Question 1

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Simple random sampling cannot be used in ___________________.

a.
Homogeneous population

*b.
Heterogeneous population

c.
Legal research

d.
Large population
Question 2
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Which of the following type / method can be categorized under descriptive research?

a.
None of these

b.
Longitudinal

*c.
ANOVA

d.
Experimental
Question 3
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A study is carried out to examine whether senior executives have more imaginative
ability than junior executives. Which of the following statements is true?

a.
The independent variable is imaginative ability and the dependent variable is
seniority level

b.
The study is a correlational design
c.
The independent variable is seniority level and the dependent variable is
imaginative skills

*d.
Both variables are independent as the researcher cannot manipulate them
Question 4
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A freelance field researche has been hired by Nielsen India to disguise himself as
a customer in "Mcdonalds" Outlet as a part of their continual TQM research to
evaluate their serving staff. He is Known as __________

a.
Mechanical

*b.
Respondent

c.
Mystery Shopper

d.
Contriver
Question 5
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The key advantage of structured observation over survey research is

a.
it does not impose any expectations of behaviour on the respondents

b.
it does not reply on the researcher's ability to take notes

*c.
it allows you to observe people's behaviour directly

d.
the researcher is immersed as a participant in the field they are studying
Question 6
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The uncontrollable factors are the factor that

a.
can be controlled by the user

b.
varies according to a normal distribution

c.
does not vary at all

*d.
cannot be changed according to the wish of the user
Question 7
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A researcher felt that the growth of a flower may respond to the soil used and the
amount of sunlight available to pot in which the soil is kept. Which of the
vaiables in the statement can be manilpulated by the researcher?

a.
amount of sunlight

*b.
soil and pot in which the soil is put

c.
soil and amount of sunlight

d.
growth of the flower
Question 8
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When a company , while doing research tries to look at 2 or more treatments
simultaneously , the type of experimental design is

a.
Latin square design

b.
Completely randomized block design

c.
Randomised Block design
*d.
Factorial design
Question 9
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Which method of analysis does not classify variables as dependent or independent

a.
Analysis of variance

b.
Discriminant analysis

*c.
Cluster analysis

d.
Regression analysis
Question 10
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For a 5x 5 latin square design , the total degree of freedom is

a.
8

b.
10

*c.
24

d.
16
Question 11
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The depth of any research can be judged

a.
By total expenditure on research

*b.
By research objectives
c.
By research title

d.
By research duration
Question 12
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Which of the following is a comparative scaling technique?

*a.
Constant sum scaling

b.
Likert Scale

c.
Satisfaction Measurement Scale

d.
Continuous Rating Scale
Question 13
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A researcher fails to reject the Null hypothesis (Ho) in her research. What
implications will it carry for her principal research hypothesis?

a.
Not taking any decision on research hypothesis

b.
Improving research hypothesis

*c.
Rejecting the research hypothesis

d.
Accepting the research hypothesis
Question 14
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Which of the following is true regarding research objectives
*a.
Research objectives, when achieved, provide the information necessary to solve the
problem

b.
Researchobjectives, when obtained, will ensure the viability of the marketing
research department

c.
Research objectives are seldom achieved but should be stated as goals to be sought

d.
Research objectives, when achieved, will provide sufficient earnings to obtain
areasonablereturn on investment
Question 15
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If several afctors have high loading with the same variable, it is difficult to
interpret the fcators clearly. This can be improved by using one of the following
method:

a.
Rotation

*b.
Descriptive

c.
Extraction
Question 16
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Division of the entire population into different groups and then selection of
sample on the basis of proportion of each group in the entire population is called
as ___________________.

a.
Stratified sampling

b.
Cluster sampling

c.
Sequential sampling

*d.
Quota sampling
Question 17
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If a doctor grades fever as mild, moderate and severe, the scale used is

*a.
INTERVAL

b.
NOMINAL

c.
ORDINAL

d.
RATIO
Question 18
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The dependent variable is categorical scale in which of the statistical technique

a.
Factor Analysis

*b.
Multiple Regression

c.
Discriminant Analysis

d.
Cluster Analysis
Question 19
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If the null hypothesis is false then which of the following is accepted?

*a.
Alternate Hypothesis

b.
Null Hypothesis
c.
Negative Hypothesis

d.
Positive Hypothesis
Question 20
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The amount of variance explained by a factor is shown by:

a.
The name of the factor

b.
Correlation matrix

c.
Factor loadings

*d.
Eigenvalue
Question 21
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This is the best clasification technique when multiple factors are involved in the
data collection.

*a.
Cluster Analysis

b.
Confirmatory Factor Analysis

c.
Factor Analysis
Question 22
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While performing Cluster analysis this tool give sinformation on objects or cases
being combined at each stgae at hierarchical clusterng process.

a.
Dendogram
*b.
Agglomeartion Schedule

c.
Cluster Centre

d.
Cluster Centroid
Question 23
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_________________does not affect internal validity of an experimental design.

a.
Statistical regression

b.
Pre-testing

*c.
Noise during experiment

d.
Maturation of object
Question 24
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This experiment involves comparing Smartness of students (experimental units)
across each of the three areas ('treatments') viz. Marketing, Finance and
Operation.

**a.
Experimental Designs

b.
Quantitative Factor

c.
Randomised Block Design

d.
Blocking
Question 25
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Question text
A researcher divides a heterogeneous population into homogeneous groups. And then
draws samples from each group. Which sampling technique is the researcher using?

a.
Non-probability sampling

b.
Cluster sampling

c.
Quota sampling

*d.
Stratified sampling
Question 26
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Which of the following does not measure physiological reactions in observation
research.

a.
Television Audience monitoring which captures what channels is watched by which
user, how frequently, for how long etc.

b.
Psychogalvanometer which measure the changes in the temperature and palpitations of
skin

c.
Eye Tracking Monitor capturing where does the subject look at, for how long and
captures heat maps

*d.
Pupilometer which measures the dialation of pupils
Question 27
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This is the test statitistics used to test the null hypothesis that there is no
correlation between the variables.

*a.
Bartlett's test of specifity

b.
Communality
c.
Factor Scores

d.
Scree Plot
Question 28
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A question that offers no scope for a respondent's own view is called:

a.
Schedule

b.
Open-ended

c.
Unstructured

*d.
Close-ended
Question 29
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In descriptive research, one can obtain primary data through

*a.
all of these

b.
personal interview

c.
direct communication with the respondent in some form

d.
observation
Question 30
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The primary aim of clustering a data set is to

a.
Predict the class of data

*b.
Divide them into groups of data that are near each other

c.
Determine the nearest neighbors of each of the data

d.
Choose the best data from the set