Professional Documents
Culture Documents
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Submitted to:
Entrepreneurship
March 2018
TABLE OF CONTENTS
B. Target Market
1. Area Coverage
The coverage area of the company would be at the Liceo de Cagayan University Main Campus
which located at Rodolfo N. Pelaez Blvd., Kauswagan, Cagayan de Oro City because the location of our
business will be inside the university.
2. Demographic Profile
The company’s target market are female and male students of Liceo de Cagayan University Main
Campus ages 16 and 18 years old. Liceo de Cagayan University Main Campus composed of Senior
High School students ages 16-19 years old. The proponents conducted a survey with 20 respondents and
based on the survey result there are 9 out of 20 respondents aging 17 years old and 10 out of 20
respondents aging 18 years old. The remaining 1 respondent is a 16 year old student. The senior high
school students spend 1-20 pesos for their snack and some are also spend 21-50 for their snack. The
company will sell their product depends on the spending money of the customers snack.
AGE
12
10
0
15 yrs old 16 yrs old 17yrs old 18yrs old 19yrs old
15 yrs old 16 yrs old 17 yrs old 18 yrs old 19 yrs old
2 The company’s respondents are composed of 0% ages 15 years old, 5% ages 16 years, old, 45%
ages 17 years old, 50% ages 18 years old and 0% ages 19+ years old.
Conclusion:
The result meet the company’s expectation because the company has set its target market which is
senior high school students ages 17 and 18 years old.
GENDER
12
10
0
Female Male
Female Male
The company’s respondent are composed of 50% female and 50% male.
10 Out of 20
0
1-20php 21-50php 50&Above
3 Conclusion:
The company concluded that the result of the survey for question number 1 is split between 21-
50php and 51php above which is both 50% of the vote. So we will sell our product between 20php to
50php.
10
0
1-20php 21-50php 51&Above
Out of 20 respondents, 50% answered 1-20php money they will spend in their snacks while 35% of
the respondents answered 21-50php money they spend in their snacks and 15 % of the respondents
answered 51php&above.
Conclusion:
The company concluded that the result of the survey for the question number 2 is majority of the students
which is 50% voted that they only spend 1-20php for their snacks. So we will sell our product between 20-
50php because there are students that are spending 1-20php and 21-50php money to their snack.
12
10
0
Occasionally Once a week Once a month
Conclusion:
The company concluded that the result of the survey for the question number 3 is majority of the
students which is 65% voted that they only buy mango float occasionally. So we will selling our product
every day and not just a week or a month.
12
10
0
Inside the University Outside the University
Out of 20 respondents, 65% answered that they usually buy mango float inside the campus while 35
% of the respondents answered that they buy mango float outside the campus.
Conclusion:
The company concluded that the results of the survey for question number 4 is majority of the
students which is 65% voted that they only buy mango float inside the campus. So we will sell our product
inside the campus only.
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5. Which do you prefer to buy mango float, with or without
toppings?
14
12
10
0
with toppings without toppings
Out of 20 respondents, 65% answered that they want toppings with their mango float while 35%
answered that they don’t want toppings with their mango float.
Conclusion:
The company concluded that the result of the survey for question number 5 is majority of the
students which is 65% voted that they want mango float toppings. So every time we will sell our product there
must have a toppings so that the attention of our customer will be caught.
12
10
0
Chocolate syrup Nips Marshmallow
Conclusion:
The company concluded that the result of the survey for question number 6 is majority of the
students which is 60% voted that they want chocolate syrup as the toppings for their mango float. So we
will make the chocolate syrup as our toppings but their will be a little bit nips for those students that
answered nips.
Conclusion:
The company concluded that the results of the survey for question number 7 is majority of the
students which is 75% voted that they eat mango float 1-5 times in a week.
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8. When do you prefer to eat mango float?
14
12
10
0
Morning Noon Afternoon
0% of the students says that they buy mango float in the morning while 35% says that they buy
mango float at the noon break and 65% says that they buy mango float in the afternoon.
Conclusion:
The company concluded that the results of the survey for question number 8 is majority of the
students which is 65% voted that they prefer to eat mango float in the afternoon. So we will be selling our
mango float in the afternoon but some of our mango float will be selling also at noon for the students that
answered noon.
20
15
10
0
Yes No
Yes No
100% of the students says yes that they want to eat mango float. 0% says no.
Conclusion:
The company concluded that the results of the survey for question number 9 is 100% of the
students voted that they all like mango float.
8
10. What part in mango float do you like ?
8
7
6
5
4
3
2
1
0
Mango Grahams Milk Whole
35% says that the part they like in the mango float is the mango while 25% of the respondents says
they like the grahams part and 5% of the respondents says that they like the milk part and lastly 35% of the
respondents says that they like the whole part.
Conclusion:
The company concluded that the results of the survey for question number 10 is split between
mango and the mango float which is both 35% of the vote. So we will be selling our product with more mango so that
our customer will enjoy eating our products.
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2. Observation Result
The company has conducted the observation on its major competitors namely Next Move Student,
MOGCHS and Gaisano. Each member of the company was assigned to each of these establishment in order
to have an accurate observation.
=338
5 days x 20 days
=1,352 units/months
Daily Demand
=135units
20 days
Cagas: Good day! We are here to conduct our FGI. First we want to know your name.
Respondent: James, Nikka, Aaron, Rodelo, Kristian, Arthur, Hamad, Kenneth, Alyssa, Kaye,
Crysty, Dolrich, Gwen, Max, Calvin, Darren, Gloria, Ermie, Zaldy and Rodrigo.
Cagas: How much your daily allowance?
Respondent 1-10: Daily allowance 21-50 pesos.
Respondent 11-20: Daily allowance 51& above.
Dalondonan: How much money do you spend for your snack?
Respondent 1-10: 1-20 pesos for snack daily.
Respondent 11-17: 21-50 pesos for snack daily.
Respondent 18-20: 51 & above pesos for snack daily
Tidor: How often do you buy usually buy a mango float?
Respondent 1-13: Occasionally
Respondent 14-16: Once a week
Respondent 17-20: Once a month
Dagoc: Where do you usually buy a mango float?
Respondent 1-13: Buy inside the campus.
Respondent 14-20: Buy outside campus.
Dela Cruz: Which do you prefer to buy mango float, with or without toppings?
Respondent 1-13: Mango float with toppings.
Respondent 14-20: Mango float without toppings.
Legaspi: If you choose toppings which do which do you prefer?
Respondent 1-12: Chocolate syrup as toppings for their mango float.
Respondent 13-18: Nips as toppings for their mango float.
Respondent 19-20: Marshmallow as toppings for their mango float.
Nabo: How many times do you eat mango float in a week?
Respondent 1-17: Eats mango float 1-5 times a weeks.
Respondent 18: Eats mango float 6-10 times a weeks.
Respondent 19-20: Eats mango float 11& above times a week.
Cagas: When do you prefer to eat mango float?
Respondent 1-7: Eat mango float at noon,
Respondent 8-20: Eat mango float at afternoon.
Dalondonan: Do you like eating mango float?
Respondent 1-20: Like mango float.
11
0 Tidor: What part in mango float do you like?
Respondent 1-7: The mango part on the mango float.
Respondent 8-12: The grahams part on the mango float.
Respondent 13: The milk part on the mango float.
Respondent 14-20: The whole part on the mango float.
D. Project Sales
The company projects an estimate of Ᵽ3,675.00- Ᵽ4,900.00 of sales; hence, the company projected for
the whole 7 months to reach Ᵽ35,770.00 of sales excluding all expenses. The company forecasted that for every
month there is a maximum of 175 units sold in Liceo de Cagayan University Main Campus.
12 E. Marketing Program
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1. Marketing Mix
a. Product and Packaging
LOGO:
B. Price
13 C. Place
0
Since the company’s target market are the students of Liceo de Cagayan University Main
Campus, and also the fact that the most buyers of “Mango on the Go” are students. Therefore the
company decided to sell its product inside the campus.
D. Promotions
14
F. Marketing/Selling Expenses
0
15
0
III. Production Plan
A. Production/Operation Process
Procedures Duration
Step 1. Prepare the materials Per Batch 20 minutes
such as utensils, plastic box,
raw and ingredients.
Step 2. In a bowl, mix Per Batch 10 minutes
together all purpose cream
and condensed milk, then set
aside.
Step 3. Place the graham Per Batch 2 minutes
crackers in a small plastic
box. Arrange them in a way it
will fit the plastic box.
Step 4. Slowly pour the Per Batch 30 seconds
cream mixture into the
graham crackers. Make sure
to fill all the spaces.
Step 5. Placed the sliced Per Batch 3 minutes
mango over the cream
mixture. Spread evenly.
Step 6. Repeat procedure Per Batch 10 minutes
three and four until you’re
satisfied with the layer then
top it with crashed graham
crackers.
Step 7. Refrigerate overnight. Per Batch 12 hours
Step 8. Get the chilled mango Per Batch 5 minutes
float and you’re all set to sell
it.
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0
B. Production Schedule
NUMBER OF
MONTH NO. OF DAYS TOTAL UNITS ESTIMATED
WASTAGE
June 19 133 0
July 24 168 0
August 25 175 0
September 22 154 0
October 21 147 0
November 20 140 0
December 15 105 0
C. Labor Requirements
Plastic Container – One that contains such as a receptacle box or jar that is made of plastic.
Glass Container – Contains a box or jar that is made of glass.
Spoon – an eating or cooking implement consisting of small shallow bowl with a relatively long handle.
Knife – A usually sharp blade attached to a handle that is used for cutting.
E. Raw Materials
1. Mango – A juicy tropical fruit that has firm yellow and red skin that being cut by small pieces.
2. Cream – A very thick liquid that will mix to condense milk.
3. Condensed Milk – A canned milk that is so sweet.
4. Graham Crackers – A slightly sweet cracker made of whole wheat flour.
5. Stick’o – Delicious toppings for mango float.
6. Nips – Colourful candy to make mango float have a nice appearance and to add the taste of mango float.
7. Chocolate – A flavouring ingredient in other sweet food but also toppings in mango float.
8. Food Coloring – A liquid substance with color likely for cooking.
9. Marshmallow – A soft, white, sweet food made of sugar and eggs.
10. Banana – A long curved fruit with a thick peel that is yellow when it ripe.
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0
F. Plant Factory Locations
19
0
G. Floor Plan/Stall Design
Production Stage
Inspection for the damaged in the plastic container
Checking for the quality of the product
Final Inspection
A. Packing assortments
1. Durability
2. Quality Product
B. Product Defects
1. Cracks
2. Leaks
C. Workshop Defects
1. Quality Product ( Color, Predicted taste’s)
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J. Production Cost
Cost = Ᵽ 20.00
Mark-up = 75%
B. Organizational Structure
General Manager
Jane Dhell S. Cagas
Research and
Development
Financial Manager Marketing Manager Production Manager Operations Manager Purchasing
Bryan Legaspi Gynno Dela Cruz Naz Reil Dalondonan Noreen Dagoc Manager
Don Pochulo Tidor
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C. Qualification and Responsibilities
D. Office Equipment
Equipment Description
Cellophane A thin transparent material that is used for
wrapping things.
Calculator A small electronic device that is used for
adding, subtracting and etc.
Notebook A book with blank pages that is used for
writing notes.
Ballpen An implement for writing or drawing with
ink.
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E. GANTT Chart of Activities
F. Administrative Expenses
Administrative Expense
MONTH ITEMS COSTS UNIT QUANTITY TOTAL
JUNE Ballpen Ᵽ6.00 Piece 2pcs Ᵽ12.00
Notebook Ᵽ25.00 Piece 1pc Ᵽ25.00
Calculator Ᵽ120.00 Piece 1pc Ᵽ120.00
Cellophane Ᵽ80.00 60pcs 1pack Ᵽ80.00
Total Ᵽ237.00
NOVEMBER Cellophane Ᵽ80.00 60pcs 1pack Ᵽ80.00
Ballpen Ᵽ6.00 Piece 2pcs Ᵽ12.00
Notebook Ᵽ25.00 Piece 1pc Ᵽ25.00
Total Ᵽ117.00
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V. FINANCIAL PLAN
Pre-Operating 900.00
B. SOURCES OF FINANCING
In order to start operation of the proposed business, the company should have Php 7000 as its investment to
attain the essential amount needed to establish the business. Each member will contribute Php 1,166.67.
The financial resources for the operation of the projected business will be coming from the personal savings
of each business affiliate of the company.
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C. PROJECTED FINANCIAL STATEMENTS
1. PROJECTED INCOME STATEMENT
NET INCOME/LOSS -1137 104.03 992.5 1207.39 844.72 806.83 567.94 -14.51
Net
Income: P3,371.9
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Cash Ending Balance 5353 5529.89 6595.25 7875.5 8793.08 9672.77 10313.57 10371.92
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3. PROJECTED BALANCE SHEET
OWNER'S EQUITY
Capital (Schedule 7) 7000 5863 5967.03 6959.53 8166.92 9011.64 9818.47 10386.41
Net Income -1137 104.03 992.5 1207.39 844.72 806.83 567.94 -14.51
TOTAL OWNER'S EQUITY 5863 5967.03 6959.53 8166.92 9011.64 9818.47 10386.41 10371.9
30
D. Profitability Indices
1. Return on Investment
ROI= Net Income- Initial Investment x 100
Initial Investment
P 3,371.9−7,000
ROI = x 100=−51.83 %
7,000
SCHEDULE 1
Fixed Assets
Furniture and fixtures:
-stall 350.00
-chair (2 pieces) 160.00
TOTAL 510.00
SCHEDULE 2
Pre-Operating Expenses
Mayor's Fee 100.00
Sanitary Permit 500.00
Zoning Fee 100.00
Fire Inspection 85.00
Garbage Fee 100.00
Oath Fee 10.00
Survey Questionnaire 5.00
TOTAL 900.00
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SCHEDULE 3
Office Supplies
MONTH ITEMS COSTS UNIT QUANTITY TOTAL
May Ballpen Php 6.00 Piece 2pc P 12.00
Notebook Php 25.00 Piece 1pc P 25.00
Calculator Php 120.00 Piece 1pc P 120.00
Cellophane Php 80.00 60 Piece 1 pack P 80.00
Total P237.00
NOVEMBER Cellophane Php 80.00 60 pieces 1 pack P80.00
Ballpen Php 6.00 Piece 2 pcs P12.00
Notebook Php 25.00 Piece 1 pc P25.00
Total P117.00
Grand Total P354.00
SCHEDULE 4
SCHEDULE 5
SCHEDULE 6
Cost of Goods Sold June July Aug Sept Oct Nov Dec
Direct Material
1963.33 2479.92 2583.25 2273.26 2169.93 2066.6 1549.95
Direct Labor
356.78 450.72 469.5 413.16 394.38 375.6 281.7
FOH
304 384 400 352 336 320 240
Cost of Goods Sold 2624.11 3314.64 3452.75 3038.42 2900.31 2762.2 2071.65
SCHEDULE 7