‘Hello Kitty’, ‘Hello Bangladesh’

Name: Priam, Nahid Fatema

Id: 21-91924-1
Strategic brand and management (A)

Hello Kitty is a highly recognizable character known throughout the world. Hello Kitty may
have different appeal in different cultures; however one thing that is universal for the little kitten
is her simple appearance. This simplicity is important to the popularity of Hello Kitty. To create
a new brand liked hello Bangladesh need to consider and re-evaluate many factors. Some of
them are described here by trying to understand the brand ‘Hello Kitty’.

Hello kitty is for females’ age between 18 to 21 and above. Hello kitty is not targeted to kids but
it mostly marketed to the kids because it goes and fulfilled all the emotional needs of this baby
girl who is now young.

If we take a look on the social structure and culture of south east societies where hello kitty
created, girls after turning 18 are not consider as child anymore .They are told to act as an aged
women which is much related with the culture of Bangladesh. Hello kitty products are targeted
towards the emotion of a female who still a kid, who remains a kid and starts to play with
another kid when she sees one. Hello kitty mainly focused on their consumer by thoroughly
observes them, by reading their mind.

If Hello Bangladesh is created firstly need to understand the depth where need to know who the
consumers are. Unless or until knowing the consumers the value proposition of developing Hello
Bangladesh will be totally wrong. First of all need to know what value should offer a consumer.
To make Hello Bangladesh a successful businesses must proactively expand and improve the
brand.

As known Hello kitty is known by worldwide but it adopted and renewed by different culture. It
adopted product design to fit into japans ‘kawai” culture, changed the product color for USA,
attempted to customized products and dresses according to China culture. It proves that they
always consider consumers’ needs first. ‘Hello Bangladesh’ needs to create by considering the
needs of Bangladeshi females, their needs. Products can be customized according Bangladeshi
culture. People from different culture, religion, age live in Bangladesh and the culture and needs
are also different. To establish hello Bangladesh a successful brand most logically need to
understand the culture by talk with different group of people.

Hello Kitty marketed to the kids because when kids grew up with this character is likely to pass
down their love for the brand towards future generation. Many women grew up with the cute
character and she returns them to their younger life and brings back memories of childhood.
Hello kitty is the part of two generation and showing little signs of aging. When hello kitty
created in 1980s children are now in their 40s. They always try to make hello kitty as a necessity
for fans that they cannot live without. So sanrio appealing to older women so that they can pass
their love for the brand toward their daughters and it worked. To create a brand called Hello
Bangladesh firstly socio culture, experience a women faced in Bangladesh needs to be known
and after that try to make the brand as it can make women continue to feel youthful.

Lastly, in existing market hello kitty brand also have rival like other business. Mattle, Barbie,
Disney can consider as their rivals. Hello Kitty appears on such a large quantity of merchandise
that there are not many types of products remaining to be branded with the character. They have
every type of products and consider cuteness as an important aesthetic value which will be
beneficial for them. If Hello Bangladesh is created must think about the rival. To establish it
need to find out what can give value and benefit to Hello Bangladesh. Also wide variety products
need to appeal in market because several brands already provide those products in market. If
hello Bangladesh is not able to produce a wide variety of products with a value to the target
audience, it would be hard to survive for them.