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ANNUAL REPORT
For Fiscal Year 20XX

COMPANY XYZ
 To inspire, Empower, and Transform.

Eleanor Johnson
Chief Executive Officer

WELCOME MESSAGE
As our business moves through the next decade, I can assure you that our board will
continue its oversight of the company’s long-term business strategies and continue a
democratic and transparent system to foster innovative thinking and problem solving.

ANNUAL REPORT COMPANY XYZ 3

 Our Vision

COMPANY’S
To inform and inspire people around the globe through the power of
unparalleled storytelling, reflecting the creative minds and innovative
technologies.

MISSION
& VISION Our Mission
Our mission is to allow the world to access, enjoy, and be educated by an
abundance of freely shared knowledge, and in the most affordable and
convenient ways.

ANNUAL REPORT COMPANY XYZ 4

 Our Vision
To inform and inspire people around the globe through the power of
unparalleled storytelling, reflecting the creative minds and innovative
technologies.

COMPANY’S

MISSION
Our Mission
Our mission is to allow the world to access, enjoy, and be educated by an

& VISION
abundance of freely shared knowledge, and in the most affordable and
convenient ways.

Core Values
We place high values on innovation and transparency. This value is
delivered both in our products and services, as well as how our
organization operates.

ANNUAL REPORT COMPANY XYZ 5

 Ken Smith Greg Gomez Susan Taylor
EXECUTIVE
Director of Sales Tech Advisor VP of Marketing
LEADERSHIP
TEAM

Dylan Greene Blair Jones Matt McDonald

VP of Product Director of Operations Creative Director

ANNUAL REPORT COMPANY XYZ 6

 PORTFOLIO
01 Performance drives brand choice

SUPERIORITY
02 To win with consumers

Our strategic choices are the

INTEGRATED foundation for balanced top-and-
bottom line growth. We believe they PRODUCTIVITY
GROWTH position us well to continue to serve
the heightened needs and new
03 To fuel investments

behaviors of consumers and our key

STRATEGY partners.
CONSTRUCTIVE DISRUPTION
04 Across our business

ORGANIZATION
05 Empowered, agile, accountable
 GROWTH AND MARKET SHARE

Sales Increased Global Market Share

$931M 33%
Our robust line of product and new additions to the Our market standing remains solid despite various
product portfolio contributed to increase in sales new entrants into the field

Operating Profit

10th Year 2

Year of continuous growth

Year 1

ANNUAL REPORT COMPANY XYZ 8

 CORPORATE MILESTONES

03 Write more details on

22 Write more details on
09 Write more details on

31
this corporate milestone this corporate this corporate milestone Write more details on
Jan here.
May milestone here.
Aug here. this corporate

Dec milestone here.

28 Write more details on

this corporate

Feb milestone here.

06 Write more details on
this corporate milestone
08 Write more details on this
corporate milestone here.

Jul here. Oct

ANNUAL REPORT COMPANY XYZ 9

 RECOGNITION
& AWARDS
Philanthropy
TOP 100 MOST
COMPANIES THAT CARE SUSTAINABLE
5 YEARS IN A ROW COMPANY

ABC Award, 20XX ABC Award, 20XX

By sticking to our values, we

Culture
managed to make this year another ONE OF THE FORTUNE WORLD’S
100 BEST COMPANIES BEST
great year. A big thank you to TO WORK FOR WORKPLACE
everyone who made these accolades ABC Award, 20XX ABC Award, 20XX

possible

ONE OF THE
Innovation
BEST WORKPLACES WORLD’S
MOST
IN TECHNOLOGY ADMIRED
5 YEARS IN A ROW
ABC Award, 20XX ABC Award, 20XX

ANNUAL REPORT COMPANY XYZ 10

 PRODUCT PORTFOLIO

Product I
Operational Margin (e.g. EBITDA)

Product G

Product C

Product F

Product E
Product H
Product B Product D

Product A

Fix the Structure Improve Margin/Return High Margin/Return

Business size (e.g. revenues)

ANNUAL REPORT COMPANY XYZ 11

 PRODUCT PORTFOLIO
ENVIRONMENTAL ANALYSIS

A Product 1
High

HIGH RISK, G LOW RISK,

B Product 2
HIGH REWARD PRODUCTS HIGH REWARD PRODUCTS

C Product 3

D Product 4

K E Product 5
Earnings

D,J,E
F Product 6

A, L, F G Product 7

H Product 8
G

I Product 9
HIGH RISK, LOW RISK,
LOW REWARD PRODUCTS LOW REWARD PRODUCTS
Low

J Product 10

Low Environmental Impact High

ANNUAL REPORT COMPANY XYZ 12

 PRODUCT PORTFOLIO GALLERY

Category A Category B Category C

Category D Category E Category F

ANNUAL REPORT COMPANY XYZ 13

 ANNUAL SALES SUMMARY

120
MONTH AMOUNT

April $50,700
100
May $55,990

June $61,080

July $66,170 80

August $71,260

September $76,350 60

106.89
101.8
October $81,440

96.71
91.62
86.53
81.44
November $86,530

76.35
40

71.26
66.17
December $91,620

61.08
55.99
50.7
January $96,710
20
February $101,800

March $106,890

Annual Sales $946,540 0

Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar

ANNUAL REPORT COMPANY XYZ 14

 FINANCIAL HIGHLIGHTS

FY 1 FY 2 FY 3 FY 4 FY 5
Net sales $150,000 $150,000 $150,000 $150,000 $150,000

Operating income $150,000 $150,000 $150,000 $150,000 $150,000

Net earnings attributable $150,000 $150,000 $150,000 $150,000 $150,000

Net earnings margin from continuing operations $150,000 $150,000 $150,000 $150,000 $150,000

Diluted net earnings per common share from continuing

$150,000 $150,000 $150,000 $150,000 $150,000
operations

Diluted net earnings per common share $150,000 $150,000 $150,000 $150,000 $150,000

Core earnings per share $150,000 $150,000 $150,000 $150,000 $150,000

Operating cash flow $150,000 $150,000 $150,000 $150,000 $150,000

Dividends per common share $150,000 $150,000 $150,000 $150,000 $150,000

ANNUAL REPORT COMPANY XYZ 15

 REVENUE BREAKDOWN

R&D expenses

Premium users Cost of revenue $208 million

revenue
$1.8 billion
$2.2 billion Total revenue

$2.2 billion Sales & marketing

$280 million

General/admin
Gross profit
$105 million
Ad-supported tier $668 million
revenue
Operating profit
$323 million $75 million

ANNUAL REPORT COMPANY XYZ

 SALES BY SEGMENTS

NET SALES BY BUSINESS SEGMENT NET SALES BY GEOGRAPHIC REGION

Segment A Segment B Segment C Segment D North America Europe Greater China Asia Pacific
Segment E Latin America IMEA

9% 6%
6%

13% 33% 9%

47%
10%

19%

22%
26%

ANNUAL REPORT COMPANY XYZ 17

 FY22 HIGHLIGHTS

$26.5B 73,000+
Revenue, up 25% year over year Full-time employees

$43.7B 90%
Remaining Performance Obligation, up of the Fortune 500 companies are our
21% year over year enterprise customers

$6B 6M+
Operating Cash Flow, up Hours contributed to the community since
25% year over year inception

ANNUAL REPORT COMPANY XYZ 18

 HIGHLIGHTS

TOTAL HEADCOUNT TOTAL NON-INTEREST EXPENSE TOTAL ASSETS

(THOUSANDS) (BILLIONS) (TRILLIONS)

283 $70.70 $3.17

208
$2.23

$59.70

2009 2021 2010 2021 2009 2021

ANNUAL REPORT COMPANY XYZ 19

 ANNUAL FINANCIAL SUMMARY

60MM 65% 80MM 20% 90MM

EBITA Net Profit Margin Net Revenue Q-o-Q Growth Net Profit

Earning before interest, taxes, Calculated by finding the net Revenue minus cost of goods Compare current quarter to the Actual profit after taking working
depreciation and amortization. profit as a percentage of the sold, expense & taxes for same quarter of the previous year expenses into considerations
revenue accounting

ANNUAL REPORT COMPANY XYZ 20

 CASH DIVIDENDS PER SHARE

$0.85

$0.76

17.2% $0.58
$0.67

Dividend growth $0.50

CAGR since inception

2017 2018 2019 2020 2021

ANNUAL REPORT COMPANY XYZ 21

 COMPARISON OF FIVE-YEAR CUMULATIVE
TOTAL SHAREHOLDER RETURN

250

200

150

100

50

0
2016 2017 2018 2019 2020 2021

Company ABC S&P 500 Index S&P 500 Consumer Staples Index

ANNUAL REPORT COMPANY XYZ 22

 $32.7M $21.9M

FY 20XX INCOME FY 20XX EXPENSE

Sales revenue 34% Manufacturing 70%

Special event 23% Administration 15%

Private grants 19% Fundraising 10%

General contributions 13% Other expenses 5%

Public grants 9%

Other income 2%

ANNUAL REPORT COMPANY XYZ 23

 PROFIT & LOSS

REVENUE COGS OPERATING PROFIT NET PROFIT

20% Y-o-Y 11% Y-o-Y 35% Y-o-Y 25% Y-o-Y

8.00 8.00 9.00 8.00

7.00
7.00
6.00

5.00 5.00 5.00 5.00

4.00
4.00
3.00

2.00 2.00

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

ANNUAL REPORT COMPANY XYZ 24

 FINANCIAL STATEMENT SUMMARY

SUMMARY INCOME STATEMENT SUMMARY CASH FLOW DATA

FY 1 FY 2 FY 1 FY 2

Revenue 5,445,990 6,151,361 Net cash provided by operating activities 5,445,990 6,151,361

Adjusted EBITDA 1,661,984 1,919,158 Capital expenditures for property and equipment 1,661,984 1,919,158

Net income attributable to Waste Connections 204,677 618,047 Adjusted free cash flow 204,677 618,047

Adjusted net income attributable to Waste

Connections 695,786 846,600

ANNUAL REPORT COMPANY XYZ 25

 FINANCIAL STATEMENT SUMMARY

SUMMARY BALANCE SHEET FY 1 FY 2

Current assets $1,408,272 $1,032,777

Property and equipment, net $5,284,506 $5,721,949

Goodwill $5,726,650 $6,187,643

Intangible assets, net $1,155,079 $1,350,597

Other non-current assets, net $417,857 $406,958

Total assets $13,992,364 $14,699,924

Current liabilities $1,028,654 $1,232,746

Long-term debt and notes payable $4,708,678 $5,040,500

Deferred income taxes $760,044 $850,921

Other long-term liabilities $631,550 $582,212

Total equity $6,861,438 $6,993,545

Total liabilities and equity $13,992,364 $14,699,924

ANNUAL REPORT COMPANY XYZ 26

 FINANCIAL PROJECTION

REVENUE NET INCOME CASH BALANCE

300000 70000 70000

250000 60000 60000

50000 50000
200000
40000 40000
150000
30000 30000
100000
20000 20000
50000 10000 10000

0 0 0
1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

FREE CASH FLOW FY 1 FY 2 FY 3 FY 4 FY 5

80000.00 Profitability (Net income/Revenue) 0.8% 6.4% 13.4% 19.7% 20.7%

60000.00 Efficiency (Revenue/Assets) 1.28 1.0 1.34 1.74 1.69

40000.00 Leverage (Liabilities/Assets) 50.9% 66,4% 48.4% 32.1% 20.9%

20000.00 Operating return on assets (ROA) 3.2% 11.0% 24.6% 43.7% 44.1%

0.00 Return on equity (ROE) 2.1% 19.1% 34.8% 50.6% 44.4%

0 1 2 3 4 5
-20000.00 Liquidity (Current assets/liabilities) 1.97% 2.03 2.30 3.08 3.51

-40000.00 Breakeven revenue 39.273 64.087 69.481 110.247 158.603

ANNUAL REPORT COMPANY XYZ 27

 SUSTAINBILITY HIGHLIGHTS

>3.2x
NET NEGATIVE
Offsets generated from our
services exceeded our emissions
from operations by over 3.2
8% year-over-year reduction in
operational greenhouse gas
8%
REDUCTION IN
emissions
CARBON FOOTPRINT times EMISSIONS

RECYCLING INCIDENT RATE

50% Increase resources recovered by at least

50%
Reduction in Incident
Rate 25%
BIOGAS RECOVERY VOLUNTARY TURNOVER

40% Increase biogas recovery by at least 40%

Continuous Improvement in
Voluntary Turnover

LEACHATE SERVANT LEADERSHIP

50% Process at least 50% of leachate on-site

Continuous Improvement in
Servant Leadership scores

ANNUAL REPORT COMPANY XYZ 28

 DIVERSITY & INCLUSION

55% 60% 50%

of our board is diverse, including
of our management team is diverse,
including
Since 20XX, our representation of
teammates of color in the top three
management levels increased
of our global workforce are women
and

38%
women.
45%
women.
49%
people of color. +60%
People of color in all management Since 20XX, representation of people
positions increased to of color in our Campus classes
increased We’ve seen improvements in representation of BIPOC

41%
since 20XX
+47% teammates across key categories such as management levels
1-3, managers, executive/senior level and mid-level.

ANNUAL REPORT COMPANY XYZ 29

 EMPLOYEE ENGAGEMENT

ANNUAL TURNOVER 100% 16%

FY 1 FY 2 FY 3 90%
14%

11% 7% 12% 80%

12%
70%

10%
ANNUAL TURNOVER % WOMEN 60%

FY 1 FY 2 FY 3 50% 8%

40%
11% 6% 11% 6%

30%
4%
20%
ANNUAL TURNOVER % MEN
2%
FY 1 FY 2 FY 3 10%

0% 0%
11% 7% 12% FY 1 FY 2 FY 3 FY 4 FY 5 FY 6 FY 7 FY 8 FY 9

Employee Engagement Index Score Turnover

ANNUAL REPORT COMPANY XYZ 30

 The graph below summarizes rate of layoff at our company. Layoff rates correspond to
HIRING & TALENT macroeconomic factors, with grey areas indicating sharp increases in layoff during periods of
recession. Should a recession take place in the foreseeable future, we project an uptick in layoff as a
MANAGEMENT way of cost reduction.

18

16

14 HIRING FREEZE

12

10

0
Period 1 Period 2 Period 3 Period 4 Period 5 Period 6 Period 7

ANNUAL REPORT COMPANY XYZ 31

 HIRING & TALENT MANAGEMENT

700 0.9

0.8
600

0.7

Average offer rate (%)

Number of applicants

500
0.6

400 0.5

300 0.4

0.3
200
0.2
HIRING
100 FREEZE 0.1

0 0

ANNUAL REPORT COMPANY XYZ 32

 GROWTH RATE
BASED ON ECONOMIC SCENARIOS

16%
High growth
scenario
14%

12%

Regular scenario
10%

8%

6%

Recession scenario
4%

2%

0%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

ANNUAL REPORT COMPANY XYZ 33

 STRATEGIC GUIDANCE
INCREASE MEMBER
ENGAGEMENT
• Create communication & incentive program
to encourage member responses
• Relaunch regional area mtgs. to build
community
• Develop a Board Outreach program to
increase member engagement
• Develop consistent channels to solicit
member feedback
ANNUAL REPORT
BUILD
ENHANCE TRAINING & CERTIFICATION
AWARENESS
• Develop a Legislative Committee plan for • Create a comprehensive training program
achieving key objectives to ensure the
• Create a process to manage the evaluation
legislative platform meets the Association’s
and onboarding of trainers / speakers
priorities
• Increase the online training library to
• Develop program that builds awareness of
provide for a more robust selection of
the Association and the work it’s members
offerings by program and course level
do
• Create opportunities for shared information
on our member’s program statistics and
structure
COMPANY XYZ 34
 STRATEGIC GOALS FOR NEXT YEAR

WHAT IT MEANS TO US KEY INITIATIVES

• Understand current cost of everything we • Develop our collaboration both internally

Raw materials are at the center of our business and do and externally and build strategic alliances
Optimize value of raw their utilization must not exceed the capacity to • Increase the returns on all raw materials
materials replenish. through value stream mapping
• Build organizational flexibility

• Stimulate idea generation

Innovation requires a culture of idea generation,
Create a culture with our targets to set
• Introduce research and development key
of innovation performance indicators
global benchmarks in the field.
• Benchmark against leading innovators

• Develop precise and relevant appropriate

Implement a company-wide focus on quality to specifications • Sharing all customer feedback
Consistently produce preserve the inherent quality of our natural • Align rewards with effective • Create quality culture
quality products resources through the supply chain. communication, training and performance
• Quality assessment system to be

By living our values both internally and in the public • Enhance public image • Live our values
Enhance our brand sphere, we aim to become the employer of choice and
• Develop visibility • Employer of Choice
enhance our brand.

ANNUAL REPORT COMPANY XYZ 35

 SUCCESS METRICS
KPI MEASURE 1 TACTICAL ACTION 1

KPI Measures for Goal #1 and Strategies Add your tactical actions here
for Goal #1
OBJECTIVE
Enter your goal here

KPI MEASURE 2 TACTICAL ACTION 2

KPI Measures for Goal #2 and Strategies Add your tactical actions here
GOALS for Goal #2
GOAL 1 Add your goals here
GOAL 2 Add your goals here
GOAL 3 Add your goals here KPI MEASURE 3 TACTICAL ACTION 3
GOAL 4 Add your goals here KPI Measures for Goal #3 and Strategies Add your tactical actions here
for Goal #3

STRATEGIES
STRATEGIES 1 Strategies for goal #1
KPI MEASURE 4 TACTICAL ACTION 4
STRATEGIES 2 Strategies for goal #1
KPI Measures for Goal #4 and Strategies Add your tactical actions here
STRATEGIES 3 Strategies for goal #1 for Goal #4

STRATEGIES 4 Strategies for goal #1

ANNUAL REPORT COMPANY XYZ 36

 UPCOMING PROJECTION

2022 User Performance 2023 User Projection PROJECTED LONG-TERM

RETENTION RATE FOR 2023
1965060

1265060

102050 122050 50056 57056

Registerd Premium Business

72%
WEBSITE & BLOG TRAFFIC CHURN RATE

YEAR WEBSITE BLOG YEAR CHURN RATE

FY 1 9,000,500 3,400,00 FY 1 11%

FY 2 12,000,500 4,900,000 FY 2 8%
(A projected 12% increase from 2022)

ANNUAL REPORT COMPANY XYZ 37

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