.6 69.1
jtv.com 128 89.8 60.0 80.0 0 68.9
glassesusa.com 129 56.0 120.0 53.3 0 68.8
toryburch.com 130 101.6 60.0 66.7 0 68.5
lowes.com 131 127.8 40.0 60.0 0 68.3
foodnetworkstore.com 131 140.9 20.0 66.7 0 68.3
crocs.com 132 87.1 40.0 80.0 60.6 68.2
maurices.com 133 100.2 60.0 66.7 0 68.1
bhcosmetics.com 134 113.3 100.0 13.3 0 68.0
gojane.com 135 65.3 80.0 66.7 36.4 67.2
ruelala.com 135 63.4 60.0 40.0 181.8 67.2
aeropostale.com 136 96.5 60.0 66.7 0 66.9
70
Index Classes

oakley.com 137 116.2 60.0 46.7 0 66.8
brooksbrothers.com 138 82.4 40.0 100.0 0 66.7
1800flowers.com 139 78.9 60.0 46.7 109.1 66.6
jimmyjazz.com 140 41.0 80.0 80.0 60.6 66.4
orvis.com 141 101.0 40.0 80.0 0 66.3
footaction.com 142 80.7 60.0 80.0 0 66.2
case-mate.com 143 59.3 60.0 80.0 60.6 65.9
musiciansfriend.com 144 92.4 80.0 46.7 0 65.7
spencersonline.com 145 86.1 40.0 80.0 36.4 65.5
bedbathandbeyond.com 146 92.3 40.0 53.3 97.0 65.4
helzberg.com 146 58.0 80.0 80.0 0 65.4
bodycentral.com 147 71.6 60.0 53.3 97.0 65.2
drjays.com 148 76.6 60.0 80.0 0 65.0
thenorthface.com 149 103.2 60.0 53.3 0 64.9
hannaandersson.com 149 36.3 80.0 80.0 60.6 64.9
71
Index Classes

disneystore.com 150 89.0 60.0 66.7 0 64.7
yarn.com 151 74.9 60.0 80.0 0 64.5
guess.com 152 107.7 40.0 66.7 0 64.3
ftd.com 153 50.7 20.0 106.7 109.1 64.1
prescriptives.com 154 46.7 120.0 46.7 0 64.0
carolsdaughter.com 155 92.9 40.0 80.0 0 63.9
livingsocial.com 156 80.3 40.0 60.0 97.0 63.8
clinique.com 157 105.3 40.0 66.7 0 63.6
shutterfly.com 158 84.3 60.0 66.7 0 63.3
barnesandnoble.com 159 84.0 60.0 66.7 0 63.2
thebodyshop-usa.com 160 83.6 60.0 66.7 0 63.1
potterybarn.com 161 109.8 60.0 40.0 0 62.9
samash.com 162 69.2 80.0 60.0 0 62.7
bareescentuals.com 162 95.7 60.0 53.3 0 62.7
scholastic.com 162 82.3 60.0 66.7 0 62.7
72
Index Classes

skechers.com 163 71.9 40.0 80.0 48.5 62.4
quiksilver.com 164 128.7 0 66.7 36.4 62.2
1sale.com 165 73.3 60.0 33.3 121.2 62.1
ikea.com 166 113.3 40.0 53.3 0 62.0
buckle.com 167 66.4 60.0 80.0 0 61.9
simpletruths.com 167 93.0 100.0 13.3 0 61.9
ulta.com 168 92.7 60.0 53.3 0 61.8
jcpenney.com 169 98.5 40.0 66.7 0 61.6
taylormadegolf.com 170 84.7 60.0 60.0 0 61.4
heels.com 171 81.2 40.0 66.7 48.5 61.2
oldnavy.com 172 110.3 40.0 53.3 0 61.1
saksfifthavenue.com 173 101.4 20.0 80.0 0 60.4
chapters.indigo.ca 173 74.5 0 106.7 60.6 60.4
homedepot.com 173 127.9 40.0 33.3 0 60.4
timberland.com 174 94.5 40.0 66.7 0 60.3
73
Index Classes

joann.com 174 94.5 40.0 66.7 0 60.3
ray-ban.com 175 94.1 60.0 46.7 0 60.2
americangreetings.com 176 72.8 60.0 66.7 0 59.8
anthropologie.com 176 92.8 60.0 46.7 0 59.8
gymboree.com 176 52.8 80.0 66.7 0 59.8
shoppbs.org 176 145.9 20.0 33.3 0 59.8
sierratradingpost.com 177 79.0 40.0 80.0 0 59.7
lacoste.com 177 105.5 40.0 53.3 0 59.7
tillys.com 178 84.5 60.0 53.3 0 59.4
belk.com 179 77.6 40.0 80.0 0 59.3
sportsauthority.com 179 77.6 40.0 80.0 0 59.3
carolinarustica.com 180 34.5 40.0 86.7 109.1 59.2
cabelas.com 180 97.3 40.0 40.0 60.6 59.2
express.com 180 90.7 60.0 46.7 0 59.2
shoplet.com 181 56.6 60.0 80.0 0 59.0
74
Index Classes

pbteen.com 182 83.2 60.0 53.3 0 58.9
bootbarn.com 183 69.4 60.0 66.7 0 58.8
nikeid.nike.com 184 88.4 60.0 46.7 0 58.5
gap.com 185 101.1 40.0 53.3 0 58.3
christianbook.com 185 74.2 40.0 80.0 0 58.3
officedepot.com 186 113.9 20.0 40.0 60.6 58.2
skymall.com 186 53.9 20.0 100.0 60.6 58.2
keurig.com 186 93.9 40.0 60.0 0 58.2
bhldn.com 187 60.5 100.0 33.3 0 58.1
vitacost.com 187 73.6 40.0 80.0 0 58.1
chicos.com 188 72.5 40.0 80.0 0 57.8
llbean.com 188 92.5 40.0 60.0 0 57.8
lanebryant.com 189 78.8 60.0 33.3 60.6 57.7
merrell.com 190 85.3 40.0 66.7 0 57.6
jcrew.com 190 105.3 40.0 46.7 0 57.6
75
Index Classes

lillypulitzer.com 191 98.1 40.0 53.3 0 57.4
delias.com 191 64.6 60.0 66.7 0 57.4
famousfootwear.com 191 71.2 40.0 80.0 0 57.4
overstock.com 192 64.3 60.0 66.7 0 57.3
shopecko.com 193 94.2 0 80.0 48.5 57.1
champssports.com 194 89.8 40.0 60.0 0 56.9
bluenile.com 195 69.5 40.0 80.0 0 56.8
tigerdirect.com 195 102.6 40.0 46.7 0 56.8
ediblearrangements.com 196 69.2 40.0 80.0 0 56.7
partycity.com 197 95.4 40.0 53.3 0 56.6
americanmusical.com 198 48.5 80.0 60.0 0 56.5
sanuk.com 198 88.1 0 80.0 60.6 56.5
fossil.com 198 81.6 60.0 46.7 0 56.5
sunglasswarehouse.com 198 41.6 80.0 66.7 0 56.5
aveda.com 199 94.0 40.0 53.3 0 56.2
76
Index Classes

beachbody.com 199 114.0 60.0 13.3 0 56.2
crateandbarrel.com 200 66.8 40.0 80.0 0 56.0
selectcomfort.com 201 46.1 80.0 60.0 0 55.8
shop.lego.com 202 78.9 60.0 46.7 0 55.7
academy.com 202 78.9 40.0 66.7 0 55.7
80stees.com 203 45.4 60.0 80.0 0 55.6
lulu.com 203 38.5 100.0 46.7 0 55.6
iherb.com 204 64.7 40.0 80.0 0 55.4
fredericks.com 205 70.6 60.0 53.3 0 55.2
gamefly.com 206 70.3 80.0 13.3 60.6 55.1
novica.com 207 42.7 0 100.0 121.2 54.9
abercrombie.com 207 123.1 60.0 0 0 54.9
v2cigs.com 208 56.2 60.0 66.7 0 54.8
greenmountaincoffee.com 208 62.7 40.0 80.0 0 54.8
egreetings.com 208 58.3 60.0 40.0 72.7 54.8
77
Index Classes

armani.com 209 123.6 0 46.7 36.4 54.7
ralphlauren.com 209 108.9 40.0 33.3 0 54.7
bidz.com 209 28.9 100.0 53.3 0 54.7
levi.com 210 108.6 40.0 33.3 0 54.6
kay.com 211 61.7 40.0 80.0 0 54.5
cooking.com 211 61.7 40.0 80.0 0 54.5
harryanddavid.com 211 54.8 40.0 66.7 60.6 54.5
radioshack.com 212 94.8 40.0 46.7 0 54.4
walgreens.com 213 94.5 40.0 46.7 0 54.3
crazy8.com 213 34.5 80.0 66.7 0 54.3
gaiam.com 213 101.0 0 80.0 0 54.3
gucci.com 214 120.7 60.0 0 0 54.2
uggaustralia.com 214 80.7 40.0 60.0 0 54.2
swimoutlet.com 214 60.7 40.0 80.0 0 54.2
samsclub.com 215 80.3 40.0 60.0 0 54.1
78
Index Classes

tumi.com 216 73.1 40.0 66.7 0 53.9
modnique.com 217 45.9 60.0 53.3 60.6 53.8
worldmarket.com 217 79.3 20.0 80.0 0 53.8
potterybarnkids.com 217 85.9 40.0 53.3 0 53.8
emusic.com 218 52.4 100.0 26.7 0 53.7
yankeecandle.com 218 72.4 60.0 46.7 0 53.7
lids.com 218 52.4 60.0 66.7 0 53.7
pfaltzgraff.com 219 33.0 40.0 73.3 97.0 53.6
lordandtaylor.com 219 78.6 40.0 60.0 0 53.6
hobbytron.com 220 58.3 60.0 60.0 0 53.5
landsend.com 221 70.7 40.0 66.7 0 53.2
firemountaingems.com 221 77.3 60.0 40.0 0 53.2
hm.com 221 117.3 60.0 0 0 53.2
gnc.com 222 90.4 60.0 26.7 0 53.1
leapfrog.com 223 70.1 40.0 66.7 0 53.0
79
Index Classes

ashleystewart.com 224 69.7 40.0 66.7 0 52.9
igigi.com 224 69.7 40.0 66.7 0 52.9
dog.com 225 75.9 40.0 60.0 0 52.8
omahasteaks.com 225 63.7 20.0 80.0 36.4 52.8
petsmart.com 226 102.5 40.0 33.3 0 52.7
whitehouseblackmarket.com 226 75.6 20.0 80.0 0 52.7
columbia.com 227 75.3 20.0 80.0 0 52.6
thingsremembered.com 227 55.3 40.0 80.0 0 52.6
dollarshaveclub.com 228 84.4 60.0 0 90.9 52.4
esteelauder.com 228 108.0 40.0 26.7 0 52.4
advanceautoparts.com 229 73.9 20.0 80.0 0 52.2
anntaylor.com 230 80.5 40.0 53.3 0 52.1
fabkids.com 230 68.2 40.0 53.3 36.4 52.1
diamondnexus.com 230 53.6 60.0 60.0 0 52.1
pgestore.com 231 80.1 80.0 13.3 0 52.0
80
Index Classes

aldoshoes.com 232 86.3 40.0 46.7 0 51.9
gandermountain.com 232 72.9 20.0 80.0 0 51.9
lampsplus.com 233 67.2 40.0 53.3 36.4 51.8
lee.com 233 66.0 40.0 66.7 0 51.8
bodenusa.com 233 66.0 40.0 66.7 0 51.8
panasonic.com 233 72.5 20.0 80.0 0 51.8
carters.com 234 79.1 40.0 53.3 0 51.7
bluemountain.com 234 55.0 80.0 33.3 12.1 51.7
destinationmaternity.com 234 45.6 60.0 66.7 0 51.7
personalizationmall.com 234 52.2 40.0 80.0 0 51.7
store-us.hugoboss.com 235 111.9 0 60.0 0 51.6
buildabear.com 235 91.9 80.0 0 0 51.6
kidsfootlocker.com 236 31.2 60.0 80.0 0 51.4
sallybeauty.com 237 57.7 60.0 53.3 0 51.3
coldwatercreek.com 238 57.4 60.0 53.3 0 51.2
81
Index Classes

neimanmarcus.com 238 97.4 40.0 33.3 0 51.2
teacollection.com 239 57.6 60.0 40.0 36.4 50.9
crutchfield.com 240 89.5 20.0 60.0 0 50.8
coffeebean.com 241 88.8 0 80.0 0 50.6
cb2.com 242 48.5 40.0 80.0 0 50.5
burlingtoncoatfactory.com 242 44.9 40.0 73.3 30.3 50.5
discountdance.com 242 81.6 20.0 66.7 0 50.5
vitaminshoppe.com 243 81.2 40.0 46.7 0 50.4
evo.com 243 61.2 60.0 46.7 0 50.4
americangirl.com 244 94.4 60.0 13.3 0 50.3
ediets.com 244 54.0 0 93.3 60.6 50.3
ancestry.com 245 94.0 60.0 13.3 0 50.2
stacksandstacks.com 246 43.5 0 113.3 30.3 50.1
titlenine.com 247 46.4 60.0 60.0 0 49.9
amainhobbies.com 248 66.1 40.0 60.0 0 49.8
82
Index Classes

ebags.com 248 46.1 60.0 60.0 0 49.8
josbank.com 248 59.2 40.0 66.7 0 49.8
nyandcompany.com 248 59.2 40.0 66.7 0 49.8
lushusa.com 249 98.5 0 46.7 60.6 49.6
bergdorfgoodman.com 249 92.0 40.0 33.3 0 49.6
beau-coup.com 249 55.7 40.0 53.3 48.5 49.6
hp.com 250 111.6 40.0 13.3 0 49.5
calvinklein.com 251 111.3 0 53.3 0 49.4
sportsmemorabilia.com 252 41.6 40.0 66.7 48.5 49.3
loft.com 253 70.6 40.0 53.3 0 49.2
cvs.com 253 90.6 40.0 33.3 0 49.2
bigfishgames.com 254 70.3 60.0 33.3 0 49.1
piperlime.com 255 69.9 40.0 53.3 0 49.0
autozone.com 256 89.6 40.0 33.3 0 48.9
hhgregg.com 257 70.5 20.0 60.0 36.4 48.8
83
Index Classes

bananarepublic.com 257 89.3 20.0 53.3 0 48.8
lifeway.com 258 75.5 40.0 46.7 0 48.6
speedousa.com 258 115.5 0 46.7 0 48.6
soma.com 258 62.0 20.0 80.0 0 48.6
tempurpedic.com 258 42.0 40.0 80.0 0 48.6
bellacor.com 258 42.0 40.0 80.0 0 48.6
moosejaw.com 259 55.1 40.0 66.7 0 48.5
opticsplanet.com 259 61.7 20.0 80.0 0 48.5
costco.com 260 61.4 40.0 60.0 0 48.4
kohls.com 261 87.6 40.0 33.3 0 48.3
dressbarn.com 262 54.1 40.0 66.7 0 48.2
7forallmankind.com 263 80.0 0 80.0 0 48.0
oshkoshbgosh.com 264 66.2 40.0 53.3 0 47.9
propertyroom.com 265 32.8 60.0 66.7 0 47.8
leatherup.com 265 39.3 40.0 80.0 0 47.8
84
Index Classes

shophq.com 266 52.4 40.0 66.7 0 47.7
dsw.com 266 72.4 40.0 46.7 0 47.7
allposters.com 266 42.7 40.0 60.0 48.5 47.7
fanatics.com 267 38.3 100.0 20.0 0 47.5
bostonproper.com 267 58.3 20.0 80.0 0 47.5
pimsleurapproach.com 268 77.3 80.0 0 0 47.2
landofnod.com 269 56.9 20.0 80.0 0 47.1
onestopplus.com 270 50.1 40.0 66.7 0 47.0
booksamillion.com 270 56.6 40.0 60.0 0 47.0
bestbuy.com 271 102.8 40.0 13.3 0 46.8
onlineshoes.com 271 49.4 60.0 46.7 0 46.8
tiffany.com 271 115.9 40.0 0 0 46.8
bathandbodyworks.com 272 102.1 40.0 13.3 0 46.6
childrensplace.com 272 68.7 40.0 46.7 0 46.6
payless.com 272 55.3 40.0 60.0 0 46.6
85
Index Classes

acehardware.com 272 75.3 20.0 60.0 0 46.6
valentino.com 273 109.3 0 33.3 36.4 46.4
staples.com 273 68.0 40.0 46.7 0 46.4
diapers.com 274 67.7 40.0 46.7 0 46.3
motorcycle-superstore.com 275 80.8 40.0 33.3 0 46.2
lakeshorelearning.com 275 40.8 60.0 53.3 0 46.2
shindigz.com 276 53.2 20.0 80.0 0 46.0
sundancecatalog.com 277 46.3 40.0 66.7 0 45.9
aclens.com 278 29.3 0 113.3 30.3 45.8
domyownpestcontrol.com 278 66.0 20.0 66.7 0 45.8
louisvuitton.com 279 132.2 20.0 0 0 45.7
overstockart.com 279 72.2 0 80.0 0 45.7
burton.com 280 111.9 0 40.0 0 45.6
athleta.com 281 58.4 40.0 53.3 0 45.5
garnethill.com 281 45.0 40.0 66.7 0 45.5
86
Index Classes

sneakerhead.com 281 25.0 80.0 46.7 0 45.5
menswearhouse.com 281 65.0 40.0 46.7 0 45.5
hollisterco.com 282 91.2 60.0 0 0 45.4
origins.com 283 64.3 40.0 46.7 0 45.3
lovelyskin.com 284 58.0 0 80.0 36.4 45.0
gohastings.com 284 56.7 40.0 53.3 0 45.0
bluefly.com 285 76.4 20.0 53.3 0 44.9
petco.com 285 96.4 40.0 13.3 0 44.9
bjs.com 285 62.9 40.0 46.7 0 44.9
norton.com 286 69.5 80.0 0 0 44.8
dell.com 286 109.5 40.0 0 0 44.8
blockbuster.com 286 62.6 60.0 26.7 0 44.8
artbeads.com 287 69.2 20.0 60.0 0 44.7
ross-simons.com 287 55.7 40.0 53.3 0 44.7
doversaddlery.com 288 61.9 60.0 26.7 0 44.6
87
Index Classes

armaniexchange.com 289 88.5 40.0 20.0 0 44.5
swisscolony.com 289 48.5 40.0 60.0 0 44.5
mec.ca 290 67.8 0 80.0 0 44.3
lethalperformance.com 290 67.8 0 80.0 0 44.3
puritan.com 290 47.8 40.0 60.0 0 44.3
carsons.com 291 47.1 40.0 60.0 0 44.1
altrec.com 292 39.5 40.0 66.7 0 43.9
blair.com 293 26.1 40.0 80.0 0 43.8
misskl.com 294 66.3 0 46.7 97.0 43.6
containerstore.com 294 58.5 40.0 46.7 0 43.6
beallsflorida.com 295 58.2 20.0 66.7 0 43.5
calendars.com 295 38.2 40.0 66.7 0 43.5
modells.com 296 64.7 20.0 60.0 0 43.4
dolcegabbana.com 296 131.3 0 13.3 0 43.4
thelimited.com 297 57.5 20.0 66.7 0 43.3
88
Index Classes

amway.com 298 83.7 60.0 0 0 43.1
rakuten.com 298 43.7 20.0 80.0 0 43.1
teavana.com 298 96.8 0 46.7 0 43.1
harrietcarter.com 299 23.4 40.0 80.0 0 43.0
amerimark.com 300 36.2 40.0 66.7 0 42.8
drsfostersmith.com 300 62.7 40.0 40.0 0 42.8
uncommongoods.com 300 62.7 20.0 60.0 0 42.8
totalhockey.com 301 95.8 0 46.7 0 42.7
dillards.com 302 55.5 40.0 46.7 0 42.6
rugs-direct.com 302 35.5 40.0 66.7 0 42.6
store.bettycrocker.com 302 128.6 0 13.3 0 42.6
jetsetter.com 303 56.0 20.0 53.3 36.4 42.4
zegna.com 303 94.8 0 46.7 0 42.4
discountfilters.com 303 30.8 0 60.0 151.5 42.4
buy.garmin.com 304 87.6 40.0 13.3 0 42.3
89
Index Classes

jared.com 305 40.7 20.0 80.0 0 42.2
powells.com 305 60.7 20.0 60.0 0 42.2
nixon.com 306 73.8 0 66.7 0 42.1
lumberliquidators.com 306 46.9 40.0 53.3 0 42.1
fye.com 307 46.2 60.0 33.3 0 41.9
drugstore.com 308 52.8 40.0 46.7 0 41.8
cheaperthandirt.com 308 79.3 40.0 20.0 0 41.8
meijer.com 308 65.9 60.0 13.3 0 41.8
chefscatalog.com 309 39.0 40.0 60.0 0 41.7
zazzle.com 310 65.2 40.0 33.3 0 41.6
autopartswarehouse.com 311 64.9 20.0 53.3 0 41.5
thebay.com 312 78.0 0 60.0 0 41.4
cuddledown.com 313 57.6 0 80.0 0 41.3
vestiairecollective.com 314 51.2 0 60.0 78.8 41.2
freshdirect.com 314 57.3 0 80.0 0 41.2
90
Index Classes

basspro.com 315 90.4 20.0 26.7 0 41.1
jpcycles.com 316 63.2 40.0 33.3 0 40.9
restockit.com 317 25.4 0 60.0 151.5 40.8
ladyfootlocker.com 318 55.6 0 80.0 0 40.7
shiekhshoes.com 319 48.7 20.0 66.7 0 40.6
hayneedle.com 320 48.0 40.0 46.7 0 40.4
campmor.com 321 47.0 20.0 66.7 0 40.1
robertocavalli.com 321 113.6 0 20.0 0 40.1
us-mattress.com 321 53.6 0 80.0 0 40.1
greekgear.com 322 41.4 0 80.0 36.4 40.0
peruvianconnection.com 322 40.1 60.0 33.3 0 40.0
peapod.com 322 43.1 60.0 0 90.9 40.0
boscovs.com 322 33.2 40.0 60.0 0 40.0
ice.com 323 39.8 40.0 53.3 0 39.9
truereligionbrandjeans.com 324 59.4 20.0 53.3 0 39.8
91
Index Classes

birthdayexpress.com 324 46.0 40.0 46.7 0 39.8
performancebike.com 324 72.5 20.0 40.0 0 39.8
canvasondemand.com 325 65.3 0 46.7 60.6 39.7
jawbone.com 326 85.3 0 46.7 0 39.6
francescas.com 326 51.9 40.0 40.0 0 39.6
bumbleandbumble.com 327 85.0 0 46.7 0 39.5
jockey.com 327 51.5 20.0 60.0 0 39.5
jensonusa.com 327 51.5 0 80.0 0 39.5
prepsportswear.com 327 31.5 40.0 60.0 0 39.5
wrangler.com 328 71.2 0 60.0 0 39.4
footsmart.com 329 37.7 40.0 53.3 0 39.3
bcbg.com 329 97.7 20.0 13.3 0 39.3
vetdepot.com 329 50.8 0 80.0 0 39.3
minisuit.com 330 34.6 0 80.0 48.5 39.2
sportsmansguide.com 330 64.0 40.0 26.7 0 39.2
92
Index Classes

firefold.com 331 50.2 0 80.0 0 39.1
mountainhardwear.com 332 76.7 0 53.3 0 39.0
overtons.com 333 29.8 20.0 80.0 0 38.9
vintagetub.com 334 49.5 0 80.0 0 38.8
shop.callawaygolf.com 334 96.0 20.0 13.3 0 38.8
beyondtherack.com 335 56.9 60.0 0 36.4 38.7
alloyapparel.com 335 42.3 20.0 66.7 0 38.7
entertainmentearth.com 335 62.3 0 66.7 0 38.7
bakersshoes.com 335 42.3 40.0 46.7 0 38.7
paulfredrick.com 336 28.8 40.0 60.0 0 38.6
hammacher.com 336 61.9 40.0 26.7 0 38.6
vermontteddybear.com 337 35.0 80.0 13.3 0 38.5
sonicelectronix.com 337 75.0 40.0 13.3 0 38.5
shopplanetblue.com 338 55.9 0 60.0 36.4 38.4
scottevest.com 338 61.2 0 66.7 0 38.4
93
Index Classes

lukiegames.com 338 21.2 60.0 46.7 0 38.4
eileenfisher.com 338 61.2 0 66.7 0 38.4
joyus.com 339 45.0 0 66.7 48.5 38.3
jr.com 339 47.8 20.0 60.0 0 38.3
rugsusa.com 340 34.0 40.0 53.3 0 38.2
kellycodetectors.com 340 40.6 60.0 26.7 0 38.2
bonton.com 341 47.1 20.0 60.0 0 38.1
godiva.com 342 73.3 0 53.3 0 38.0
golfgalaxy.com 342 39.9 20.0 66.7 0 38.0
ugallery.com 343 59.5 0 66.7 0 37.9
sheetmusicplus.com 344 45.8 0 80.0 0 37.7
1800petmeds.com 344 72.3 40.0 13.3 0 37.7
splendid.com 344 58.9 0 66.7 0 37.7
talbots.com 345 52.0 40.0 33.3 0 37.6
bose.com 345 78.5 20.0 26.7 0 37.6
94
Index Classes

wards.com 346 25.1 40.0 60.0 0 37.5
eddiebauer.com 346 51.6 20.0 53.3 0 37.5
shoes.com 347 37.9 20.0 66.7 0 37.4
betterworldbooks.com 348 44.4 20.0 60.0 0 37.3
orangeonions.com 348 32.2 0 80.0 36.4 37.3
shopjustice.com 348 37.5 40.0 46.7 0 37.3
maisonmartinmargiela.com 349 87.9 0 33.3 0 36.4
smarthome.com 350 34.5 20.0 66.7 0 36.3
puplife.com 350 41.0 0 80.0 0 36.3
dickssportinggoods.com 350 87.6 20.0 13.3 0 36.3
la-z-boy.com 350 67.6 20.0 33.3 0 36.3
levenger.com 351 40.7 0 80.0 0 36.2
fathead.com 351 40.7 0 80.0 0 36.2
sheplers.com 352 53.8 40.0 26.7 0 36.1
oneida.com 352 33.8 40.0 46.7 0 36.1
95
Index Classes

vistaprint.com 352 68.1 40.0 0 36.4 36.1
beauty.com 352 66.9 40.0 13.3 0 36.1
folica.com 353 53.4 20.0 46.7 0 36.0
nfm.com 353 53.4 20.0 46.7 0 36.0
cookieskids.com 354 39.3 40.0 40.0 0 35.8
pillsburystore.com 354 105.9 0 13.3 0 35.8
golfsmith.com 355 52.4 40.0 26.7 0 35.7
zoostores.com 355 21.9 0 66.7 90.9 35.7
christopherandbanks.com 356 25.2 40.0 53.3 0 35.6
abesmarket.com 356 65.2 0 53.3 0 35.6
emiliopucci.com 357 64.9 0 53.3 0 35.5
focuscamera.com 358 51.1 0 66.7 0 35.3
hockeymonkey.com 358 51.1 20.0 46.7 0 35.3
frenchtoast.com 358 30.7 0 66.7 60.6 35.3
baudville.com 359 37.3 0 80.0 0 35.2
96
Index Classes

cpa2biz.com 360 36.9 0 80.0 0 35.1
redbox.com 361 70.1 0 46.7 0 35.0
gillyhicks.com 361 56.6 60.0 0 0 35.0
cjbanks.com 362 23.2 40.0 53.3 0 34.9
rockcreek.com 362 49.7 0 66.7 0 34.9
pureformulas.com 363 43.7 0 60.0 36.4 34.8
shop.safeway.com 364 75.6 40.0 0 0 34.7
coffeeforless.com 365 48.4 0 66.7 0 34.5
tirerack.com 365 54.9 20.0 40.0 0 34.5
wag.com 366 48.0 20.0 46.7 0 34.4
minted.com 366 54.6 0 60.0 0 34.4
ivgstores.com 367 31.4 0 66.7 48.5 34.3
naturalizer.com 368 40.8 20.0 53.3 0 34.2
spanx.com 368 47.3 20.0 46.7 0 34.2
babyage.com 368 33.9 0 80.0 0 34.2
97
Index Classes

brookstone.com 369 46.7 20.0 46.7 0 34.0
philips-store.com 369 86.7 0 26.7 0 34.0
myotcstore.com 369 46.7 0 66.7 0 34.0
luggageonline.com 370 32.5 0 80.0 0 33.8
planetshoes.com 371 45.6 20.0 46.7 0 33.7
biblio.com 371 32.2 0 80.0 0 33.7
maidenform.com 372 58.8 0 53.3 0 33.6
silkscreeningsupplies.com 373 65.0 0 46.7 0 33.5
blissworld.com 373 48.7 0 46.7 48.5 33.5
bikesomewhere.com 373 51.5 0 60.0 0 33.5
ouidad.com 374 64.3 0 46.7 0 33.3
dollargeneral.com 374 70.8 40.0 0 0 33.3
bostonstore.com 375 50.5 0 60.0 0 33.2
shoebuy.com 376 37.1 20.0 53.3 0 33.1
shopmyexchange.com 377 36.7 40.0 33.3 0 33.0
98
Index Classes

beautybar.com 377 23.3 40.0 46.7 0 33.0
rockbottomgolf.com 378 50.4 0 46.7 36.4 32.8
autoanything.com 379 55.7 20.0 33.3 0 32.7
alibris.com 380 28.8 20.0 60.0 0 32.6
misssixty.com 380 55.4 0 53.3 0 32.6
bellalunatoys.com 380 55.4 0 53.3 0 32.6
bigdotofhappiness.com 380 49.7 0 46.7 36.4 32.6
touchofclass.com 381 21.6 20.0 66.7 0 32.5
mileskimball.com 382 34.7 40.0 33.3 0 32.4
northerntool.com 382 61.2 20.0 26.7 0 32.4
wineenthusiast.com 382 61.2 0 46.7 0 32.4
chalkfly.com 382 41.2 0 66.7 0 32.4
mantelsdirect.com 383 27.8 0 80.0 0 32.3
kidsafeinc.com 383 27.8 0 80.0 0 32.3
vonmaur.com 383 47.8 0 60.0 0 32.3
99
Index Classes

thecorner.com 383 40.9 0 66.7 0 32.3
nationalbuildersupply.com 384 40.6 20.0 46.7 0 32.2
austinbazaar.com 384 40.6 0 66.7 0 32.2
bikebandit.com 384 60.6 20.0 26.7 0 32.2
discountramps.com 384 40.6 0 66.7 0 32.2
horchow.com 385 53.7 20.0 33.3 0 32.1
igourmet.com 385 40.2 0 66.7 0 32.1
gearup2go.com 386 46.8 0 60.0 0 32.0
scentiments.com 386 33.3 0 73.3 0 32.0
soap.com 386 39.9 20.0 46.7 0 32.0
cymaxstores.com 386 39.9 0 66.7 0 32.0
gemvara.com 387 53.0 40.0 13.3 0 31.9
diesel.com 388 85.8 0 20.0 0 31.7
discountofficeitems.com 388 25.8 0 80.0 0 31.7
rivetandsway.com 389 52.0 0 53.3 0 31.6
100
Index Classes

customink.com 390 44.7 60.0 0 0 31.4
hushpuppies.com 390 57.9 0 46.7 0 31.4
jomashop.com 391 32.2 0 60.0 36.4 31.3
cuisinart.com 391 58.8 0 33.3 36.4 31.3
fansedge.com 392 50.3 20.0 33.3 0 31.1
lastcall.com 393 29.9 40.0 33.3 0 31.0
westmarine.com 394 56.5 20.0 26.7 0 30.9
southmoonunder.com 394 49.6 0 53.3 0 30.9
everythingfurniture.com 395 22.7 0 80.0 0 30.8
onestepahead.com 395 42.7 0 60.0 0 30.8
jefferspet.com 395 29.3 40.0 33.3 0 30.8
sorel.com 396 48.9 0 53.3 0 30.7
smoothfitness.com 397 35.5 0 66.7 0 30.6
hollandandbarrett.com 397 42.0 0 60.0 0 30.6
run.com 397 42.0 0 60.0 0 30.6
101
Index Classes

timelife.com 397 62.0 40.0 0 0 30.6
outdoorspeakerdepot.com 398 21.7 0 80.0 0 30.5
abercrombiekids.com 399 41.4 60.0 0 0 30.4
heartratemonitorsusa.com 399 21.4 0 80.0 0 30.4
houseofantiquehardware.com 399 21.4 20.0 60.0 0 30.4
labseries.com 400 34.5 0 66.7 0 30.3
jewelrywarehouse.com 401 40.7 0 60.0 0 30.2
nflshop.com 402 40.3 40.0 20.0 0 30.1
ozbo.com 403 20.0 0 80.0 0 30.0
aveyou.com 404 33.1 0 66.7 0 29.9
tractorsupply.com 405 52.8 20.0 26.7 0 29.8
frys.com 405 45.9 40.0 13.3 0 29.8
slobproof.com 405 45.9 0 53.3 0 29.8
storkie.com 406 32.1 0 66.7 0 29.6
mikasa.com 406 45.2 0 53.3 0 29.6
102
Index Classes

fatbraintoys.com 406 45.2 0 53.3 0 29.6
wirelessemporium.com 407 38.3 0 60.0 0 29.5
tgw.com 407 24.9 20.0 53.3 0 29.5
petedge.com 407 24.9 60.0 13.3 0 29.5
nutrisystem.com 408 58.0 40.0 0 0 29.4
livingdirect.com 409 31.1 0 66.7 0 29.3
yoyo.com 410 30.7 20.0 46.7 0 29.2
theshoppingchannel.com 410 50.7 0 46.7 0 29.2
ibuyofficesupply.com 410 17.3 0 80.0 0 29.2
franklinplanner.fcorgp.com 410 63.8 0 33.3 0 29.2
roomstogo.com 411 36.9 20.0 40.0 0 29.1
destinationxl.com 412 30.1 40.0 26.7 0 29.0
soul-flower.com 412 50.1 0 46.7 0 29.0
baby.steals.com 413 42.8 0 33.3 60.6 28.9
snapfish.com 413 36.3 60.0 0 0 28.9
103
Index Classes

lawnmowerpros.com 413 16.3 0 80.0 0 28.9
beautyencounter.com 414 29.4 0 66.7 0 28.8
benjaminmoore.com 414 75.9 20.0 0 0 28.8
dogids.com 415 49.0 0 46.7 0 28.7
chegg.com 415 63.4 20.0 0 36.4 28.7
thegardengates.com 416 48.7 0 46.7 0 28.6
zephyrsports.com 416 35.3 0 60.0 0 28.6
gettington.com 417 41.8 40.0 13.3 0 28.5
crucial.com 418 61.5 20.0 13.3 0 28.4
furniture.com 419 27.7 0 66.7 0 28.3
dsquared2.com 419 74.2 0 20.0 0 28.3
kennethcole.com 420 80.8 0 13.3 0 28.2
shoemall.com 420 27.3 20.0 46.7 0 28.2
whatshebuys.com 420 27.3 0 66.7 0 28.2
shopjimmy.com 421 40.1 0 53.3 0 28.0
104
Index Classes

ahnu.com 422 39.8 0 53.3 0 27.9
proflowers.com 422 52.9 40.0 0 0 27.9
shopperschoice.com 422 32.9 0 60.0 0 27.9
bootbay.com 423 25.6 0 66.7 0 27.7
oompa.com 423 32.2 0 60.0 0 27.7
balsamhill.com 423 32.2 0 60.0 0 27.7
montrail.com 424 38.8 0 53.3 0 27.6
batteries.com 424 25.3 0 66.7 0 27.6
tools-plus.com 424 31.9 0 60.0 0 27.6
roadrunnersports.com 425 58.4 20.0 13.3 0 27.5
limogesjewelry.com 425 38.4 0 53.3 0 27.5
thinkfasttoys.com 425 25.0 0 66.7 0 27.5
streetmoda.com 426 38.1 0 53.3 0 27.4
ems.com 426 44.6 0 46.7 0 27.4
citysports.com 426 44.6 0 46.7 0 27.4
105
Index Classes

ajmadison.com 427 24.3 20.0 46.7 0 27.3
yesasia.com 427 44.3 0 46.7 0 27.3
dazadi.com 428 30.2 0 60.0 0 27.1
paperstyle.com 428 30.2 0 60.0 0 27.1
fingerhut.com 429 36.7 40.0 13.3 0 27.0
cdw.com 429 43.3 20.0 26.7 0 27.0
winetasting.com 429 43.3 0 46.7 0 27.0
musicnotes.com 429 43.3 0 46.7 0 27.0
toolking.com 430 36.4 0 53.3 0 26.9
uniquesquared.com 431 62.6 0 26.7 0 26.8
albertaferretti.com 432 55.7 0 33.3 0 26.7
powerequipmentdirect.com 433 28.8 0 60.0 0 26.6
jny.com 433 35.4 20.0 33.3 0 26.6
ardenb.com 434 48.5 20.0 20.0 0 26.5
campingworld.com 434 35.0 40.0 13.3 0 26.5
106
Index Classes

dungarees.net 435 28.1 0 60.0 0 26.4
magazines.com 435 34.7 20.0 33.3 0 26.4
albeebaby.com 436 29.0 0 46.7 36.4 26.3
skincarerx.com 436 40.9 0 46.7 0 26.3
schoolspecialty.com 437 20.6 20.0 46.7 0 26.2
pcm.com 438 33.3 0 53.3 0 26.0
superbiiz.com 439 26.4 0 60.0 0 25.9
signaturehardware.com 440 26.1 20.0 40.0 0 25.8
inmod.com 440 32.7 0 53.3 0 25.8
sunglasshut.com 440 59.2 0 26.7 0 25.8
ojon.com 441 38.9 0 46.7 0 25.7
cusp.com 442 52.0 0 33.3 0 25.6
kleargear.com 443 18.2 0 66.7 0 25.5
designtoscano.com 443 38.2 20.0 26.7 0 25.5
mscdirect.com 444 24.7 20.0 40.0 0 25.4
107
Index Classes

officemax.com 444 51.3 20.0 13.3 0 25.4
myjewelrybox.com 445 31.0 0 53.3 0 25.3
peoplesjewellers.com 446 30.6 0 53.3 0 25.2
parts-express.com 446 50.6 20.0 13.3 0 25.2
sportsworldchicago.com 447 23.7 0 60.0 0 25.1
homeandpatiodecorcenter.com 448 16.2 0 66.7 0 24.8
coleman.com 448 69.3 0 13.3 0 24.8
shop.ibex.com 449 35.8 0 46.7 0 24.7
sustainablesupply.com 449 35.8 0 46.7 0 24.7
theelegantoffice.com 449 22.4 0 60.0 0 24.7
databazaar.com 450 22.0 0 60.0 0 24.6
dockers.com 450 48.6 0 33.3 0 24.6
ldproducts.com 450 56.4 0 13.3 36.4 24.6
jcwhitney.com 451 48.2 20.0 13.3 0 24.5
sparkfun.com 451 68.2 0 13.3 0 24.5
108
Index Classes

shopko.com 452 47.9 20.0 13.3 0 24.4
giftcard.com 453 34.1 0 46.7 0 24.2
bagborroworsteal.com 453 34.1 0 46.7 0 24.2
dexclusive.com 454 20.3 0 60.0 0 24.1
blinds.com 454 26.9 40.0 13.3 0 24.1
wine.com 455 46.6 0 33.3 0 24.0
deepdiscount.com 456 19.7 40.0 20.0 0 23.9
barenecessities.com 456 46.2 20.0 13.3 0 23.9
floorstoyourhome.com 457 32.8 0 46.7 0 23.8
abt.com 457 45.9 20.0 13.3 0 23.8
gifttree.com 458 32.4 0 46.7 0 23.7
jjbuckley.com 458 40.2 0 26.7 36.4 23.7
thebowlcompany.com 459 32.1 0 46.7 0 23.6
grainger.com 459 45.2 20.0 13.3 0 23.6
casa.com 460 31.8 0 46.7 0 23.5
109
Index Classes

candy.com 461 32.3 0 33.3 36.4 23.3
coccinelle.com 462 57.3 0 20.0 0 23.2
birthdaydirect.com 462 23.8 20.0 33.3 0 23.2
unbeatablesale.com 463 36.9 0 40.0 0 23.1
lafayette148ny.com 463 36.9 0 40.0 0 23.1
berries.com 463 43.5 20.0 13.3 0 23.1
thegreatcourses.com 464 63.2 0 13.3 0 22.9
gordonsjewelers.com 464 23.2 0 53.3 0 22.9
queensboro.com 464 27.3 0 26.7 66.7 22.9
actionvillage.com 465 15.6 0 60.0 0 22.7
cgets.com 466 42.1 0 33.3 0 22.6
nationalbusinessfurniture.com 467 27.7 0 46.7 0 22.3
instawares.com 467 27.7 0 46.7 0 22.3
flirtcatalog.com 468 40.1 0 33.3 0 22.0
everlane.com 468 53.2 0 0 60.6 22.0
110
Index Classes

oreillyauto.com 468 33.2 40.0 0 0 22.0
wowhd.co.uk 469 26.3 0 46.7 0 21.9
paintball-online.com 469 26.3 0 46.7 0 21.9
theparkcatalog.com 469 26.3 0 46.7 0 21.9
teamexpress.com 470 39.4 0 33.3 0 21.8
visiondirect.com 471 25.0 0 46.7 0 21.5
costumecraze.com 472 38.1 0 33.3 0 21.4
redoxx.com 472 38.1 0 33.3 0 21.4
urbangirl.com 472 24.6 0 46.7 0 21.4
kofflersales.com 473 10.8 0 60.0 0 21.3
fao.com 474 44.0 0 26.7 0 21.2
wwbw.com 474 30.5 0 40.0 0 21.2
pcrush.com 475 43.6 0 26.7 0 21.1
lakeside.com 475 30.2 40.0 0 0 21.1
ullapopken.com 476 36.7 0 33.3 0 21.0
111
Index Classes

ecampus.com 476 31.1 0 26.7 36.4 21.0
reitmans.com 477 36.4 0 33.3 0 20.9
buyonlinenow.com 477 22.9 0 46.7 0 20.9
acwholesalers.com 478 29.5 0 40.0 0 20.8
simplyglobo.com 479 21.6 0 46.7 0 20.5
drillspot.com 480 15.6 0 40.0 36.4 20.3
flowershop.com 481 13.7 0 53.3 0 20.1
drscholls.com 482 32.3 20.0 13.3 0 19.7
mygofer.com 483 32.0 0 33.3 0 19.6
buyautoparts.com 484 31.6 20.0 13.3 0 19.5
sewelldirect.com 485 31.3 0 33.3 0 19.4
solidsignal.com 486 31.0 20.0 13.3 0 19.3
1800contacts.com 487 44.1 20.0 0 0 19.2
smartwool.com 488 50.3 0 13.3 0 19.1
secondipity.com 489 16.5 0 46.7 0 18.9
112
Index Classes

napaonline.com 489 43.1 20.0 0 0 18.9
indochino.com 490 49.3 0 13.3 0 18.8
deluxe.com 491 39.7 0 0 66.7 18.6
techforless.com 492 15.1 0 46.7 0 18.5
hickoryfarms.com 493 41.0 0 20.0 0 18.3
restorationhardware.com 493 27.6 20.0 13.3 0 18.3
stockngo.com 494 27.2 0 33.3 0 18.2
klwines.com 495 20.3 0 40.0 0 18.1
stoneisland.com 496 60.0 0 0 0 18.0
toolup.com 497 13.1 0 46.7 0 17.9
1800mattress.com 497 19.7 0 40.0 0 17.9
rockauto.com 498 39.3 20.0 0 0 17.8
bargainstation.com 499 11.8 0 46.7 0 17.5
moviemars.com 500 11.4 0 46.7 0 17.4
casualmale.com 501 30.7 0 26.7 0 17.2
113
Index Classes

championsondisplay.com 502 9.7 0 46.7 0 16.9
idwholesaler.com 503 14.2 0 40.0 0 16.3
4inkjets.com 504 28.2 0 13.3 36.4 16.1
galls.com 504 27.0 0 26.7 0 16.1
onecall.com 505 39.8 0 13.3 0 15.9
autoaccessoriesgarage.com 505 19.8 0 33.3 0 15.9
emiliemshop.com 506 39.4 0 13.3 0 15.8
englishteastore.com 507 38.8 0 13.3 0 15.6
smartsign.com 508 38.4 0 13.3 0 15.5
ashford.com 509 18.1 0 33.3 0 15.4
skis.com 510 37.4 0 13.3 0 15.2
pagoda.com 511 36.7 0 13.3 0 15.0
chocoley.com 512 29.5 0 20.0 0 14.8
buildasign.com 513 29.2 20.0 0 0 14.7
47stphoto.com 514 21.9 0 26.7 0 14.6
114
Index Classes

fashionplaytes.com 515 28.5 20.0 0 0 14.5
wolverine.com 515 35.0 0 13.3 0 14.5
lucy.com 516 34.7 0 13.3 0 14.4
redenvelope.com 517 34.4 0 13.3 0 14.3
inthecompanyofdogs.com 518 47.1 0 0 0 14.1
jamesallen.com 518 33.7 0 13.3 0 14.1
bally.com 519 44.7 0 0 0 13.4
bettymills.com 520 44.4 0 0 0 13.3
masseysoutfitters.com 521 24.1 0 20.0 0 13.2
homeoutfitters.com 522 42.4 0 0 0 12.7
janieandjack.com 522 42.4 0 0 0 12.7
alevastores.com 523 14.8 0 26.7 0 12.4
pajamagram.com 524 27.6 0 13.3 0 12.3
waterfilters.net 525 27.2 0 13.3 0 12.2
superwarehouse.com 526 13.4 0 26.7 0 12.0
115
Index Classes

companyfolders.com 526 40.0 0 0 0 12.0
replacements.com 527 19.7 20.0 0 0 11.9
good360.org 527 26.2 0 13.3 0 11.9
pcconnection.com 527 26.2 0 13.3 0 11.9
cpooutlets.com 528 25.5 0 13.3 0 11.7
kitchensource.com 528 25.5 0 13.3 0 11.7
ziamond.com 529 37.6 0 0 0 11.3
herbspro.com 530 36.6 0 0 0 11.0
stopzilla.com 531 23.2 0 13.3 0 10.9
overnightprints.com 532 35.9 0 0 0 10.8
viaspiga.com 533 34.9 0 0 0 10.5
eforcity.com 534 21.5 0 13.3 0 10.4
blacklight.com 534 21.5 0 13.3 0 10.4
zones.com 535 21.1 0 13.3 0 10.3
softmart.com 536 31.5 0 0 0 9.5
116
Index Classes

delcity.net 537 29.8 0 0 0 8.9
alliedelec.com 538 28.8 0 0 0 8.6
boats.net 538 8.8 20.0 0 0 8.6
directron.com 539 14.0 0 13.3 0 8.2
go-parts.com 540 26.4 0 0 0 7.9
printingforless.com 541 25.1 0 0 0 7.5
textbooks.com 541 25.1 0 0 0 7.5
blanklabel.com 541 25.1 0 0 0 7.5
minimus.biz 542 22.7 0 0 0 6.8
psprint.com 543 22.4 0 0 0 6.7
republicbike.com 544 22.0 0 0 0 6.6
aedsuperstore.com 545 6.9 0 13.3 0 6.1
softchoice.com 546 18.3 0 0 0 5.5
tequipment.net 547 14.2 0 0 0 4.3
billiards.com 548 12.5 0 0 0 3.8
117
Index Classes

Brand Rank on Social Traffic Score Lift Score Score SCIQ
Networks Score
amsan.com 549 8.8 0 0 0 2.6
compuplus.com 550 3.7 0 0 0 1.1
POINTS POSSIBLE 200.0 200.0 200.0 200.0 200.0
WEIGHT 30% 30% 30% 10%
AVERAGE 63.1 35.2 53.3 16.8 47.1
HIGH 154.5 200 180 200 133.0
LOW 3.7 0 0 0 1.1
118
SCIQ:RETAIL2013
About 8thBridge
119
SCIQ:RETAIL2013 About 8thBridge
Authors
Melissa Buening Jon Kubo

Director of Marketing Chief Product Officer
Melissa is the Director of Marketing at 8thBridge where she is responsible for Jon is the Chief Product Officer at 8thBridge where he is responsible for
all marketing activities. In January 2010, she joined 8thBridge as an intern, product strategy. Prior to 8thBridge, he spent 6 years as the CIO of Wet Seal,
researching how brands were using social commerce. As Marketing Manager Inc., parent company of Wet Seal and Arden B. During this time, he also served
in 2011, Ms. Buening co-founded the Social Commerce IQ. In August 2012, Ms. as head of Ecommerce for both brands, growing online revenue by over 10
Buening launched Dazzley, a subscription box company that features jewelry, times. Prior to Wet Seal, Inc., he was an EVP and Chief Administrative Officer of
food, beauty, and other innovative products. She has conducted the research FAO Schwarz. While at FAO Schwarz he led the launch of their online presence,
for all Social Commerce IQ reports and was the author of the Social Commerce catalog, and relaunch of their retail stores. In June of 2011, Mr. Kubo was
IQ: Retail 2011 report, Social Commerce IQ: Fashion 2011 report, and now this awarded The 2011 RIS Retail CIO of the Year for implementing mobile and
year’s report. social strategies for Wet Seal. Mr. Kubo was also named the CIO of the Year in
2010 by Oracle. He was the author of the Social Commerce IQ: Retail 2012
report and now this year’s report.
120
What We Do
8thBridge provides a proven path to social monetization for marketing and ecommerce executives that have not been satisfied with their ability to
translate fans and followers into measurable sales lift.
Brands leverage our technology platform called Graphite and our expertise under a framework we call The 3 ‘I’s to monetize social:
INSPIRATION.
We half joke that the first step on your monetization journey with us is to simply get out of the customer’s
way. We help you create a brand-appropriate, visually inspiring, customer experience that encourages people
to engage with each other and discover new ideas and products to buy.
INSIGHT.
People that engage with each other through our technology identify themselves via their Facebook profiles
and share an average of 75K things about themselves and the brand’s marketplace via their social graph
data. We apply data science to this data set and uncover new strategic insights into who your customers truly
are and what they care about - automatically segmenting people into crowds. Our analytics technology also
provides brands with a unique view into competitive trends and market opportunities.
INTEGRATION & AUTOMATION.
8thBridge’s technology, Graphite, is integrated with most ecommerce platforms, email marketing systems,
advertising tools, and CRM systems. We make it easy for marketers to setup automated marketing
campaigns that run in a lights-out fashion with little-to-no manual intervention.
Clients launch 8thBridge-powered Discovery experiences in less than 8 weeks on average.
121
How to Contact Us
PHONE
(612) 927-3400
EMAIL
contact@8thBridge.com
FACEBOOK
Facebook.com/8thBridge
TWITTER
Twitter.com/8thBridge
ADDRESS
110 Fifth Street North
Suite 420
Minneapolis, MN 55403
122
SCIQ:RETAIL2013
Alphabetical Index
123
SCIQ:RETAIL2013
Alphabetical Index
# albertaferretti.com 53, 106 austinbazaar.com 59, 100

aldoshoes.com 53, 81 autoaccessoriesgarage.com 54, 114
1800contacts.com 56, 112
alevastores.com 56, 115 autoanything.com 54, 99
1800flowers.com 56, 71
alexandani.com 26, 57, 66 autopartswarehouse.com 26, 54, 90
1800mattress.com 56, 113
alibris.com 55, 99 autozone.com 54, 83
1800petmeds.com 58, 94
alliedelec.com 55, 117 aveda.com 54, 76
1sale.com 58, 73
alloyapparel.com 53, 93 aveyou.com 54, 102
47stphoto.com 55, 114
allposters.com 56, 85 avon.com 26, 54, 68
4inkjets.com 58, 114
altrec.com 58, 88
7forallmankind.com 53, 84
amainhobbies.com 59, 82 B
80stees.com 53, 77 babiesrus.com 13, 46, 55, 60
amazon.com 26, 32, 45, 57, 66
americanapparel.net 53, 64 baby.steals.com 55, 103
A americangirl.com 55, 82 babyage.com 55, 97
abercrombie.com 53, 77 americangreetings.com 56, 74 backcountry.com 59, 64
abercrombiekids.com 55, 102 americanmuscle.com 54, 69 bagborroworsteal.com 53, 109
abesmarket.com 56, 96 americanmusical.com 59, 76 bakersshoes.com 53, 93
abt.com 55, 109 amerimark.com 57, 89 bally.com 53, 115
academy.com 59, 77 amiclubwear.com 53, 67 balsamhill.com 56, 105
acehardware.com 56, 86 amsan.com 58, 118 bananarepublic.com 53, 84
aclens.com 56, 86 amway.com 56, 89 bareescentuals.com 54, 72
actionvillage.com 59, 110 ancestry.com 58, 82 barenecessities.com 53, 109
acwholesalers.com 56, 112 anntaylor.com 53, 80 bargainstation.com 55, 113
adidas.com 27, 30, 53, 64 anthropologie.com 29, 53, 74 barnesandnoble.com 55, 72
advanceautoparts.com 54, 80 apple.com (iTunes) 26, 27, 30, 32, 55, 68 barneys.com 53, 66
ae.com 13, 29, 53, 61 ardenb.com 53, 106 basspro.com 59, 91
aedsuperstore.com 55, 117 armani.com 53, 78 bathandbodyworks.com 54, 85
aerie.com 53, 63 armaniexchange.com 53, 88 batteries.com 55, 105
aeropostale.com 53, 70 art.com 56, 62 baudville.com 56, 96
ahnu.com 53, 105 artbeads.com 59, 87 bcbg.com 53, 92
airsplat.com 27, 59, 67 ashford.com 57, 114 beachbody.com 31, 56, 77
ajmadison.com 56, 106 ashleystewart.com 53, 80 beallsflorida.com 57, 88
albeebaby.com 55, 107 athleta.com 58, 86 beau-coup.com 29, 56, 83
124
SCIQ:RETAIL2013
Alphabetical Index
B blanklabel.com 53, 117 buildasign.com 58, 114

beauty.com 54, 96 blendtec.com 56, 67 bumbleandbumble.com 54, 92
beautybar.com 54, 99 blinds.com 56, 109 burberry.com 27, 28, 30, 53, 69
beautyencounter.com 54, 104 blissworld.com 54, 98 burlingtoncoatfactory.com 53, 82
bebe.com 53, 67 blockbuster.com 55, 87 burton.com 59, 86
bedbathandbeyond.com 56, 71 bloomingdales.com 29, 57, 64 burtsbees.com 54, 67
belk.com 57, 74 bluecotton.com 53, 66 buy.garmin.com 55, 89
bellacor.com 56, 84 bluefly.com 53, 87 buyautoparts.com 54, 112
bellalunatoys.com 59, 99 bluemountain.com 56, 81 buyonlinenow.com 58, 112
bluenile.com 57, 76
benjaminmoore.com 56, 104
bergdorfgoodman.com 30, 31, 53, 83 boats.net 59, 117 C
bobbibrowncosmetics.com 54, 63 cabelas.com 59, 74
berries.com 56, 110
bodenusa.com 53, 81 cafepress.com 53, 66
bestbuy.com 55, 85
bodybuilding.com 13, 56, 60 calendars.com 58, 88
betterworldbooks.com 55, 95
bodycentral.com 53, 71 calvinklein.com 53, 83
bettymills.com 58, 115
bonobos.com 53, 62 campingworld.com 59, 106
beyondtherack.com 53, 93
bonton.com 57, 94 campmor.com 59, 91
bhcosmetics.com 54, 70
booksamillion.com 55, 85 candy.com 56, 110
bhldn.com 53, 75
bootbarn.com 53, 75 candywarehouse.com 56, 67
bhphotovideo.com 55, 69
bootbay.com 53, 105 canvasondemand.com 56, 92
biblio.com 55, 98
boscovs.com 57, 91 carolinarustica.com 57, 74
bidz.com 57, 78
bose.com 55, 94 carolsdaughter.com 54, 72
bigdotofhappiness.com 55, 99
bostonproper.com 53, 85 carsons.com 57, 88
bigfishgames.com 59, 83
bostonstore.com 57, 98 carters.com 55, 81
bikebandit.com 59, 100
bourbonandboots.com 13, 58, 60 casa.com 57, 109
bikesomewhere.com 59, 98
brayola.com 29, 53, 63 case-mate.com 55, 71
billiards.com 59, 117
brooksbrothers.com 53, 71 casualmale.com 53, 113
birchbox.com 13, 27, 29, 30, 58, 61
brookstone.com 29, 57, 98 cb2.com 57, 82
birthdaydirect.com 55, 91, 110
bucketfeet.com 13, 53, 61 ccs.com 13, 58, 61
birthdayexpress.com 55, 92
buckle.com 53, 73 cdw.com 55, 106
bjs.com 57, 87
build.com 56, 69 cgets.com 56, 110
blacklight.com 58, 116
buildabear.com 59, 81 chalkfly.com 58, 99
blair.com 53, 88
125
SCIQ:RETAIL2013
Alphabetical Index
C costumecraze.com 58, 111 diapers.com 55, 86

dickssportinggoods.com 59, 95
cpa2biz.com 58, 97
championsondisplay.com 59, 114
cpooutlets.com 56, 116 diesel.com 53, 100
champssports.com 58, 76
craftsman.com 13, 56, 61 dillards.com 57, 89
chapters.indigo.ca 55, 73
crateandbarrel.com 57, 77 directron.com 55, 117
charlotterusse.com 30, 53, 62
crazy8.com 55, 78 discountdance.com 58, 82
cheaperthandirt.com 59, 90
crocs.com 53, 70 discountfilters.com 58, 89
chefscatalog.com 57, 90
crucial.com 55, 104 discountofficeitems.com 58, 100
chegg.com 55, 104
crutchfield.com 55, 82 discountramps.com 58, 100
chicos.com 53, 75
cuddledown.com 57, 90 disneystore.com 58, 72
childrensplace.com 55, 85
cuisinart.com 57, 101 dockers.com 53, 108
chocoley.com 56, 114
cusp.com 53, 107 dog.com 58, 80
christianbook.com 55, 75
customink.com 53, 101 dogids.com 58, 104
christopherandbanks.com 53, 96
cvs.com 56, 83 dolcegabbana.com 53, 88
citruslane.com 29, 55, 69
cymaxstores.com 57, 100 dollargeneral.com 57, 98
citysports.com 58, 105
dollarshaveclub.com 54, 80
cjbanks.com 53, 97 D domyownpestcontrol.com 58, 86
claires.com 57, 63 databazaar.com 58, 108
doversaddlery.com 58, 87
clinique.com 54, 72 davidsbridal.com 53, 65
dressbarn.com 53, 84
coach.com 53, 68 dazadi.com 57, 106
drillspot.com 56, 112
coastal.com 26, 56, 66 debshops.com 48, 53, 63, 122
drjays.com 30, 53, 71
coccinelle.com 53, 110 deepdiscount.com 58, 109
drscholls.com 53, 112
coffeebean.com 56, 82 delcity.net 56, 117
drsfostersmith.com 58, 89
coffeeforless.com 56, 97 delias.com 53, 76
drugstore.com 56, 90
coldwatercreek.com 53, 81 dell.com 55, 87
dsquared2.com 53, 104
coleman.com 59, 108 deluxe.com 58, 113
dsw.com 53, 85
columbia.com 58, 80 dermstore.com 54, 63
dungarees.net 53, 107
companyfolders.com 58, 116 designtoscano.com 57, 107
compuplus.com 55, 118 destinationmaternity.com 53, 81 E
containerstore.com 57, 88 destinationxl.com 53, 103 eastbay.com 53, 68
cookieskids.com 55, 96 dexclusive.com 53, 109 ebags.com 53, 83
cooking.com 57, 78 diamondcandles.com 13, 56, 60 ebay.com 51
costco.com 57, 84 diamondnexus.com 57, 80 ecampus.com 55, 112
126
SCIQ:RETAIL2013
Alphabetical Index
E finishline.com 58, 68 gap.com 53, 75

firefold.com 55, 93 garnethill.com 53, 86
eddiebauer.com 53, 95
firemountaingems.com 59, 79 gearup2go.com 59, 100
ediblearrangements.com 56, 76
flirtcatalog.com 53, 110 gemvara.com 57, 100
ediets.com 56, 82
floorstoyourhome.com 56, 109 gettington.com 57, 104
eforcity.com 55, 116
flowershop.com 56, 112 giftcard.com 56, 109
egreetings.com 56, 77
focuscamera.com 55, 96 gifttree.com 56, 109
eileenfisher.com 53, 94
folica.com 55, 96 gillyhicks.com 53, 97
emiliemshop.com 53, 114
foodnetworkstore.com 28, 31, 57, 70 gilt.com 57, 66
emiliopucci.com 53, 96
footaction.com 53, 71 glassesusa.com 26, 56, 70
ems.com 59, 105
footlocker.com 30, 53, 62 gnc.com 56, 79
emusic.com 55, 79
footsmart.com 53, 92 go-parts.com 54, 117
englishteastore.com 56, 114
forever21.com 30, 53, 63 godiva.com 56, 94
entertainmentearth.com 59, 93
fossil.com 53, 76 gohastings.com 28, 55, 87
esteelauder.com 54, 80
fragrancenet.com 55, 64 gojane.com 29, 53, 70
etsy.com 13, 28, 29, 58, 61
francescas.com 53, 92 golfgalaxy.com 59, 94
everlane.com 53, 110
franklinplanner.fcorgp.com 58, 103 golfsmith.com 59, 96
everythingfurniture.com 57, 101
fredericks.com 53, 77 good360.org 58, 116
evo.com 58, 82
freepeople.com 13, 29, 30, 44, 53, 60 gordonsjewelers.com 57, 110
express.com 53, 74
frenchtoast.com 55, 96 grainger.com 56, 109
eyeslipsface.com 54, 63
freshdirect.com 56, 90 greekgear.com 53, 91
F frys.com 55, 102 greenmountaincoffee.com 56, 77
ftd.com 56, 72 groupon.com 58, 66
fab.com 13, 29, 57, 60
furniture.com 57, 104 gucci.com 30, 53, 78
fabkids.com 55, 80
fye.com 55, 90 guess.com 53, 72
famousfootwear.com 53, 76
guitarcenter.com 59, 68
fanatics.com 26, 29, 58, 85 G gymboree.com 53, 74
fansedge.com 58, 101
gaiam.com 29, 58, 78
fao.com 59, 111
galls.com 58, 114 H
fashionplaytes.com 55, 115
gamefly.com 59, 77 hallmark.com 56, 70
fatbraintoys.com 59, 103
gamestop.com 27, 59, 64 hammacher.com 29, 57, 93
fathead.com 58, 95
gandermountain.com 59, 81 hannaandersson.com 55, 71
fingerhut.com 57, 106
127
SCIQ:RETAIL2013
Alphabetical Index
H idwholesaler.com 58, 114 jossandmain.com 57, 63

igigi.com 53, 80 joyus.com 58, 94
harrietcarter.com 56, 89
igourmet.com 56, 100 jpcycles.com 54, 91
harryanddavid.com 56, 78
iherb.com 56, 77 jr.com 55, 94
hautelook.com 53, 69
ikea.com 57, 73 jtv.com 57, 70
hayneedle.com 57, 91
indochino.com 53, 113 justfab.com 13, 53, 61
hbo.com 27, 32, 55, 67
inmod.com 57, 107
heartratemonitorsusa.com 56, 102
instawares.com 57, 110 K
heels.com 29, 53, 73 karmaloop.com 28, 30, 31, 53, 62
inthecompanyofdogs.com 58, 115
helzberg.com 57, 71 kay.com 57, 78
ivgstores.com 57, 97
herbspro.com 56, 116 kellycodetectors.com 55, 94
hhgregg.com 55, 83 J kenmore.com 57, 61
hickoryfarms.com 56, 113 jackthreads.com 53, 62 kennethcole.com 53, 104
hm.com 26, 30, 53, 79 jamesallen.com 57, 115 keurig.com 56, 75
hobbytron.com 59, 79 janieandjack.com 55, 115 kidsafeinc.com 55, 99
hockeymonkey.com 59, 96 jared.com 57, 90 kidsfootlocker.com 55, 81
hollandandbarrett.com 56, 101 jawbone.com 55, 92 kingarthurflour.com 26, 29, 56, 64
hollisterco.com 53, 87 jcpenney.com 57, 73 kipling-usa.com 49, 53, 65
homeandpatiodecorcenter.com 57, 108 jcrew.com 53, 75 kitchensource.com 56, 116
homedepot.com 56, 73 jcwhitney.com 54, 108 kitsylane.com 53, 64
homeoutfitters.com 57, 115 jefferspet.com 58, 101 kleargear.com 58, 107
horchow.com 57, 100 jensonusa.com 59, 92 klwines.com 56, 113
hottopic.com 58, 62 jetsetter.com 29, 58, 89 kmart.com 13, 57, 60
houseofantiquehardware.com 56, 102 jewelmint.com 57, 62 kofflersales.com 58, 111
hp.com 32, 55, 83 jewelrywarehouse.com 29, 57, 102 kohls.com 57, 84
hsn.com 57, 64
hulu.com 27, 55, 66
jimmyjazz.com 30, 53, 71
jjbuckley.com 56, 109
L
hushpuppies.com 53, 101 la-z-boy.com 57, 95
jny.com 53, 106
labseries.com 55, 102
I joann.com 59, 74
jockey.com 53, 92
lacoste.com 53, 74
ibuyofficesupply.com 58, 103 ladyfootlocker.com 53, 91
jomashop.com 57, 101
ice.com 57, 91 lafayette148ny.com 53, 110
josbank.com 53, 83
ideeli.com 57, 66
128
SCIQ:RETAIL2013
Alphabetical Index
L lucy.com 58, 115 montrail.com 58, 105

luggageonline.com 53, 98 moosejaw.com 58, 84
lakeshorelearning.com 58, 86
lukiegames.com 59, 94 motorcycle-superstore.com 54, 86
lakeside.com 57, 111
lulu.com 55, 77 mountainhardwear.com 58, 93
lampsplus.com 57, 81
lululemon.com 29, 58, 63 moviemars.com 55, 113
lancome-usa.com 13, 27, 54, 60
lumberliquidators.com 56, 90 mscdirect.com 56, 107
landofnod.com 55, 85
lushusa.com 55, 83 musiciansfriend.com 59, 71
landsend.com 53, 79
musicnotes.com 59, 106
lanebryant.com 53, 75 M mygofer.com 57, 112
lastcall.com 53, 101 maccosmetics.com 55, 67 myjewelrybox.com 57, 108
lawnmowerpros.com 56, 104 macys.com 57, 62 myotcstore.com 56, 98
ldproducts.com 58, 108 magazines.com 58, 107
leapfrog.com 59, 79 maidenform.com 53, 98 N
leatherup.com 53, 84 maisonmartinmargiela.com 53, 95 napaonline.com 54, 113
lee.com 53, 81 mantelsdirect.com 57, 99 nastygal.com 29, 30, 54, 62
lethalperformance.com 54, 88 masseysoutfitters.com 53, 115 nationalbuildersupply.com 56, 100
levenger.com 58, 95 maurices.com 53, 70 nationalbusinessfurniture.com 57, 110
levi.com 26, 53, 78 mec.ca 59, 88 naturalizer.com 54, 97
lids.com 53, 79 meijer.com 57, 90 nautica.com 54, 63
lifeproof.com 55, 65 menswearhouse.com 53, 87 neimanmarcus.com 57, 82
lifeway.com 58, 84 merrell.com 58, 75 net-a-porter.com 54, 66
lillypulitzer.com 53, 76 microsoftstore.com 28, 32, 55, 69 netflix.com 32, 55, 63
limogesjewelry.com 57, 105 mikasa.com 57, 102 newbalance.com 54, 68
livingdirect.com 57, 103 mileskimball.com 57, 99 newegg.com 55, 69
livingsocial.com 58, 72 minimus.biz 58, 117 nflshop.com 58, 102
llbean.com 29, 53, 75 minisuit.com 55, 92 nfm.com 57, 96
loft.com 53, 83 minted.com 56, 97 nike.com 30, 31, 32, 54, 65
lollywollydoodle.com 13, 55, 60 misskl.com 53, 88 nikeid.nike.com 54, 75
lordandtaylor.com 57, 79 misssixty.com 53, 99 ninewest.com 54, 68
louisvuitton.com 30, 53, 86 modcloth.com 13, 29, 50, 60 nixon.com 54, 90
lovelyskin.com 55, 87 modells.com 59, 88 nomorerack.com 26, 29, 57, 64
lowes.com 29, 56, 70 modnique.com 49, 53, 79 nordstrom.com 29, 54, 64
129
SCIQ:RETAIL2013
Alphabetical Index
N overstock.com 57, 76
overstockart.com 57, 86
pfaltzgraff.com 57, 79
pgestore.com 58, 80
northerntool.com 56, 99
overtons.com 59, 93 philips-store.com 55, 98
norton.com 55, 87
ozbo.com 57, 102 pillsburystore.com 57, 96
novica.com 56, 77
pimsleurapproach.com 58, 85
nutrisystem.com 56, 103 P piperlime.com 54, 83
nyandcompany.com 54, 83 pacsun.com 54, 69 planetshoes.com 54, 98
pagoda.com 57, 114
O paintball-online.com 59, 111
plndr.com 13, 54, 60
potterybarn.com 57, 72
oakley.com 54, 71 pajamagram.com 54, 115 potterybarnkids.com 55, 79
officedepot.com 26, 58, 75 panasonic.com 55, 81 powells.com 55, 90
officemax.com 58, 108 pandora.com 55, 65 powerequipmentdirect.com 56, 106
ojon.com 55, 107 paperstyle.com 56, 106 prepsportswear.com 58, 92
oldnavy.com 54, 73 parts-express.com 55, 108 prescriptives.com 55, 72
omahasteaks.com 56, 80 partycity.com 58, 76 printingforless.com 58, 117
onecall.com 55, 114 partylite.com 56, 67 proflowers.com 56, 105
oneida.com 57, 95 patagonia.com 58, 69 promgirl.com 30, 54, 68
onekingslane.com 26, 29, 57, 66 paulfredrick.com 54, 93 propertyroom.com 58, 84
onestepahead.com 55, 101 payless.com 54, 85 psprint.com 58, 117
onestopplus.com 55, 85 pbteen.com 57, 75 puplife.com 58, 95
onlineshoes.com 54, 85 pcconnection.com 55, 116 pureformulas.com 56, 97
oompa.com 59, 105 pcm.com 55, 107 puritan.com 56, 88
opticsplanet.com 59, 84 pcrush.com 55, 111
orangeonions.com 58, 95 peapod.com 56, 91 Q
oreillyauto.com 54, 111 peoplesjewellers.com 57, 108 queensboro.com 54, 110
orientaltrading.com 58, 67 performancebike.com 59, 92 quiksilver.com 29, 54, 73
origins.com 55, 87 personalizationmall.com 56, 81 qvc.com 57, 68
orvis.com 59, 71 peruvianconnection.com 54, 91
oshkoshbgosh.com 55, 84 petco.com 58, 87
R
ouidad.com 55, 98 radioshack.com 55, 78
petedge.com 58, 103
outdoorspeakerdepot.com 55, 102 rakuten.com 57, 89
petflow.com 26, 58, 63
overnightprints.com 58, 116 ralphlauren.com 54, 78
petsmart.com 58, 80
rangerup.com 26, 54, 61
130
SCIQ:RETAIL2013
Alphabetical Index
R scentiments.com 55, 100 shopmyexchange.com 57, 98

scholastic.com 29, 55, 72 shoppbs.org 27, 32, 55, 74
ray-ban.com 30, 54, 74
schoolspecialty.com 58, 107 shopperschoice.com 57, 105
redbox.com 55, 97
scottevest.com 54, 93 shopplanetblue.com 30, 54, 93
redenvelope.com 56, 115
sears.com 13, 57, 61 shutterfly.com 58, 72
redoxx.com 59, 111
secondipity.com 55, 112 sierratradingpost.com 59, 74
reebok.com 54, 67
selectcomfort.com 57, 77 signaturehardware.com 57, 107
reef.com 54, 70
sephora.com 55, 64 silkscreeningsupplies.com 58, 98
rei.com 59, 69
sewelldirect.com 55, 112 simpletruths.com 26, 55, 73
reitmans.com 54, 112
sheetmusicplus.com 59, 94 simplyglobo.com 58, 112
replacements.com 58, 116
sheplers.com 54, 95 skechers.com 54, 73
republicbike.com 59, 117
shiekhshoes.com 54, 91 skincarerx.com 55, 107
restockit.com 58, 91
shindigz.com 29, 58, 86 skis.com 59, 114
restorationhardware.com 57, 113
shoebuy.com 54, 98 skymall.com 57, 75
rivetandsway.com 56, 100
shoedazzle.com 13, 54, 61 slobproof.com 57, 102
roadrunnersports.com 58, 105
shoemall.com 54, 104 smarthome.com 55, 95
robertocavalli.com 54, 91
shoes.com 54, 95 smartpakequine.com 58, 66
rockauto.com 54, 113
shop.callawaygolf.com 59, 93 smartsign.com 58, 114
rockbottomgolf.com 59, 99
shop.com 57, 68 smartwool.com 54, 112
rockcreek.com 29, 54, 97
shop.ibex.com 54, 108 smashbox.com 13, 55, 60
roomstogo.com 57, 103
shop.lego.com 59, 77 smoothfitness.com 59, 101
ross-simons.com 57, 87
shop.mlb.com 30, 31, 58, 69 snapfish.com 58, 103
ruelala.com 54, 70
shop.nationalgeographic.com 26, 27, 28, 58, 65 sneakerhead.com 54, 87
rugs-direct.com 57, 89
shop.nhl.com 27, 31, 58, 67 soap.com 56, 100
rugsusa.com 57, 94
shop.safeway.com 56, 97 softchoice.com 55, 117
run.com 58, 101
shop.wwe.com 13, 26, 27, 28, 31, 32, 54, 60 softmart.com 55, 116
S shopecko.com 54, 76 solidsignal.com 55, 112
shophq.com 57, 85 soma.com 54, 84
saksfifthavenue.com 57, 73
shopjimmy.com 55, 104 sonicelectronix.com 55, 93
sallybeauty.com 55, 81
shopjustice.com 54, 95 sony.com 32, 55, 65
samash.com 59, 72
shopko.com 57, 109 sorel.com 54, 101
samsclub.com 57, 78
shoplet.com 58, 74 soul-flower.com 54, 103
sanuk.com 31, 54, 76
131
SCIQ:RETAIL2013
Alphabetical Index
S sweetwater.com 59, 70 thingsremembered.com 56, 80

southmoonunder.com 31, 54, 101 swimoutlet.com 54, 78 thinkfasttoys.com 59, 105
spanx.com 54, 97 swisscolony.com 56, 88 thinkgeek.com 26, 28, 58, 62
threadless.com 28, 31, 54, 64
sparkfun.com 55, 108
speedousa.com 26, 54, 84
T tiffany.com 57, 85
talbots.com 54, 94 tigerdirect.com 27, 56, 76
spencersonline.com 26, 58, 71
target.com 13, 26, 45, 57, 60 tillys.com 30, 54, 74
splendid.com 54, 94
taylormadegolf.com 59, 73 timberland.com 54, 73
sportsauthority.com 59, 74
teacollection.com 55, 82 timelife.com 55, 102
sportsmansguide.com 59, 92
teamexpress.com 59, 111 tirerack.com 54, 97
sportsmemorabilia.com 29, 59, 83
teavana.com 56, 89 titlenine.com 59, 82
sportsworldchicago.com 58, 108
techforless.com 56, 113 toms.com 28, 30, 31, 54, 68
spreadshirt.com 26, 28, 54, 64
tempurpedic.com 57, 84 toolking.com 56, 106
stacksandstacks.com 57, 82
tequipment.net 56, 117 tools-plus.com 56, 105
staples.com 58, 86
teva.com 54, 70 toolup.com 56, 113
starbucks.com 26, 28, 30, 31, 56, 69
textbooks.com 55, 117 torrid.com 54, 68
stockngo.com 55, 113
tgw.com 59, 103 toryburch.com 54, 70
stoneisland.com 54, 113
thebay.com 54, 90 totalhockey.com 26, 59, 89
stopzilla.com 55, 116
thebodyshop-usa.com 55, 72 touchofclass.com 57, 99
store-us.hugoboss.com 54, 81
thebowlcompany.com 29, 57, 109 toysrus.com 13, 46, 59, 60
store.bettycrocker.com 57, 89
thecorner.com 54, 100 tractorsupply.com 58, 102
store.discovery.com 26, 27, 58, 64
theelegantoffice.com 58, 108 truereligionbrandjeans.com 54, 91
store.irobot.com 55, 63
thegardengates.com 57, 104 tumi.com 54, 79
store.nba.com 27, 28, 30, 31, 58, 63
thegreatcourses.com 55, 110
storkie.com 56, 102
streetmoda.com 54, 105
thegrommet.com 58, 65 U
theknot.com 13, 28, 58, 61 ugallery.com 29, 57, 94
sundancecatalog.com 54, 86
thelimited.com 54, 88 uggaustralia.com 54, 78
sunglasshut.com 54, 107
thenorthface.com 54, 71 ullapopken.com 54, 111
sunglasswarehouse.com 54, 76
theparkcatalog.com 58, 111 ulta.com 55, 73
superbiiz.com 56, 107
therealreal.com 54, 68 unbeatablesale.com 57, 110
superwarehouse.com 56, 115
thertastore.com 56, 63 uncommongoods.com 58, 89
surlatable.com 47, 57, 65
theshoppingchannel.com 57, 103 underarmour.com 27, 59, 65
sustainablesupply.com 58, 108
132
SCIQ:RETAIL2013
Alphabetical Index
U weightwatchers.com 56, 65 ziamond.com 57, 116

uniquesquared.com 56, 106 westelm.com 57, 65 zones.com 56, 116
urbangirl.com 58, 111 westmarine.com 59, 101 zoostores.com 57, 96
urbanoutfitters.com 29, 30, 31, 54, 68 wetseal.com 30, 54, 65 zulily.com 26, 29, 55, 62
us-mattress.com 57, 91 whatshebuys.com 56, 104 zumiez.com 54, 66
whitehouseblackmarket.com 54, 80
V williams-sonoma.com 57, 67
v2cigs.com 58, 77 wine.com 56, 109
vans.com 13, 28, 30, 54, 61 wineenthusiast.com 56, 99
vat19.com 13, 27, 58, 61 winetasting.com 56, 106
valentino.com 54, 86 wirelessemporium.com 56, 103
verabradley.com 54, 69 wolverine.com 54, 115
vermontteddybear.com 56, 93 woot.com 28, 58, 69
vestiairecollective.com 54, 90 worldmarket.com 57, 79
vetdepot.com 58, 92 wowhd.co.uk 55, 111
viaspiga.com 54, 116 wrangler.com 54, 92
victoriassecret.com 26, 27, 28, 30, 31, 54, 66 wwbw.com 59, 111
vine.com 27, 28, 30, 57, 65
vintagetub.com 56, 93 Y
visiondirect.com 56, 111 yankeecandle.com 56, 79
vistaprint.com 58, 96 yarn.com 59, 72
vitacost.com 56, 75 yesasia.com 58, 106
vitaminshoppe.com 56, 82 yesstyle.com 54, 62
vonmaur.com 57, 99 yoox.com 54, 67
yoyo.com 59, 103
W
wag.com 58, 97 Z
walgreens.com 56, 78 zales.com 57, 62
walmart.com 26, 45, 57, 65 zappos.com 13, 26, 28, 54, 61
wards.com 58, 95 zazzle.com 54, 90
waterfilters.net 58, 115 zegna.com 54, 89
wayfair.com 29, 57, 67 zephyrsports.com 59, 104
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SOCIAL COMMERCE IQ ™

About the Report

PAST PRESENT FUTURE

99% 69% 10%

OF ALL SOCIAL NETWORK TRAFFIC

- & - THE PIN IT BUTTON 8 OF THE TOP 25

Please reach out to us at contact@8thbridge.com if you have any feedback or suggestions.

About 8thBridge 119

Alphabetical Index 123-133

872 BRANDS CUSTOMER SURVEY

Social Platforms Analyzed

Facebook YouTube Twitter Instagram

Pinterest Google+ Vine

Books/Music/ Computers/ Flowers/Gifts

Food Hardware/Home Health Housewares/ Jewelry Mass Oﬃce

Pets Specialty Sporting Sporting Toys/Hobbies

Free People 1 130.1 120.0 146.7 139.4 133.0

Birchbox 16 134.5 160.0 66.7 0 108.3

Zappos.com 17 108.1 120.0 100.0 97.0 108.1

Etsy 19 154.5 120.0 66.7 36.4 106.0

Vans 21 132.2 80.0 120.0 60.6 105.7

CCS 22 102.3 40.0 166.7 127.3 105.4

Top 25 Companies All Other Companies Multiple

Facebook Fans 3,045,994 943,859 3.2X

Facebook Talking About This 59,534 17,290 3.4X

Facebook Engagement 3.4% 3.0% 1.1X

Applications on Facebook Page 5 4 1.3X

Twitter Followers 280,365 79,609 3.5X

YouTube Subscribers 113,489 20,451 5.5X

YouTube Video Views 45,367,853 9,363,481 4.8X

Pinterest Followers 141,802 46,800 3.0X

Pinterest Boards 35 29 1.2X

Pinterest Pins 3,303 1,412 2.3X

Instagram Followers 105,744 55,616 1.9X

Instagram Posts 582 266 2.2X

Instagram Brand Hashtag Posts 391,581 85,156 4.6X

Vine Followers 5,995 3,968 1.5X

Vine Videos 14 9 1.6X

Klout Score 70 55 1.3X

Top 25 Companies All Other Companies Multiple

Facebook Upstream Traﬃc 10.19% 1.90% 5.4X

YouTube Upstream Traﬃc 3.02% 0.75% 4.0X

Pinterest Upstream Traﬃc 0.60% 0.08% 7.5X

Twitter Upstream Traﬃc 0.09% 0.02% 4.5X

Instagram Upstream Traﬃc 0.02% 0.01% 2X

Top 25 Companies All Other Companies Multiple

Facebook Like Button 86% 58% 1.5X

Pinterest Pin It Button 82% 61% 1.3X

Twitter Tweet Button 86% 60% 1.4X

Google+ Button 39% 42% 0.9X

Ratings and Reviews 82% 73% 1.1X

Product Recommendations 82% 84% 1.0X

Social Shopping Application 86% 8% 10.8X

Social Login 82% 15% 5.5X

Average High Low

Facebook Fans 1,011,748 34,939,845 53

Facebook Talking About This 18,654 906,268 0

Facebook Engagement 3.0% 93.95% 0

Applications on Facebook Page 4 10 0

Twitter Followers 86,176 4,054,217 2

YouTube Subscribers 23,684 4,344,885 0

YouTube Video Views 10,614,598 1,544,489,592 0

Pinterest Followers 50,223 5,658,789 0

Pinterest Boards 29 208 0