BUSINESS COGNATE

SCHOOL BASED ASSESSMENT (S.B.A)

TOPIC: “An Investigation into the Relocation of Elegant Jewellers

and its Impact on the Profitability of the Firm”

Name: Shanice Sinclair 1000771153 Shornjay Allen 1000770025

Tashandy Walcott 1000771269 Shaneil Williams 1000771366

School: Mile Gully High School

Proficiency: General

Teacher: Ms. C. Hutchinson

Centre #: 100077

Territory: Jamaica

Year: 2020-2021
 Table of Contents

Acknowledgement_______________________________________1

Introduction____________________________________________2

Research topic__________________________________________ 3

Objectives ______________________________________________4

Background overview _____________________________________5

Methodology_____________________________________________6

Questionnaire____________________________________________7-10

Interview________________________________________________11

Presentation and analysis of Data_____________________________12-15

Findings________________________________________________16

Conclusion_______________________________________________17

Recommendation_________________________________________18

Bibliography_____________________________________________19

1/1 MARK - The page numbers match the contents

 Acknowledgement

In this research, we would like to thank God for giving us health and strength we needed in order

to complete this SBA. We would also like to thank our teacher Miss Hutchinson for giving us

this assignment so we could get a better understanding on this topic “An Investigation into the

relocation of Elegant Jewellers and its impact on the profitability on the firm”. The researchers

extend their gratitude to everyone who guided them throughout the course of this assessment.

We would also like to thank our participants in our research for answering our questions and

providing us with the necessary information. Gratitude and appreciation are extended to our

parents for their continuous encouragement and financial support that facilitated the completion

of this research.

1
 INTRODUCTION

Inside this School Based Assessment SBA, you will see the investigation into the relocation of

Elegant Jewellers and its impact on the profitability on the firm. The researchers seek to

understand the reasons for the relocation and its impact on the profitability on the firm.

To gather this information for the research, interview and questionnaire was distributed to the

staff of the organization. This research outlines the findings from the investigation.

2
 RESEARCH TOPIC

“An Investigation into the relocation of Elegant Jewellers and its impact on the

Profitability of the firm”.

2/2 MARKS – topic clearly stated

3
 objectives

 To determine the factors that influenced the relocation of the organization.

 To compare sales/revenues at the pervious location to determine profitability.

 To assess the impact of the new location on the profitability levels at the organization.

2/2 MARKS – objectives clearly stated and linked to topic

4
 Background /Overview

Elegant Jewellers is a registered sole trader company which started in 2017. It is a retail store

that specialises in household appliance, technological gadgets, colognes, high-end jewellery and

car audio systems. They sell exquisite gift items, camera monitoring systems and now they sell

one of kind furniture.

The business grew from a simple jewellery store to now offer gadgets household and commercial

appliances. In catering to the customer’s games, colognes and home accents.

2/4 MARKS – background does provide the need for the research, importance to

researchers and impact of topic.

5
 Methodology

In order to get the information, we needed for the topic “An investigation in the relocation of

Elegant Jewellery and its impact on the profitability of the firm. The researchers decided to use

questionnaires and interview.

Primary data is useful as it directly addresses the topic and often provide information that is

unavailable elsewhere. However, it can be said to be very time consuming and costly, also,

responses received may not be the participants can lie.

Questionnaire

A total of ten questionnaires were prepared and distributed to the workers of Elegant Jeweler’s

(Mandeville) on January 16, 2021. The questionnaire consists of eleven closed ended questions

and two open ended questions. Questionnaires were selected as they are easy to analyze. The

questions were collected January 22, 2021. All the questions were completed and returned.

Interview

On 5th March 2020, an interview was carried out for half hour at Elegant Jeweler’s

(Mandeville). We met with Ms. Dougherty the owner who answered some of our questions about

the business. An interview was selected as it gives the researchers the ability to view the

expressions of the interviewee. The challenge was the length of time we had to wait to carry out

the interview.

6
 Questionnaire

1. What is your gender?

A. Male

B. Female

2. How long have you owned this business?

A. 6 -12 months

B. 2-6 years

C. 8- 12 years

D. 15 and over

3. When was this business relocated? ______________

4. Have you worked at both locations?

A. Yes

B. No

7
5. Why was the business relocated?

A. Parking

B. Competition

C. Profit

D. Access to Customer

E. Cost of rent.

F. Size of store

6. How sales were level like at your previous location?

A. Poor

B. Breaks even

C. Very good

D. Successful

7. How long was the business operating at the pervious location?

A. 1 -3 years

B. 4-6 years

C. 7- 10 years

D. 11 and over

8. Why was this current location chosen?

A. Better size store

B. Lower rental cost

8
 C. Greater profits

D. Less competition

E. More parking spaces

F. Greater access to customers

9. Has your profit increase since occupying this current location?

A. Yes

B. No

10. What type of feedback have you received from your customer since the relocation?

A. Poor

B. Not bad

C. Very good

D. Excellent

11. Are you currently experiencing any challenges that the location? If so, please state

A. Yes

B. No

________________________________________________________________________

________________________________________________________________________

_______________________________________________________________________

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 12. Do you think moving to another location would eliminate these challenges you are

currently facing?

Yes

No

13. What strategies has the company employed to remedy these challenges?

______________________________________________________________________________

______________________________________________________________________________

___________________________________________________________

10
 Interview Questions

1. What is your position in the organization?

2. How long have you been working with the organization?

3. What are some of the factors that lead to the relocation of the business?

4. Have the challenges experienced at the previous location been fixed at this current

location?

5. Is the business more profitable at this location?

6. Have you gotten positive feedback for the location from the customers?

7. Are you currently facing any challenges at this location?

8. Are there plans in place to solve the challenges faced and improve your profitability?

10/10 MARKS – instruments were clearly described and method of data

collection was described and limitations provided.

11
 Presentation and analysis of Data

Question 1

Male
Female
50% 50%

Figure 1, question 1 shows the percentage of males (50%) and females (50%) currently working

at the business.

12
Figure 2, question 2 states that most employees have been with the organization for more than

five years. 70% have been there over five years and the remaining 30% have been there for a

period of 1-2 years.

Reasons for Relocati on

10%

25%

60%

5%

Access to Customers Profits Parking Space Size of the Store

Figure 3, question 5 indicates the reasons for the relocation of the store. The level of access to

customer accounts for 60%, access to parking space 25%, 10% the size of the store and 5% for

the profits.

13
 How sales were like at previous lo-
cati on
70
60
50
40
30
20
10
0
poor breaks even very good successful

How sales were like at previous location

Figure 4, question 6 states how sakes were like at the previous location. It is showing that sakes

were very good at 60%, successful at 25% and breaks even at 10%.

Figure 5, question 8 outlines the reasons why this current location was selected. The main

reason was the fact there is less competition as agreed by 40% of the respondents. 30% stated

that it gives greater access to the customers and 20% said the store was bigger and 10% stated

that profits are greater.

14
 Feedback about new location

70%

25%

0% 5%
Poor Not Bad Very Good Excellent

Series 1

Figure 6, question 10, the bar graph indicates that 70% of customers say that the location is

excellent, 25% say that its very good and 5% stated not bad

8/8 MARKS – charts are appropriate and analysis tied to objectives

PLEASE MAKE OVER GRAPHS IN EXCEL AS THESE SEEM LIKE

PICTURES YOU COPIED.

15
 Findings

From the questionnaire and interview conducted, the researchers were able to gain the following

information. The main reasons for the relocation of the store were outlined by the participants.

The level of access to customer accounts for 60%, access to customers parking space 25%, 10%

the size of the store and 5% for the profits.

According to the manager, the reasons why this current location was selected was that there is

less competition as agreed by 40% of the respondents. 30% stated that it gives greater access to

the customers and 20% said the store was bigger and 10% stated that profits are greater. He

outlined that at the pervious location sales were dropping due to the level of competition and

after four years it was time to move.

She indicated that sales have increased by 100% since the relocation of the store. Customer

feedback has been mostly positive has seen by 70% of customers say that the location is

excellent, 25% say that its very good and 5% stated not bad.

The manager says that the current location has challenges such as excessive dust and dirt from

road, vendors selling on the platform in front of the store.

2/2 MARKS – findings link to objectives

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 Conclusion

The aim of the research was to determine impact of relocation on the profitability of Elegant

Jewellers (Mandeville). The research indicates that the main reasons for the relocation of the

store were the level of competition, size of the store and access to their customers.

The relocation of the business has positively impacted its profitability and their customers prefer

their new location. There are plans in place to remedy some of the challenges they are currently

facing.

3/4mrks (A) the project could be summarized with clearer points

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Recommendation
The business should have a closer relationship with the police so they can more patrol outside the

business place or higher a security so that the vendors can stop vending Infront the business. We

believe that the company should also seek a better location where customers can get parking as

there is no parking space available at the current location. Also, the company should asphalt the

road Infront the business to control the dust and dirt that is affecting the business. They could

also advertise their business using social media platforms to draw more customers. We also

suggest that they put out a customer suggestion box to find out how best they can help meet their

customers expectations.

2/4mrks
- More recommendations could be made based on findings and the
recommendation made does not sufficiently contribute to a better
understanding of the topic.

18
 Bibliography

Personal Interview, Ms. Dougherty (Store owner, March 5, 2020).

Wilson, M., Bowen, P. & Rogers, A., (2010) Caribbean Business for CSEC Principles of
Business, Oxford University Press.

1/1 MARK - done appropriately

19
 MARK SCHEME FOR SCHOOL-BASED ASSESSMENT
BUSINESS COGNATE
CANDIDATES NAME: Shornjay Allen, Shanice Sinclair, Tashandy Walcott, Shaneil Williams
PROFILE DISTRIBUTION
PROJECT AREAS Knowledge and Interp
Application
Comprehension Analys
Table of Contents
Table of contents accurately links pages to content 1 1
– 1 mark (KC)
Topic/Issue/Problem
 Topic/issue/problem is clearly stated – 1
mark (KC) 2 2
 Topic/issue/problem accurately describes
the project – 1 mark (KC)
Objectives
 Objectives are clearly stated and linked to
the topic/issue/problem – 1 mark (A)
2 2
 Objectives are realistic – 1 mark (A)
Background/Overview
 Includes a description of the
topic/issue/problem
– Description includes the history – 1 mark
(KC)
– Description includes the development – 1
mark (KC)
  2 2 2 2
 Establishes the need for research -
Why/how is the topic/issue/problem
important to student – 1 mark (A)
– Impact of topic/issue/problem on society –
1 mark (A)
Methodology
 Data collection instrument clearly
described – 1–2 marks (KC)
 Data collection instrument appropriate for
type of data – 1 mark (A)
 Included at least two instruments of data
collection – 1 mark (A) 2 2 6 6
 Method of data collection clearly described
– 1–2 marks (A)
 Method of data collection adequately
justified – 1–2 marks (IA)
 Limitations of data collection method
clearly stated – 1–2 marks (A)
Presentation and Analysis of Data 2 4
PROFILE DISTRIBUTION
PROJECT AREAS Knowledge and Inter
Application
Comprehension Anal
 Data is presented an appropriate form using
tables, charts, graphs –  1–2 marks (KC)
 Data presented are relevant to the objectives of
the project – 1–2 marks (KC)
 Data is adequately analysed –  1–2 marks (A)  2   4 4   4
 Data is analysed using appropriate statistics –
mean, median, mode –  1–2 marks (IA)
 Findings are consistent with analyses – 1–2
marks (IA)
Conclusion
 Conclusion succinctly summarises the project
– 1–2 marks (A) 4 2
 Conclusion is logical and based on findings –
1–2 marks (A)
Recommendation
 Recommendations are realistic and
informed by findings –1–2marks (IA)
4
 Recommendations contribute to a better
understanding of the topic/issue/problem –
1–2 marks (IA)
Bibliography
 Bibliography contains names of authors,
name of publisher(s), names and dates of 1 1
publication, and are written in alphabetical
order – 1 mark (KC)
Overall presentation
 Consistently uses correct spelling and
grammar – 1 mark (A) 2 1
 Expression of ideas logical and
unambiguous – 1 mark (A)
TOTAL 10/10 20/17