HOMEWORK WEEK 2

Assurance of Learning Exercise 2A Evaluating Mission Statements

Purpose A business mission statement is an integral part of strategic management. It
provides direction for formulating, implementing, and evaluating strategic activities.
This exercise will give you practice evaluating mission statements, a skill that is a
prerequisite to writing a good mission statement.
Instructions
 Step 1 On a clean sheet of paper, prepare a 9 ×3 matrix. Place the nine mission
statement components down the left column and the following three
companies across the top of your paper.
 Step 2 Write Yes or No in each cell of your matrix to indicate whether you feel
the particular mission statement includes the respective component.
 Step 3 Turn your paper in to your instructor for a classwork grade.

General Motors North Carolina Zoo Samsonite

Customers YES YES NO
Products/services YES YES YES
Markets YES NO NO
Technology YES NO YES
Concern for NO NO YES
survival, growth
and profitability
Philosophy YES YES YES
Self-concept NO YES YES
Concern for public NO YES NO
image
Concern for YES NO NO
employees

Mission Statements
 General Motors Our mission is to be the world leader in transportation products
and related services. We aim to maintain this position through enlightened
customer enthusiasm and continuous improvement driven by integrity, teamwork,
innovation and individual respect and responsibility of our employees.
 North Carolina Zoo Our mission is to encourage understanding of and commitment
to the conservation of the world’s wildlife and wild places through recognition of
the interdependence of people and nature. We will do this by creating a sense of
enjoyment, wonder and discovery throughout the Park and in our outreach
programs.
 Samsonite Our mission is to be the leader in the travel industry. Samsonite’s
ambition is to provide unparalleled durability, security and dependability in all of its

This study source was downloaded by 100000836869272 from CourseHero.com on 09-17-2022 01:14:51 GMT -05:00

https://www.coursehero.com/file/58644724/HOMEWORK-2docx/
 products, through leading edge functionality, features, innovation, technology,
contemporary aesthetics and design. In order to fill every niche in the travel
market, Samsonite will seek to create strategic alliances, combining our strengths
with other partners in our brands.

Assurance of Learning Exercise 2B Writing a Vision and Mission Statement for

McDonald’s Corporation
Purpose There is always room for improvement in regard to an existing vision and
mission statement. Currently McDonald’s does not have a vision statement or mission
statement, so this exercise will ask you to develop one.
Instructions
 Step 1 Refer back to page 33, the Cohesion Case, for McDonald’s values
statement.
 Step 2 On a clean sheet of paper, write a one-sentence vision statement for
McDonald’s.
McDonalds vision is to be and to be recognized as the largest restaurant group in the
world through client satisfaction
 Step 3 On that same sheet of paper, write a mission statement for McDonald’s.
Our mission is to be the world’s leader fast food retailer. Our aspiration is to keep
innovating and developing our products and services in order to reach the high quality
level and superb experience our customers deserve. We expect to maintain our
dominant position conducting our business with fairness, honesty and integrity and
differentiating ourselves with competitive prices. A pleasant work environment and
commitment with the building of better communities are two of our basic pillars.

This study source was downloaded by 100000836869272 from CourseHero.com on 09-17-2022 01:14:51 GMT -05:00

https://www.coursehero.com/file/58644724/HOMEWORK-2docx/
Powered by TCPDF (www.tcpdf.org)