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Chapter 9
Multiple Choice
3. The inferences you can draw from a field survey about the factors underlying
behavior are limited by the fact that
a. you are able to manipulate only a limited number of independent variables.
b. extraneous variables are too rigidly controlled, thus limiting external validity.
c. you do not manipulate independent variables.
d. you cannot use the data to evaluate specific attitudes.
Answer: c
5. If you promise your survey participants that you will maintain their anonymity, this
means you will
a. make sure that there will be no way for their names to be associated with their
responses.
b. take steps to make sure that only authorized personnel can gain access to any codes
used to associate the participant’s names and responses.
c. either a or b
d. not disclose any data in individual form, even if you know which participants filled
out which questionnaires (i.e., report only aggregate results).
Answer: c
Bordens, Research Design and Methods, 9e TB-9 | 1
Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Chapter 9
7. You should avoid the temptation to do too much in a single survey, because
a. this leads to an inordinately long questionnaire that may confuse or overburden your
participants.
b. it may make it more difficult for you to summarize and analyze your data.
c. both a and b
d. you will not have enough time left for coffee breaks.
Answer: c
8. Characteristics such as a participant’s age, sex, and income level are classified as
a. criterion variables.
b. causal variables.
c. demographics.
d. quasi-independent variables.
Answer: c
11. On a questionnaire, Dr. Jones asks participants to answer the following question:
“What do you think about the genetic engineering of food crops?” This question is an
example of a(n) ________ item.
a. restricted
b. partially restricted
c. free response
d. open-ended
Answer: d
Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Chapter 9
15. The following item from a questionnaire is an example of a(n) ________ item:
The next car that I buy is most likely to be made by
___Ford
___General Motors
___Chrysler
___Toyota
___Nissan
___Other (Specify_____________________________________)
a. closed-ended
b. open-ended
c. partially open-ended
d. partially restricted
Answer: c
Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Chapter 9
18. Partially open-ended items represent an improvement over restricted items in that the
former provide
a. a larger number of highly specific response alternatives.
b. a continuous scale along which participant’s responses can be entered.
c. only half as many specific response alternatives, making them easier to answer.
d. an “other” category that gives the participant an opportunity to give an answer not
listed among the specific alternatives.
Answer: d
20. According to the text, a rating scale should not include fewer than ________ points.
a. 3
b. 5
c. 7
d. 10
Answer: b
21. Labeling each point on a scale versus labeling only the end points
a. significantly alters the responses participants give to a question.
b. usually does not significantly affect the responses participants give to a question.
c. may confuse the participant, so the practice should be avoided.
d. changes the underlying psychological dimension being measured.
Answer: b
Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Chapter 9
27. Keeping related items together on a questionnaire contributes to the ________ of the
questionnaire.
a. internal consistency
b. reliability
c. continuity
d. external consistency
Answer: c
Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Chapter 9
29. Although mail surveys are convenient, they do have drawbacks. Which of the
following is a drawback to mail surveys?
a. nonresponse bias
b. overresponse bias
c. random response bias
d. all of these
Answer: a
30. The single most important strategy for increasing the return rate of questionnaires in a
mail survey is to
a. have a cover letter that is forceful and intimidating to participants.
b. have a cover letter that pleads with participants to return the questionnaire.
c. make multiple contacts with respondents.
d. offer a small token of your appreciation.
Answer: c
31. Including a small token of your appreciation with a mailed questionnaire (for
example, a single dollar) has been found to
a. increase the return rate of mail surveys somewhat.
b. actually decrease the return rate of mail surveys.
c. increase the return rate of mail surveys only for women.
d. not significantly affect the return rate of mail surveys.
Answer: a
32. When conducting an Internet survey, e-mail surveys are best for
a. questionnaires that make use of complex navigational designs.
b. relatively short, simple questionnaires.
c. complex questionnaires involving multiple pages.
d. all of these
Answer: b
Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
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may be lawfully reclaimed, and conveyed to the person claiming his
or her labor or service as aforesaid.
Be it ordained by the authority aforesaid, That the resolutions of
the 23d of April, 1784, relative to the subject of this ordinance, be,
and the same are hereby repealed and declared null and void.
Done by the United States in Congress assembled, the thirteenth
day of July, in the year of our Lord one thousand seven hundred and
eighty-seven, and of their sovereignty and independence the twelfth.
Charles Thompson,
Secretary.
Constitution of the United States of America,
ARTICLE I.
ARTICLE II.
ARTICLE III.
ARTICLE IV.
Section I.—Full Faith and Credit shall be given in each State to the
public Acts, Records, and judicial Proceedings of every other State.
And the Congress may by general Laws prescribe the Manner in
which such Acts, Records and Proceedings shall be proved, and the
Effect thereof.
Section II.—The Citizens of each State shall be entitled to all
Privileges and Immunities of Citizens in the several States.
A Person charged in any State with Treason, Felony, or other
Crime, who shall flee from Justice, and be found in another State,
shall on Demand of the executive Authority of the State from which
he fled, be delivered up, to be removed to the State having
Jurisdiction of the Crime.
No Person held to Service or Labour in one State, under the Laws
thereof, escaping into another, shall, in Consequence of any Law or
Regulation therein, be discharged from such Service or Labour, but
shall be delivered up on Claim of the Party to whom such Service or
Labour may be due.
Section iii. New States may be admitted by the Congress into this
Union; but no new State shall be formed or erected within the
Jurisdiction of any other State; nor any State be formed by the
Junction of two or more States, or Parts of States, without the
Consent of the Legislatures of the States concerned as well as of the
Congress.
The Congress shall have Power to dispose of and make all needful
Rules and Regulations respecting the Territory or other Property
belonging to the United States; and nothing in this Constitution shall
be so construed as to Prejudice any Claims of the United States, or of
any particular State.
Section iv. The United States shall guarantee to every State in this
Union a Republican Form of Government, and shall protect each of
them against Invasion, and on Application of the Legislature, or of
the Executive (when the Legislature cannot be convened) against
domestic Violence.
ARTICLE V.
Article VI.
Article VII.
Nathaniel Gorham,
Massachusetts.
Rufus King.
Wil: Livingston,
Wm. Paterson,
New Jersey.
David Brearley,
Jona. Dayton.
B. Franklin,
Robt. Morris,
Tho: Fitzsimons,
James Wilson,
Pennsylvania.
Thomas Mifflin,
Geo: Clymer,
Jared Ingersoll,
Gouv: Morris.
Geo: Read,
John Dickinson,
Delaware. Jaco: Broom,
Gunning Bedford, Jr.,
Richard Bassett.
James M’Henry,
Maryland. Danl. Carroll,
Dan: of St. Thos: Jenifer.
John Blair,
Virginia.
James Madison, Jr.
Wm. Blount,
North Carolina. Hu. Williamson,
Rich’d Dobbs Spaight.
J. Rutledge,
Charles Pinckney,
South Carolina.
Charles Cotesworth Pinckney,
Pierce Butler.
William Few,
Georgia.
Abr. Baldwin.