Vision, Mission &

Core values

Prasanna Venkates Vedhartham

Madhavan (274196)
1
Agenda
Vision statement Mission statement Vision Vs Mission

Core Values Strategic Pyramid SMART Goals

Strategy E.g. Microsoft Summary

References

2
Vision Statement
A strategic vision describes top management's aspirations for the
company's future and the direction charted to achieve them.

Features of a vision
Sets rationale for the
Answer – Where are we
Aspirational Brand recognition – USP company’s strategic
going?
direction

Vision Mission Vision Vs mission … 3

Mission Statement
A firm's mission describes the scope and purpose of its present business,
i.e., 'who we are, what we do, and why we are here?'

Features of a Mission
Should communicate the Guide in drawing up strategic
Reflect the company Values
vision operating decisions

Vision Mission Vision Vs mission … 4

Vision Vs Mission statement
Vision Mission
Desired position of the business in the The current state and how to go about
future achieving it

It answers “Why” It answers “How”

Not to be used for daily operations of the

To be used as a management tool
company

Is to motivate employees Is to inform the employees

Shorter Bigger than Vision

Vision Mission Vision Vs mission Core Values 5

Activity
Ready??

6
? ? ? ?
Create groundbreaking
sports innovations, make Offer a wide range of well-
Inspiring each other to be our products sustainably, designed, functional home
To accelerate the world’s
the best we can be by build a creative and furnishing products at
transition to sustainable
providing a great place to diverse global team, and prices so low that as many
energy.
work. make a positive impact in people as possible will be
communities where we able to afford them.
live and work.

to refresh the world in

mind, body, and spirit, to
To create the most
inspire moments of
compelling car company of Bring inspiration and
optimism and happiness To create a better everyday
the 21st century by driving innovation to every
through our brands and life for the many people.
the world’s transition to athlete* in the world.
actions, and to create
electric vehicles.
value and make a
difference
7
Core Values

A firm's core values are the beliefs, traits, and behavioral

norms that its personnel are expected to display.

Benefits of a Values
ensure your business Better company evaluate employee
operates ethically reputation when followed performance

Mission Vision Vs mission Core Values The Strategy Pyramid 8

The Strategy Pyramid

Aspirational

Achievable

Tangible

Core Values The Strategy Pyramid SMART Goals Strategy 9

SMART goals

Core Values The Strategy Pyramid SMART Goals Strategy 10

Strategy
Strategy is an operational plan combination of policies, processes
and procedures that will help company achieve their vision and
mission.

Features of a Strategy
Creation of plan to achieve Effective utilization of Redefine directions towards
set targets & outdo rivals recourses common objectives

The Strategy Pyramid SMART Goals Strategy Example: Microsoft 11

 2000-
Example: Microsoft 2014
2000
Microsoft’s growth was
1975 - slow in this time
2000 because of missed
After 25 years of Bill, Mobile opportunity
Steve Balmer took over and other operational
as CEO reasons
Company grew under
the leadership of Bill
1975 Gates
Vision:
To help people and Values:
Microsoft started by businesses Integrity
Bill Gates and Paul
Allen
throughout the Honesty
world realize their
full potential Hard work
Responsibility
Mission:
A computer on
every desk and in
every home

12
Microsoft 2022

2019
Microsoft’s growth
to world’s largest
2018 company
Restructuring Values
2016 Integrity
Change in Company Respect
Culture and Strategy
2014 from Competitive to Accountability
Restructured Collaborative
Mission: D&I
(E.g. Microsoft loves
Steve stepped To empower Opensource)
down and Satya every person and
Nadella took over every org in the
planet to achieve
more

SMART Goals Strategy Example: Microsoft Summary 13

ummary

Aspirational

Achievable

Tangible

SMART Goals Strategy Example: Microsoft Summary 14

Reference
• “Die besten Strategietools in der Praxis”: Klaus Kerth,Heiko Asum,
Klaus Peter Nuehrich
• Business Strategy: Examples, Case Studies, And Tools – FourWeekMBA
• Ultimate Guide To Strategic Planning | Indeed.com
• About Microsoft | Mission and Vision | Microsoft

15