Didi Chuxing Technology Co.

PRESENTED BY: -
TEAM - E
AKSHAT UPADHYAY -
301063
ANAND PRAKASH
TIWARI - 301064
AYUSHMAN SHARMA -
301069
DRISHTI BUTOLA -
301074
ISHA KHANDELWAL -
301080

Case study on SHIVAM SHUKLA -

301101
SHREYA AGARWAL -
301102

didi taxi app UPMANYU KRISHNA -

301111

SENABM CASE STUDY

 To estimate how much profit

MARKET 01. an organization could

potentially earn from a new
business, product or service.

sIZING Helps decision-makers to

The "market size" is made up of the total number 02. decide whether they should
invest in a new business,
of potential buyers of a product or service within product or service.
a given market, and the total revenue that these
sales may generate. Helps to develop a marketing
It's important to calculate and understand
market size for several reasons: - 03. strategy that addresses the
unique needs and potential of
the core market.
Optimizes the recruitment

04. process, so that you have the

right people in place when you
need them.
How did DiDi
Taxi App size
the market?

DiDi Taxi’s DiDi Taxi DiDi matches the As of January Sheer size of 2
dominance is purchased its largest base of 2019, DiDi had interdependent
the result of an two main rivals - connected more than 31 customer groups
aggressive Uber China and passengers with million drivers have created a
strategy of Kuaidi Dache. the biggest pool servicing 550 competitive
acquisitions. of drivers. million registered advantage for
passengers. DiDi.
Didi Chuxing Technology Co.

Thank
you!