MDM Company June 1, 2021

Competitive
Analysis
Understanding where we are as a brand
and how our competitors work.
MDM Company June 1, 2021

Today's Agenda

1 Introduction to the Session 3 Competitive Analysis

2 Team Check-in and Icebreaker 4 Summary and Action Items

MDM Company June 1, 2021

Introduction

Tomas and Chloe will be our Chloe

facilitators for this session.

The goal of our session is to turn chaos into

clarity. As facilitators, our role is to keep the
session on track and to ensure everyone
participates in the discussion. Tomas
 1
Click the More tab in the Team Check-in
editor side panel.

Select the Emoji or
2 GIPHY app.
How are you feeling?

Browse and click the Emoji or

3 GIF you want to use.

Choose an Emoji, GIF, or image from

a mood meter that best represents
how you feel at the moment.

Time: 5 minutes
Before we start with the
Icebreaker
session, let's warm up a little
with this icebreaker question:
What's your frequently used Emoji?

What's your
1 morning routine?

What did you have for

2 breakfast today?

What’s a random act of kindness

3 you did for a stranger?

What's the most challenging thing

4 you've done in life?

What's your
5 favorite dessert?

Your Competitor A Competitor B Competitor C

Brand
Time: 5 minutes
MDM Company June 1, 2021

Let's begin!
Are you ready?
MDM Company June 1, 2021

Competitive 1 Review our brand and competitors.

Analysis
Your Competitor A Competitor B Competitor C
Brand

Competitive analysis allows us to understand

where we are as a brand and how our
competitors work. We will start by identifying 2 List key attributes.
who we are and who our competitors are.

Next, we will identify attributes they are doing Identify criteria and rank attributes
3
right and create a perceptual map. In the as high or low.
perceptual map, we will identify a criteria and
rank these attributes as high or low.
MDM Company June 1, 2021

Brand A
MDM Company

Brand Review and Attributes

Presentations are communication tools that can be used as

demonstrations, lectures, speeches, reports, and more. It is
mostly presented before an audience. It serves a variety of
purposes, making presentations powerful tools for
convincing and teaching.

Cia Rodriguez
CEO
MDM Company June 1, 2021

Brand B
Lamplight Mobile Systems

Brand Review and Attributes

Presentations are communication tools that can be used as

demonstrations, lectures, speeches, reports, and more. It is
mostly presented before an audience. It serves a variety of
purposes, making presentations powerful tools for
convincing and teaching.

Avery Davis
CEO
MDM Company June 1, 2021

Brand C
Media Muse Advertising

Brand Review and Attributes

Presentations are communication tools that can be used as

demonstrations, lectures, speeches, reports, and more. It is
mostly presented before an audience. It serves a variety of
purposes, making presentations powerful tools for
convincing and teaching.

Morgan Maxwell
CEO
MDM Company June 1, 2021

Brand D
Berou Solutions, Inc.

Brand Review and Attributes

Presentations are communication tools that can be used as

demonstrations, lectures, speeches, reports, and more. It is
mostly presented before an audience. It serves a variety of
purposes, making presentations powerful tools for
convincing and teaching.

Kim Chun Hei

CEO
 Competitive Analysis Label each circle with
1 the brands you're
Higher comparing.
Criteria A

Your Competitor A
Brand

Competitor B Competitor C

Drag each circle into the

2 grid, estimating where
Lower Higher
they rank based on
Criteria B Criteria B
Criteria A and Criteria B.

Lower
Criteria A
MDM Company June 1, 2021

1 Write action items in the boxes.

Summary Your
Brand Competitor A Competitor B Competitor C

Let's go back to the previous pages and

synthesize what next actions are appropriate Drag your photo under the
for us to move forward as a group. 2
action item you want to own.
 Action 1 Action 2
Summary
1 Write action items in the boxes.

Your
Brand
Your Competitor A
Brand

Competitor B Competitor C

Action 3 Action 4
Drag your photo under the
2 action item you want to own.

Competitor B
MDM Company June 1, 2021

The mind is just like a muscle —

the more you exercise it,
the stronger it gets and the
more it can expand.

Idowu Koyenikan
MDM Company June 1, 2021

Thank you! Have a great

day ahead.
MDM Company June 1, 2021

Icons and Your

Brand Competitor A Competitor B Competitor C

Illustrations
Resource
Page
Use these free recolorable
icons and illustrations in
your Canva design.