The Complete
Guide to
Instagram for
Business
2 –The Complete Guide to Instagram for Business

Table of Content
How to Setup Your Instagram Account……….….3
How to Link Your Instagram Account to
Your Facebook Business Page……………..………6
What Should I Share?..............................................9
How to Build a Following on Instagram……..…..10
Running a Contest on Instagram………..………..13
Resources …………………….………………………14

About the Author

Andrew J. Dymski
Andrew is a Co-Founder of
GuavaBox, and enjoys
empowering companies
with an understanding of
inbound marketing
techniques. He gets excited by the potential
of homemade-media and the power of social
platforms to connect people. In his free time
he maintains a blog for lacrosse goalies and
brews fine coffee.

 
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Chapter 1
How to Setup Your
Instagram Account

Instagram has exploded onto the social scene,

riding the tide of social content that is becoming
more and more visual. It is one of the most
popular apps on the market and provides a great
opportunity for business application.

Unlike Facebook, there is no separate platform

for creating an Instagram account for your
business.

You simply need to go to the app store on your

smart phone and download it to get started.

 
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Step 1:
Search for Instagram
in the app store.

Step 2:
Sign up with your
brand information.

 
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Step 3:
Find some friends!
Search your contact
list and personal
Facebook fans to start
following.

Step 4:
Follow some
suggested accounts.

You’re up and running! Happy sharing!

 
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Chapter 2
How to Link your Instagram Account
to your Facebook Page for Business
Instagram photos look great in the Facebook
Timeline layout!

If you’re an admin of a Facebook business page

and want to start selectively sharing your
Instagram uploads with your fans, it’s really easy
to set up.

Step 1:
Go to your personal
settings inside Instagram.
You do this by selecting
the rolodex looking tab
on the bottom right.

 
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Step 2:
Choose “sharing settings”
and then select Facebook.

Step 3:
Select the
“Photo Destination”
option.

 
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Step 4:
Pick the business
page where you
would like to post
your photos.

Now you’re all set up and ready to share

your Instagram updates with all of your
Facebook fans.

 
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Chapter 3
What Should I Share?

When people start thinking about using

Instagram for a business, it can be a little
confusing. Mark Schaefer even went as far as to
say that he didn’t see any business application
of the platform at all.

When you’re thinking about what to share,

remember the reason for your social media
presence: tell your company story in a
purposeful way.

There are tons of ways your brand can use

Instagram to reach an audience; here are some
that will hopefully spark your creativity.

-­‐ Capture product in use

-­‐ Break news
-­‐ Highlight employees
-­‐ Share company news
-­‐ Spotlight loyal customers
-­‐ Show how things are made
-­‐ Community activites

 
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Chapter 4
How to Build a
Following on Instagram
Now that you’re up and running on Instagram,
it’s time to start building a following. Here are
some tips to help you begin to build an engaged
community that is excited to see what you have
to share and eager to interact with your photos.

Use it!
The biggest thing you can do to build your
Instagram following is to jump in and start
shooting!

Invite Facebook fans to follow you

Instagram photos look great on Facebook
Timeline layout! Reach out to your Facebook
fans and ask them to follow you on Instagram.
Think about creating a contest to motivate
people to follow and engage with your brand.

 
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Link Instagram to Twitter

Combining the creative juice of Instagram and
the sharing power of Twitter is a great way to
build your following. When Instagram
enthusiasts are looking through their Twitter
stream, the Instagram shortened URL sticks out.
They know that you are sharing a photo and will
likely check it out.

Shoot a YouTube video of you sharing on

Instagram
Make it fun! Get goofy and shoot a video of
people “instagramming” in your office or in your
store. Showcase the kinds of updates they can
expect from you; artistic coffee shots, poetry
excerpts, quotes, your team members,
community outreach events, and more.

Send email to your database

If you already have an email list, send out an
email asking them to follow you on Instagram.
They are already connected and committed to
your brand, so they will be open to hearing from
you. Make sure you give them a good reason to
follow your updates. Get human, tell your email
list that you want to get closer to your customers
and this is one way you’re trying to do that.

 
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Use #hashtags
Just like on Twitter, conversation within
Instagram comments can be organized by
#hashtags. Run a search of hashtags to see
where the conversation is happening. Start
using hashtags in your conversation to get your
shares out in front of more users.

Talk to People
Get real with your social media by talking to real
customers, clients, folks at conferences, and
people everywhere else. Connect with these
people on Instagram and begin to interact.

Like on other social platforms where your

business engages, Instagram will take time.
Don’t expect to build a raving fan base
overnight.

Instead, commit to offering a fun and creative

look behind the curtain of your brand. Use it to
bring a human feel to your brand.

Follow the example set by Starbucks and share

a feeling. As you look through their stream, you
cannot miss the comfortable feeling they are
communicating to their followers.  

 
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Chapter 5
Running a Contest to
Boost Sharing on Instagram
Running a contest is a great way to drive
engagement on most social platforms,
Instagram is no different. The #hashtag
functionality in Instagram forms a stream of
conversation that can be monitored and shared.

Have participants upload pictures to Instagram

and add the #hashtag to the photo. Get creative
with your request; have them upload a picture of
them using your product, stopping by your
location, or just doing something goofy.

Use an online Instagram third party tool like

Extragr.am to monitor the conversation. Award
the winner by commenting on their photo.

Build attention and hype for the contest by

sharing it on other platforms like Facebook and
Twitter.

The sky is the limit!

 
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Chapter 6
Resources for Instagram Experts
Creative Uses for Your Instagram Photos:
Send post cards - Postagramapp.com
Order prints, mugs, & more! - Printstagr.am
Instagram photo booth [SO cool] - Instaprint.me

Managing Instagram on your Computer

Track your performance - Statigr.am

Manage feed on desktop – Web.Stagram.com
Search photos, people, & location:
Gramfeed.com

Pairing with Other Apps for your Smart

Phone
• PicFrame
• Frametastic
• Pic Collage
• Diptic
• Photoshake

 
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Learn more about using

social media to generate
more leads online and
grow your business.

guavabox.com/social