PROJECT ON

“A STUDY ON CONSUMER SATISFACTION TOWARDS

DMART”
UNDER THE MUMBAI OF MUMBAI

SUBMITTED BY
///////////////////////////////////////////////////////////////////////
RAM HEDAU
////////////////////////////////////////////////////////////////n/////
SYBMS
/////////////
(2020030101)

PROJECT GUIDE

BACHELOR OF MANAGEMENT STUDIES

SEMESTER 4

S.K. College of Science and Commerce

College in Navi Mumbai, Maharashtra
 DECLARATION
Ram Hedau from the Tilak Education Society's
S.K College of Science and Commerce, Plot no. 31,
Sector -25, Seawoods, Nerul, Navi-Mumbai – 400706 ,
of S.Y.B.M.S. Semester IV (2021-2022), hereby declare
that have completed the project on
“A STUDY ON CONSUMER SATISFACTION TOWARDS
DMART”
The information submitted is true and original to
the best of my knowledge.
///////////////////////////////////////////////////////////////////////
////////////////////////////////////////////////////////////////n/////
/////////////

-----------------------
Ram Hedau
Srn 2020030101
Tilak Education Society's
S.K College of Science and Commerce,
Plot no. 31, Sector -25, Seawoods, Nerul,
Navi-Mumbai – 400706.
 INDEX
CHAPTER NO PARTICULARS PAGE NO
1. Objectives
2. Hypothesis
3. Conceptual Model
///////////////////////////////////////////////////////////////////////
4. QUESTIONNAIRE ON
////////////////////////////////////////////////////////////////n/////
D-MART
/////////////
 Objectives
To analyse the customer satisfaction towards the
products sold by D-Mart.
///////////////////////////////////////////////////////////////////////
To analyse the satisfaction of customer experience while
////////////////////////////////////////////////////////////////n/////
shopping at D-mart. /////////////

To analyze how well the company‟s marketing

strategies attract customers.
 Hypothesis
Isnt It Customer Are Sastisfaction
H0 - Customer Are Not Sastisfaction with DMart
///////////////////////////////////////////////////////////////////////
H1 - Customer Are Sastisfaction with DMart
////////////////////////////////////////////////////////////////n/////
/////////////
Isnt It DMart Is Affordable For Everyone
H0 - DMart Is Not Affordable For Everyone
H1 - DMart Is Affordable For Everyone
 Price Place
Discounts Locations
Allowances Transport Coverage
Payment Period InvertoryChannels
Credit Terms

///////////////////////////////////////////////////////////////////////
////////////////////////////////////////////////////////////////n/////
Conceptual model/////////////

Product Promotion
Features, Advertising
options Style Personal selling
Brand name Sales promotions
Packaging Publicity.
Price List
 QUESTIONNAIRE ON D-MART
1) Name

2) what is your Age

▢ Below 20 ▢ 20 – 30 ▢ 30 – 40 ▢ Above 40

3) Gender
▢ MALE ▢ FEMALE ▢ OTHER

4) whats your Monthly Income

▢ Below Rs 10000 ▢ 10000 - 20000
///////////////////////////////////////////////////////////////////////
▢ 20000 – 30000 ▢ 30000 or Above
////////////////////////////////////////////////////////////////n/////
5) How did you come to know /////////////
about D-Mart
▢ Friend ▢ Family
▢ Advertisement ▢ Spouse

6) How frequently do you use dmart.

▢ daily ▢ weekly
▢ monthly ▢ yearly

7) What would you say is the best reason for you to shop
at d mart?/
▢ Proximity to residence ▢ Discounts and offers
▢ Variety of products/ brand ▢ Customer service
 8) what do u generally shop at d mart
▢ monthly provisions ▢ home décor and utilities
▢ fruits n vegetables ▢ apparel and accessories

9) Why do you prefer to make your purchase in D Mart

▢ Ambience ▢ Service
▢ Availabilty/Variety ▢ Price and Quality

10) Are you satisfied with the range of products

available in D Mart ?
▢ Yes ▢ no

11) How would u rate the quality of the products in

///////////////////////////////////////////////////////////////////////
d mart
////////////////////////////////////////////////////////////////n/////
▢ Extremely satisfied ▢ Satisfied
/////////////
▢ Good ▢ Not satisfied

12) Are you satisfied with the location of dmart

▢ Yes ▢ no

13) Are you satisfied with overall service provided by

store?
▢ Extremely satisfied ▢ Satisfied
▢ Good ▢ Not satisfied

14) How offer of Dmart as compare to stores ?

▢ Same ▢ low ▢ high
 15) For monthly purchasing you prefer?
▢ Dmart ▢ store

16) Do you think dmart is more affordable for everyone

▢ Yes ▢ no

17) How would you rate

▢ 1 Star ▢ 2 Star ▢ 3 Star
▢ 4 Star ▢ 5 Star

18) Are you satisfied with the merchandise of dmart

▢ Yes ▢ no
///////////////////////////////////////////////////////////////////////
19) how would u rate returns policy of Dmart
////////////////////////////////////////////////////////////////n/////
▢ Extremely satisfied ▢ Satisfied
/////////////
▢ Good ▢ Not satisfied

20) Are you satisfied with overall service provided by

store?
▢ Yes ▢ no

21) how would u rate Parking facility of dmart

▢ 1 Star ▢ 2 Star ▢ 3 Star
▢ 4 Star ▢ 5 Star

22) Would you recommended others to shop at D Mart?

▢ Yes ▢ no