Team Victors

Team Members

Member 1 : Sanya Goel

College : Shaheed Rajguru College of Applied Sciences, University of Delhi
Email : goel2721@gmail.com
Phone : 7428511890

Member 2 : Komal Gupta

College : Shaheed Rajguru College of Applied Sciences, University of Delhi
Email : komalgupta250@gmail.com
Phone : 9810954693

Assumptions: We are assuming that the company is ready to branch out into new segments of
hotel service providers.

ANS 1 :

New Product Plan

With the onset of the Corona Virus Pandemic, COVID-19 has affected every sector across
the globe, and the hotel industry is among the hardest hit. A research by McKinsey &
Company, suggests that recovery to pre-COVID-19 levels could take until 2023—or later.

The research further concluded that economy hotels have the fastest return to pre-pandemic
levels, and luxury and upper upscale hotels to have the slowest . That’s in part because
economy hotels are better able to tap segments of demand that remain relatively healthy
despite travel restrictions, including truck drivers and extended-stay guests.

Keeping this in mind , Jade & Karry LTD. will offer holiday packages that cater to the needs
of all income groups and provide a luxury feeling. This will majorly be based on the concept
on Minimalistic Living.

Jade & Karry will collaborate with TATA to provide hotel experience in Vanity Vans and
Caravans.

Vanity cum Caravans are compact spaces that provide a homely feel in a confined space. It is
one of the most sough after examples of Minimalistic Living, and has been a growing trend in
the past few years.

The World Health Organisation claims that the fear of touching high touch areas and physical
contact with others might take another 5 years to be eradicated. In this situation it is
imperative that consumers have safe stays and will prefer a space of their own.
This is practically a home on the wheels

Jade & Karry will provide the following packages :-

 1) Honeymoon at the beach/hill : Vanity parked near the sea or with a beautiful of the
hills in a private space
2) Family Package : Vanity Parked in a prominent neighbourhood with other caravans
close by
3) Adventure Holidays : Drive through roads and highways that are an adventure in itself

Apart from this customised packages are available.

These holiday plans are extremely affordable as the consumer does not have to spend
anything on travel as the caravan can be used as a means of transportation , literally
anywhere. Food can be prepared in the caravan itself and vending machines will be
provided based on the package taken.

Some salient features of the van

1) Bedrooms, Hall, Kitchens

2) Refrigerators and all other necessary equipments such as air conditioner, stoves etc
3) A full time room service
4) Fully prepared itinerary
5) A driver (if the consumer wants)

Jade & Karry will provide coupons that will be acceptable at all partner restaurants. In order
to eradicate physical contact a QR code can be scanned.

Salons, Spas, Bars & Pubs

Jade & Karry will partner with UrbanClap to provide in caravn salon and spa services , thus
eradicating the risk at a common salon and spa. Complimentary coupons will be provided for
the same.

For bars and pubs, a space will be created to form a drive through bar/pub. Consumers can
park their caravans and enjoy in the caravn itself as artists will entertain, DJ will play the
music and drinks shall be served. This will eradicate the risk of physical contact.

Jade & Karry will provide coupons that will be acceptable as a means of payment at these
entertainment avenues.

Tourist Destinations

A fully prepared itinerary will be provided. Consumers can either drive themselves or a
driver partner can be alloted.

MARKETING STRATEGY

With prime minister modi vouching for Vocal for Local, Jade & Karry will opt a strategy that
connects directly with the consumer.
The concept of Caravan was heavily emphasised and used in the famous movie Swades,
where Shah Rukh Khan lives and even travels to the corners of the country in his
Caravan.

An advertisement will be created using the movie clips (taking care of the copyright rules) as
users will connect immediately to the concept.

Shah Rukh Khan is considered as an idol and has a fan base of millions all over the world

The major reason of adopting this strategy is to promote domestic tourism. Post Corona
pandemic the economy has to be revived and tourism is one of the most efficient ways.
Swades preaches the importance of supporting India’s talent and the advertisements will
resonate the same. As Shah Rukh Khan enjoys the country’s beauty in his caravan, the users
will be motivated to do the same. The Caravan can be used to travel to various parts of the
country.

Social Media Campaigns such as #MySwadesMoment and #HolidayAtHomeOnWheels will

be promoted.

We also aim to create a 3D view of the Caravan on our instagram page where a dull view of
the caravan will be available from inside, such as the user will feel they’re inside the caravan.
It will literally bring the caravan to your fingertips so that you can explore easily and book
according to your preference.