Units TERM 1-MCQ BASED QUESTION PAPER Periods Marks

THEORY - 40 MARKS
DURATION:90 MINUTES
Part A Principles and Functions of Management
1. Nature and Significance of Management 12 16
2 Principles of Management 11
3 Business Environment 08
4 Planning 08 14
5 Organising 10
Total 49 30
Part B Business Finance and Marketing
11 Marketing Management 24 10

Total 24 10

Total 73 40
PROJECT WORK (PART 1) 10

Term 1: BUSINESS STUDIES

Part A: Principles and Functions of Management

Unit 1: Nature and Significance of Management

Understand the concept of management.

Explain the meaning of ‘Effectiveness and
Management - concept, objectives, and importance Efficiency.
Discuss the objectives of management. Describe
the importance of management.
Examine the nature of management as a science, art and
Management as Science, Art and Profession
profession.
Understand the role of top, middle and lower levels of
Levels of Management
management
Management functions-planning, organizing,
Explain the functions of management
staffing, directing and controlling
Discuss the concept and characteristics of
coordination.
Coordination- concept and importance
Explain the importance of coordination.
Unit 2: Principles of Management

Principles of Management- concept Understand the concept of principles of management. Explain

and significance
Fayol’s principles of management
Taylor’s Scientific management-
principles and techniques
the significance of management principles.
Discuss the principles of management developed by Fayol.
Explain the principles and techniques of ‘Scientific Management’.

Unit 3: Business Environment

Understand the concept of ‘Business

Environment’.
Business Environment- concept and importance
Describe the importance of business
environment
Dimensions of Business Environment- Economic, Social, Describe the various dimensions of ‘Business
Technological, Political and Legal Environment’.

Unit 4: Planning

Understand the concept of planning

Planning: Concept, importance and limitation Describe the importance of planning
Understand the limitations of planning

Planning process Describe the steps in the process of planning

Unit 5: Organising

Understand the concept of organizing as a structure

Organising: Concept and importance
Organising Process
Structure of organisation- functional and
divisional concept
Delegation: concept, elements and importance Describe the elements of delegation.
Decentralization: concept and importance
and as a process.
Explain the importance of organising.
Describe the steps in the process of organizing
Describe functional and divisional structures of organisation.
Understand the concept of delegation.
Appreciate the importance of Delegation.
Understand the concept of decentralisation.
Explain the importance of decentralisation.
Differentiate between delegation and
decentralisation.
Part B: Business Finance and Marketing Unit 11: Marketing

Understand the concept of marketing.

Marketing – Concept, functions and philosophies Discuss the functions of marketing.
Explain the marketing philosophies.
Understand the concept of marketing
mix.
Marketing Mix – Concept and elements
Describe the elements of the
marketing mix.
Understand the concept of product as
Product - branding, labelling and packaging – an element of marketing mix.
Concept Understand the concepts of branding,
labelling and packaging.
Understand the concept of price as an
element of marketing mix.
Price - Concept, Factors determining price
Describe the factors determining price
of a product.
Understand the concept of physical
Physical Distribution – concept
distribution.
Understand the concept of promotion
as an element of marketing mix.
Describe the elements of the
promotion mix.
Promotion – Concept and elements; Advertising,
Understand the concept of advertising
Personal Selling, Sales Promotion and Public
and personal selling
Relations
Understand the concept of sales
promotion.
Discuss the concept of public
relations.
Session Plan
S.
No. Chapter Duration Topics Covered Remarks
Concept, Understand the concept of management, Explain the
Nature and mening of Effectiveness & Effeciency, Discuss the
Objectives, and
Significance of Importance Of Objectives of Mangement, Descibe the Importance of
1 Management 90 Mins Management management
Nature and
Management as Examine the Nature of Management as Science, Art
Significance of Science, Art and & Profession
2 Management 90 Mins Profession
Nature and
Understand the Role of Top, Middle & Lower Levels
Significance of Levels of of Management
3 Management 90 Mins Management
Management
functions-
planning,
Nature and organizing,
staffing,
Significance of directing and
4 Management 90 Mins controlling Explain the Functions of Management
Nature and
Coordination-
Significance of Concept and Discuss the Concept & Characterstics of Mangement,
5 Management 90 Mins importance Explain the Impotance of Coordination
Nature and
Significance of 150 Case Studies
6 Management mins and Revision  
Principles of
Management- Understand the concept of principles of management,
Principles of concept and Explain the significance of management
7 Management 90 mins significance
Fayol’s
principles of
Principles of management -
Discuss the principles of management developed by Fayol.
8 Management 90 mins Part 1
Fayol’s
principles of
Principles of management -
Discuss the principles of management developed by Fayol.
9 Management 90 mins Part 2
Taylor’s
Scientific
management-
Principles of principles and Explain the principles and techniques of ‘Scientific
10 Management 90 mins techniques Management’.
Principles of 150 Case Studies
11 Management mins and Revision  
Business Understand the concept of ‘Business
Environment-
concept and
Environment’, Describe the importance of
12 Business Environment 90 Mins importance business environment
13 Business Environment 90 mins Dimensions of Describe the various dimensions of ‘Business
Business
Environment’.
Environment-
Economic,
Social,
Technological,
 Political and
Legal
150 Case Studies
14 Business Environment mins and Revision  
Planning: Understand the concept of planning, Describe
Concept,
importance and
the importance of planning, Understand the
15 Planning 90 Mins limitation limitations of planning.
Planning
16 Planning 90 Mins process
Describe the Steps in Process of Planning
150 Case Studies
17 Planning mins and Revision  
Understand the concept of organizing as a
Organising:
Concept and structure and as a process, Explain the
18 Organising 90 Mins importance importance of organising.
Organising
19 Organising 90 Mins Process
Describe the steps in the process of organizing
Structure of
organisation-
functional and
divisional Describe Divisional & Functional Structures of
20 Organising 90 Mins concept Organisation
Delegation:
concept, Understand the concept of delegation, Describe the
elements and elements of delegation, Appreciate the importance of
21 Organising 90 Mins importance Delegation.
Decentralization: Understand the concept of decentralisation, Explain
concept and the importance of decentralisation, Differentiate
22 Organising 90 Mins importance between Delegation & Decentralisation.
150 Case Studies
23 Organising mins and Revision  
Marketing –
Concept, Understand the concept of marketing, Discuss the
functions and functions of marketing, Explain the marketing
24 Marketing 90 mins philosophies philosophies.
Marketing Mix –
Concept and Understand the concept of marketing mix, Describe
25 Marketing 90 mins elements the elements of the marketing mix.
Product -
branding,
labelling and Understand the concept of product as an element of
packaging – marketing mix, Understand the concepts of branding,
26 Marketing 90 mins Concept labelling and packaging.
Price - Concept,
Factors Understand the concept of price as an element of
determining marketing mix, Describe the factors determining price
27 Marketing 90 mins price of a product.
Physical
Distribution –
28 Marketing 90 mins concept Understand the concept of physical distribution.
29 Marketing 90 mins Promotion – Understand the concept of promotion as an element
Concept and of marketing mix, Describe the elements of the
elements; promotion mix, Understand the concept of advertising
Advertising, and personal selling, Understand the concept of
Personal sales promotion, Discuss the concept of public
Selling, Sales relations.
 Promotion and
Public Relations
150 Case Studies
30 Marketing mins and Revision  

5 Additional Sessions - 10 Mocks Discussion ,

300+ MCQs Discussion , Previous Year
Questions , Project Work