Assignment 1 Structure

1.Introduction (4 criteria)
“It is important to remember that we cannot become what we need to be, by remaining
what we are.” (Depree, 1987)
Change is a common thread that runs through all businesses regardless of size,
industry, and age. Our world is changing fast, and organizations must change quickly,
too. Organizations that handle change well thrive, whilst those that do not may struggle
to survive. (MindTools, n.d.)
And to effectively apply adaptive changes the change must be managed thoroughly
a planned and controlled process, that is why the change management process raised
to help the organizations to successfully implement strategies and methods for effecting
change and helping people to accept and adapt to change.
One of the biggest organizations in MENA region in the healthcare sector is AMICO
company, it has a lot of changes from technological, structure and infrastructure in the
last decade this research will pick two types of these changes to be analyzed using one
of the change management models ADKAR using its tactics and KPIs to find out the
gaps and recommend a solution to fulfil them.
The chapter starts with an introduction about the change and the need for change
management followed by a profile for a case organization then literature review
descripting the change management process and its models with a focus on ADKAR
model, followed by analysis for two changes has been done in the case organization to
find the gaps, the results of the data analysis, and a discussion of the key findings to
find out the recommended solutions for the identified gaps, The chapter closes with a
summary and conclusion.

2.Case Organization Profile

The case study for this research is AMICO company, it is a leader in Healthcare
Specialty Markets” in the MENA region, AMICO Group engages in sales, marketing,
service engineering and integrated professional support solutions for advanced medical
devices. The company specializes in the following clinical therapies and products:
orthopedics, arthroscopy, sports medicine, spinal surgery, minimally invasive surgery,
trauma & extremities, neurology, laser therapies, robotic surgery, medical imaging,
sonography, CT-Scan, MRI, radiology, ENT, hearing aids, dermatology, biomaterials,
pharmaceuticals, cosmeceuticals, ophthalmology, optometry, vision care, optical
instruments, contact lenses and premium eyewear ,The company employs 1,000+
people with direct operations in 13 countries in the MENA region operating from 22
offices. AMICO Group was founded in 1984 and is headquartered in Dubai United Arab
Emirates. (AMICO GROUP , n.d)
 AMICO had a lot of changes during the recent years, like:
 Technological change: changing the system from AXP to SAP.
 introducing new products to the market
 implementing the call center
 moving the head quarter from KSA to UAE

3.Literature Review
3.1. Change management process
The change management process is the sequence of steps or activities that a change
management team or project leader follow to apply change management to a change
to drive individual transitions and ensure the project meets its intended outcomes.
(Prosci, n.d)
To ensure a successful change management process the following key elements to be
followed: (Prosci, n.d)
 Readiness assessments
 Communication and communication planning
 Sponsor activities and sponsor roadmaps
 Coaching and manager training for change management
 Training and employee training development
 Resistance management
 Data collection, feedback analysis and corrective action
 Celebrating and recognizing success
  After-project review.
3.2. Change management models
There are many change management models out there. However, we have chosen
the top 3 models used by successful companies across the world.
A) Lewin’s Change Management Model
Lewin’s Change Management Model is one of the most popular, most accepted, and
most effective models that make it possible for companies to understand organizational
and structured change. This model consists of three main stages which are:
Unfreeze
Change
Refreeze
B) Kotter’s change management theory
It is divided into eight stages where each one of them focuses on a key principle that is
associated with the response of people to change.
THE 8-STEP PROCESS FOR LEADING CHANGE (Kotter, 2014)
- Create a sense of urgency
- Build a guiding coalition
- Form a strategic vision and initiatives
- Enlist a volunteer army
- Enable action by removing barriers
 - Generate short-term wins
- Sustain acceleration
- Institute change
C) ADKAR Model
This model will be covered in detail in the next point, as it is the tool analysis for this
research focusing on the organizational individual change

3.3. ADKAR change management model (components, tools/tactics, KPIs…)

ADKAR model or theory of change is a goal oriented.This makes it possible for change
management teams to focus on activities that are directly related to the goals the
company is trying to achieve. 
The model can be used by change managers to find out the various challenges in the
process of change management so that effective training can be offered to the
employees. 
ADKAR Model stands for:
Awareness: of the need and requirement for change
Desire: to bring about change and be a participant in it
Knowledge: of how to bring about this change
Ability: to incorporate the change on a regular basis
Reinforcement: to keep it implemented and reinforced later on as well.

4.Analysis
4.1. Change 1 analysis (process, ADKAR, tools/tactics/KPIs, ,
risks/resistance, gap)
4.2. Change 2 analysis (process, ADKAR, tools/tactics/KPIs,
risks/resistance, gaps)

5.Recommendations
solutions for the identified gaps from the analysis

6.Summary and Conclusion (4 criteria)

References
AMICO GROUP , n.d. about us. [Online]
Available at: https://www.amicogroup.com/about-us/at-a-glance.aspx
[Accessed 10 march 2021].

Depree, M., 1987. Leadership Is an Art. 1st ed. Michigane: Crown.

MindTools, n.d. Lewin's Change Management Model. [Online]
Available at: https://www.mindtools.com/pages/article/newPPM_94.htm
[Accessed 11 march 2021].

Prosci, n.d. Change Management Process. [Online]

Available at: https://www.prosci.com/resources/articles/change-management-process#readiness
[Accessed 10 march 2021].