Business Through Associates : FMCG The Raymond Group is present in the FMCG business through

associate companies – J.K. Helene Curtis Limited (JKHC) and J.K. Ansell Private Limited (JKAL), with
pioneering brands like Park Avenue and KS in personal care segment, KamaSutra brand in sexual
wellness segment and Premium brand in home care segment. Both the companies are steadfastly
expanding their presence in these categories. The company, JKAL, possesses a world-class
manufacturing facility (capacity 400 million condoms per annum) in Aurangabad, Maharashtra. The
business has focussed in enhancing customer centricity through deeper understanding of the market
and consumer needs. The businesses expanded the men’s personal care, home care and sexual
wellness portfolios. A new brand identity of Park Avenue has been created for West Asia and SAARC
markets. 7KH ७ 5D\PRQG ७*URXS ७ LV ७ LQ ७ WKH ७ ȴQDO ७ VWDJH ७ RI ७ acquiring JV partners’
stake in ‘KamaSutra’ brand. The business expanded the category management team to have greater
category focus. ‘Innovate to grow’ mantra of the business has established a separate innovations
team to stay focussed on new ideas and ahead of the market. KEY HIGHLIGHTS OF THE YEAR The
FMCG product library comprises innovative brands, which enjoy an international imagery. The
business enjoys a strong position in the deodorants market on account of association with and
knowledge of quality fragrances. Strong retail presence in India through over 3,75,000 outlets
including pharmacies. The business enjoys strong equity in large towns and upmarket stores. Volatile
business environment with increasing competition Slow penetration growth in many categories
Improving brand appeal for changing demographic patterns CORE PROPOSITIONS CHALLENGES
STRATEGIC OUTLOOK Going forward, the business will work towards building KamaSutra as the
brand of choice in the Sexual Wellness category. Further, it aims to build a strong male grooming
portfolio and expand its business in home care through innovations. Strong focus in expanding
business in untapped domestic and international markets. 66 | Annual Report 2017-18 Our People
Raymond continues to reimagine the journey to build a future-ready talent ecosystem that will
embrace futuristic competencies, enable sustainable growth and provide a head start attracting the
customers of tomorrow. At Raymond Reimagined, people are the key business enablers. The people
initiatives serve as vital building blocks in the continuous Interchange 2017 Interchange is an annual
thought leadership and knowledge conclave at Raymond for the leadership team to collaborate,
exchange ideas, and gain new perspectives on global issues affecting the corporate world.
Interchange’17 was designed on the theme ‘UNCODE – Building Exponential Towards the goal of
creating an exponential organisation, the following key initiatives were
ODXQFKHG ७ LQ ७ D ७ SDWK௶GHȴQLQJ ७ PDQQHUః An inclusive workplace that values diversity
and an equal opportunity employer, the Company offers people immense avenues to nurture their
talent. Inspired by its overarching theme to ‘Create an Exponential Organisation’, Raymond has
focussed on building a futureready talent ecosystem that will embrace innovative competencies,
enable sustainable growth and create a thriving culture of excellence. THOUGHT LEADERSHIP pursuit
of creating and ensuring a culture conducive to inspiring high performance, joy at work and
purposeful association for our people. With several iconic brands and international operations, the
Group is supported by a diverse set of people from varied backgrounds, age groups and levels of
expertise. Organisations’. The event created heightened awareness amongst the senior leadership
team on some of the macro trends shaping the future and also presented a platform for the young
talent members to showcase promising ideas that can be translated into viable business
propositions. Raymond Limited | 67 ENABLING HIGH PERFORMANCE AWARDS LEADERSHIP
DEVELOPMENT Leadership Insights Raymond tied up with Cornell University, New York, to provide
an enlightening experience for Senior leadership. The objective was to deliver contemporary insights
to attain business excellence and a holistic understanding of emerging and futuristic trends in
functional and leadership competencies. Raymond Awards for Excellence 2017 Raymond believes in
recognising and rewarding exemplary contribution by employees. With this objective, the Group
instituted the Raymond Awards for Excellence in 2011 that reinforces Raymond’s commitment to
pursue, persevere and underpin high standards for emulation across individuals, teams and business
units across the Group. ‘Great Place to Work’ FHUWLȴFDWLRQ Raymond Ltd. Raymond Apparel Ltd.
Raymond Luxury Cottons Ltd. Lifestyle-Harvard Programme A six-month-long immersive learning
intervention, which comprised workshops and webinars for the mid-management talent in the
Lifestyle business. Emerging Leaders Programme With a clear objective of identifying key talent and
nurturing them to grow into challenging business leadership roles, the Raymond Leadership
Academy pursued the Emerging Business and Functional Leaders Programme. Developed with
education, exposure and experience as the design pillars, this initiative has structured and
experiential learning, action learning projects, expert knowledge sharing sessions, mentoring, career
progression and visibility of aspirational roles as the key building blocks. Won CII HR Excellence
$ZDUG ७&RQȵXHQFH ७ 2017-18 organised by Confederation of Indian Industries for Excellence in
Human Resources Won ‘Companies with Great Managers’ award at Great Manager Awards Program
organised by People Business and Economic Times 68 | Annual Report 2017-18 E