Build Courses Around Systems

Nathan Coumbe: Hello there and welcome back to this course, all about Strategies for Creating
Better courses of your own. I'm Nathan Coumbe, Content Developer at Lurn and
today we are talking about the second strategy that we teach here at learn,
which is to build your course around systems. So systems based courses are
essentially courses based on a step-by-step process or a formula that your
students can follow to achieve the goal that your course sets out to do.
Remember that first strategy is all about making a goal centric course. One that
has an end goal in mind, something that the student accomplishes when they
get through the course to do that, it's best to base your course on a series of
steps or some kind of formula that you create so that they can get to that goal.
It always helps to have an acronym for this, um, something like, you know, a F
uh, problem agitation solution, which is PAS it's a copywriting thing.

Or if you don't have an acronym to be able to cleverly name it, like the five step
copywriting formula, or, you know, 21 days to better sales results or something
like that, where there's a number involved, there's a system, a series of steps,
that sort of thing. And it really does. It really helps make your course more
coherent, easier to follow. Um, it also makes marketing easier. So people tend
to remember step wise series or systems, um, that they hear about, um, better
than just some kind of general thing. You know, a five-step copywriting formula
is going to stick out more than copywriting 101 or something like that.
Marketing is really just kind of an exercise in memorization, your customers,
most likely won't buy the first time they hear about your course. They probably
won't even by the second or third time, but the more memorable your course is
the more likely they're going to remember it when they decide to buy a course
on that topic.

And if yours is more memorable there, it's going to stand out in their mind. So
that's why a system, you know, series of steps and acronym of some kind really
helps with the marketing. It helps people remember it also helps sell the course
again, remember I was talking in the first, uh, strategy about making your core
specific goal centric. Students want to know exactly what they're buying and
exactly what they're going to be doing when they go through the course. A step
by step course is a lot more appealing than just a general course on the topics.
So a course, that's all about a step wise process to creating Facebook ads is
going to be a lot more appealing to potential students than a course. That is all
about every little nuanced idea around Facebook ads, without any sort of
practical steps or easy to follow steps, students like easy.

Um, and it also a systems based coursed make a course makes it sound like the
students are actually going to be doing something rather than just consuming
information. When they go to the course, information is free. There's tons of it
out there. People don't want to pay for information. What they want to pay for

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are practical steps that help them achieve something in a systems based course
is going to do that. And then finally it also helps your students learn because
when there are clear steps laid out, they're more likely to remember the steps.
They're more likely to remember the process and what they learn because they
can tie it back. Almost like bullet points in a presentation. You remember the
bullet points, the steps in your system, or the letters in your acronym are, you
know, things for them to hang on to bullet points for them to grab onto. So
there'll be able to recall what they learn in the course that you create for them.
And I wanted to show you some examples of different courses that do this
really, really well. So let's look at those now.

So the first course that I pulled up is Lurn's Copywriting Bootcamp that Anik
created on our website. And in this course, it talks a lot about the different
things you need to know about copywriting, but the meat of the course is this
five step formula. And it's what we use to market this particular course, the five
step copywriting formula. And if you go down here, there are just laid out these
five easy to remember copywriting steps, introduction, story, content, transition
pitch, and everything that you write in copywriting is based on those five steps,
whether it's a webinar, a written sales letter, a video sales letter, or even if
you're selling something directly to a customer, talking to them verbally, you
still go through these five steps. And it's very easy to remember. You can tie
back to it. Anytime you're creating something based around marketing, very
easy to remember system that all of our copywriting is based on another great
example is the idea system that Chase Jarvis famous photographer.

He created a course all about developing an artistic practice that you do every
day, whether that's playing piano, shooting, photos, drawing, whatever he uses,
the idea framework, which is an acronym very easy to remember. It stands for
imagine design, execute and amplify, and that's what this whole course is based
on. And he talks about it throughout references it very easy to remember. You
can probably memorize it before you even finish watching this video. So another
great example of a system, a step-by-step course in action. And then finally I
pulled up this book, but it's actually based on a course that Ray Edwards,
another copywriting master has created. And he has an acronym, a step-by-step
system for writing sales letters, and it's called the PASTOR framework. And each
letter stands for a different section of your sales letter. The P stands for person
problem and pain.

The, a stands for amplify and aspirations. The S stands for story solution and
system. The T is for transformation and testimony. The the O is for offer. And
then finally the R is for response. PASTOR, very easy framework to help you
remember each part of a sales letter that you would write if you were trying to
sell a project, a product online or in person through the written word. So these
are just some examples of step-by-step systems and courses acronyms for you
to get an idea of how you can approach this when you're creating your own
course. So that's the second strategy to creating better courses on your own,
create it around a system, build a system of some sort, a three step process, a
five step formula, an acronym that students can easily remember, like PASTOR

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6 Strategies To Create Better Courses

or ideas, something like that. It's better for your marketing. It's more likely to
stand out in students' minds. It's more appealing to them when they decide to
buy, because they know that they're going to go through a step wise process.
And finally, it just makes it easier for the student to learn because they have a
series of steps that they can check off as they go through the course. So when
you create your next course, try to base it around the system. When you're
ready to learn the third strategy, go on to the next video.

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