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TrophyGames H1 Report 2021 FINAL
TrophyGames H1 Report 2021 FINAL
Company reg no. 29240299. Accounting period: 1. Jan- 30. Jun 2021.
MANAGEMENT COMMENTARY GOVERNANCE FINANCIAL STATEMENTS
TOP STORY
Asset:
Manager
Game:
CONTENTS
Management Commentary
MANAGEMENT
COMMENTARY
CEO introduction to Half-Year Report 05
Business highlights H1 2021 06
Business summary 07
2021 second half year events 09
Chairman’s statement 10
Equity story 11
Organization and culture 13
Governance
Company structure 15
Company information 16 GOVERNANCE
Management’s Statement 17
Financial Statements
Guidance for the year 19
Financial highlights 20
Financial review 21
Income statement 22
Balance sheet 30 June
Statement of changes in equity
23
24
FINANCIAL
Cash flow statement 24 STATEMENTS
Consolidated key figures 25
MANAGEMENT
COMMENTARY
4 TROPHY GAMES Half-Year Report 2021
MANAGEMENT COMMENTARY GOVERNANCE FINANCIAL STATEMENTS
CEO INTRODUCTION
TO HALF-YEAR REPORT
First half of 2021 has been
a historic period for Trophy Søren Gleie
Games. A successful IPO, our first
acquisition and full throttle on all
our growth plans. It has truly been
defining for how Trophy Games will
develop in the years to come. We are
also happy with the growth rate for
H1 with one new game added to the
portfolio and with all our resources
spent on unreleased games and
features.
We welcome all new owners on board
and are looking forward to bringing all
our dreams and projects to life, which
the IPO has now made possible.
Asset:
Søren Gleie League Trophy
CEO & Founder, Trophy Games Development
Game:
Pro 11
BUSINESS HIGHLIGHTS
H1 2021
Character:
Revenue IPO Manager
18.1m DKK 59.3m DKK raised
Game:
+32.3% Net 54.4m DKK Five
YoY Growth after IPO costs
EBITDA Acquisition
1.4m DKK April 2021
Pre IPO costs Xombat
BUSINESS SUMMARY
We are pleased to see the results from the first half of the year. Total revenue of 18.1m DKK fits overall
expectations and is a 32.3% improvement compared to H1 2020.
The IPO consumed a lot of resources in H1 2021. On ApS. So far we have seen fantastic results and we
top of that focus was on developing our new titles expect a lot from our Xombat game portfolio, where Daniel Luun
“Five” and “Warhammer AoS: Soul Arena”. Therefore the flagship game Airline Manager (AM4) produced
we are pleased that operations has run smoothly 1.987m DKK in revenue in H1 of 2021 and has
and as projected and has landed successfully and on potential for a lot more.
track post-IPO.
You can read a lot more about this in our
A big step forward, in accordance with our growth Company Announcement #8 from July 30th.
plan from the IPO, was our first acquisition of Xombat
REVENUE
M/DKK Growth rate
32.3% We are happy to see our
20
growth in the first half of 2021 despite
15 the potential corona effect in H1 2020.
All games perform according to overall
10 expectations except Pro 11. This is
Corona
Lockdown
due to the expected features for Pro 11
5
having been postponed to H2.
0 Daniel Luun,
H1 H1 H1 H1 H1 CEO, Trophy Games Publishing &
2017 2018 2019 2020 2021 Co-owner, Trophy Games Development.
UNIQUE PAYING USERS & ARPPU Our portfolio developed strongly with a 22.3% increase in
unique paying users compared to H1 2020. Also ARPPU is up and shows
Users Growth rate DKK
that not only do we have more paying users than last year, our paying
50,000
+22.3%
600 users also spend more in average.
40,000 500 Part of the reason for the increase is the addition of AM4 to our game port
30,000 400
folio. AM4 is though only accountable for 11% of our revenue for H1 2021.
20,000 300
AM4 is a diamond in the rough. The synergies of integrating Xombat
(hereunder AM4) into the Trophy Games family, will come more into
10,000 200
effect in H2 and has only just started to kick in. We expect that AM4 will
0 100 reach 5.5m DKK in revenue for the full year and has potential for a lot
H1 H1 H1 H1 H1
2017 2018 2019 2020 2021 more in the future.
Daniel Luun,
CEO, Trophy Games Publishing &
■ Unique Paying Users within H1 Co-owner, Trophy Games Development.
■ Average revenue per paying user within H1
New Releases
Warhammer is set for global release in H2. We are
extremely excited and optimistic on how the game
will hit the market. Watch the showcase video below
to get a small idea about what’s to come.
CHAIRMAN’S STATEMENT
The Trophy Games’ portfolio
Jan Dal Lehrmann
has produced a H1 2021 result Chairman of the board
with great predictability. I am very pleased since 2006
with the 32.3% YoY growth of revenue and
satisfied with an EBITDA of 1.4m DKK.
We have put a lot of effort into the IPO
and the future growth plan. It has been a
pleasure to follow the team in the execution
efforts that have followed and I am pleased
to say that we are a bit ahead of schedule
on the strategy.
I look forward to seeing the results of all
the projects we have lined up, both short
and long term.
40,000,000
0
In 2006 we were gamer nerds with a
2006
2008
2010
2012
2014
2016
2018
2020
special passion for football manager
games. We were tired of the market 15 YEAR-OVER-YEAR
having no great online multiplayer
football manager game that made us GROWTH! 2021
decide, to make our own and thus, REVENUE
guidance
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
H1 2021
■ Revenue ■ EBITDA
AM4
Warhammer
The long tail of our games AoS
is key to why we are able to - Soul Arena
build on our success year after year. NEW
The users simply love our games and
keep playing for years once they are
hooked. A fun fact is that 33% of our Shipping Five Futuball
users today in TM have played the Manager
game for 5 years or more and 50% for
3 years or more. Phases
Daniel Luun
CEO, Trophy Games Publishing &
Co-owner, Trophy Games Development.
H1 2021
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
our corporate culture, long term employments confirm the company.
our great corporate culture and we have had very few Frederik Vig
employees leaving since 2006. Trophy Games recogniz- ■ Hired 2006-2008 ■ Hired 2012 ■ Hired 2015-2017 ■ Hired 2019-2021 CMO. Hired 2016
es that creativity thrives differently among people and
GOVERNANCE
COMPANY STRUCTURE
Trophy Games was founded in 2006 due to passion
for football manager games and the need to cre- PARENT COMPANY
ate something better than what was on the online
multiplayer market. Consequently, the company has
preliminarily established an organizational structure
that caters to extensive scaling and development.
COMPANY INFORMATION
Trophy Games is an innovative, Denmark-based game studio that
develops and publishes mobile and pc games.
Executive board
Søren Westrup Gleie
MANAGEMENT’S STATEMENT
The Executive and Board of Directors have discussed Copenhagen, 10 August 2021
and approved the half-year report of Trophy Games
Development A/S for the presented period 1 January
2021 – 30 June 2021. Executive Board
FINANCIAL
STATEMENTS
Forward-looking statements
The forward looking statements from our prospectus still reflect Trophy Games’
current expectations for future events and financial results.
FINANCIAL HIGHLIGHTS
Our financial highlights are presented with a full consolidation of Trophy Games Develop- t.DKK H1 2021 H1 2020
ment A/S, Trophy Games Publishing ApS and Xombat ApS from January to June 2021
whereas our financial income statement on the following pages only includes conso- Revenue
lidation of Xombat ApS for the period of May-June. Closing date for the acquisition of TM 1,357 1,345
Xombat ApS was end April 2021, hence result for January-April is included in goodwill in FMU 4,152 3,925
the balance sheet as per June 30th, 2021. Pro 11 9,364 6,881
WSM 1,054 931
First half of 2021 resulted in total revenue growth of total 32,3% YoY with a direct profit Futuball 181 628
margin increase of 7,7% YoY, primarily due to the lowered app store payment fees. Five 44 0
The EBITDA margin for the period is 7,6% compared to 19% in H1 2020. Revenue and Airline Manager 1,988 0
margins are in accordance with management’s expectations and the company growth
Revenue total 18,140 13,710
strategy announced in our IPO material.
Looking at the overview of our revenue, most of the games are performing better YoY. Direct costs -5,015 -4,843
Airline Manger 4 is showing fantastic revenue and with optimizing, promoting, and Direct profit 13,125 8,867
synergizing the game into our cross-concern business model – we have increased the
monthly revenue from 263t DKK in January 2021 to 479t DKK in June 2021. An incredib- Marketing costs -6,515 -4,102
le increase in revenue of over 82%. Other operational costs -1,636 -640
Gross profit 4,974 4,125
Aligned with our growth strategy we have increased our costs of sales, with added
initiatives in marketing our existing and newly acquired titles. This results in a marketing
spent percentage of 35,9% for H1 2021, compared to 29,9% in H1 2020. Increased mar- Staff costs -3,602 -1,514
keting spent is a main driver for our future growth. EBITDA (pre. IPO costs) 1,372 2,611
In addition to our marketing initiatives, we have spent the first half year of 2021 scaling IPO costs -4,927 0
the organization. Both with welcoming new employees from our acquisition and expan-
ding our development and marketing team. The scaling of our organization results in a EBITDA -3,555 2,611
Labor Cost Percentage of 19,8% compared to 11% for the first half year of 2020.
Key figures
EBITDA H1 2021 (pre IPO cost) is 1,37m DKK, compared to 2,61m DKK in H1 2020, Revenue growth 32.3% 48.0%
mainly driven by the increased investments in marketing and development staff. The Direct profit margin 72.4% 64.7%
result is in accordance with management expectations and the growth strategy announ- Marketing spent percentage 35.9% 29.9%
ced in the IPO. Gross profit margin 27.4% 30.1%
Labor cost percentage 19.9% 11.0%
IPO-costs amounted to 4,93m DKK, which is also in line with our budget. EBITDA (pre. IPO costs) margin 7.6% 19.0%
FINANCIAL REVIEW
Revenue due to the growth of our organization and the costs
The revenue growth YoY for the reported period is a that follows growing in people and the consolidation of
direct result of our newly acquired title as well as the our acquired subsidiary Xombat ApS.
performance of the existing game titles and the launch Carina Lüth Vienberg
of our newest e-sport manager game Five. H1 2021 In addition to these factors, are also the added costs to CFO
showed a total revenue of 18,1m DKK. distributed with our legal- and financial advisors and IR partners. These
89% on existing titles and 11% on the acquired Airline are all additional operational costs compared to our
Manager4. cost structure last year, but all are within budget and
the management’s expectations.
Direct Costs
Direct costs include hosting and app-store payment Staff costs
fees to Apple, Google, Microsoft etc. Hosting fees Our labor cost percentage has increased by 8,8%. The
constitutes 7% of the total direct costs and app-store increase is aligned with the management’s expectati-
payment fees constitute 93%. As announced in our ons and the organizational growth strategy presented
game- and market update of June 17th 2021 app-store in our IPO material. We have, over the last 6 months,
fees are being cut across the Big Tech market. Our made a significant effort in recruiting new talent to
Apple store payment fees was reduced from 30% to support and develop the company towards the coming
15% in January 2021, and as of July 1st most of our growth. In the last 6 months we have welcomed 7 new
store payment fees to Google and Microsoft are also colleagues which naturally results in a higher labor
reduced to 15%. cost percentage.
INCOME STATEMENT
Parent
Purchase of activities -3,500 0
Share Retained Develop. Sub-
Purchase of intangible fixed assets -2,988 -4,574
t.DKK capital earnings Reserve sidaries Total
Cash flow from investing activities -6,488 -4,574
Equity at January 1st 2020 250 880 4,160 460 5,750
Distribution of profit Proceeds from capital increase 59,211 0
for the year 0 208 2,955 568 3,731 Repayment of long-term debt liabilities 0 -3,532
Equity at December 31st 2020 250 1,088 7,115 1,028 9,481 Cash flow from financing activities 59,211 -3,532
Equity at January 1st 2021 250 1,088 7,115 1,028 9,481 Net cash flow for the year 49,587 -1,600
Capital increase 302 58,909 0 0 59,211
Cash and cash equivalents, beginning of the year 1,558 3,158
Distribution of profit
for the year 0 -5,480 1,679 -75 -3,876
Equity at June 30th 2021 552 54,517 8,794 953 64,816 Cash and cash equivalents at end of the year 51,145 1,558