T E M P L AT E

Persona template
This template is part of The Future of Event Marketing. Download the full report from https://www.aventri.com/
offers/the-future-of-event-marketing?utm_campaign=The%20Future%20of%20Event%20Marketing_EMB%20eBook_2016&utm_
source=EMB&utm_medium=Partner%20Content.
Persona template
Use this template to develop personas, Persona name:
which represent your core attendees and
stakeholders. We recommend creating up to Photograph
5 personas, which should be continuously
developed and refined with real event data.

Personal details
Age: Location:
Gender: Family:
What do they like to do in their spare time?
Education:
Career
Job title: Salary:
Organization: Decision making power :
Size. Customers. Purpose: Typical working day/week:
Chain of command. Who do they report to? Who
reports to them?

How much time and disposable income do they have?

Background Information
Struggles: Goals :
Barriers: Pain points :
Fears:
Content
How do they consume content?
What social media do they use?
Which devices do they use to access content?
When they are most likely to interact?
Influencers

Who are their key influencers?

Who do they listen to the most?
Triggers
Main motivations in terms of attending the event;
What your event can give that will offer them true value:
Core messaging:
Specific event elevator pitch for this attendee

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of brief quotations (50 words maximum and for a maximum of 2 quotations) embodied in critical articles and reviews, and with clear reference to the

original source, including a link to the original source at https://www.eventmanagerblog.com/event-planning-template