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Abstract
Purpose – Smart city services (SCS) in contrast with other technology-based services, demand significant
interaction and collaboration between the users and the service providers. This study examines the SCS
delivery-channel characteristics and the users’ personal (behavioral and demographic) characteristics that
influence their satisfaction or dissatisfaction with the services, as well as their intention to adopt (i.e. continue
using) the SCS-delivery channels.
Design/methodology/approach – A quantitative study using a structured questionnaire was conducted for
this paper. The data-collection method was administered by emailing the survey to a list of 2,350 city/urban
residents who are members of the two largest universities in the greater Dubai metropolis. A total of 600
completed responses (26 percent) were received back, while 580 useable responses (25 percent) were analyzed
for this paper.
Findings – Our initial findings suggest that contrary to popular belief, it is not only SCS channel factors that
influence user satisfaction and continuance intention. SCS users’ personal characteristics (such as their user
innovativeness and control-seeking behavior) are also pivotal in determining their satisfaction and intention to
continue or not continue using the SCS-delivery channels.
Research limitations/implications – The paper argues that both SCS channel factors and SCS users’
personal characteristics jointly influence the users’ experience of the services and therefore jointly determine their
satisfaction with the service as well as their SCS usage continuance intention. The result of our research gives
important insights into users’ behaviors toward the emerging SCS channels in general, and it will be of great value
to architects and designers of Smart City technologies around the world.
Practical implications – The paper argues that both SCS channel factors and SCS users’ personal (behavioral
and demographic) characteristics jointly influence the users’ trials of the services, and therefore jointly
determine their satisfaction with the service as well as their SCS usage continuance intention. The result of our
research gives important insights into users’ behavioral intentions toward the emerging SCS channels
in general; and it will be of great value to architects and designers of Smart City technologies around the world.
Originality/value – This paper is one of the first few studies focused on investigating the antecedents of SCS
usage behaviors in the Middle Eastern region.
Keywords Smart city services, Service channel factors, User characteristics, Satisfaction, Technology
adoption, Innovation diffusion, Service usage continuance
Paper type Research paper
2. Theoretical background
2.1 Defining the smart city concept
The “Smart City” concept revolves around the ability to use technology in continuously
149
monitoring and tracking a city’s assets, people, social amenities, and infrastructure; and to
use the acquired data as intelligence for streamlining the city’s operations and improving its
service delivery performance (Lombardi et al., 2012). Smart City Services are specifically
based on the idea of the co-creating of social values by relying on machine-intelligence in
connected systems to offer a seamless social service experience to the public (Gavrilova and
Kokoulina, 2015).
Giffinger and Gudrun (2010) note that the idea of Smart City originated from the concept of
“information city,” and incrementally evolved to an idea of an ICT-centered city. They
propose that the concept of the Smart City has six main dimensions: smart economy, smart
mobility, smart environment, smart people, smart living, and smart government. They argue
that the Smart City concept is distinct from other similar ideas such as the digital city or
intelligent city in that it focuses on social factors such as human capital development, public
service delivery, education, healthcare, and urban mobility as the drivers of urban growth,
rather than a single technological infrastructure.
A new dimension to the Smart City discourse emerged in the wake of environmental
concerns as the majority of the world’s population is steadily migrating to the urban areas,
and these areas have become sites for social experimentation in the 21st century (W€ underlich
et al., 2013; Lee and Lee, 2014). Previous approaches to define the smartness of real-world
entities and related services as classification frameworks and ontologies have also been
proposed by Dirks and Keeling (2009) and Mathew et al., (2011) indicating that smart services
rely on machine-intelligence in connected systems. This artificial intelligence is achieved by
aggregating semantic knowledge and context recognition in the data obtained from machine
sensors and social media platforms (H€oller et al., 2014).
153
Figure 1.
Conceptual
research model
On one hand, the TID factors that make up our channel characteristics are perceived channel
compatibility, complexity, ease of use, and need (usefulness) which enable a technological
innovation to be adoptable. On the other hand, the TPB factors that make up our user personal
(behavioral and demographic) characteristics include the user’s attitude towards technologies
in general (i.e. his/her innovativeness), control-seeking behavior, and subjective norm, which is
the social pressure on him or her to perform the adoption behavior based on his or her
demographic profile (level of education, income, occupation, etc.). In the case of the adoption of
various technological innovations, such as smart-city services, research has shown that both
the TID (technological) and TPB (sociological) models lead to behavioral intention to adopt or
not adopt the innovations (Rogers’ 1995; Lassar et al., 2005; Ajzen, 1991; Kolodinsky et al.,
ITP 2004). Hence, we present our research model (Figure 1) as a depiction of the combined
34,1 influence of both models on SCS user adoption intention by proposing that both the SCS
delivery-channel factors and the SCS user’s personal (behavioral and demographic) factors are
necessary antecedents of SCS user satisfaction and usage-continuance intention. Conceptual
underpinnings of all the individual variables in our model are further discussed in the
hypotheses development section as also outlined in our analytical model (Figure 2).
154
3.2 Hypotheses development
3.2.1 Effects of perceived channel benefits on user satisfaction. Sustaining connectivity and
communication between SCS providers and the users is necessary to enhance SCS adoption
and continued usage. However, in our opinion, this is possible only if the SCS users can
perceive the benefits of accessing public services via the SCS channels. City residents and
visitors must be able to experience the benefits of SCS channels in accessing and
accomplishing city services as an improvement in their quality of life (Eggers and Skowron,
2018); which means that if accessing city services via SCS channels meets their need for a
better quality of life, it will provide them satisfaction.
The perceived benefits of SCS include the perceived comfort, usefulness, convenience, and
safety associated with the SCS delivery channel (Balta-Ozkan et al., 2013). In line with
Gavrilova and Kokoulina (2015) and Lytras and Visvizi (2018), we propose that city service
users must be aware of, and also perceive, the above benefits of SCS technologies in order to be
satisfied with SCS services. As a result, we hypothesize that:
H1. Perceived SCS channel benefits will positively affect users’ satisfaction with the
services.
3.2.2 Effects of perceived channel capabilities on user satisfaction. To gain user acceptance,
every smart-city service-delivery channel must offer a proactive and automatic method to
decision-making for its users as they access city services (Hammer et al., 2015). Likewise, the
effective connectivity and communication made possible by its technological infrastructure
must afford the service provider the capability to establish an affective relationship with the users
while helping to improve their service experience and quality of life (Klein et al., 2017; Eggers and
Skowron, 2018). The SCS channels must therefore exhibit these capabilities (connectivity,
communication, and networking relationships) in order to satisfy SCS users. The channels must
also enable city residents and visitors to enhance and improve their own skills and ability to
access the smart services in order to elicit their satisfaction (Agha, 2016; Lytras and Visvizi,
2018). Based on the above assertions, we also hypothesize that:
H2. Perceived SCS channel capabilities will positively affect users’ satisfaction with the
services.
3.2.3 Effects of perceived channel ease-of-use on user satisfaction. In general, perceived user-
friendliness or ease-of-use of technological innovations offers the strongest explanation of the
impacts of such technologies on users’ satisfaction and behavioral intention to continue using
such innovations (Davis, 1989). In the realm of service technologies, perceived ease-of-use is
defined as the service user’s belief that the service channel is a clear interface that can be used
with very little effort to effectively access and accomplish the service task (Lee and Shin, 2018;
Karahanna and Straub, 1999). In the case of SCS, using the channels requires a certain level of
technical skills; but evidence in the literature seems to suggest that SCS users are generally
reluctant to seek help from a third party to acquire the skills (Alnaqbi, 2017). It is therefore
pertinent that the SCS channel usage procedures must be self-explanatory and easy for self-
learning with uncomplicated tutorial slides or video clips.
The SCS channel is a 21-first-century technological innovation that helps city residents
and visitors to access public services, and also helps smart-city governments to deliver
PERCEIVED SCS CHANNEL SMART CITY SERVICE- SMART CITY SERVICE-USER
Tendencies of
CAPABILITIES (SERVCAP):
1. SCS system predicts my future CHANNEL FACTORS PERSONAL FACTORS technologies in
needs (SERVCAP1)
2. SCS system makes automatic PERCEIVED SCS CHANNEL SERVICE USER CONTROL- SCS
decisions for me (SERVCAP2)) BENEFITS (SERVBEN): SEEKING BEHAVIOUR
3. Connects me to multiple 1. SCS system contributes to (CONTRLSEEK):
systems in the city (SERVCAP3) better quality of life (SERVBEN1) 1. Users prefer to reserve choice
4. Provides easy way to contact 2. SCS system promotes of SCS usage history storage
providers (SERCAP4) freedom of mobility (SERVBEN2) (CONTRLSEEK1).
2. Users prefer choice to give
5. Effective means of accessing
services in the city (SERVCAP5)
3. SCS system makes user
independent (SERVBEN3) personal information or not
(CONTRLSEEK2).
155
4. SCS system makes user more
productive (SERVBEN4) 3. Users prefer to control how
PERCEIVED SCS CHANNEL their personal information is used
5. SCS system enables fast task
EASE OF USE (SERVEASE): (CONTRLSEEK3).
accomplishment (SERVBEN5)
1. SCS systems are easy to learn 4. Users prefer SCS to ask
6. SCS system makes my job
(SERVEASE1) before sending them to other
easier to do (SERVBEN6)
2. SCS systems are simple and H2 7. SCS system is useful in my job sites (CONTRLSEEK4)
understandable (SERVEASE2) 5. Users would like to contribute
(SERVBEN7)
3. SCS systems have easy self- own ideas to SCS technology
teaching usage-tutorials development (CONTRLSEEK5)
(SERVEASE3)
4. SCS systems are easy to
operate (SEREASE4) SERVICE USER
H1 INNOVATIVENESS (USERINNO):
5. SCS system apps are easily H10
installed (SERVEASE5) H3 1. Users are able to advise others
on SCS usage (USERINNO1).
2. Techno-savvy people adopt
PERCEIVED SCS CHANNEL SCS earlier than others
COMPLEXITY (SERVCOMPLEX):
1. SCS systems make me USER (USERINNO2).
3. Technology users can figure
comfortable with service SATISFACTION H9 out new SCS services on their
providers (SERVCOMPLEX1)
2. SCS systems technical support H4 (USERSAT) own (USERINNO3).
4. Users usually keep up to date
is helpful (SERVCOMPLEX2) with latest SCS technology
3. SCS systems are user-friendly developments (USERINNO4).
to lay people (SERVCOMPLEX3) H11 H8 5. Users can provide useful input
. 4. SCS systems provide simple- ideas for future SCS developments
language user-manuals (USERINNO5).
(SERVCOMPLEX4) SERVICE-USAGE 6. Users are generally able to
. 5. Latest SCS system updates review and evaluate new SCS
CONTINUANCE channels (USERINNO6).
are not difficult to keep up with
(SERVCOMPLEX5) H7 INTENTION
. 6. SCS systems do not have (USERINTENT) SERVICE USER
accessibility problems for the
DEMOGRAPHICS (USERDEMO):
visually/physically impaired
PERCEIVED SCS CHANNEL . 1. Users’ cultural sensitivity
(SERVCOMPLEX6)
TRUSTWORTHINESS affects their SCS usage
. 7. SCS systems are standardized
but also user-personalizable (SERVTRUST): (USERDOM1)
1. SCS provider trust is built . 2. Users’ gender affects their
(SERVCOMPLEX7) H5 gradually (SERVTRUST1) SCS usage (USERDEMO2)
. 8. SCS systems do not have
2. SCS provider trust is image/ . 3. Users’ level of education
incessant changes/updates
reputation-dependent affects their SCS usage
(SERVCOMPLEX8)
(SERVTRUST2) (USERDEMO3)
. 9. SCS channels are not costly to
3. SCS providers don’t . 4. Users’ age affects their SCS
use (SERVCOMPLEX9)
arbitrarily change terms/ usage (USERDEMO4)
. 10.SCS system interfaces are not
complex (SERVCOMPLEX10) conditions (SERVTRUST3)
. 11. SCS system apps are not 4. SCS providers don’t hide
difficult to download and install vital customer information
(SERVCOMPLEX11) (SERVTRUST4)
. 12. SCS channels are not difficult 5. SCS terms/conditions don’t
to integrate/synchronize change incessantly
(SERVCOMPLEX12) H6 (SERVTRUST5)
6. SCS payment methods are
trustworthy (SERVTRUST6)
PERCEIVED SSC CHANNEL
DEPENDENCY (SERVDEPEND): PERCEIVED SCS CHANNEL SECURITY
1. SCS channels lead to high (SERVSEC):
provider-dependency 1. SCS feels secure as a machine-
(SERVDEPEND1) mediated channel (SERVSEC1)
2. SCS system can be harmfully 2. SCS system legal regulations are
addictive (SERDEPEND2) assuring (SERVSEC2) 2 Figure 2.
3. SCS system encourage low 3. SCS systems are secure and not
human interaction prone to any breaches (SERVSEC3) Analytical
(SERVDEPEND3) 4. SCS systems ensure customers’ research model
information confidentiality (SERVSEC4)
technology-mediated services that enhance innovative governance (Al Mansoori et al., 2018).
As a result, its ease-of-use is pivotal to user acceptance and satisfaction (Sharma and Baoku,
2013). In a study that investigated users’ satisfaction with E-service systems, Wirtz and Kurtz
(2016) found that user satisfaction increased due to the full integration and higher perceived
ease of use of the systems. As a result, our third hypothesis states that:
ITP H3. Perceived channel ease of use will positively affect users’ satisfaction with the
34,1 services.
3.2.4 Effects of perceived channel complexity on user satisfaction. The complexity of smart
services is related to users’ discomfort with SCS technologies. The users’ feeling of discomfort
is likely to have a negative impact on their ability to use the channels, and will also enhance
negative attitudes toward SCS in general (Lam et al., 2006; Godoe and Johansen, 2012;
156 Bullinger et al., 2017; Peng et al., 2017). As a result, the success of smart services should not
focus only on the quality of the actual service delivered to the users, but also on the
complexity or simplicity of the software that drives the SCS interface hardware. SCS
providers should involve and interact with users through the whole cycle of service
development to minimize user challenges.
In order to eliminate or, at least, minimize the complexity of SCS delivery channels, the
interface technologies should be efficient and personalizable in order to give the users
sufficient choices and information to make real-time decisions and accomplish their service
needs easily and timely without being confounded by the SCS technologies (King and Coterill,
2007; Xiong and Zuo, 2019). It is our fervent assertion that providing users with such a
favourable condition will guarantee user satisfaction. Hence, we propose our fourth
hypothesis that:
H4. Perceived SCS channel complexity will negatively affect users’ satisfaction with the
services.
3.2.5 Effects of perceived channel dependency on user satisfaction. Smart services have been
known to create social habits that might change users’ traditional behaviors and therefore
affect their SCS acceptance. These habits are often associated with user-dependency on
specific smart service channels, which leads to channel-addiction (Wu et al., 2017). The closest
SCS channel-addiction relates to smartphone and social media addictive usage, which is
considered to be a type of behavioral addiction characterized by problems of compulsive
usage or dependency. A study by Kim et al. (2014) reveals that smartphones could be
harmfully addictive, and could lead to low human-human interactions, thereby manifesting in
socio-psychological abnormalities that the scholars enumerated to include “withdrawal,
adaptive disturbance, compulsion, pathological immersion, abstinence, lack of control,
intolerance, and interference” (p. e97920). It is therefore on record in the literature that
unregulated, compulsive usage of smart service channels, such smartphones, electronic
tablets, and other devices similarly embedded with personal and social applications, may
likely lead to usage addiction or dependency. We argue that such a dependency is likely to
negatively affect the user’s satisfaction with social services delivered via the channel. Based
on the forgoing assertions, we also hypothesize that:
H5. Perceived SCS channel dependency will negatively affect users’ satisfaction with the
services.
3.2.6 Effects of perceived channel security on user satisfaction. Smart city service channels
and tools, such as ATMs, e-Kiosks, smartcards, and mobile applications have not always
enjoyed good acceptance in many markets due to users’ concerns about security and
privacy issues (Belanche-Gracia et al., 2015; Chatterjee et al., 2018). Also, the fact that smart
services are accessed remotely using machine-mediated channels makes it worrisome for
many users with regard to confidentiality issues, specifically in the healthcare sector, where
personal contact with service providers is preferred by patients (Wunderlich, 2013). Even in
the fast-food industry, a consumer poll conducted by Business Insider’s partner, MSN,
suggests that most Americans (78 percent of the customers polled) prefer dealing with the
cashiers instead of ordering through digital kiosks (Johnson, H. /Business Insider, 2018).
In the case of hospitals, sensitive data are exchanged between private and public Tendencies of
hospitals. This requires data integration (joining multiple data sets in a way that alters the technologies in
existing data) or data mashup (joining two or more data sets together). Both data integration
and data mashup pose some security issues, such as exposure of personal data to multiple
SCS
parties, with the possible risk of misuse, abuse, or theft of confidential information (Braun
et al., 2018; Chatterjee et al., 2018). In addition, some city residents are also wary about having
smart gadgets in their homes, schools, or offices, such as Smart/digital-TV, face/eye
recognition security devices, speed cameras, and CCTV, because they consider those devices 157
to be intrusive to their privacy.
Insecurity, in this context, stems from the distrust of technology and the skepticism about its
ability to work properly and confidentially, which tends to discourage people from using smart
services (Lin and Hsieh, 2012). Existing studies have reported that some consumers with a high
feeling of insecurity usually display lower-level usage intentions, and are less likely to adopt
smart service channels (Walczuch et al., 2007). It is therefore our belief that if SCS users perceive
the digital channel to be secure, they will be satisfied with the smart service delivered through
the channel, and vice-versa. Accordingly, our sixth hypothesis states that:
H6. Perceived SCS channel security will positively affect users’ satisfaction with the
services.
3.2.7 Effects of perceived channel trustworthiness on user satisfaction. Trust is a key factor and
essential aspect for smart services acceptance, and it is a process that should be built between
the service provider and the user in order to facilitate smart service adoption (Hsiao, 2003;
Klein et al., 2017). Trust is the foundation of SCS adoption. Recent studies identified mistrust
as a principal barrier to the acceptance of smart services (Balta-Ozkan et al., 2013). Service
providers not only have to ensure they possess image and reputation but also ensure that
their service delivery channels are trustworthy (Lohse and Spiller, 1998). Additionally, their
payment modes, especially remote online payment systems (such as website, ATM, e-kiosk,
and POS payments) must not be susceptible to hacking or information misuse, and so must be
trusted by the customers; otherwise they will suffer customer-resistance to service adoption
(Chen and Chang, 2008).
Similarly, the service terms and conditions are also of concern to customers. There must
not be any hidden charges; and users must be notified promptly and clearly of any changes in
service conditions, so that they can decide whether to continue or discontinue with the service
(Ma et al., 2016). Any sign of untrustworthiness in the channel will lead to user dissatisfaction.
Consequently, we propose that:
H7. Perceived SCS channel trustworthiness will positively affect users’ satisfaction with
the services.
3.2.8 Effects of user demographics on user satisfaction. Attaining and retaining user
engagement has been a challenge in SCS diffusion, particularly bearing in mind individual
differences in terms of age, education, skills, income levels, and family composition (Peng et al.,
2017). This is because consumers’ needs always vary according to their demographics
(Hernandez et al., 2007). A study conducted by Lytras and Visvizi (2018) to assess users’ ability to
engage with the smart service applications and solutions revealed that even the most highly
educated and tech-savvy people tend to be more critical in their service channel expectations
than the less educated and less tech-oriented ones. Elsewhere, research has also shown that
personal characteristics such as prior knowledge, skills, and experience with service technologies
contribute to users’ satisfaction with smart services (Harrison et al., 2014; Polese et al., 2018).
In addition, younger people with higher education have been found to be more likely to use
smart services than the older or less educated ones (Ma et al., 2016; Pinochet and Romani,
2018). Hence, demographics factors such as education, gender, age, and prior experience are
ITP likely to affect SCS adoption (Belanche et al., 2016). This has also been corroborated in a study
34,1 on smart home services adoption, in which perceived usefulness was found to be most
important for the male and the older groups; whereas compatibility was more important for
the female and the highly educated groups (Lee and Shin, 2018). Based on the above, we opine
that user demographics (age, gender, educational level, etc.,) are likely to influence SCS users’
satisfaction; and so we hypothesize that:
158 H8. SCS users’ demographics will significantly affect their satisfaction with the services.
3.2.9 Effects of user innovativeness on satisfaction. The early usage and adoption of smart
services were related to high volume of innovative initiatives, and the potential benefits in
adopting smart services (Lin and Hsieh, 2012; Lee and Lee, 2014). Gretzel et al. (2015: p. 179)
are of the opinion that “technologies supporting new forms of collaboration and value
creation that lead to innovation, entrepreneurship and competitiveness” and are essential to
social and economic sustainability.
However, it has also been noted that service innovative services are not exclusively
produced by the service provider, but also co-created with customers’ inputs and ideas
(Polese et al., 2018). Therefore the customer’s innovativeness as a contributor to service value
creation cannot be overlooked. In fact, Grubic and Peppard (2016) assert that it is the
customer’s collaboration that makes smart services successful. It is therefore important for
users to know that they play an important role in creating a successful smart service
experience for themselves; and if they are innovative in their input, their satisfaction level will
likely be higher than if they are not innovative. As a result, we propose in our ninth
hypothesis that:
H9. SCS users’ innovativeness will significantly affect their satisfaction with the services.
3.2.10 Effects of user control-seeking behaviour on satisfaction. Users of smart services
usually prefer to be asked whether or not they would allow their login protocols and usage
history to be stored and remembered by the system. These days, most software developers
want to synchronize their applications with others in the users’ devices for more efficient
processing; but customers often find this integration intrusive, and so want to reserve the
right to allow or deny such access to, or synchronization with, their private data (Eom et al.,
2013). Securing customer permission is very important if a service provider wants to access a
customer’s personal data because customers always prefer to retain control over their private
information to avoid it being misused.
As a result of the sensitive nature of handling customer’s private information and the legal
implications of misuse, there are network connections today with system settings that afford
customers the ability to select privacy preferences, being to allow or deny the system access to,
or synchronization with, their private data (Dietz et al., 2011). Based on the foregoing, and also in
line with the work of Schumann et al. (2012), we argue that allowing SCS users to retain such
control behaviour over their private information in the SCS channel will most likely enhance
their satisfaction with the service. Hence, our tenth hypothesis states that:
H10. SCS users’ control-seeking behaviour will significantly affect their satisfaction with
the services.
3.2.11 Effects of user satisfaction on usage-continuance intention. Satisfaction conceptually
represents an emotional state of pleasure or displeasure that product users feel after a
comparison between expectation and their actual perception of the product performance
(Kotler and Armstrong, 2014). SCS usage continuance refers to the service user’s plan to
continue accessing various government and other public services via SCS channels in future;
and this is determined by how satisfied the user is with the service-channel usage experience
after the initial couple of times of usage (Venkatesh et al., 2012; Al Mansoori et al., 2018). Low
user satisfaction and low usage-continuance intention are some of the biggest challenges Tendencies of
facing smart city service implementation in many countries today (Peng et al., 2017). In line technologies in
with Pan et al. (2013) and Al Mansoori et al. (2018), it is our opinion that no matter the
differences between cites, the mission of any city government should be to provide
SCS
appropriate SCS through efficient smart service channels that meet residents’ and visitors’
expectations so as to enhance their satisfaction, which will in turn lead to their full smart city
service usage continuance. As a result, our last hypothesis is that:
159
H11. SCS users’ satisfaction will significantly affect their continuance intention toward
the service usage.
4. Research methodology
As aforementioned, the SCS channel factors and user factors modelled in this study have been
isolated from the extant literature. These factors are also in line with technology readiness
antecedents that have been used to assess technology adopters’ behavioral intentions (Lam
et al., 2006). All the factors in the study have been measured in a questionnaire that drew from
the Technology Readiness Index (TRI.02) developed by Parasuraman and Colby (2015) on a
5-point Likert scale, ranging from strongly agree (5) to strongly disagree (1). Furthermore,
three scale-items were adapted from Hui et al. (2004) on the same 5 points to measure SCS
user satisfaction. Finally, our questionnaire also included three scale-items adopted
from Abu-Salim et al. (2017) to measure citizens’ behavioral intention toward SCS usage-
continuance.
hypotheses were not supported; some were partially supported; while others were fully
supported. Our findings are as follows:
Hypothesis 1: For our H1, which states that perceived SCS channel benefits (SERVBEN) will
positively affect SCS users’ satisfaction with the services, three of the seven variables in the
SERVBEN construct failed to reach the expected 0.3 minimum mark including SERVBEN3,
SERVBEN4, and SERVBEN7 (see Figure 2), meaning that SCS channel benefits only partially
affect SCS users’ satisfaction. As a result, our H1 was only partially supported.
Hypothesis 2: For our H2, which asserts that perceived SCS channel capabilities (SERVCAP)
will positively affect users’ satisfaction with the services, the estimates for two of the five
variables in the construct (SERVCAP2 and SERVCAP3) fell below the expected minimum
mark. This means that the SCS channel capabilities also only partially affect user satisfaction.
Our H2 therefore was only partially supported.
Hypothesis 3: This states that perceived SCS channel ease of use (SERVEASE) will positively
affect users’ satisfaction with the services. All the variables measuring this construct achieved
very good standardized coefficients, meaning that Smart City service channel ease of use is a
holistic affecter of the users’ satisfaction; and as such our H3 was fully supported.
Hypothesis 4: For this hypothesis, impact of perceived channel complexity
(SERVCOMPLEX), half of the 12 variable failed to meet the minimum requirement, while
the other half exceeded the minimum requirement. Again, this means that SCS channel
The association of the various SCS Channel and User factors with User Satisfaction (USERSAT)
Tendencies of
Construct Item Mean F-value Sig. SE technologies in
SCS
SCS Channel Benefits (SERVBEN) SERVBEN1 3.94 39.13 0.000 0.04
SERVBEN2 3.99 – – 0.05
SERVBEN3 3.53 – – 0.03
SERVBEN4 3.79 – – 0.04
SERVBEN5 3.79 – – 0.04 163
SERVBEN6 3.77 – – 0.04
SERVBEN7 3.87 – – 0.04
SCS channel capabilities (SERVCAP) SERVCAP1 3.78 46.03 0.000 0.04
SERVCAP2 3.82 – – 0.04
SERVCAP3 3.77 – – 0.04
SERVCAP4 3.80 – – 0.04
SERVCAP5 3.90 – – 0.04
SCS channel ease of use (SERVEASE) SERVEASE1 3.92 89.20 0.000 0.05
SERVEASE2 3.91 – – 0.04
SERVEASE3 3.94 – – 0.04
SERVEASE4 3.87 – – 0.04
SERVEASE5 3.93 – – 0.05
SCS channel complexity (SERVCOMPLEX) SERVCOMPLEX1 3.91 31.33 0.000 0.05
SERVCOMPLEX2 3.79 – – 0.04
SERVCOMPLEX3 3.91 – – 0.04
SERVCOMPLEX4 3.87 – – 0.04
SERVCOMPLEX5 3.84 - - 0.04
SERVCOMPLEX6 3.80 – – 0.04
SERVCOMPLEX7 3.76 – – 0.04
SERVCOMPLEX8 3.80 – – 0.04
SERVCOMPLEX9 3.78 – – 0.03
SERVCOMPLEX10 3.87 – – 0.04
SERVCOMPLEX11 3.77 – – 0.04
SERVCOMPLEX12 3.78 – – 0.04
SCS channel dependency (SERVDEPEND) SERVDEPEND1 3.81 32.56 0.000 0.04
SERVDEPEND2 3.91 – – 0.04
SERVDEPEND3 3.79 – – 0.04
SCS channel security (SERVSEC) SERVSEC1 3.80 26.45 0.000 0.04
SERVSEC2 3.81 – – 0.04
SERVSEC3 3.84 – – 0.04
SERVSEC4 3.90 – – 0.04
SCS channel trustworthiness (SERVTRUST) SERVTRUST1 3.66 20.03 0.000 0.04
SERVTRUST2 3.67 – – 0.04
SERVTRUST3 3.68 – – 0.04
SERVTRUST4 3.71 – – 0.04
SERVTRUST5 3.72 – – 0.04
SERVTRUST6 3.65 – – 0.04
SCS user control-seeking behaviour CONTRLSEEK1 3.77 69.11 0.000 0.04
(CONTRLSEEK) CONTRLSEEK2 3.93 – – 0.04
CONTRLSEEK3 3.87 – – 0.04
CONTRLSEEK4 3.97 – – 0.04
CONTRLSEEK5 3.90 – – 0.04
SCS user innovativeness (USERINNO) USERINNO1 3.76 33.32 0.000 0.04
USERINNO2 3.94 – – 0.05
USERINNO3 3.84 – – 0.04 Table II.
USERINNO4 3.89 – – 0.04 Results of one-way
USERINNO5 3.90 – – 0.05 ANOVA analyses
USERINNO6 3.89 – – 0.04 (mean comparisons) of
the causal associations
(continued ) in the study model
ITP The association of the various SCS Channel and User factors with User Satisfaction (USERSAT)
34,1 Construct Item Mean F-value Sig. SE
complexity only partially affects the service users’ satisfaction; and as such our 4th
hypothesis was only partially supported.
Hypothesis 5: Our H5 avers that perceived SCS channel dependency (SERVDEPEND) will
negatively affect users’ satisfaction with the services. Two of the three variables defining this
construct met the required minimum coefficient while one did not.
Again, this means that SCS channel dependency largely affects the service user’s
satisfaction negatively. Our H5 was therefore supported.
Hypothesis 6: For our H6 that declares that perceived SCS channel security (SERVSEC) will
positively affect users’ satisfaction with the services, three of the four variables in the construct
achieved good coefficients while one did not. We can therefore infer that our H6 was
confirmed because 75 percent of the structural components of the construct support the fact
that SCS channel security does indeed affect the channel user’s satisfaction. We therefore
classify our sixth hypothesis as supported.
Hypothesis 7: Our H7 asserts that perceived SCS channel trustworthiness (SERVTRUST)
will positively affect users’ satisfaction with the services. This hypothesis was not supported
because four of the six components of the trustworthiness construct fell below the minimum
coefficient estimate that would have confirmed the veracity of the statement. Consequently,
the inference is that the trustworthiness of the SCS channel is not a key determinant of SCS
users’ satisfaction with the services. It might influence a user’s decision to use or not to use an
SCS service, but does not determine a user’s satisfaction.
Hypothesis 8: Our H8 was also not supported because three of the four items that define the
user demographics construct (USERDEMO) in the context of Smart City service usage did not
reach the expected minimum correlation coefficient. As a result, our eighth hypothesis, which
states that SCS users’ demographics will significantly affect the users’ satisfaction with the
services, was refuted. This is not unusual today because recent research has shown that
variables like age, gender and education are no more strong determinants of Internet
technology adoption in many parts of the world today as was the case 10–15 years ago
(White-Baker et al., 2007; Lee, 2010; Onyia and Tagg, 2011). Thus, SCS users’ age, gender, and
education were eliminated as not having any significant influence on the users’ satisfaction
with the service-delivery channels.
Hypothesis 9: The assertion of our H9 is that SCS users’ innovativeness (USERINNO) will
significantly affect the users’ satisfaction with the services. This hypothesis was largely supported
because four of the six variables that define user innovativeness surpassed the required minimum
standardized estimate, while two did not. We therefore confirm that, to a large extent (67 percent),
the innovativeness of an SCS user will affect his or her level of satisfaction with the SCS service.
Hypothesis 10: Our H10, which declares that SCS users’ control-seeking behaviour
(CONTRLSEEK) will significantly affect the users’ satisfaction with the services, was fully
Tests of the hypothesized effects of the SCS channel and User factors on SCS user satisfaction (USERSAT)
Tendencies of
respectively technologies in
Standardized SCS
correlation coefficient Sum of
Construct Item ( β) squares (SS) df Sig.
supported. All the five constituents of the construct surpassed the required minimum
standardized coefficient of correlation, thereby confirming our assertion that the SCS users’
desire to control how, where, and when they use the SCS delivery channel significantly affects
their satisfaction with the SCS service.
To summarize the results of our first ten hypotheses that focused on the effects of seven
SCS channel characteristics and three SCS user characteristics on SCS users’ satisfaction, we
can confirm that three channel-related hypotheses (H3, H5, H6) and two user-related
hypotheses (H9 and 10) were significantly supported; three channel-related hypotheses (H1,
H2, H4) were partially supported; whereas one channel-related and one user-related
hypotheses (H7 and H8) were significantly rejected. Our summation then is that the perceived
ease of use, perceived dependency, and perceived security of the SCS channel, as well as the SCS
user’s innovativeness and desire to control the service channel will significantly affect the
user’s satisfaction with the Smart City service delivered through the smart channel. In
addition, the SCS channel’s perceived benefits, perceived capabilities, and perceived complexity
will also moderately affect the SCS user’s satisfaction. However, our test results also showed
that the perceived trustworthiness of the SCS channel and SCS user’s demographics have no
significant effect on the user’s satisfaction.
Hypothesis 11: Having tested the effects of SCS channel- and user- characteristics on user
satisfaction as illustrated in our hypotheses 1–10, we also tested our last hypothesis, which
asserts that SCS users’ satisfaction (USERSAT) will also significantly affect the users’ service-
usage continuance intention (USERINTENT). The result shows that our H11 was fully supported
since two of the three variables measuring the satisfaction construct significantly exceeded the
required minimum coefficient, while the third one also meets the minimum requirement by
approximation. All in all, H11 was supported and our assertion confirmed that SCS user
satisfaction will significantly affect the user’s intention to continue using the SCS channel or not.
Tests of the overall hypothesized effects of all significant SCS channel and user variables on SCS usage-
continuance intention (USERINTENT)
Standardized correlation Sum of
Construct Item coefficient ( β) squares (SS) df Sig.
Tests of the overall hypothesized effect of all significant SCS channel and user variables on usage-continuance
intention (USERINTENT)
Standardized correlation Sum of
Construct Item coefficient ( β) squares (SS) df Sig.
Further reading
Dubai Department of Tourism (2019), “Dubai smart technologies”, business in Dubai webpage,
available at: https://www.visitdubai.com/en/business-in-dubai/why-dubai/dubai-smart-tech
nologies (accessed 22 November 2019).
Lin, C.C. and Hsu, C.L. (2016), “An empirical examination of consumer adoption of Internet of Things Tendencies of
services: network externalities and concern for information privacy perspectives”, Computers in
Human Behavior, Vol. 62, pp. 516-527. technologies in
Shandwik, W. (2015), “Innovation trends report: networked smart cities”, Unpublished Manuscript,
SCS
available at: http://www.webershandwick.com/uploads/news.files/WS-Networked-Smart-Cities-
Report.pdf (accessed 6 March 2019).
177
Corresponding author
Taghreed Abu Salim can be contacted at: TaghreedAbuSalim@uowdubai.ac.ae
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